---
title: "Post hole digger brands in New Zealand: Which are searched most?"
description: "Compare the post hole digger brands people buy. Share of Search among Stihl, Makita and ECHO, the post hole digger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-post-hole-digger-brands"
publisher: "Brandwave"
---

# Post hole digger brands in New Zealand: Which are searched most?

Compare the post hole digger brands people buy. Share of Search among Stihl, Makita and ECHO, the post hole digger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Post hole digger brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Stihl, 53%

## Which brand is most popular in search among post hole digger brands in New Zealand?

- In September 2026, Stihl was the most searched among post hole digger brands in New Zealand, with an estimated 9.3K branded searches, 53% of all searches for the three we track.
- Makita is in 2nd place, 6.9 percentage points behind at 46.2%.
- Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand decreased from 58.8% to 53%.
- Across the 12 months ending September 2026, Makita’s share of searches among post hole digger brands in New Zealand increased from 40.5% to 46.2%.
- Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand peaked at 63.5% in November 2025 and was lowest at 53% in September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among post hole digger brands in New Zealand peaked at 46.2% in September 2026 and was lowest at 35.7% in November 2025.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among post hole digger brands in New Zealand moved less than 0.5 percentage points.

## Top post hole digger brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Stihl was mentioned most often, in three of the four answers. Makita, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Stihl | 2 of 3 | 1 of 1 | 3 of 4 |
| Makita | 0 of 3 | 0 of 1 | 0 of 4 |
| ECHO | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about post hole digger brands

- Asked ChatGPT "Which post hole digger brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best post hole digger brands in New Zealand?": 1. Stihl
- Asked ChatGPT "What's the best post hole digger brand in New Zealand for fence posts?": 1. Stihl
- Searched Google, AI Overview "post hole digger nz": 1. Stihl

Not named in any answer: Makita and ECHO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Stihl vs Makita: compare search popularity](/demand/nz/compare/makita-vs-stihl): 53% against 46.2% Share of Search.

## How did search popularity change for New Zealand post hole digger brands in September 2026?

- In September 2026, Makita gained share of searches among post hole digger brands in New Zealand, from 41.6% to 46.2%.
- In September 2026, Stihl lost share of searches among post hole digger brands in New Zealand, from 57.7% to 53%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stihl | 53% | 9.3K | +1.6% | Stihl |
| 2 | Makita | 46.2% | 8.1K | +22.7% | Makita |
| 3 | ECHO | 0.8% | 140 | +16.7% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stihl | 9.6K | 58.8% | 1 |
| Oct 2025 | Makita | 6.6K | 40.5% | 2 |
| Oct 2025 | ECHO | 120 | 0.74% | 3 |
| Nov 2025 | Stihl | 11.7K | 63.5% | 1 |
| Nov 2025 | Makita | 6.6K | 35.7% | 2 |
| Nov 2025 | ECHO | 140 | 0.76% | 3 |
| Dec 2025 | Stihl | 11.2K | 62.4% | 1 |
| Dec 2025 | Makita | 6.6K | 36.8% | 2 |
| Dec 2025 | ECHO | 140 | 0.78% | 3 |
| Jan 2026 | Stihl | 10.9K | 61.8% | 1 |
| Jan 2026 | Makita | 6.6K | 37.4% | 2 |
| Jan 2026 | ECHO | 130 | 0.74% | 3 |
| Feb 2026 | Stihl | 11K | 62.2% | 1 |
| Feb 2026 | Makita | 6.6K | 37.2% | 2 |
| Feb 2026 | ECHO | 110 | 0.62% | 3 |
| Mar 2026 | Stihl | 9.5K | 58.6% | 1 |
| Mar 2026 | Makita | 6.6K | 40.7% | 2 |
| Mar 2026 | ECHO | 120 | 0.74% | 3 |
| Apr 2026 | Stihl | 9.7K | 59.1% | 1 |
| Apr 2026 | Makita | 6.6K | 40.3% | 2 |
| Apr 2026 | ECHO | 100 | 0.61% | 3 |
| May 2026 | Stihl | 11.2K | 62.5% | 1 |
| May 2026 | Makita | 6.6K | 36.7% | 2 |
| May 2026 | ECHO | 140 | 0.78% | 3 |
| Jun 2026 | Stihl | 9.1K | 57.4% | 1 |
| Jun 2026 | Makita | 6.6K | 41.8% | 2 |
| Jun 2026 | ECHO | 120 | 0.76% | 3 |
| Jul 2026 | Stihl | 9.1K | 57.5% | 1 |
| Jul 2026 | Makita | 6.6K | 41.9% | 2 |
| Jul 2026 | ECHO | 100 | 0.63% | 3 |
| Aug 2026 | Stihl | 9.2K | 57.7% | 1 |
| Aug 2026 | Makita | 6.6K | 41.6% | 2 |
| Aug 2026 | ECHO | 120 | 0.76% | 3 |
| Sep 2026 | Stihl | 9.3K | 53% | 1 |
| Sep 2026 | Makita | 8.1K | 46.2% | 2 |
| Sep 2026 | ECHO | 140 | 0.8% | 3 |

## What is being compared

- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Stihl**: Measured on the search terms “500i stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl concrete saw”, “stihl hedge trimmer” and “stihl pole saw”, summed into one figure.

- [ECHO](/demand/nz/brands/echo)
- [Makita](/demand/nz/brands/makita)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among post hole digger brands in New Zealand?

In September 2026, Stihl was the most searched among post hole digger brands in New Zealand, with an estimated 9.3K branded searches, 53% of all searches for the three we track.

## Cite this page

Brandwave. "Post hole digger brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-post-hole-digger-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-post-hole-digger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.