---
title: "POS terminal brands in New Zealand: Which are searched most?"
description: "Compare the pos terminal brands people buy. Share of Search among Lightspeed, Windcave, Eftpos NZ, Shift4, Square, Adyen and Verifone, the POS terminal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pos-terminal-brands"
publisher: "Brandwave"
---

# POS terminal brands in New Zealand: Which are searched most?

Compare the pos terminal brands people buy. Share of Search among Lightspeed, Windcave, Eftpos NZ, Shift4, Square, Adyen and Verifone, the POS terminal brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: POS terminal brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lightspeed, 31.4%

## Which brand is most popular in search among POS terminal brands in New Zealand?

- In September 2026, Lightspeed was the most searched among POS terminal brands in New Zealand, with an estimated 3.7K branded searches, 31.4% of all searches for the seven we track.
- Windcave is in 2nd place, 0.9 percentage points behind at 30.5%.
- Across the 12 months ending September 2026, Lightspeed’s share of searches among POS terminal brands in New Zealand decreased from 37.4% to 31.4%.
- Across the 12 months ending September 2026, Windcave’s share of searches among POS terminal brands in New Zealand decreased from 36.7% to 30.5%.
- Across the 12 months ending September 2026, Shift4’s share of searches among POS terminal brands in New Zealand increased from 1.2% to 10.9%.
- Across the 12 months ending September 2026, Square’s share of searches among POS terminal brands in New Zealand increased from 4.7% to 7.3%.
- Across the 12 months ending September 2026, Lightspeed’s share of searches among POS terminal brands in New Zealand peaked at 37.4% in October 2025 and was lowest at 30.8% in July 2026.
- Across the 12 months ending September 2026, Windcave’s share of searches among POS terminal brands in New Zealand peaked at 38.8% in December 2025 and was lowest at 26.7% in March 2026.
- Across the 12 months ending September 2026, Eftpos NZ’s share of searches among POS terminal brands in New Zealand peaked at 20.9% in November 2025 and was lowest at 14.2% in April 2026.
- Across the 12 months ending September 2026, Shift4’s share of searches among POS terminal brands in New Zealand peaked at 11.9% in April 2026 and was lowest at 1.1% in January 2026.
- Across the 12 months ending September 2026, Square’s share of searches among POS terminal brands in New Zealand peaked at 10.5% in June 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Shift4 rose from 7th to 4th among POS terminal brands in New Zealand.
- Across the 12 months ending September 2026, Square fell from 4th to 5th among POS terminal brands in New Zealand.
- Across the 12 months ending September 2026, Adyen fell from 5th to 6th among POS terminal brands in New Zealand.
- Across the 12 months ending September 2026, Verifone fell from 6th to 7th among POS terminal brands in New Zealand.
- Across the 12 months ending September 2026, Eftpos NZ held steady: its share of searches among POS terminal brands in New Zealand moved less than 0.5 percentage points.

## Top POS terminal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Eftpos NZ, Shift4 and Verifone were mentioned most often, in four of the five answers. Verifone was recommended most often, coming first in two out of three answers that gave a list. Windcave was second, and Shift4 was third. Adyen, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Verifone | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Shift4 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Eftpos NZ | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Lightspeed | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Square | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Adyen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about POS terminal brands

- Asked ChatGPT "Which POS terminal brand should I buy in New Zealand?": 1. Verifone, 2. Windcave, 3. Shift4, 4. Eftpos NZ, 5. Square
- Asked ChatGPT "What are the best POS terminal brands in New Zealand?": 1. Verifone, 2. Shift4, 3. Windcave, 4. Lightspeed, 5. Eftpos NZ
- Asked ChatGPT "What's the best POS terminal brand in New Zealand for counter payments?": 1. Eftpos NZ, 2. Windcave, 3. Shift4, 4. Verifone
- Searched Google, AI Overview "best pos terminal": 1. Square
- Searched Google, AI Overview "eftpos terminal nz": 1. Verifone, 2. Eftpos NZ, 3. Shift4

Not named in any answer: Adyen.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Lightspeed vs Windcave: compare search popularity](/demand/nz/compare/lightspeed-vs-windcave): 31.4% against 30.5% Share of Search.
- [Lightspeed vs Eftpos NZ: compare search popularity](/demand/nz/compare/eftpos-nz-vs-lightspeed): 31.4% against 16% Share of Search.
- [Lightspeed vs Shift4: compare search popularity](/demand/nz/compare/lightspeed-vs-shift4): 31.4% against 10.9% Share of Search.
- [Lightspeed vs Square: compare search popularity](/demand/nz/compare/lightspeed-vs-square): 31.4% against 7.3% Share of Search.
- [Windcave vs Eftpos NZ: compare search popularity](/demand/nz/compare/eftpos-nz-vs-windcave): 30.5% against 16% Share of Search.
- [Windcave vs Shift4: compare search popularity](/demand/nz/compare/shift4-vs-windcave): 30.5% against 10.9% Share of Search.
- [Windcave vs Square: compare search popularity](/demand/nz/compare/square-vs-windcave): 30.5% against 7.3% Share of Search.
- [Eftpos NZ vs Shift4: compare search popularity](/demand/nz/compare/eftpos-nz-vs-shift4): 16% against 10.9% Share of Search.
- [Eftpos NZ vs Square: compare search popularity](/demand/nz/compare/eftpos-nz-vs-square): 16% against 7.3% Share of Search.
- [Shift4 vs Square: compare search popularity](/demand/nz/compare/shift4-vs-square): 10.9% against 7.3% Share of Search.

## How did search popularity change for New Zealand POS terminal brands in September 2026?

- In September 2026, Square lost share of searches among POS terminal brands in New Zealand, from 8.3% to 7.3%.
- Windcave’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 28.1% to 30.5% in September 2026.
- Eftpos NZ’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 14.7% to 16% in September 2026.
- Shift4’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 10% to 10.9% in September 2026.
- Estimated monthly branded searches for Adyen in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
- Estimated monthly branded searches for Lightspeed in New Zealand fell 17.4% over 12 measured months, from 4.5K to 3.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lightspeed | 31.4% | 3.7K | -0.3% | Lightspeed |
| 2 | Windcave | 30.5% | 3.6K | 0.0% | Windcave |
| 3 | Eftpos NZ | 16% | 1.9K | 0.0% | Eftpos NZ |
| 4 | Shift4 | 10.9% | 1.3K | 0.0% | Shift4 |
| 5 | Square | 7.3% | 870 | -13.0% | Block |
| 6 | Adyen | 2.2% | 260 | 0.0% | Adyen |
| 7 | Verifone | 1.8% | 210 | +23.5% | Verifone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lightspeed | 4.5K | 37.4% | 1 |
| Oct 2025 | Windcave | 4.5K | 36.7% | 2 |
| Oct 2025 | Eftpos NZ | 1.9K | 15.7% | 3 |
| Oct 2025 | Square | 570 | 4.7% | 4 |
| Oct 2025 | Adyen | 320 | 2.6% | 5 |
| Oct 2025 | Verifone | 210 | 1.7% | 6 |
| Oct 2025 | Shift4 | 140 | 1.2% | 7 |
| Nov 2025 | Lightspeed | 4K | 35.2% | 1 |
| Nov 2025 | Windcave | 3.6K | 31.8% | 2 |
| Nov 2025 | Eftpos NZ | 2.4K | 20.9% | 3 |
| Nov 2025 | Square | 550 | 4.8% | 4 |
| Nov 2025 | Adyen | 320 | 2.8% | 5 |
| Nov 2025 | Shift4 | 260 | 2.3% | 6 |
| Nov 2025 | Verifone | 260 | 2.3% | 7 |
| Dec 2025 | Windcave | 3.6K | 38.8% | 1 |
| Dec 2025 | Lightspeed | 3.1K | 33.3% | 2 |
| Dec 2025 | Eftpos NZ | 1.6K | 17.1% | 3 |
| Dec 2025 | Square | 430 | 4.6% | 4 |
| Dec 2025 | Adyen | 260 | 2.8% | 5 |
| Dec 2025 | Verifone | 210 | 2.2% | 6 |
| Dec 2025 | Shift4 | 110 | 1.2% | 7 |
| Jan 2026 | Windcave | 3.7K | 36% | 1 |
| Jan 2026 | Lightspeed | 3.4K | 33.5% | 2 |
| Jan 2026 | Eftpos NZ | 1.9K | 18.6% | 3 |
| Jan 2026 | Square | 630 | 6.2% | 4 |
| Jan 2026 | Adyen | 260 | 2.6% | 5 |
| Jan 2026 | Verifone | 210 | 2.1% | 6 |
| Jan 2026 | Shift4 | 110 | 1.1% | 7 |
| Feb 2026 | Lightspeed | 3.7K | 33.9% | 1 |
| Feb 2026 | Windcave | 3.6K | 33.3% | 2 |
| Feb 2026 | Eftpos NZ | 1.9K | 17.4% | 3 |
| Feb 2026 | Square | 760 | 7% | 4 |
| Feb 2026 | Shift4 | 390 | 3.6% | 5 |
| Feb 2026 | Adyen | 320 | 2.9% | 6 |
| Feb 2026 | Verifone | 210 | 1.9% | 7 |
| Mar 2026 | Lightspeed | 4.5K | 33.3% | 1 |
| Mar 2026 | Windcave | 3.6K | 26.7% | 2 |
| Mar 2026 | Eftpos NZ | 2.4K | 17.6% | 3 |
| Mar 2026 | Shift4 | 1.6K | 11.7% | 4 |
| Mar 2026 | Square | 930 | 6.8% | 5 |
| Mar 2026 | Adyen | 320 | 2.3% | 6 |
| Mar 2026 | Verifone | 210 | 1.5% | 7 |
| Apr 2026 | Lightspeed | 4.7K | 35.3% | 1 |
| Apr 2026 | Windcave | 3.7K | 27.5% | 2 |
| Apr 2026 | Eftpos NZ | 1.9K | 14.2% | 3 |
| Apr 2026 | Shift4 | 1.6K | 11.9% | 4 |
| Apr 2026 | Square | 950 | 7.1% | 5 |
| Apr 2026 | Adyen | 320 | 2.4% | 6 |
| Apr 2026 | Verifone | 210 | 1.6% | 7 |
| May 2026 | Lightspeed | 4.2K | 32.9% | 1 |
| May 2026 | Windcave | 3.7K | 28.6% | 2 |
| May 2026 | Eftpos NZ | 1.9K | 14.7% | 3 |
| May 2026 | Shift4 | 1.3K | 10.1% | 4 |
| May 2026 | Square | 1.2K | 9.5% | 5 |
| May 2026 | Adyen | 320 | 2.5% | 6 |
| May 2026 | Verifone | 210 | 1.6% | 7 |
| Jun 2026 | Lightspeed | 4.3K | 32.9% | 1 |
| Jun 2026 | Windcave | 3.6K | 28.1% | 2 |
| Jun 2026 | Eftpos NZ | 1.9K | 14.7% | 3 |
| Jun 2026 | Square | 1.4K | 10.5% | 4 |
| Jun 2026 | Shift4 | 1.3K | 10% | 5 |
| Jun 2026 | Adyen | 320 | 2.5% | 6 |
| Jun 2026 | Verifone | 170 | 1.3% | 7 |
| Jul 2026 | Lightspeed | 3.7K | 30.8% | 1 |
| Jul 2026 | Windcave | 3.6K | 29.9% | 2 |
| Jul 2026 | Eftpos NZ | 1.9K | 15.7% | 3 |
| Jul 2026 | Shift4 | 1.3K | 10.7% | 4 |
| Jul 2026 | Square | 1.1K | 8.9% | 5 |
| Jul 2026 | Adyen | 260 | 2.1% | 6 |
| Jul 2026 | Verifone | 210 | 1.7% | 7 |
| Aug 2026 | Lightspeed | 3.8K | 31.2% | 1 |
| Aug 2026 | Windcave | 3.6K | 30.2% | 2 |
| Aug 2026 | Eftpos NZ | 1.9K | 15.8% | 3 |
| Aug 2026 | Shift4 | 1.3K | 10.8% | 4 |
| Aug 2026 | Square | 1K | 8.3% | 5 |
| Aug 2026 | Adyen | 260 | 2.2% | 6 |
| Aug 2026 | Verifone | 170 | 1.4% | 7 |
| Sep 2026 | Lightspeed | 3.7K | 31.4% | 1 |
| Sep 2026 | Windcave | 3.6K | 30.5% | 2 |
| Sep 2026 | Eftpos NZ | 1.9K | 16% | 3 |
| Sep 2026 | Shift4 | 1.3K | 10.9% | 4 |
| Sep 2026 | Square | 870 | 7.3% | 5 |
| Sep 2026 | Adyen | 260 | 2.2% | 6 |
| Sep 2026 | Verifone | 210 | 1.8% | 7 |

## What is being compared

- **Adyen**: Measured on the search term “adyen”.
- **Eftpos NZ**: Measured on the search term “eftpos nz”.
- **Lightspeed**: Measured on the search terms “lightspeed”, “lightspeed retail”, “lightspeed speed”, “lightspeed stocks”, “lightspeed vend” and “vend lightspeed”, summed into one figure.
- **Shift4**: Measured on the search term “shift4”.
- **Square**: Measured on the search terms “square appointments”, “square it”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space site” and “square terminal”, summed into one figure.
- **Verifone**: Measured on the search term “verifone eftpos”.
- **Windcave**: Measured on the search terms “windcave” and “windcave ltd”, summed into one figure.

- [Adyen](/demand/nz/brands/adyen)
- [Eftpos NZ](/demand/nz/brands/eftpos-nz)
- [Lightspeed](/demand/nz/brands/lightspeed)
- [Shift4](/demand/nz/brands/shift4)
- [Square](/demand/nz/brands/square)
- [Verifone](/demand/nz/brands/verifone)
- [Windcave](/demand/nz/brands/windcave)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among POS terminal brands in New Zealand?

In September 2026, Lightspeed was the most searched among POS terminal brands in New Zealand, with an estimated 3.7K branded searches, 31.4% of all searches for the seven we track.

## Cite this page

Brandwave. "POS terminal brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pos-terminal-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pos-terminal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.