---
title: "POS systems in New Zealand: Which brands are most popular in search?"
description: "Compare the point-of-sale systems New Zealand retailers and hospitality venues use. Share of Search among Square, Lightspeed, Bustle, Shopify POS, Kounta and Hike POS, the POS systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pos-systems"
publisher: "Brandwave"
---

# POS systems in New Zealand: Which brands are most popular in search?

Compare the point-of-sale systems New Zealand retailers and hospitality venues use. Share of Search among Square, Lightspeed, Bustle, Shopify POS, Kounta and Hike POS, the POS systems Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: POS systems
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Square, 88.6%

## Which brand is most popular in search among POS systems in New Zealand?

- In August 2026, Square was the most searched among POS systems in New Zealand, with an estimated 51.6K branded searches and 88.6% estimated Share of Search within this set.
- Lightspeed is in 2nd place, 81.6 percentage points behind at 7% Share of Search.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand increased from 83.4% to 88.6%.
- Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand decreased from 9.9% to 7%.
- Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand decreased from 4.7% to 3%.
- Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand peaked at 10.1% in April 2026 and was lowest at 7% in August 2026.
- Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand peaked at 5.6% in November 2025 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Shopify POS, Kounta and Hike POS held steady: their estimated Share of Search among POS systems in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Square vs Lightspeed: compare search popularity](/demand/nz/compare/lightspeed-vs-square): 88.6% against 7% Share of Search.
- [Square vs Bustle: compare search popularity](/demand/nz/compare/bustle-vs-square): 88.6% against 3% Share of Search.
- [Lightspeed vs Bustle: compare search popularity](/demand/nz/compare/bustle-vs-lightspeed): 7% against 3% Share of Search.

## How did search popularity change for New Zealand POS systems in August 2026?

- In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.
- In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%.
- Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026.
- Estimated monthly branded searches for Hike POS in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
- Estimated monthly branded searches for Bustle in New Zealand fell 24.4% over 11 measured months, from 2.3K to 1.8K in August 2026.
- Estimated monthly branded searches for Kounta in New Zealand fell 17.1% over 11 measured months, from 410 to 340 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Square | 88.6% | 51.6K | +19.7% | Block |
| 2 | Lightspeed | 7% | 4.1K | -0.2% | Lightspeed |
| 3 | Bustle | 3% | 1.8K | +19.6% | Bustle |
| 4 | Shopify POS | 0.69% | 400 | -25.9% | Shopify POS |
| 5 | Kounta | 0.58% | 340 | -2.9% | Kounta |
| 6 | Hike POS | 0.09% | 50 | 0.0% | Hike POS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Square | 41.9K | 83.4% | 1 |
| Oct 2025 | Lightspeed | 5K | 9.9% | 2 |
| Oct 2025 | Bustle | 2.3K | 4.7% | 3 |
| Oct 2025 | Shopify POS | 540 | 1.1% | 4 |
| Oct 2025 | Kounta | 410 | 0.82% | 5 |
| Oct 2025 | Hike POS | 40 | 0.08% | 6 |
| Nov 2025 | Square | 41.8K | 83.6% | 1 |
| Nov 2025 | Lightspeed | 4.4K | 8.8% | 2 |
| Nov 2025 | Bustle | 2.8K | 5.6% | 3 |
| Nov 2025 | Shopify POS | 560 | 1.1% | 4 |
| Nov 2025 | Kounta | 410 | 0.82% | 5 |
| Nov 2025 | Hike POS | 40 | 0.08% | 6 |
| Dec 2025 | Square | 41.6K | 86.2% | 1 |
| Dec 2025 | Lightspeed | 3.4K | 7.1% | 2 |
| Dec 2025 | Bustle | 2.3K | 4.8% | 3 |
| Dec 2025 | Shopify POS | 510 | 1.1% | 4 |
| Dec 2025 | Kounta | 410 | 0.85% | 5 |
| Dec 2025 | Hike POS | 20 | 0.04% | 6 |
| Jan 2026 | Square | 42K | 85.8% | 1 |
| Jan 2026 | Lightspeed | 3.7K | 7.6% | 2 |
| Jan 2026 | Bustle | 2.2K | 4.5% | 3 |
| Jan 2026 | Shopify POS | 650 | 1.3% | 4 |
| Jan 2026 | Kounta | 350 | 0.72% | 5 |
| Jan 2026 | Hike POS | 20 | 0.04% | 6 |
| Feb 2026 | Square | 42K | 85.1% | 1 |
| Feb 2026 | Lightspeed | 4.1K | 8.2% | 2 |
| Feb 2026 | Bustle | 2.2K | 4.4% | 3 |
| Feb 2026 | Shopify POS | 790 | 1.6% | 4 |
| Feb 2026 | Kounta | 280 | 0.57% | 5 |
| Feb 2026 | Hike POS | 50 | 0.1% | 6 |
| Mar 2026 | Square | 51.5K | 85.6% | 1 |
| Mar 2026 | Lightspeed | 5K | 8.3% | 2 |
| Mar 2026 | Bustle | 2.3K | 3.8% | 3 |
| Mar 2026 | Shopify POS | 970 | 1.6% | 4 |
| Mar 2026 | Kounta | 340 | 0.57% | 5 |
| Mar 2026 | Hike POS | 40 | 0.07% | 6 |
| Apr 2026 | Square | 42.4K | 84% | 1 |
| Apr 2026 | Lightspeed | 5.1K | 10.1% | 2 |
| Apr 2026 | Bustle | 1.9K | 3.7% | 3 |
| Apr 2026 | Shopify POS | 680 | 1.3% | 4 |
| Apr 2026 | Kounta | 350 | 0.69% | 5 |
| Apr 2026 | Hike POS | 50 | 0.1% | 6 |
| May 2026 | Square | 43K | 84.8% | 1 |
| May 2026 | Lightspeed | 4.6K | 9.1% | 2 |
| May 2026 | Bustle | 1.9K | 3.8% | 3 |
| May 2026 | Shopify POS | 800 | 1.6% | 4 |
| May 2026 | Kounta | 350 | 0.69% | 5 |
| May 2026 | Hike POS | 30 | 0.06% | 6 |
| Jun 2026 | Square | 43.5K | 85.7% | 1 |
| Jun 2026 | Lightspeed | 4.6K | 9% | 2 |
| Jun 2026 | Bustle | 1.6K | 3.2% | 3 |
| Jun 2026 | Shopify POS | 630 | 1.2% | 4 |
| Jun 2026 | Kounta | 420 | 0.83% | 5 |
| Jun 2026 | Hike POS | 40 | 0.08% | 6 |
| Jul 2026 | Square | 43.1K | 86.9% | 1 |
| Jul 2026 | Lightspeed | 4.1K | 8.2% | 2 |
| Jul 2026 | Bustle | 1.5K | 3% | 3 |
| Jul 2026 | Shopify POS | 540 | 1.1% | 4 |
| Jul 2026 | Kounta | 350 | 0.71% | 5 |
| Jul 2026 | Hike POS | 50 | 0.1% | 6 |
| Aug 2026 | Square | 51.6K | 88.6% | 1 |
| Aug 2026 | Lightspeed | 4.1K | 7% | 2 |
| Aug 2026 | Bustle | 1.8K | 3% | 3 |
| Aug 2026 | Shopify POS | 400 | 0.69% | 4 |
| Aug 2026 | Kounta | 340 | 0.58% | 5 |
| Aug 2026 | Hike POS | 50 | 0.09% | 6 |
| Sep 2026 | Bustle | — | — | — |
| Sep 2026 | Hike POS | — | — | — |
| Sep 2026 | Kounta | — | — | — |
| Sep 2026 | Lightspeed | — | — | — |
| Sep 2026 | Shopify POS | — | — | — |
| Sep 2026 | Square | — | — | — |

## What is being compared

- **Bustle**: Measured on the search terms “bustle pos”, “bustle pos system” and “posboss”, summed into one figure.
- **Hike POS**: Measured on the search terms “hike pos”, “hikepos” and “hikeup com”, summed into one figure.
- **Kounta**: Measured on the search terms “kounta”, “kounta nz”, “kounta pos” and “kounta pos system”, summed into one figure.
- **Lightspeed**: Measured on the search terms “lightspeed”, “lightspeed near me”, “lightspeed nz”, “lightspeed online”, “lightspeed point of sale”, “lightspeed pos”, “lightspeed retail”, “lightspeed speed”, “lightspeed stocks”, “lightspeed vend” and “vend lightspeed”, summed into one figure.
- **Shopify POS**: Measured on the search terms “shopify pos app”, “shopify pos fee”, “shopify pos hardware”, “shopify pos new zealand”, “shopify pos nz”, “shopify pos online”, “shopify pos payments”, “shopify pos pro”, “shopify pos system” and “shopifypos”, summed into one figure.
- **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure.

- [Bustle](/demand/nz/brands/bustle)
- [Hike POS](/demand/nz/brands/hike-pos)
- [Kounta](/demand/nz/brands/kounta)
- [Lightspeed](/demand/nz/brands/lightspeed)
- [Shopify POS](/demand/nz/brands/shopify-pos)
- [Square](/demand/nz/brands/square)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among POS systems in New Zealand?

In August 2026, Square was the most searched among POS systems in New Zealand, with an estimated 51.6K branded searches and 88.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "POS systems in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pos-systems

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pos-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.