---
title: "Portable projector brands in New Zealand: Which are searched most?"
description: "Compare the portable projector brands people buy. Share of Search among Anker, Epson, XGIMI, Samsung and BenQ, the portable projector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-projector-brands"
publisher: "Brandwave"
---

# Portable projector brands in New Zealand: Which are searched most?

Compare the portable projector brands people buy. Share of Search among Anker, Epson, XGIMI, Samsung and BenQ, the portable projector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable projector brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Anker, 40%

## Which brand is most popular in search among portable projector brands in New Zealand?

- In September 2026, Anker was the most searched among portable projector brands in New Zealand, with an estimated 1.8K branded searches, 40% of all searches for the five we track.
- Epson is in 2nd place, 0.9 percentage points behind at 39.1%.
- Across the 12 months ending September 2026, Anker’s share of searches among portable projector brands in New Zealand increased from 31.3% to 40%.
- Across the 12 months ending September 2026, Epson’s share of searches among portable projector brands in New Zealand decreased from 45.2% to 39.1%.
- Across the 12 months ending September 2026, Samsung’s share of searches among portable projector brands in New Zealand decreased from 11.1% to 8.9%.
- Across the 12 months ending September 2026, Anker’s share of searches among portable projector brands in New Zealand peaked at 40% in September 2026 and was lowest at 30.8% in November 2025.
- Across the 12 months ending September 2026, Epson’s share of searches among portable projector brands in New Zealand peaked at 47.6% in January 2026 and was lowest at 39.1% in September 2026.
- Across the 12 months ending September 2026, XGIMI’s share of searches among portable projector brands in New Zealand peaked at 16% in May 2026 and was lowest at 7.3% in March 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among portable projector brands in New Zealand peaked at 13.2% in December 2025 and was lowest at 8.9% in September 2026.
- Across the 12 months ending September 2026, Anker rose from 2nd to 1st among portable projector brands in New Zealand.
- Across the 12 months ending September 2026, Epson fell from 1st to 2nd among portable projector brands in New Zealand.
- Across the 12 months ending September 2026, XGIMI and BenQ held steady: their share of searches among portable projector brands in New Zealand each moved less than 0.5 percentage points.

## Top portable projector brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung appeared every time. XGIMI was recommended most often, coming first in three out of four answers that gave a list. Anker was second, and Samsung was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| XGIMI | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Epson | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| BenQ | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about portable projector brands

- Asked ChatGPT "Which portable projector brand should I buy in New Zealand?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung
- Asked ChatGPT "What are the best portable projector brands in New Zealand?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung, 5. BenQ
- Asked ChatGPT "What's the best portable projector brand in New Zealand for home movies?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung
- Searched Google, AI Overview "portable projector nz": 1. Samsung, 2. Anker
- Searched Google, AI Overview "small projector nz": 1. Samsung, 2. XGIMI

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Anker vs Epson: compare search popularity](/demand/nz/compare/anker-vs-epson): 40% against 39.1% Share of Search.
- [Anker vs XGIMI: compare search popularity](/demand/nz/compare/anker-vs-xgimi): 40% against 11.8% Share of Search.
- [Anker vs Samsung: compare search popularity](/demand/nz/compare/anker-vs-samsung): 40% against 8.9% Share of Search.
- [Epson vs XGIMI: compare search popularity](/demand/nz/compare/epson-vs-xgimi): 39.1% against 11.8% Share of Search.
- [Epson vs Samsung: compare search popularity](/demand/nz/compare/epson-vs-samsung): 39.1% against 8.9% Share of Search.
- [XGIMI vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-xgimi): 11.8% against 8.9% Share of Search.

## How did search popularity change for New Zealand portable projector brands in September 2026?

- In September 2026, Anker overtook Epson to become the leader among portable projector brands in New Zealand, with 40% of the searches.
- In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches.
- In September 2026, Epson lost share of searches among portable projector brands in New Zealand, from 45.8% to 39.1%.
- In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anker | 40% | 1.8K | +20.5% | Anker |
| 2 | Epson | 39.1% | 1.7K | -14.9% | Epson |
| 3 | XGIMI | 11.8% | 520 | +20.9% | XGIMI |
| 4 | Samsung | 8.9% | 390 | -18.8% | Samsung |
| 5 | BenQ | 0.23% | 10 | -50.0% | BenQ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 1.6K | 45.2% | 1 |
| Oct 2025 | Anker | 1.1K | 31.3% | 2 |
| Oct 2025 | XGIMI | 430 | 12.2% | 3 |
| Oct 2025 | Samsung | 390 | 11.1% | 4 |
| Oct 2025 | BenQ | 10 | 0.28% | 5 |
| Nov 2025 | Epson | 1.6K | 40.8% | 1 |
| Nov 2025 | Anker | 1.2K | 30.8% | 2 |
| Nov 2025 | XGIMI | 620 | 15.9% | 3 |
| Nov 2025 | Samsung | 480 | 12.3% | 4 |
| Nov 2025 | BenQ | 10 | 0.26% | 5 |
| Dec 2025 | Epson | 1.5K | 40.4% | 1 |
| Dec 2025 | Anker | 1.2K | 33.5% | 2 |
| Dec 2025 | Samsung | 480 | 13.2% | 3 |
| Dec 2025 | XGIMI | 460 | 12.6% | 4 |
| Dec 2025 | BenQ | 10 | 0.27% | 5 |
| Jan 2026 | Epson | 1.8K | 47.6% | 1 |
| Jan 2026 | Anker | 1.2K | 32.7% | 2 |
| Jan 2026 | Samsung | 390 | 10.5% | 3 |
| Jan 2026 | XGIMI | 330 | 8.9% | 4 |
| Jan 2026 | BenQ | 10 | 0.27% | 5 |
| Feb 2026 | Epson | 1.5K | 47% | 1 |
| Feb 2026 | Anker | 990 | 31.6% | 2 |
| Feb 2026 | XGIMI | 340 | 10.9% | 3 |
| Feb 2026 | Samsung | 320 | 10.2% | 4 |
| Feb 2026 | BenQ | 10 | 0.32% | 5 |
| Mar 2026 | Epson | 1.6K | 46.5% | 1 |
| Mar 2026 | Anker | 1.2K | 34.5% | 2 |
| Mar 2026 | Samsung | 390 | 11.4% | 3 |
| Mar 2026 | XGIMI | 250 | 7.3% | 4 |
| Mar 2026 | BenQ | 10 | 0.29% | 5 |
| Apr 2026 | Epson | 1.6K | 44.9% | 1 |
| Apr 2026 | Anker | 1.2K | 32.6% | 2 |
| Apr 2026 | XGIMI | 400 | 11.2% | 3 |
| Apr 2026 | Samsung | 390 | 11% | 4 |
| Apr 2026 | BenQ | 10 | 0.28% | 5 |
| May 2026 | Epson | 1.5K | 42% | 1 |
| May 2026 | Anker | 1.1K | 32.6% | 2 |
| May 2026 | XGIMI | 560 | 16% | 3 |
| May 2026 | Samsung | 320 | 9.1% | 4 |
| May 2026 | BenQ | 10 | 0.29% | 5 |
| Jun 2026 | Epson | 1.6K | 45.3% | 1 |
| Jun 2026 | Anker | 1.1K | 32.3% | 2 |
| Jun 2026 | XGIMI | 460 | 13% | 3 |
| Jun 2026 | Samsung | 320 | 9.1% | 4 |
| Jun 2026 | BenQ | 10 | 0.28% | 5 |
| Jul 2026 | Epson | 1.8K | 44.1% | 1 |
| Jul 2026 | Anker | 1.2K | 30.8% | 2 |
| Jul 2026 | XGIMI | 600 | 15% | 3 |
| Jul 2026 | Samsung | 390 | 9.8% | 4 |
| Jul 2026 | BenQ | 10 | 0.25% | 5 |
| Aug 2026 | Epson | 2K | 45.8% | 1 |
| Aug 2026 | Anker | 1.5K | 33.1% | 2 |
| Aug 2026 | Samsung | 480 | 10.9% | 3 |
| Aug 2026 | XGIMI | 430 | 9.8% | 4 |
| Aug 2026 | BenQ | 20 | 0.45% | 5 |
| Sep 2026 | Anker | 1.8K | 40% | 1 |
| Sep 2026 | Epson | 1.7K | 39.1% | 2 |
| Sep 2026 | XGIMI | 520 | 11.8% | 3 |
| Sep 2026 | Samsung | 390 | 8.9% | 4 |
| Sep 2026 | BenQ | 10 | 0.23% | 5 |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker nano” and “anker nebula”, summed into one figure.
- **BenQ**: Measured on the search term “benq portable projector”.
- **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **XGIMI**: Measured on the search terms “xgimi”, “xgimi horizon” and “xgimi horizon pro”, summed into one figure.

- [Anker](/demand/nz/brands/anker)
- [BenQ](/demand/nz/brands/benq)
- [Epson](/demand/nz/brands/epson)
- [Samsung](/demand/nz/brands/samsung)
- [XGIMI](/demand/nz/brands/xgimi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable projector brands in New Zealand?

In September 2026, Anker was the most searched among portable projector brands in New Zealand, with an estimated 1.8K branded searches, 40% of all searches for the five we track.

## Cite this page

Brandwave. "Portable projector brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-portable-projector-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-projector-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.