---
title: "Portable heater brands in New Zealand: Which are searched most?"
description: "Compare the portable heater brands people buy. Share of Search among Dyson, DeWalt, De'Longhi, Goldair, Dimplex and Honeywell, the portable heater brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-heater-brands"
publisher: "Brandwave"
---

# Portable heater brands in New Zealand: Which are searched most?

Compare the portable heater brands people buy. Share of Search among Dyson, DeWalt, De'Longhi, Goldair, Dimplex and Honeywell, the portable heater brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable heater brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 65.9%

## Which brand is most popular in search among portable heater brands in New Zealand?

- In September 2026, Dyson was the most searched among portable heater brands in New Zealand, with an estimated 32.3K branded searches, 65.9% of all searches for the six we track.
- DeWalt is in 2nd place, 46.6 percentage points behind at 19.4%.
- Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands in New Zealand decreased from 66.8% to 65.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among portable heater brands in New Zealand increased from 17.3% to 19.4%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands in New Zealand increased from 10.6% to 11.8%.
- Across the 12 months ending September 2026, Goldair’s share of searches among portable heater brands in New Zealand decreased from 5.1% to 2.9%.
- Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands in New Zealand peaked at 71.1% in November 2025 and was lowest at 57% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among portable heater brands in New Zealand peaked at 23.2% in June 2026 and was lowest at 11.3% in December 2025.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands in New Zealand peaked at 16.1% in August 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Goldair’s share of searches among portable heater brands in New Zealand peaked at 11% in January 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Dimplex and Honeywell held steady: their share of searches among portable heater brands in New Zealand each moved less than 0.5 percentage points.

## Top portable heater brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Dimplex appeared every time. De'Longhi was recommended most often, coming first in all three answers that gave a list. Goldair was second, and Dimplex was third. DeWalt, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| De'Longhi | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Dimplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Dyson | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Honeywell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about portable heater brands

- Asked ChatGPT "Which portable heater brand should I go to in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dimplex
- Asked ChatGPT "What are the best portable heater brands in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dyson, 4. Dimplex
- Asked ChatGPT "What's the best portable heater brand in New Zealand for small room?": 1. De'Longhi, 2. Goldair, 3. Dimplex
- Searched Google, AI Overview "best portable heater": 1. Dimplex

Not named in any answer: DeWalt and Honeywell.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dyson vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-dyson): 65.9% against 19.4% Share of Search.
- [Dyson vs De'Longhi: compare search popularity](/demand/nz/compare/delonghi-vs-dyson): 65.9% against 11.8% Share of Search.
- [Dyson vs Goldair: compare search popularity](/demand/nz/compare/dyson-vs-goldair): 65.9% against 2.9% Share of Search.
- [DeWalt vs De'Longhi: compare search popularity](/demand/nz/compare/delonghi-vs-dewalt): 19.4% against 11.8% Share of Search.
- [DeWalt vs Goldair: compare search popularity](/demand/nz/compare/dewalt-vs-goldair): 19.4% against 2.9% Share of Search.
- [De'Longhi vs Goldair: compare search popularity](/demand/nz/compare/delonghi-vs-goldair): 11.8% against 2.9% Share of Search.

## How did search popularity change for New Zealand portable heater brands in September 2026?

- In September 2026, Dyson gained share of searches among portable heater brands in New Zealand, from 58.7% to 65.9%.
- In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.
- In September 2026, DeWalt lost share of searches among portable heater brands in New Zealand, from 21.4% to 19.4%.
- In September 2026, Goldair lost share of searches among portable heater brands in New Zealand, from 3.8% to 2.9%.
- Estimated monthly branded searches for Honeywell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
- Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 65.9% | 32.3K | +27.9% | Dyson |
| 2 | DeWalt | 19.4% | 9.5K | +2.9% | DeWalt |
| 3 | De'Longhi | 11.8% | 5.8K | -17.0% | De'Longhi |
| 4 | Goldair | 2.9% | 1.4K | -11.7% | Goldair |
| 5 | Dimplex | 0.02% | 10 | 0.0% | Dimplex |
| 6 | Honeywell | 0% | 0 | -100.0% | Honeywell International |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 28.2K | 66.8% | 1 |
| Oct 2025 | DeWalt | 7.3K | 17.3% | 2 |
| Oct 2025 | De'Longhi | 4.5K | 10.6% | 3 |
| Oct 2025 | Goldair | 2.2K | 5.1% | 4 |
| Oct 2025 | Dimplex | 50 | 0.12% | 5 |
| Oct 2025 | Honeywell | 10 | 0.02% | 6 |
| Nov 2025 | Dyson | 54.1K | 71.1% | 1 |
| Nov 2025 | DeWalt | 9.8K | 12.9% | 2 |
| Nov 2025 | Goldair | 7.1K | 9.3% | 3 |
| Nov 2025 | De'Longhi | 5.1K | 6.7% | 4 |
| Nov 2025 | Dimplex | 10 | 0.01% | 5 |
| Nov 2025 | Honeywell | 0 | 0% | 6 |
| Dec 2025 | Dyson | 44.2K | 70% | 1 |
| Dec 2025 | DeWalt | 7.2K | 11.3% | 2 |
| Dec 2025 | Goldair | 6.3K | 10% | 3 |
| Dec 2025 | De'Longhi | 5.4K | 8.6% | 4 |
| Dec 2025 | Dimplex | 20 | 0.03% | 5 |
| Dec 2025 | Honeywell | 0 | 0% | 6 |
| Jan 2026 | Dyson | 26.9K | 61.9% | 1 |
| Jan 2026 | DeWalt | 6.9K | 16% | 2 |
| Jan 2026 | De'Longhi | 4.8K | 11% | 3 |
| Jan 2026 | Goldair | 4.8K | 11% | 4 |
| Jan 2026 | Dimplex | 20 | 0.05% | 5 |
| Jan 2026 | Honeywell | 10 | 0.02% | 6 |
| Feb 2026 | Dyson | 21.7K | 59.5% | 1 |
| Feb 2026 | DeWalt | 7.5K | 20.6% | 2 |
| Feb 2026 | De'Longhi | 4.1K | 11.1% | 3 |
| Feb 2026 | Goldair | 3.2K | 8.8% | 4 |
| Feb 2026 | Dimplex | 10 | 0.03% | 5 |
| Feb 2026 | Honeywell | 0 | 0% | 6 |
| Mar 2026 | Dyson | 22.8K | 61.2% | 1 |
| Mar 2026 | DeWalt | 7.6K | 20.5% | 2 |
| Mar 2026 | De'Longhi | 4.6K | 12.3% | 3 |
| Mar 2026 | Goldair | 2.2K | 5.9% | 4 |
| Mar 2026 | Dimplex | 20 | 0.05% | 5 |
| Mar 2026 | Honeywell | 0 | 0% | 6 |
| Apr 2026 | Dyson | 21.7K | 58.6% | 1 |
| Apr 2026 | DeWalt | 7.3K | 19.7% | 2 |
| Apr 2026 | De'Longhi | 5.8K | 15.8% | 3 |
| Apr 2026 | Goldair | 2.2K | 5.9% | 4 |
| Apr 2026 | Dimplex | 10 | 0.03% | 5 |
| Apr 2026 | Honeywell | 10 | 0.03% | 6 |
| May 2026 | Dyson | 24.3K | 59.4% | 1 |
| May 2026 | DeWalt | 8.1K | 19.7% | 2 |
| May 2026 | De'Longhi | 6.5K | 16% | 3 |
| May 2026 | Goldair | 2K | 4.8% | 4 |
| May 2026 | Dimplex | 20 | 0.05% | 5 |
| May 2026 | Honeywell | 0 | 0% | 6 |
| Jun 2026 | Dyson | 23.3K | 57% | 1 |
| Jun 2026 | DeWalt | 9.5K | 23.2% | 2 |
| Jun 2026 | De'Longhi | 6.3K | 15.3% | 3 |
| Jun 2026 | Goldair | 1.8K | 4.4% | 4 |
| Jun 2026 | Dimplex | 10 | 0.02% | 5 |
| Jun 2026 | Honeywell | 0 | 0% | 6 |
| Jul 2026 | Dyson | 25.9K | 60.2% | 1 |
| Jul 2026 | DeWalt | 8.5K | 19.7% | 2 |
| Jul 2026 | De'Longhi | 6.7K | 15.6% | 3 |
| Jul 2026 | Goldair | 1.9K | 4.4% | 4 |
| Jul 2026 | Dimplex | 10 | 0.02% | 5 |
| Jul 2026 | Honeywell | 0 | 0% | 6 |
| Aug 2026 | Dyson | 25.3K | 58.7% | 1 |
| Aug 2026 | DeWalt | 9.2K | 21.4% | 2 |
| Aug 2026 | De'Longhi | 6.9K | 16.1% | 3 |
| Aug 2026 | Goldair | 1.6K | 3.8% | 4 |
| Aug 2026 | Dimplex | 10 | 0.02% | 5 |
| Aug 2026 | Honeywell | 10 | 0.02% | 6 |
| Sep 2026 | Dyson | 32.3K | 65.9% | 1 |
| Sep 2026 | DeWalt | 9.5K | 19.4% | 2 |
| Sep 2026 | De'Longhi | 5.8K | 11.8% | 3 |
| Sep 2026 | Goldair | 1.4K | 2.9% | 4 |
| Sep 2026 | Dimplex | 10 | 0.02% | 5 |
| Sep 2026 | Honeywell | 0 | 0% | 6 |

## What is being compared

- **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt redemption”, “dewalt table saw” and “dewalt vacuum”, summed into one figure.
- **Dimplex**: Measured on the search term “dimplex fire”.
- **Dyson**: Measured on the search terms “dyson”, “dyson air wrap”, “dyson airwrap”, “dyson cool fan”, “dyson fan”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **Goldair**: Measured on the search terms “cdb goldair”, “fan goldair”, “goldair”, “goldair bladeless fan”, “goldair platinum” and “goldair tower fan”, summed into one figure.
- **Honeywell**: Measured on the search term “honeywell portable heater”.

- [De'Longhi](/demand/nz/brands/delonghi)
- [DeWalt](/demand/nz/brands/dewalt)
- [Dimplex](/demand/nz/brands/dimplex)
- [Dyson](/demand/nz/brands/dyson)
- [Goldair](/demand/nz/brands/goldair)
- [Honeywell](/demand/nz/brands/honeywell)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable heater brands in New Zealand?

In September 2026, Dyson was the most searched among portable heater brands in New Zealand, with an estimated 32.3K branded searches, 65.9% of all searches for the six we track.

## Cite this page

Brandwave. "Portable heater brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-portable-heater-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-heater-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.