---
title: "Portable grill brands in New Zealand: Which are searched most?"
description: "Compare the portable grill brands people buy. Share of Search among Traeger, Gasmate, Weber, Napoleon and Coleman, the portable grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-grill-brands"
publisher: "Brandwave"
---

# Portable grill brands in New Zealand: Which are searched most?

Compare the portable grill brands people buy. Share of Search among Traeger, Gasmate, Weber, Napoleon and Coleman, the portable grill brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable grill brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Traeger, 65.5%

## Which brand is most popular in search among portable grill brands in New Zealand?

- In September 2026, Traeger was the most searched among portable grill brands in New Zealand, with an estimated 2.3K branded searches, 65.5% of all searches for the five we track.
- Gasmate is in 2nd place, 42 percentage points behind at 23.6%.
- Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand increased from 63.8% to 65.5%.
- Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand decreased from 27.8% to 23.6%.
- Across the 12 months ending September 2026, Weber’s share of searches among portable grill brands in New Zealand increased from 6.4% to 9.2%.
- Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand peaked at 69.3% in May 2026 and was lowest at 61.3% in January 2026.
- Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand peaked at 31.1% in March 2026 and was lowest at 21.1% in July 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among portable grill brands in New Zealand peaked at 9.2% in September 2026 and was lowest at 4.5% in June 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.82% in June 2026.
- Across the 12 months ending September 2026, Napoleon and Coleman held steady: their share of searches among portable grill brands in New Zealand each moved less than 0.5 percentage points.

## Top portable grill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in all three answers that gave a list. Gasmate was second, and Napoleon was third. Traeger, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Gasmate | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Napoleon | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Coleman | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about portable grill brands

- Asked ChatGPT "Which portable grill brand should I buy in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon
- Asked ChatGPT "What are the best portable grill brands in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon
- Asked ChatGPT "What's the best portable grill brand in New Zealand for camping?": 1. Weber, 2. Gasmate, 3. Coleman
- Searched Google, AI Overview "portable bbq nz": 1. Weber
- Searched Google, AI Overview "best portable grill": 1. Weber

Not named in any answer: Traeger.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Traeger vs Gasmate: compare search popularity](/demand/nz/compare/gasmate-vs-traeger): 65.5% against 23.6% Share of Search.
- [Traeger vs Weber: compare search popularity](/demand/nz/compare/traeger-vs-weber): 65.5% against 9.2% Share of Search.
- [Gasmate vs Weber: compare search popularity](/demand/nz/compare/gasmate-vs-weber): 23.6% against 9.2% Share of Search.

## How did search popularity change for New Zealand portable grill brands in September 2026?

- In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.
- In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%.
- In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.
- In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Traeger | 65.5% | 2.3K | +7.5% | Traeger |
| 2 | Gasmate | 23.6% | 820 | +20.6% | Gasmate |
| 3 | Weber | 9.2% | 320 | +23.1% | Weber |
| 4 | Napoleon | 1.4% | 50 | -28.6% | Napoleon |
| 5 | Coleman | 0.29% | 10 | 0.0% | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Traeger | 2.6K | 63.8% | 1 |
| Oct 2025 | Gasmate | 1.1K | 27.8% | 2 |
| Oct 2025 | Weber | 260 | 6.4% | 3 |
| Oct 2025 | Napoleon | 70 | 1.7% | 4 |
| Oct 2025 | Coleman | 10 | 0.25% | 5 |
| Nov 2025 | Traeger | 3.2K | 65.4% | 1 |
| Nov 2025 | Gasmate | 1.2K | 24% | 2 |
| Nov 2025 | Weber | 390 | 8.1% | 3 |
| Nov 2025 | Napoleon | 110 | 2.3% | 4 |
| Nov 2025 | Coleman | 10 | 0.21% | 5 |
| Dec 2025 | Traeger | 4.6K | 69.2% | 1 |
| Dec 2025 | Gasmate | 1.5K | 22.1% | 2 |
| Dec 2025 | Weber | 480 | 7.2% | 3 |
| Dec 2025 | Napoleon | 90 | 1.3% | 4 |
| Dec 2025 | Coleman | 10 | 0.15% | 5 |
| Jan 2026 | Traeger | 2.7K | 61.3% | 1 |
| Jan 2026 | Gasmate | 1.3K | 28.5% | 2 |
| Jan 2026 | Weber | 390 | 8.8% | 3 |
| Jan 2026 | Napoleon | 50 | 1.1% | 4 |
| Jan 2026 | Coleman | 10 | 0.23% | 5 |
| Feb 2026 | Traeger | 1.8K | 61.6% | 1 |
| Feb 2026 | Gasmate | 860 | 29.5% | 2 |
| Feb 2026 | Weber | 210 | 7.2% | 3 |
| Feb 2026 | Napoleon | 40 | 1.4% | 4 |
| Feb 2026 | Coleman | 10 | 0.34% | 5 |
| Mar 2026 | Traeger | 1.6K | 61.4% | 1 |
| Mar 2026 | Gasmate | 820 | 31.1% | 2 |
| Mar 2026 | Weber | 140 | 5.3% | 3 |
| Mar 2026 | Napoleon | 50 | 1.9% | 4 |
| Mar 2026 | Coleman | 10 | 0.38% | 5 |
| Apr 2026 | Traeger | 2.1K | 63.1% | 1 |
| Apr 2026 | Gasmate | 1K | 30.5% | 2 |
| Apr 2026 | Weber | 170 | 5.2% | 3 |
| Apr 2026 | Napoleon | 40 | 1.2% | 4 |
| Apr 2026 | Coleman | 0 | 0% | 5 |
| May 2026 | Traeger | 2.1K | 69.3% | 1 |
| May 2026 | Gasmate | 640 | 21.1% | 2 |
| May 2026 | Weber | 210 | 6.9% | 3 |
| May 2026 | Napoleon | 70 | 2.3% | 4 |
| May 2026 | Coleman | 10 | 0.33% | 5 |
| Jun 2026 | Traeger | 1.7K | 69% | 1 |
| Jun 2026 | Gasmate | 620 | 25.3% | 2 |
| Jun 2026 | Weber | 110 | 4.5% | 3 |
| Jun 2026 | Napoleon | 20 | 0.82% | 4 |
| Jun 2026 | Coleman | 10 | 0.41% | 5 |
| Jul 2026 | Traeger | 1.9K | 67.1% | 1 |
| Jul 2026 | Gasmate | 610 | 21.1% | 2 |
| Jul 2026 | Weber | 260 | 9% | 3 |
| Jul 2026 | Napoleon | 70 | 2.4% | 4 |
| Jul 2026 | Coleman | 10 | 0.35% | 5 |
| Aug 2026 | Traeger | 2.1K | 67.5% | 1 |
| Aug 2026 | Gasmate | 680 | 21.7% | 2 |
| Aug 2026 | Weber | 260 | 8.3% | 3 |
| Aug 2026 | Napoleon | 70 | 2.2% | 4 |
| Aug 2026 | Coleman | 10 | 0.32% | 5 |
| Sep 2026 | Traeger | 2.3K | 65.5% | 1 |
| Sep 2026 | Gasmate | 820 | 23.6% | 2 |
| Sep 2026 | Weber | 320 | 9.2% | 3 |
| Sep 2026 | Napoleon | 50 | 1.4% | 4 |
| Sep 2026 | Coleman | 10 | 0.29% | 5 |

## What is being compared

- **Coleman**: Measured on the search term “coleman portable grill”.
- **Gasmate**: Measured on the search terms “gasmate”, “gasmate burner”, “gasmate cookers” and “gasmate odyssey”, summed into one figure.
- **Napoleon**: Measured on the search term “napoleon bbq”.
- **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure.
- **Weber**: Measured on the search term “bbq kettle weber”.

- [Coleman](/demand/nz/brands/coleman)
- [Gasmate](/demand/nz/brands/gasmate)
- [Napoleon](/demand/nz/brands/napoleon)
- [Traeger](/demand/nz/brands/traeger)
- [Weber](/demand/nz/brands/weber)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable grill brands in New Zealand?

In September 2026, Traeger was the most searched among portable grill brands in New Zealand, with an estimated 2.3K branded searches, 65.5% of all searches for the five we track.

## Cite this page

Brandwave. "Portable grill brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-portable-grill-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-grill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.