---
title: "Portable generator brands in New Zealand: Which brands are most popular in search?"
description: "Compare the portable generator brands New Zealanders keep for camping, trades and outages. Share of Search among Honda Generators, Yamaha Generators, Hyundai Power Equipment and Gentech, the portable generator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-generator-brands"
publisher: "Brandwave"
---

# Portable generator brands in New Zealand: Which brands are most popular in search?

Compare the portable generator brands New Zealanders keep for camping, trades and outages. Share of Search among Honda Generators, Yamaha Generators, Hyundai Power Equipment and Gentech, the portable generator brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable generator brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Honda Generators, 87%

## Which brand is most popular in search among portable generator brands in New Zealand?

- In August 2026, Honda Generators was the most searched among portable generator brands in New Zealand, with an estimated 1.1K branded searches and 87% estimated Share of Search within this set.
- Yamaha Generators is in 2nd place, 78 percentage points behind at 8.9% Share of Search.
- Across the 11 months ending August 2026, Honda Generators’ estimated Share of Search among portable generator brands in New Zealand increased from 85.9% to 87%.
- Across the 11 months ending August 2026, Hyundai Power Equipment’s estimated Share of Search among portable generator brands in New Zealand decreased from 4% to 3.3%.
- Across the 11 months ending August 2026, Honda Generators’ estimated Share of Search among portable generator brands in New Zealand peaked at 91.3% in June 2026 and was lowest at 84.1% in November 2025.
- Across the 11 months ending August 2026, Yamaha Generators’ estimated Share of Search among portable generator brands in New Zealand peaked at 11.5% in November 2025 and was lowest at 5.4% in March 2026.
- Across the 11 months ending August 2026, Hyundai Power Equipment’s estimated Share of Search among portable generator brands in New Zealand peaked at 5.2% in December 2025 and was lowest at 2.2% in June 2026.
- Across the 11 months ending August 2026, Yamaha Generators and Gentech held steady: their estimated Share of Search among portable generator brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Honda Generators vs Yamaha Generators: compare search popularity](/demand/nz/compare/honda-generators-vs-yamaha-generators): 87% against 8.9% Share of Search.
- [Honda Generators vs Hyundai Power Equipment: compare search popularity](/demand/nz/compare/honda-generators-vs-hyundai-power-equipment): 87% against 3.3% Share of Search.
- [Yamaha Generators vs Hyundai Power Equipment: compare search popularity](/demand/nz/compare/hyundai-power-equipment-vs-yamaha-generators): 8.9% against 3.3% Share of Search.

## How did search popularity change for New Zealand portable generator brands in August 2026?

- Estimated monthly branded searches for Hyundai Power Equipment in New Zealand fell 60% over 11 measured months, from 100 to 40 in August 2026.
- Estimated monthly branded searches for Yamaha Generators in New Zealand fell 52.2% over 11 measured months, from 230 to 110 in August 2026.
- Estimated monthly branded searches for Gentech in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Honda Generators in New Zealand fell 50% over 11 measured months, from 2.1K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda Generators | 87% | 1.1K | -3.6% | Honda Generators |
| 2 | Yamaha Generators | 8.9% | 110 | 0.0% | Yamaha Generators |
| 3 | Hyundai Power Equipment | 3.3% | 40 | 0.0% | Hyundai Power Equipment |
| 4 | Gentech | 0.81% | 10 | 0.0% | Gentech |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda Generators | 2.1K | 85.9% | 1 |
| Oct 2025 | Yamaha Generators | 230 | 9.2% | 2 |
| Oct 2025 | Hyundai Power Equipment | 100 | 4% | 3 |
| Oct 2025 | Gentech | 20 | 0.8% | 4 |
| Nov 2025 | Honda Generators | 950 | 84.1% | 1 |
| Nov 2025 | Yamaha Generators | 130 | 11.5% | 2 |
| Nov 2025 | Hyundai Power Equipment | 40 | 3.5% | 3 |
| Nov 2025 | Gentech | 10 | 0.88% | 4 |
| Dec 2025 | Honda Generators | 990 | 85.3% | 1 |
| Dec 2025 | Yamaha Generators | 100 | 8.6% | 2 |
| Dec 2025 | Hyundai Power Equipment | 60 | 5.2% | 3 |
| Dec 2025 | Gentech | 10 | 0.86% | 4 |
| Jan 2026 | Honda Generators | 1.3K | 87.4% | 1 |
| Jan 2026 | Yamaha Generators | 110 | 7.7% | 2 |
| Jan 2026 | Hyundai Power Equipment | 60 | 4.2% | 3 |
| Jan 2026 | Gentech | 10 | 0.7% | 4 |
| Feb 2026 | Honda Generators | 1.2K | 88.4% | 1 |
| Feb 2026 | Yamaha Generators | 100 | 7.2% | 2 |
| Feb 2026 | Hyundai Power Equipment | 50 | 3.6% | 3 |
| Feb 2026 | Gentech | 10 | 0.72% | 4 |
| Mar 2026 | Honda Generators | 1.3K | 90.5% | 1 |
| Mar 2026 | Yamaha Generators | 80 | 5.4% | 2 |
| Mar 2026 | Hyundai Power Equipment | 50 | 3.4% | 3 |
| Mar 2026 | Gentech | 10 | 0.68% | 4 |
| Apr 2026 | Honda Generators | 1.8K | 90% | 1 |
| Apr 2026 | Yamaha Generators | 130 | 6.5% | 2 |
| Apr 2026 | Hyundai Power Equipment | 60 | 3% | 3 |
| Apr 2026 | Gentech | 10 | 0.5% | 4 |
| May 2026 | Honda Generators | 960 | 87.3% | 1 |
| May 2026 | Yamaha Generators | 80 | 7.3% | 2 |
| May 2026 | Hyundai Power Equipment | 50 | 4.5% | 3 |
| May 2026 | Gentech | 10 | 0.91% | 4 |
| Jun 2026 | Honda Generators | 1.3K | 91.3% | 1 |
| Jun 2026 | Yamaha Generators | 80 | 5.8% | 2 |
| Jun 2026 | Hyundai Power Equipment | 30 | 2.2% | 3 |
| Jun 2026 | Gentech | 10 | 0.72% | 4 |
| Jul 2026 | Honda Generators | 1.1K | 87.4% | 1 |
| Jul 2026 | Yamaha Generators | 110 | 8.7% | 2 |
| Jul 2026 | Hyundai Power Equipment | 40 | 3.1% | 3 |
| Jul 2026 | Gentech | 10 | 0.79% | 4 |
| Aug 2026 | Honda Generators | 1.1K | 87% | 1 |
| Aug 2026 | Yamaha Generators | 110 | 8.9% | 2 |
| Aug 2026 | Hyundai Power Equipment | 40 | 3.3% | 3 |
| Aug 2026 | Gentech | 10 | 0.81% | 4 |
| Sep 2026 | Gentech | — | — | — |
| Sep 2026 | Honda Generators | — | — | — |
| Sep 2026 | Hyundai Power Equipment | — | — | — |
| Sep 2026 | Yamaha Generators | — | — | — |

## What is being compared

- **Gentech**: Measured on the search term “gentech generator”.
- **Honda Generators**: Measured on the search terms “eu22i honda generator”, “gasoline honda generator”, “honda generator”, “honda generator eu22i”, “honda generators for sale” and “honda inverter generator”, summed into one figure.
- **Hyundai Power Equipment**: Measured on the search terms “hyundai generator” and “hyundai inverter generator”, summed into one figure.
- **Yamaha Generators**: Measured on the search terms “yamaha generator” and “yamaha inverter generator”, summed into one figure.

- [Gentech](/demand/nz/brands/gentech)
- [Honda Generators](/demand/nz/brands/honda-generators)
- [Hyundai Power Equipment](/demand/nz/brands/hyundai-power-equipment)
- [Yamaha Generators](/demand/nz/brands/yamaha-generators)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable generator brands in New Zealand?

In August 2026, Honda Generators was the most searched among portable generator brands in New Zealand, with an estimated 1.1K branded searches and 87% estimated Share of Search within this set.

## Cite this page

Brandwave. "Portable generator brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-portable-generator-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-generator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.