--- title: "Portable fridge brands in New Zealand: Which brands are most popular in search?" description: "Compare the 12V portable fridge and freezer brands New Zealand campers run. Share of Search among Dometic, Engel and EvaKool, the portable fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-fridge-brands" publisher: "Brandwave" --- # Portable fridge brands in New Zealand: Which brands are most popular in search? Compare the 12V portable fridge and freezer brands New Zealand campers run. Share of Search among Dometic, Engel and EvaKool, the portable fridge brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Portable fridge brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dometic, 76.5% ## Which brand is most popular in search among portable fridge brands in New Zealand? - In August 2026, Dometic was the most searched among portable fridge brands in New Zealand, with an estimated 650 branded searches and 76.5% estimated Share of Search within this set. - Engel is in 2nd place, 58.8 percentage points behind at 17.6% Share of Search. - Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand decreased from 77% to 76.5%. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand decreased from 19.1% to 17.6%. - Across the 11 months ending August 2026, EvaKool’s estimated Share of Search among portable fridge brands in New Zealand increased from 3.9% to 5.9%. - Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand peaked at 80.6% in January 2026 and was lowest at 70.6% in July 2026. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand peaked at 22.4% in June 2026 and was lowest at 15.6% in January 2026. - Across the 11 months ending August 2026, EvaKool’s estimated Share of Search among portable fridge brands in New Zealand peaked at 7.1% in July 2026 and was lowest at 2.6% in June 2026. ## Compare search popularity between leading brands - [Dometic vs Engel: compare search popularity](/demand/nz/compare/dometic-vs-engel): 76.5% against 17.6% Share of Search. - [Dometic vs EvaKool: compare search popularity](/demand/nz/compare/dometic-vs-evakool): 76.5% against 5.9% Share of Search. - [Engel vs EvaKool: compare search popularity](/demand/nz/compare/engel-vs-evakool): 17.6% against 5.9% Share of Search. ## How did search popularity change for New Zealand portable fridge brands in August 2026? - In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%. - In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%. - In August 2026, EvaKool lost estimated Share of Search among portable fridge brands in New Zealand, from 7.1% to 5.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dometic | 76.5% | 650 | +8.3% | Dometic | | 2 | Engel | 17.6% | 150 | -21.1% | Engel | | 3 | EvaKool | 5.9% | 50 | -16.7% | EvaKool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dometic | 1.2K | 77% | 1 | | Oct 2025 | Engel | 290 | 19.1% | 2 | | Oct 2025 | EvaKool | 60 | 3.9% | 3 | | Nov 2025 | Dometic | 1.3K | 75.8% | 1 | | Nov 2025 | Engel | 340 | 20.6% | 2 | | Nov 2025 | EvaKool | 60 | 3.6% | 3 | | Dec 2025 | Dometic | 1.5K | 75.5% | 1 | | Dec 2025 | Engel | 390 | 19.1% | 2 | | Dec 2025 | EvaKool | 110 | 5.4% | 3 | | Jan 2026 | Dometic | 1.5K | 80.6% | 1 | | Jan 2026 | Engel | 290 | 15.6% | 2 | | Jan 2026 | EvaKool | 70 | 3.8% | 3 | | Feb 2026 | Dometic | 1K | 75.2% | 1 | | Feb 2026 | Engel | 260 | 19.5% | 2 | | Feb 2026 | EvaKool | 70 | 5.3% | 3 | | Mar 2026 | Dometic | 860 | 76.1% | 1 | | Mar 2026 | Engel | 230 | 20.4% | 2 | | Mar 2026 | EvaKool | 40 | 3.5% | 3 | | Apr 2026 | Dometic | 700 | 79.5% | 1 | | Apr 2026 | Engel | 140 | 15.9% | 2 | | Apr 2026 | EvaKool | 40 | 4.5% | 3 | | May 2026 | Dometic | 650 | 76.5% | 1 | | May 2026 | Engel | 170 | 20% | 2 | | May 2026 | EvaKool | 30 | 3.5% | 3 | | Jun 2026 | Dometic | 570 | 75% | 1 | | Jun 2026 | Engel | 170 | 22.4% | 2 | | Jun 2026 | EvaKool | 20 | 2.6% | 3 | | Jul 2026 | Dometic | 600 | 70.6% | 1 | | Jul 2026 | Engel | 190 | 22.4% | 2 | | Jul 2026 | EvaKool | 60 | 7.1% | 3 | | Aug 2026 | Dometic | 650 | 76.5% | 1 | | Aug 2026 | Engel | 150 | 17.6% | 2 | | Aug 2026 | EvaKool | 50 | 5.9% | 3 | | Sep 2026 | Dometic | — | — | — | | Sep 2026 | Engel | — | — | — | | Sep 2026 | EvaKool | — | — | — | ## What is being compared - **Dometic**: Measured on the search terms “camper dometic fridge”, “dometic 12v fridge”, “dometic camping fridge”, “dometic cfx”, “dometic fridge”, “dometic fridge freezer” and “dometic fridge portable”, summed into one figure. - **Engel**: Measured on the search terms “engel 12v fridge”, “engel camping fridge”, “engel cooler”, “engel esky”, “engel freezer”, “engel fridge”, “engel fridge freezer”, “engel icebox” and “engel portable fridge”, summed into one figure. - **EvaKool**: Measured on the search terms “evakool”, “evakool 12v fridge”, “evakool camping fridge”, “evakool fridge freezer”, “evakool nz” and “evakool portable fridge”, summed into one figure. - [Dometic](/demand/nz/brands/dometic) - [Engel](/demand/nz/brands/engel) - [EvaKool](/demand/nz/brands/evakool) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among portable fridge brands in New Zealand? In August 2026, Dometic was the most searched among portable fridge brands in New Zealand, with an estimated 650 branded searches and 76.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Portable fridge brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-portable-fridge-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.