---
title: "Anker vs Belkin: Which is searched more in New Zealand?"
description: "Is Anker or Belkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable charger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-charger-brands/compare/anker-vs-belkin"
publisher: "Brandwave"
---

# Anker vs Belkin: Which is searched more in New Zealand?

Is Anker or Belkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable charger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anker and Belkin
- **Competitive set**: Portable charger brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Anker Share of Search**: 27.3%
- **Belkin Share of Search**: 43.2%

## Is Anker or Belkin more popular in search?

- In September 2026, Belkin had more branded searches than Anker among portable charger brands in New Zealand. Belkin had about 3,000 branded searches, while Anker had 1,900. Belkin made up 43.2% of all portable charger brand searches we track, and Anker accounted for 27.3%.
- Belkin was ahead of Anker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anker’s share of searches among portable charger brands in New Zealand moved from 21.5% to 27.3%, and its estimated monthly branded searches moved from 1.2K to 1.9K.
- Across the 12 months ending September 2026, Belkin’s share of searches among portable charger brands in New Zealand moved from 44.1% to 43.2%, and its estimated monthly branded searches moved from 2.4K to 3K.

## Top portable charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Anker and Belkin showed up in all four answers. Anker was listed before Belkin in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Anker | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Cygnett | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Belkin | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| UGREEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Samsung | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| mophie | 5th | 0 of 3 | 1 of 1 | 1 of 4 |
| Jackery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about portable charger brands

- Asked ChatGPT "Which portable charger brand should I buy in New Zealand?": 1. Anker, 2. Cygnett, 3. UGREEN, 4. Belkin
- Asked ChatGPT "What are the best portable charger brands in New Zealand?": 1. Anker, 2. UGREEN, 3. Belkin, 4. Cygnett
- Asked ChatGPT "What's the best portable charger brand in New Zealand for phone battery backup?": 1. Anker, 2. Cygnett, 3. Belkin, 4. Samsung
- Searched Google, AI Overview "power bank nz": 1. Anker, 2. Belkin, 3. Cygnett, 4. mophie

Not named in any answer: Jackery.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand portable charger brands in September 2026?

- In September 2026, Anker gained share of searches among portable charger brands in New Zealand, from 23.4% to 27.3%.
- Estimated monthly branded searches for Belkin in New Zealand rose 25% over 12 measured months, from 2.4K to 3K in September 2026.

## Month by month

| Month | Anker estimated searches | Anker Share of Search | Anker rank | Belkin estimated searches | Belkin Share of Search | Belkin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 21.5% | 2 | 2.4K | 44.1% | 1 |
| Nov 2025 | 1.3K | 20.6% | 2 | 3K | 46.5% | 1 |
| Dec 2025 | 1.3K | 18.6% | 2 | 3.5K | 50.2% | 1 |
| Jan 2026 | 1.3K | 20.5% | 2 | 2.9K | 45.2% | 1 |
| Feb 2026 | 1.1K | 21.3% | 2 | 2.2K | 44.1% | 1 |
| Mar 2026 | 1.3K | 23.6% | 2 | 2.2K | 39.7% | 1 |
| Apr 2026 | 1.4K | 22.2% | 2 | 2.6K | 42.9% | 1 |
| May 2026 | 1.2K | 21.3% | 2 | 2.5K | 43.8% | 1 |
| Jun 2026 | 1.3K | 21.8% | 2 | 2.6K | 45.6% | 1 |
| Jul 2026 | 1.4K | 22.4% | 2 | 2.7K | 44.8% | 1 |
| Aug 2026 | 1.6K | 23.4% | 2 | 2.9K | 42.7% | 1 |
| Sep 2026 | 1.9K | 27.3% | 2 | 3K | 43.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Anker’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anker**: Measured on the search terms “anker”, “anker nano”, “anker nebula” and “anker power station”, summed into one figure.
- **Belkin**: Measured on the search terms “belkin”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin car chargers”, “belkin earbuds”, “belkin headphones”, “belkin magsafe chargers”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform” and “belkin surge protector”, summed into one figure.

- [Anker profile](/demand/nz/brands/anker)
- [Belkin profile](/demand/nz/brands/belkin)
- [All portable charger brands in New Zealand](/demand/nz/categories/nz-portable-charger-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Anker or Belkin more popular in search?

In September 2026, Belkin had more branded searches than Anker among portable charger brands in New Zealand. Belkin had about 3,000 branded searches, while Anker had 1,900. Belkin made up 43.2% of all portable charger brand searches we track, and Anker accounted for 27.3%.

## Cite this page

Brandwave. "Anker vs Belkin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-portable-charger-brands/compare/anker-vs-belkin

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-charger-brands/compare/anker-vs-belkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
