--- title: "Portable blender brands in New Zealand: Which are searched most?" description: "Compare the portable blender brands New Zealanders buy. Share of Search among Ninja and BlendJet, the portable blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-portable-blender-brands" publisher: "Brandwave" --- # Portable blender brands in New Zealand: Which are searched most? Compare the portable blender brands New Zealanders buy. Share of Search among Ninja and BlendJet, the portable blender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Portable blender brands - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ninja, 92% ## Which brand is most popular in search among portable blender brands in New Zealand? - In September 2026, Ninja was the most searched among portable blender brands in New Zealand, with an estimated 1.3K branded searches, 92% of all searches for the two we track. - BlendJet is in 2nd place, 84.1 percentage points behind at 8%. - Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand increased from 84.5% to 92%. - Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand decreased from 15.5% to 8%. - Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand peaked at 93.3% in July 2026 and was lowest at 84.5% in October 2025. - Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand peaked at 15.5% in October 2025 and was lowest at 6.7% in July 2026. ## Top portable blender brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja appeared every time. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Ninja | 3 of 3 | 2 of 2 | 5 of 5 | | BlendJet | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about portable blender brands - Asked ChatGPT "Which portable blender brand should I buy in New Zealand?": 1. Ninja - Asked ChatGPT "What are the best portable blender brands in New Zealand?": 1. Ninja - Asked ChatGPT "What's the best portable blender brand in New Zealand for smoothies on the go?": 1. Ninja, 2. BlendJet - Searched Google, AI Overview "best portable blender": 1. Ninja, 2. BlendJet - Searched Google, AI Overview "portable smoothie blender": 1. Ninja Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Ninja vs BlendJet: compare search popularity](/demand/nz/compare/blendjet-vs-ninja-kitchen): 92% against 8% Share of Search. ## How did search popularity change for New Zealand portable blender brands in September 2026? - In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%. - In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ninja | 92% | 1.3K | +11.4% | SharkNinja | | 2 | BlendJet | 8% | 110 | 0.0% | BlendJet | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ninja | 930 | 84.5% | 1 | | Oct 2025 | BlendJet | 170 | 15.5% | 2 | | Nov 2025 | Ninja | 1.5K | 87.6% | 1 | | Nov 2025 | BlendJet | 210 | 12.4% | 2 | | Dec 2025 | Ninja | 1.5K | 85% | 1 | | Dec 2025 | BlendJet | 260 | 15% | 2 | | Jan 2026 | Ninja | 1.3K | 88.2% | 1 | | Jan 2026 | BlendJet | 170 | 11.8% | 2 | | Feb 2026 | Ninja | 930 | 89.4% | 1 | | Feb 2026 | BlendJet | 110 | 10.6% | 2 | | Mar 2026 | Ninja | 800 | 87.9% | 1 | | Mar 2026 | BlendJet | 110 | 12.1% | 2 | | Apr 2026 | Ninja | 1.1K | 91.2% | 1 | | Apr 2026 | BlendJet | 110 | 8.8% | 2 | | May 2026 | Ninja | 1.1K | 92.7% | 1 | | May 2026 | BlendJet | 90 | 7.3% | 2 | | Jun 2026 | Ninja | 1.1K | 92.7% | 1 | | Jun 2026 | BlendJet | 90 | 7.3% | 2 | | Jul 2026 | Ninja | 1.3K | 93.3% | 1 | | Jul 2026 | BlendJet | 90 | 6.7% | 2 | | Aug 2026 | Ninja | 1.1K | 91.2% | 1 | | Aug 2026 | BlendJet | 110 | 8.8% | 2 | | Sep 2026 | Ninja | 1.3K | 92% | 1 | | Sep 2026 | BlendJet | 110 | 8% | 2 | ## What is being compared - **BlendJet**: Measured on the search term “blendjet”. - **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure. - [BlendJet](/demand/nz/brands/blendjet) - [Ninja](/demand/nz/brands/ninja-kitchen) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among portable blender brands in New Zealand? In September 2026, Ninja was the most searched among portable blender brands in New Zealand, with an estimated 1.3K branded searches, 92% of all searches for the two we track. ## Cite this page Brandwave. "Portable blender brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-portable-blender-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-portable-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.