--- title: "Pool pump brands in New Zealand: Which are searched most?" description: "Compare the swimming pool pump brands New Zealanders buy. Share of Search among Davey, Pentair, Zodiac, Astral, Hayward and AstralPool, the pool pump brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pool-pump-brands" publisher: "Brandwave" --- # Pool pump brands in New Zealand: Which are searched most? Compare the swimming pool pump brands New Zealanders buy. Share of Search among Davey, Pentair, Zodiac, Astral, Hayward and AstralPool, the pool pump brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pool pump brands - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: Davey, 31.8% ## Which brand is most popular in search among pool pump brands in New Zealand? - Davey and Pentair share the highest share of searches among pool pump brands in New Zealand, at 31.8% in September 2026. - Across the 12 months ending September 2026, Davey’s share of searches among pool pump brands in New Zealand increased from 29.5% to 31.8%. - Across the 12 months ending September 2026, Pentair’s share of searches among pool pump brands in New Zealand increased from 29.5% to 31.8%. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand decreased from 28.4% to 24.2%. - Across the 12 months ending September 2026, Astral’s share of searches among pool pump brands in New Zealand increased from 5.7% to 7.6%. - Across the 12 months ending September 2026, AstralPool’s share of searches among pool pump brands in New Zealand decreased from 3.4% to 1.5%. - Across the 12 months ending September 2026, Davey’s share of searches among pool pump brands in New Zealand peaked at 35% in June 2026 and was lowest at 25.5% in July 2026. - Across the 12 months ending September 2026, Pentair’s share of searches among pool pump brands in New Zealand peaked at 47.8% in May 2026 and was lowest at 26.8% in November 2025. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 9% in May 2026. - Across the 12 months ending September 2026, Astral’s share of searches among pool pump brands in New Zealand peaked at 7.6% in September 2026 and was lowest at 4.5% in May 2026. - Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand peaked at 5.3% in December 2025 and was lowest at 3% in September 2026. - Across the 12 months ending September 2026, AstralPool’s share of searches among pool pump brands in New Zealand peaked at 5.5% in July 2026 and was lowest at 1.4% in February 2026. - Across the 12 months ending September 2026, Hayward rose from 6th to 5th among pool pump brands in New Zealand. - Across the 12 months ending September 2026, AstralPool fell from 5th to 6th among pool pump brands in New Zealand. ## Top pool pump brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Davey was mentioned most often, in four of the five answers. Davey was recommended most often, coming first in all three answers that gave a list. AstralPool was second, and Pentair was third. Zodiac, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Davey | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pentair | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Hayward | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Zodiac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Astral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pool pump brands - Asked ChatGPT "Which pool pump brand should I buy in New Zealand?": 1. Davey, 2. AstralPool, 3. Pentair - Asked ChatGPT "What are the best pool pump brands in New Zealand?": 1. Davey, 2. AstralPool, 3. Pentair, 4. Hayward - Asked ChatGPT "What's the best pool pump brand in New Zealand for a backyard pool?": 1. Davey, 2. AstralPool, 3. Pentair - Searched Google, AI Overview "swimming pool pump nz": named none of the brands we track - Searched Google, AI Overview "pool pump nz": 1. Davey Not named in any answer: Zodiac and Astral. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Davey vs Pentair: compare search popularity](/demand/nz/compare/davey-vs-pentair): 31.8% Share of Search each. - [Davey vs Zodiac: compare search popularity](/demand/nz/compare/davey-vs-zodiac-pool): 31.8% against 24.2% Share of Search. - [Davey vs Astral: compare search popularity](/demand/nz/compare/astral-pool-vs-davey): 31.8% against 7.6% Share of Search. - [Davey vs Hayward: compare search popularity](/demand/nz/compare/davey-vs-hayward-pool): 31.8% against 3% Share of Search. - [Pentair vs Zodiac: compare search popularity](/demand/nz/compare/pentair-vs-zodiac-pool): 31.8% against 24.2% Share of Search. - [Pentair vs Astral: compare search popularity](/demand/nz/compare/astral-pool-vs-pentair): 31.8% against 7.6% Share of Search. - [Pentair vs Hayward: compare search popularity](/demand/nz/compare/hayward-pool-vs-pentair): 31.8% against 3% Share of Search. - [Zodiac vs Astral: compare search popularity](/demand/nz/compare/astral-pool-vs-zodiac-pool): 24.2% against 7.6% Share of Search. - [Zodiac vs Hayward: compare search popularity](/demand/nz/compare/hayward-pool-vs-zodiac-pool): 24.2% against 3% Share of Search. - [Astral vs Hayward: compare search popularity](/demand/nz/compare/astral-pool-vs-hayward-pool): 7.6% against 3% Share of Search. ## How did search popularity change for New Zealand pool pump brands in September 2026? - In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%. - In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%. - In September 2026, Pentair lost share of searches among pool pump brands in New Zealand, from 38.8% to 31.8%. - In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%. - In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%. - In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Davey | 31.8% | 210 | 0.0% | Davey | | 2 | Pentair | 31.8% | 210 | -19.2% | Pentair | | 3 | Zodiac | 24.2% | 160 | +33.3% | Zodiac | | 4 | Astral | 7.6% | 50 | +66.7% | Astral | | 5 | Hayward | 3% | 20 | -33.3% | Hayward | | 6 | AstralPool | 1.5% | 10 | -50.0% | AstralPool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Davey | 260 | 29.5% | 1 | | Oct 2025 | Pentair | 260 | 29.5% | 2 | | Oct 2025 | Zodiac | 250 | 28.4% | 3 | | Oct 2025 | Astral | 50 | 5.7% | 4 | | Oct 2025 | AstralPool | 30 | 3.4% | 5 | | Oct 2025 | Hayward | 30 | 3.4% | 6 | | Nov 2025 | Zodiac | 300 | 30.9% | 1 | | Nov 2025 | Davey | 260 | 26.8% | 2 | | Nov 2025 | Pentair | 260 | 26.8% | 3 | | Nov 2025 | Astral | 70 | 7.2% | 4 | | Nov 2025 | Hayward | 50 | 5.2% | 5 | | Nov 2025 | AstralPool | 30 | 3.1% | 6 | | Dec 2025 | Zodiac | 240 | 31.6% | 1 | | Dec 2025 | Davey | 210 | 27.6% | 2 | | Dec 2025 | Pentair | 210 | 27.6% | 3 | | Dec 2025 | Astral | 40 | 5.3% | 4 | | Dec 2025 | Hayward | 40 | 5.3% | 5 | | Dec 2025 | AstralPool | 20 | 2.6% | 6 | | Jan 2026 | Davey | 260 | 29.9% | 1 | | Jan 2026 | Pentair | 260 | 29.9% | 2 | | Jan 2026 | Zodiac | 240 | 27.6% | 3 | | Jan 2026 | Astral | 50 | 5.7% | 4 | | Jan 2026 | Hayward | 40 | 4.6% | 5 | | Jan 2026 | AstralPool | 20 | 2.3% | 6 | | Feb 2026 | Pentair | 260 | 35.1% | 1 | | Feb 2026 | Davey | 210 | 28.4% | 2 | | Feb 2026 | Zodiac | 190 | 25.7% | 3 | | Feb 2026 | Astral | 40 | 5.4% | 4 | | Feb 2026 | Hayward | 30 | 4.1% | 5 | | Feb 2026 | AstralPool | 10 | 1.4% | 6 | | Mar 2026 | Pentair | 260 | 39.4% | 1 | | Mar 2026 | Davey | 210 | 31.8% | 2 | | Mar 2026 | Zodiac | 100 | 15.2% | 3 | | Mar 2026 | Astral | 30 | 4.5% | 4 | | Mar 2026 | AstralPool | 30 | 4.5% | 5 | | Mar 2026 | Hayward | 30 | 4.5% | 6 | | Apr 2026 | Pentair | 260 | 40.6% | 1 | | Apr 2026 | Davey | 210 | 32.8% | 2 | | Apr 2026 | Zodiac | 80 | 12.5% | 3 | | Apr 2026 | Astral | 30 | 4.7% | 4 | | Apr 2026 | AstralPool | 30 | 4.7% | 5 | | Apr 2026 | Hayward | 30 | 4.7% | 6 | | May 2026 | Pentair | 320 | 47.8% | 1 | | May 2026 | Davey | 210 | 31.3% | 2 | | May 2026 | Zodiac | 60 | 9% | 3 | | May 2026 | Astral | 30 | 4.5% | 4 | | May 2026 | Hayward | 30 | 4.5% | 5 | | May 2026 | AstralPool | 20 | 3% | 6 | | Jun 2026 | Pentair | 260 | 43.3% | 1 | | Jun 2026 | Davey | 210 | 35% | 2 | | Jun 2026 | Zodiac | 60 | 10% | 3 | | Jun 2026 | Astral | 40 | 6.7% | 4 | | Jun 2026 | Hayward | 20 | 3.3% | 5 | | Jun 2026 | AstralPool | 10 | 1.7% | 6 | | Jul 2026 | Pentair | 260 | 47.3% | 1 | | Jul 2026 | Davey | 140 | 25.5% | 2 | | Jul 2026 | Zodiac | 60 | 10.9% | 3 | | Jul 2026 | Astral | 40 | 7.3% | 4 | | Jul 2026 | AstralPool | 30 | 5.5% | 5 | | Jul 2026 | Hayward | 20 | 3.6% | 6 | | Aug 2026 | Pentair | 260 | 38.8% | 1 | | Aug 2026 | Davey | 210 | 31.3% | 2 | | Aug 2026 | Zodiac | 120 | 17.9% | 3 | | Aug 2026 | Astral | 30 | 4.5% | 4 | | Aug 2026 | Hayward | 30 | 4.5% | 5 | | Aug 2026 | AstralPool | 20 | 3% | 6 | | Sep 2026 | Davey | 210 | 31.8% | 1 | | Sep 2026 | Pentair | 210 | 31.8% | 2 | | Sep 2026 | Zodiac | 160 | 24.2% | 3 | | Sep 2026 | Astral | 50 | 7.6% | 4 | | Sep 2026 | Hayward | 20 | 3% | 5 | | Sep 2026 | AstralPool | 10 | 1.5% | 6 | ## What is being compared - **Astral**: Measured on the search terms “astral pool” and “astral pool pump”, summed into one figure. - **AstralPool**: Measured on the search term “astralpool”. - **Davey**: Measured on the search term “davey pumps”. - **Hayward**: Measured on the search terms “hayward pool” and “hayward pool pump”, summed into one figure. - **Pentair**: Measured on the search term “pentair”. - **Zodiac**: Measured on the search terms “zodiac pool” and “zodiac pool cleaner”, summed into one figure. - [Astral](/demand/nz/brands/astral-pool) - [AstralPool](/demand/nz/brands/astralpool) - [Davey](/demand/nz/brands/davey) - [Hayward](/demand/nz/brands/hayward-pool) - [Pentair](/demand/nz/brands/pentair) - [Zodiac](/demand/nz/brands/zodiac-pool) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pool pump brands in New Zealand? Davey and Pentair share the highest share of searches among pool pump brands in New Zealand, at 31.8% in September 2026. ## Cite this page Brandwave. "Pool pump brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pool-pump-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pool-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.