---
title: "Pool chemical brands in New Zealand: Which are searched most?"
description: "Compare the swimming pool chemical brands New Zealanders buy. Share of Search among Zodiac, BioGuard, Hy-Clor and HTH, the pool chemical brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pool-chemical-brands"
publisher: "Brandwave"
---

# Pool chemical brands in New Zealand: Which are searched most?

Compare the swimming pool chemical brands New Zealanders buy. Share of Search among Zodiac, BioGuard, Hy-Clor and HTH, the pool chemical brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pool chemical brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zodiac, 57.1%

## Which brand is most popular in search among pool chemical brands in New Zealand?

- In September 2026, Zodiac was the most searched among pool chemical brands in New Zealand, with an estimated 160 branded searches, 57.1% of all searches for the four we track.
- BioGuard is in 2nd place, 35.7 percentage points behind at 21.4%.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand decreased from 59.5% to 57.1%.
- Across the 12 months ending September 2026, BioGuard’s share of searches among pool chemical brands in New Zealand increased from 19% to 21.4%.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands in New Zealand increased from 19% to 21.4%.
- Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand decreased from 2.4% to 0%.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 35.3% in July 2026.
- Across the 12 months ending September 2026, BioGuard’s share of searches among pool chemical brands in New Zealand peaked at 41.2% in July 2026 and was lowest at 13% in January 2026.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands in New Zealand peaked at 35.3% in December 2025 and was lowest at 12.5% in August 2026.
- Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand peaked at 6.3% in May 2026 and was lowest at 0% in March 2026.

## Top pool chemical brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, BioGuard and Hy-Clor were mentioned most often, in three of the four answers. BioGuard was recommended most often, coming first in all three answers that gave a list. Zodiac was second, and Hy-Clor was third. HTH, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BioGuard | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Zodiac | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Hy-Clor | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| HTH | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pool chemical brands

- Asked ChatGPT "Which pool chemical brand should I buy in New Zealand?": 1. BioGuard, 2. Hy-Clor
- Asked ChatGPT "What are the best pool chemical brands in New Zealand?": 1. BioGuard, 2. Zodiac, 3. Hy-Clor
- Asked ChatGPT "What's the best pool chemical brand in New Zealand for a backyard pool?": 1. BioGuard, 2. Zodiac, 3. Hy-Clor
- Searched Google, AI Overview "pool chlorine nz": named none of the brands we track

Not named in any answer: HTH.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Zodiac vs BioGuard: compare search popularity](/demand/nz/compare/bioguard-vs-zodiac-pool): 57.1% against 21.4% Share of Search.
- [Zodiac vs Hy-Clor: compare search popularity](/demand/nz/compare/hy-clor-vs-zodiac-pool): 57.1% against 21.4% Share of Search.
- [BioGuard vs Hy-Clor: compare search popularity](/demand/nz/compare/bioguard-vs-hy-clor): 21.4% Share of Search each.

## How did search popularity change for New Zealand pool chemical brands in September 2026?

- In September 2026, Hy-Clor gained share of searches among pool chemical brands in New Zealand, from 12.5% to 21.4%.
- In September 2026, Zodiac gained share of searches among pool chemical brands in New Zealand, from 50% to 57.1%.
- In September 2026, BioGuard lost share of searches among pool chemical brands in New Zealand, from 33.3% to 21.4%.
- In September 2026, HTH lost share of searches among pool chemical brands in New Zealand, from 4.2% to 0%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zodiac | 57.1% | 160 | +33.3% | Zodiac |
| 2 | BioGuard | 21.4% | 60 | -25.0% | BioGuard |
| 3 | Hy-Clor | 21.4% | 60 | +100.0% | Hy-Clor |
| 4 | HTH | 0% | 0 | -100.0% | HTH |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zodiac | 250 | 59.5% | 1 |
| Oct 2025 | BioGuard | 80 | 19% | 2 |
| Oct 2025 | Hy-Clor | 80 | 19% | 3 |
| Oct 2025 | HTH | 10 | 2.4% | 4 |
| Nov 2025 | Zodiac | 300 | 55.6% | 1 |
| Nov 2025 | Hy-Clor | 120 | 22.2% | 2 |
| Nov 2025 | BioGuard | 100 | 18.5% | 3 |
| Nov 2025 | HTH | 20 | 3.7% | 4 |
| Dec 2025 | Zodiac | 240 | 47.1% | 1 |
| Dec 2025 | Hy-Clor | 180 | 35.3% | 2 |
| Dec 2025 | BioGuard | 80 | 15.7% | 3 |
| Dec 2025 | HTH | 10 | 2% | 4 |
| Jan 2026 | Zodiac | 240 | 52.2% | 1 |
| Jan 2026 | Hy-Clor | 150 | 32.6% | 2 |
| Jan 2026 | BioGuard | 60 | 13% | 3 |
| Jan 2026 | HTH | 10 | 2.2% | 4 |
| Feb 2026 | Zodiac | 190 | 54.3% | 1 |
| Feb 2026 | Hy-Clor | 80 | 22.9% | 2 |
| Feb 2026 | BioGuard | 60 | 17.1% | 3 |
| Feb 2026 | HTH | 20 | 5.7% | 4 |
| Mar 2026 | Zodiac | 100 | 55.6% | 1 |
| Mar 2026 | BioGuard | 40 | 22.2% | 2 |
| Mar 2026 | Hy-Clor | 40 | 22.2% | 3 |
| Mar 2026 | HTH | 0 | 0% | 4 |
| Apr 2026 | Zodiac | 80 | 42.1% | 1 |
| Apr 2026 | BioGuard | 60 | 31.6% | 2 |
| Apr 2026 | Hy-Clor | 40 | 21.1% | 3 |
| Apr 2026 | HTH | 10 | 5.3% | 4 |
| May 2026 | BioGuard | 60 | 37.5% | 1 |
| May 2026 | Zodiac | 60 | 37.5% | 2 |
| May 2026 | Hy-Clor | 30 | 18.8% | 3 |
| May 2026 | HTH | 10 | 6.3% | 4 |
| Jun 2026 | Zodiac | 60 | 37.5% | 1 |
| Jun 2026 | BioGuard | 50 | 31.3% | 2 |
| Jun 2026 | Hy-Clor | 40 | 25% | 3 |
| Jun 2026 | HTH | 10 | 6.3% | 4 |
| Jul 2026 | BioGuard | 70 | 41.2% | 1 |
| Jul 2026 | Zodiac | 60 | 35.3% | 2 |
| Jul 2026 | Hy-Clor | 30 | 17.6% | 3 |
| Jul 2026 | HTH | 10 | 5.9% | 4 |
| Aug 2026 | Zodiac | 120 | 50% | 1 |
| Aug 2026 | BioGuard | 80 | 33.3% | 2 |
| Aug 2026 | Hy-Clor | 30 | 12.5% | 3 |
| Aug 2026 | HTH | 10 | 4.2% | 4 |
| Sep 2026 | Zodiac | 160 | 57.1% | 1 |
| Sep 2026 | BioGuard | 60 | 21.4% | 2 |
| Sep 2026 | Hy-Clor | 60 | 21.4% | 3 |
| Sep 2026 | HTH | 0 | 0% | 4 |

## What is being compared

- **BioGuard**: Measured on the search terms “bio guard” and “bioguard pool”, summed into one figure.
- **HTH**: Measured on the search terms “hth pool” and “hth pool chemicals”, summed into one figure.
- **Hy-Clor**: Measured on the search terms “hy-clor” and “hy-clor pool”, summed into one figure.
- **Zodiac**: Measured on the search terms “zodiac pool” and “zodiac pool cleaner”, summed into one figure.

- [BioGuard](/demand/nz/brands/bioguard)
- [HTH](/demand/nz/brands/hth-pool)
- [Hy-Clor](/demand/nz/brands/hy-clor)
- [Zodiac](/demand/nz/brands/zodiac-pool)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pool chemical brands in New Zealand?

In September 2026, Zodiac was the most searched among pool chemical brands in New Zealand, with an estimated 160 branded searches, 57.1% of all searches for the four we track.

## Cite this page

Brandwave. "Pool chemical brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pool-chemical-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pool-chemical-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.