--- title: "Polytechnics in New Zealand: Which brands are most popular in search?" description: "Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Share of Search among Open Polytechnic, Unitec, Otago Polytechnic, Wintec, Ara Institute of Canterbury, Toi Ohomai, Whitireia, UCOL, Manukau Institute of Technology, SIT, NMIT, EIT, WelTec and NorthTec, the polytechnics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-polytechnics" publisher: "Brandwave" --- # Polytechnics in New Zealand: Which brands are most popular in search? Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Share of Search among Open Polytechnic, Unitec, Otago Polytechnic, Wintec, Ara Institute of Canterbury, Toi Ohomai, Whitireia, UCOL, Manukau Institute of Technology, SIT, NMIT, EIT, WelTec and NorthTec, the polytechnics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Polytechnics - **Market**: New Zealand - **Brands compared**: 14 - **Month measured**: Aug 2026 - **Highest Share of Search**: Open Polytechnic, 28.2% ## Which brand is most popular in search among polytechnics in New Zealand? - In August 2026, Open Polytechnic was the most searched among polytechnics in New Zealand, with an estimated 43.6K branded searches and 28.2% estimated Share of Search within this set. - Unitec is in 2nd place, 15.8 percentage points behind at 12.4% Share of Search. - Across the 11 months ending August 2026, Ara Institute of Canterbury’s estimated Share of Search among polytechnics in New Zealand increased from 6.9% to 7.9%. - Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand increased from 6.3% to 7.5%. - Across the 11 months ending August 2026, Whitireia’s estimated Share of Search among polytechnics in New Zealand decreased from 6.5% to 5%. - Across the 11 months ending August 2026, Manukau Institute of Technology’s estimated Share of Search among polytechnics in New Zealand decreased from 4.4% to 3.6%. - Across the 11 months ending August 2026, Open Polytechnic’s estimated Share of Search among polytechnics in New Zealand peaked at 36.1% in December 2025 and was lowest at 26.1% in March 2026. - Across the 11 months ending August 2026, Unitec’s estimated Share of Search among polytechnics in New Zealand peaked at 14.6% in July 2026 and was lowest at 11.3% in January 2026. - Across the 11 months ending August 2026, Otago Polytechnic’s estimated Share of Search among polytechnics in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.5% in December 2025. - Across the 11 months ending August 2026, Wintec’s estimated Share of Search among polytechnics in New Zealand peaked at 10.2% in May 2026 and was lowest at 7.5% in December 2025. - Across the 11 months ending August 2026, Ara Institute of Canterbury’s estimated Share of Search among polytechnics in New Zealand peaked at 8.3% in March 2026 and was lowest at 5.6% in December 2025. - Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand peaked at 8% in March 2026 and was lowest at 6% in April 2026. - Across the 11 months ending August 2026, Whitireia’s estimated Share of Search among polytechnics in New Zealand peaked at 6.5% in October 2025 and was lowest at 2.8% in January 2026. - Across the 11 months ending August 2026, UCOL’s estimated Share of Search among polytechnics in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.2% in April 2026. - Across the 11 months ending August 2026, SIT’s estimated Share of Search among polytechnics in New Zealand peaked at 4.5% in January 2026 and was lowest at 2.9% in March 2026. - Across the 11 months ending August 2026, Toi Ohomai rose from 7th to 6th among polytechnics in New Zealand. - Across the 11 months ending August 2026, Whitireia fell from 6th to 7th among polytechnics in New Zealand. - Across the 11 months ending August 2026, UCOL rose from 9th to 8th among polytechnics in New Zealand. - Across the 11 months ending August 2026, Manukau Institute of Technology fell from 8th to 9th among polytechnics in New Zealand. - Across the 11 months ending August 2026, NMIT rose from 12th to 11th among polytechnics in New Zealand. - Across the 11 months ending August 2026, EIT rose from 13th to 12th among polytechnics in New Zealand. - Across the 11 months ending August 2026, WelTec fell from 11th to 13th among polytechnics in New Zealand. - Across the 11 months ending August 2026, Open Polytechnic, Unitec, Otago Polytechnic, Wintec, SIT and NorthTec held steady: their estimated Share of Search among polytechnics in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Open Polytechnic vs Unitec: compare search popularity](/demand/nz/compare/open-polytechnic-vs-unitec): 28.2% against 12.4% Share of Search. - [Open Polytechnic vs Otago Polytechnic: compare search popularity](/demand/nz/compare/open-polytechnic-vs-otago-polytechnic): 28.2% against 10.1% Share of Search. - [Open Polytechnic vs Wintec: compare search popularity](/demand/nz/compare/open-polytechnic-vs-wintec): 28.2% against 8.4% Share of Search. - [Open Polytechnic vs Ara Institute of Canterbury: compare search popularity](/demand/nz/compare/ara-institute-of-canterbury-vs-open-polytechnic): 28.2% against 7.9% Share of Search. - [Unitec vs Otago Polytechnic: compare search popularity](/demand/nz/compare/otago-polytechnic-vs-unitec): 12.4% against 10.1% Share of Search. - [Unitec vs Wintec: compare search popularity](/demand/nz/compare/unitec-vs-wintec): 12.4% against 8.4% Share of Search. - [Unitec vs Ara Institute of Canterbury: compare search popularity](/demand/nz/compare/ara-institute-of-canterbury-vs-unitec): 12.4% against 7.9% Share of Search. - [Otago Polytechnic vs Wintec: compare search popularity](/demand/nz/compare/otago-polytechnic-vs-wintec): 10.1% against 8.4% Share of Search. - [Otago Polytechnic vs Ara Institute of Canterbury: compare search popularity](/demand/nz/compare/ara-institute-of-canterbury-vs-otago-polytechnic): 10.1% against 7.9% Share of Search. - [Wintec vs Ara Institute of Canterbury: compare search popularity](/demand/nz/compare/ara-institute-of-canterbury-vs-wintec): 8.4% against 7.9% Share of Search. ## How did search popularity change for New Zealand polytechnics in August 2026? - In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%. - In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%. - In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%. - UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026. - WelTec’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 2% to 2.5% in August 2026. - Wintec’s estimated Share of Search among polytechnics in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.4% in August 2026. - In August 2026, NMIT rose from 13th to 11th among polytechnics in New Zealand. - In August 2026, EIT fell from 11th to 12th among polytechnics in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Open Polytechnic | 28.2% | 43.6K | +0.4% | Open Polytechnic | | 2 | Unitec | 12.4% | 19.2K | -15.6% | Unitec | | 3 | Otago Polytechnic | 10.1% | 15.6K | +0.9% | Otago Polytechnic | | 4 | Wintec | 8.4% | 12.9K | -1.1% | Wintec | | 5 | Ara Institute of Canterbury | 7.9% | 12.3K | 0.0% | Ara Institute of Canterbury | | 6 | Toi Ohomai | 7.5% | 11.7K | +20.4% | Toi Ohomai | | 7 | Whitireia | 5% | 7.8K | +7.1% | Whitireia | | 8 | UCOL | 4% | 6.3K | +3.3% | UCOL | | 9 | Manukau Institute of Technology | 3.6% | 5.6K | -18.5% | Manukau Institute of Technology | | 10 | SIT | 3.2% | 5K | -0.4% | SIT | | 11 | NMIT | 2.6% | 4K | +20.0% | NMIT | | 12 | EIT | 2.5% | 3.9K | -1.5% | EIT | | 13 | WelTec | 2.5% | 3.9K | +5.7% | WelTec | | 14 | NorthTec | 2% | 3K | +17.8% | NorthTec | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Open Polytechnic | 44.3K | 28.5% | 1 | | Oct 2025 | Unitec | 19.2K | 12.3% | 2 | | Oct 2025 | Otago Polytechnic | 15.5K | 10% | 3 | | Oct 2025 | Wintec | 12.8K | 8.2% | 4 | | Oct 2025 | Ara Institute of Canterbury | 10.7K | 6.9% | 5 | | Oct 2025 | Whitireia | 10.1K | 6.5% | 6 | | Oct 2025 | Toi Ohomai | 9.7K | 6.3% | 7 | | Oct 2025 | Manukau Institute of Technology | 6.9K | 4.4% | 8 | | Oct 2025 | UCOL | 6K | 3.9% | 9 | | Oct 2025 | SIT | 5.1K | 3.3% | 10 | | Oct 2025 | WelTec | 4.1K | 2.6% | 11 | | Oct 2025 | NMIT | 4K | 2.6% | 12 | | Oct 2025 | EIT | 4K | 2.6% | 13 | | Oct 2025 | NorthTec | 3K | 1.9% | 14 | | Nov 2025 | Open Polytechnic | 44K | 31.2% | 1 | | Nov 2025 | Unitec | 18.2K | 12.9% | 2 | | Nov 2025 | Otago Polytechnic | 12.6K | 9% | 3 | | Nov 2025 | Wintec | 12.3K | 8.8% | 4 | | Nov 2025 | Ara Institute of Canterbury | 9.4K | 6.7% | 5 | | Nov 2025 | Toi Ohomai | 9.1K | 6.5% | 6 | | Nov 2025 | Whitireia | 7.5K | 5.3% | 7 | | Nov 2025 | Manukau Institute of Technology | 5.7K | 4% | 8 | | Nov 2025 | SIT | 5K | 3.5% | 9 | | Nov 2025 | UCOL | 4.9K | 3.5% | 10 | | Nov 2025 | NMIT | 3.3K | 2.3% | 11 | | Nov 2025 | EIT | 3.2K | 2.3% | 12 | | Nov 2025 | WelTec | 3.1K | 2.2% | 13 | | Nov 2025 | NorthTec | 2.6K | 1.8% | 14 | | Dec 2025 | Open Polytechnic | 35.8K | 36.1% | 1 | | Dec 2025 | Unitec | 12.6K | 12.7% | 2 | | Dec 2025 | Otago Polytechnic | 8.5K | 8.5% | 3 | | Dec 2025 | Wintec | 7.5K | 7.5% | 4 | | Dec 2025 | Toi Ohomai | 6.2K | 6.2% | 5 | | Dec 2025 | Ara Institute of Canterbury | 5.6K | 5.6% | 6 | | Dec 2025 | SIT | 4.1K | 4.2% | 7 | | Dec 2025 | UCOL | 4K | 4.1% | 8 | | Dec 2025 | Manukau Institute of Technology | 3.8K | 3.8% | 9 | | Dec 2025 | Whitireia | 2.8K | 2.9% | 10 | | Dec 2025 | EIT | 2.6K | 2.7% | 11 | | Dec 2025 | NMIT | 2.1K | 2.2% | 12 | | Dec 2025 | WelTec | 2K | 2% | 13 | | Dec 2025 | NorthTec | 1.5K | 1.5% | 14 | | Jan 2026 | Open Polytechnic | 44.1K | 32.4% | 1 | | Jan 2026 | Unitec | 15.4K | 11.3% | 2 | | Jan 2026 | Otago Polytechnic | 12.8K | 9.4% | 3 | | Jan 2026 | Wintec | 11.5K | 8.4% | 4 | | Jan 2026 | Toi Ohomai | 9.3K | 6.8% | 5 | | Jan 2026 | Ara Institute of Canterbury | 8.5K | 6.2% | 6 | | Jan 2026 | SIT | 6.2K | 4.5% | 7 | | Jan 2026 | UCOL | 6.1K | 4.5% | 8 | | Jan 2026 | Manukau Institute of Technology | 5.7K | 4.2% | 9 | | Jan 2026 | EIT | 4K | 3% | 10 | | Jan 2026 | Whitireia | 3.8K | 2.8% | 11 | | Jan 2026 | NMIT | 3.3K | 2.4% | 12 | | Jan 2026 | WelTec | 3.2K | 2.3% | 13 | | Jan 2026 | NorthTec | 2.4K | 1.8% | 14 | | Feb 2026 | Open Polytechnic | 44K | 26.1% | 1 | | Feb 2026 | Unitec | 22.3K | 13.2% | 2 | | Feb 2026 | Wintec | 15.8K | 9.3% | 3 | | Feb 2026 | Otago Polytechnic | 15.4K | 9.1% | 4 | | Feb 2026 | Ara Institute of Canterbury | 13.2K | 7.8% | 5 | | Feb 2026 | Toi Ohomai | 13.1K | 7.8% | 6 | | Feb 2026 | Whitireia | 8.3K | 4.9% | 7 | | Feb 2026 | UCOL | 7.5K | 4.5% | 8 | | Feb 2026 | Manukau Institute of Technology | 7K | 4.1% | 9 | | Feb 2026 | SIT | 5K | 2.9% | 10 | | Feb 2026 | NMIT | 4.9K | 2.9% | 11 | | Feb 2026 | EIT | 4.8K | 2.8% | 12 | | Feb 2026 | WelTec | 4.3K | 2.6% | 13 | | Feb 2026 | NorthTec | 3.3K | 1.9% | 14 | | Mar 2026 | Open Polytechnic | 44.2K | 26.1% | 1 | | Mar 2026 | Unitec | 22.5K | 13.3% | 2 | | Mar 2026 | Otago Polytechnic | 18.8K | 11.1% | 3 | | Mar 2026 | Ara Institute of Canterbury | 14.2K | 8.3% | 4 | | Mar 2026 | Toi Ohomai | 13.6K | 8% | 5 | | Mar 2026 | Wintec | 13K | 7.7% | 6 | | Mar 2026 | Whitireia | 10K | 5.9% | 7 | | Mar 2026 | Manukau Institute of Technology | 6.8K | 4% | 8 | | Mar 2026 | UCOL | 6.1K | 3.6% | 9 | | Mar 2026 | SIT | 5K | 2.9% | 10 | | Mar 2026 | NMIT | 4.1K | 2.4% | 11 | | Mar 2026 | WelTec | 4.1K | 2.4% | 12 | | Mar 2026 | EIT | 3.9K | 2.3% | 13 | | Mar 2026 | NorthTec | 3K | 1.8% | 14 | | Apr 2026 | Open Polytechnic | 43.8K | 33.2% | 1 | | Apr 2026 | Unitec | 15.5K | 11.8% | 2 | | Apr 2026 | Otago Polytechnic | 12.8K | 9.7% | 3 | | Apr 2026 | Wintec | 10.9K | 8.3% | 4 | | Apr 2026 | Ara Institute of Canterbury | 9.8K | 7.5% | 5 | | Apr 2026 | Toi Ohomai | 7.8K | 6% | 6 | | Apr 2026 | Whitireia | 6.7K | 5.1% | 7 | | Apr 2026 | Manukau Institute of Technology | 4.7K | 3.6% | 8 | | Apr 2026 | UCOL | 4.2K | 3.2% | 9 | | Apr 2026 | SIT | 4.2K | 3.2% | 10 | | Apr 2026 | EIT | 3.2K | 2.4% | 11 | | Apr 2026 | WelTec | 2.9K | 2.2% | 12 | | Apr 2026 | NMIT | 2.7K | 2.1% | 13 | | Apr 2026 | NorthTec | 2.4K | 1.8% | 14 | | May 2026 | Open Polytechnic | 43.9K | 28.4% | 1 | | May 2026 | Unitec | 19.1K | 12.3% | 2 | | May 2026 | Otago Polytechnic | 15.8K | 10.2% | 3 | | May 2026 | Wintec | 15.8K | 10.2% | 4 | | May 2026 | Ara Institute of Canterbury | 11.5K | 7.5% | 5 | | May 2026 | Toi Ohomai | 11.3K | 7.3% | 6 | | May 2026 | Whitireia | 8.1K | 5.2% | 7 | | May 2026 | Manukau Institute of Technology | 5.7K | 3.7% | 8 | | May 2026 | UCOL | 5.2K | 3.4% | 9 | | May 2026 | SIT | 5.1K | 3.3% | 10 | | May 2026 | EIT | 4K | 2.6% | 11 | | May 2026 | NMIT | 3.3K | 2.1% | 12 | | May 2026 | WelTec | 3.1K | 2% | 13 | | May 2026 | NorthTec | 2.5K | 1.6% | 14 | | Jun 2026 | Open Polytechnic | 43.7K | 29% | 1 | | Jun 2026 | Unitec | 19K | 12.6% | 2 | | Jun 2026 | Otago Polytechnic | 15.4K | 10.2% | 3 | | Jun 2026 | Wintec | 12.9K | 8.6% | 4 | | Jun 2026 | Toi Ohomai | 11.2K | 7.4% | 5 | | Jun 2026 | Ara Institute of Canterbury | 11K | 7.3% | 6 | | Jun 2026 | Whitireia | 7.2K | 4.8% | 7 | | Jun 2026 | SIT | 6.1K | 4.1% | 8 | | Jun 2026 | Manukau Institute of Technology | 5.6K | 3.7% | 9 | | Jun 2026 | UCOL | 5.2K | 3.5% | 10 | | Jun 2026 | NMIT | 4K | 2.6% | 11 | | Jun 2026 | WelTec | 3.5K | 2.3% | 12 | | Jun 2026 | EIT | 3.3K | 2.2% | 13 | | Jun 2026 | NorthTec | 2.6K | 1.7% | 14 | | Jul 2026 | Open Polytechnic | 43.5K | 28% | 1 | | Jul 2026 | Unitec | 22.7K | 14.6% | 2 | | Jul 2026 | Otago Polytechnic | 15.4K | 9.9% | 3 | | Jul 2026 | Wintec | 13.1K | 8.4% | 4 | | Jul 2026 | Ara Institute of Canterbury | 12.3K | 7.9% | 5 | | Jul 2026 | Toi Ohomai | 9.7K | 6.2% | 6 | | Jul 2026 | Whitireia | 7.3K | 4.7% | 7 | | Jul 2026 | Manukau Institute of Technology | 6.8K | 4.4% | 8 | | Jul 2026 | UCOL | 6.1K | 3.9% | 9 | | Jul 2026 | SIT | 5K | 3.2% | 10 | | Jul 2026 | EIT | 4K | 2.6% | 11 | | Jul 2026 | WelTec | 3.7K | 2.4% | 12 | | Jul 2026 | NMIT | 3.3K | 2.1% | 13 | | Jul 2026 | NorthTec | 2.6K | 1.7% | 14 | | Aug 2026 | Open Polytechnic | 43.6K | 28.2% | 1 | | Aug 2026 | Unitec | 19.2K | 12.4% | 2 | | Aug 2026 | Otago Polytechnic | 15.6K | 10.1% | 3 | | Aug 2026 | Wintec | 12.9K | 8.4% | 4 | | Aug 2026 | Ara Institute of Canterbury | 12.3K | 7.9% | 5 | | Aug 2026 | Toi Ohomai | 11.7K | 7.5% | 6 | | Aug 2026 | Whitireia | 7.8K | 5% | 7 | | Aug 2026 | UCOL | 6.3K | 4% | 8 | | Aug 2026 | Manukau Institute of Technology | 5.6K | 3.6% | 9 | | Aug 2026 | SIT | 5K | 3.2% | 10 | | Aug 2026 | NMIT | 4K | 2.6% | 11 | | Aug 2026 | EIT | 3.9K | 2.5% | 12 | | Aug 2026 | WelTec | 3.9K | 2.5% | 13 | | Aug 2026 | NorthTec | 3K | 2% | 14 | | Sep 2026 | Ara Institute of Canterbury | — | — | — | | Sep 2026 | EIT | — | — | — | | Sep 2026 | Manukau Institute of Technology | — | — | — | | Sep 2026 | NMIT | — | — | — | | Sep 2026 | NorthTec | — | — | — | | Sep 2026 | Open Polytechnic | — | — | — | | Sep 2026 | Otago Polytechnic | — | — | — | | Sep 2026 | SIT | — | — | — | | Sep 2026 | Toi Ohomai | — | — | — | | Sep 2026 | UCOL | — | — | — | | Sep 2026 | Unitec | — | — | — | | Sep 2026 | WelTec | — | — | — | | Sep 2026 | Whitireia | — | — | — | | Sep 2026 | Wintec | — | — | — | ## What is being compared - **Ara Institute of Canterbury**: Measured on the search terms “ara ac nz”, “ara canterbury”, “ara canterbury courses”, “ara institute”, “ara institute courses”, “ara institute of canterbury”, “ara institute of canterbury courses”, “ara institute of canterbury near me” and “ara institute of canterbury nz”, summed into one figure. - **EIT**: Measured on the search terms “eit courses”, “eit courses napier”, “eit hawkes bay campus”, “eit nz” and “eit study”, summed into one figure. - **Manukau Institute of Technology**: Measured on the search terms “manukau ac nz”, “manukau institute of technology courses”, “manukau institute of technology near me”, “mit manukau” and “mit manukau courses”, summed into one figure. - **NMIT**: Measured on the search terms “nmit”, “nmit ac nz”, “nmit courses”, “nmit near me”, “nmit nz” and “nmit online”, summed into one figure. - **NorthTec**: Measured on the search terms “northtec”, “northtec ac nz”, “northtec courses”, “northtec near me”, “northtec new zealand” and “northtec nz”, summed into one figure. - **Open Polytechnic**: Measured on the search terms “contact open polytechnic”, “iqualify open polytechnic”, “my open polytechnic”, “open polytechnic”, “open polytechnic accounting”, “open polytechnic address”, “open polytechnic contact”, “open polytechnic courses”, “open polytechnic ece”, “open polytechnic enrol”, “open polytechnic enrolment”, “open polytechnic horticulture”, “open polytechnic iqualify”, “open polytechnic legal executive”, “open polytechnic lower hutt”, “open polytechnic near me”, “open polytechnic online”, “open polytechnic psychology”, “open polytechnic real estate”, “open polytechnic reviews”, “open polytechnic social work”, “openpolytechnic”, “openpolytechnic ac nz”, “openpolytechnic courses”, “real estate open polytechnic” and “the open polytechnic”, summed into one figure. - **Otago Polytechnic**: Measured on the search terms “nursing otago polytechnic”, “occupational therapy otago polytechnic”, “op ac nz”, “otago poly”, “otago poly tech”, “otago polytechnic address”, “otago polytechnic courses”, “otago polytechnic hairdressing”, “otago polytechnic nursing”, “otago polytechnic online”, “otago polytechnic open day” and “otago polytechnic student village”, summed into one figure. - **SIT**: Measured on the search terms “sit courses”, “sit enrol”, “sit invercargill”, “sit invercargill courses” and “sit study”, summed into one figure. - **Toi Ohomai**: Measured on the search terms “bachelor of nursing toi ohomai”, “toi ohomai”, “toi ohomai campus”, “toi ohomai childcare”, “toi ohomai courses”, “toi ohomai free courses”, “toi ohomai institute”, “toi ohomai near me”, “toi ohomai new zealand”, “toi ohomai nursing”, “toi ohomai nz”, “toi ohomai windermere”, “toi ohomai windermere campus”, “toiohomai”, “toiohomai ac nz”, “toiohomai courses” and “toiohomai nz”, summed into one figure. - **UCOL**: Measured on the search terms “ucol”, “ucol ac nz”, “ucol courses”, “ucol near me”, “ucol nz” and “ucol online”, summed into one figure. - **Unitec**: Measured on the search terms “unitec”, “unitec ac nz”, “unitec courses”, “unitec enrol”, “unitec gym”, “unitec library hours”, “unitec near me”, “unitec nz”, “unitec online”, “unitec sports centre”, “unitec student portal”, “unitec study” and “unitec website”, summed into one figure. - **WelTec**: Measured on the search terms “weltec”, “weltec ac nz”, “weltec courses”, “weltec library”, “weltec moodle”, “weltec near me”, “weltec nz” and “weltec open day”, summed into one figure. - **Whitireia**: Measured on the search terms “aplus whitireia”, “moodle whitireia”, “nursing whitireia”, “whitireia”, “whitireia ac nz”, “whitireia courses”, “whitireia library”, “whitireia near me”, “whitireia nursing”, “whitireia nz”, “whitireia online”, “whitireia paramedic”, “whitireia results” and “whitireia scholarship”, summed into one figure. - **Wintec**: Measured on the search terms “wintec”, “wintec ac nz”, “wintec courses”, “wintec enrol”, “wintec near me”, “wintec new zealand”, “wintec nz” and “wintec study”, summed into one figure. - [Ara Institute of Canterbury](/demand/nz/brands/ara-institute-of-canterbury) - [EIT](/demand/nz/brands/eit) - [Manukau Institute of Technology](/demand/nz/brands/manukau-institute-of-technology) - [NMIT](/demand/nz/brands/nmit) - [NorthTec](/demand/nz/brands/northtec) - [Open Polytechnic](/demand/nz/brands/open-polytechnic) - [Otago Polytechnic](/demand/nz/brands/otago-polytechnic) - [SIT](/demand/nz/brands/sit) - [Toi Ohomai](/demand/nz/brands/toi-ohomai) - [UCOL](/demand/nz/brands/ucol) - [Unitec](/demand/nz/brands/unitec) - [WelTec](/demand/nz/brands/weltec) - [Whitireia](/demand/nz/brands/whitireia) - [Wintec](/demand/nz/brands/wintec) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among polytechnics in New Zealand? In August 2026, Open Polytechnic was the most searched among polytechnics in New Zealand, with an estimated 43.6K branded searches and 28.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Polytechnics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-polytechnics This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-polytechnics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.