---
title: "Political parties in New Zealand: Which are searched most?"
description: "Search interest in registered New Zealand political parties. Search interest is not voter support. Share of Search among Opportunity Party, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori, Labour Party, Free Palestine, Conservative Party NZ, Alliance Party, Te Tai Tokerau Party, The Cannabis Party, Animal Justice Party, Women's Rights Party, NZ Outdoors & Freedom Party, New Zealand Loyal and Vision New Zealand, the political parties Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-political-parties"
publisher: "Brandwave"
---

# Political parties in New Zealand: Which are searched most?

Search interest in registered New Zealand political parties. Search interest is not voter support. Share of Search among Opportunity Party, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori, Labour Party, Free Palestine, Conservative Party NZ, Alliance Party, Te Tai Tokerau Party, The Cannabis Party, Animal Justice Party, Women's Rights Party, NZ Outdoors & Freedom Party, New Zealand Loyal and Vision New Zealand, the political parties Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Political parties
- **Market**: New Zealand
- **Brands compared**: 17
- **Month measured**: Sep 2026
- **Highest Share of Search**: Opportunity Party, 34.8%

## Which brand is most popular in search among political parties in New Zealand?

- In September 2026, Opportunity Party was the most searched among political parties in New Zealand, with an estimated 44.5K branded searches, 34.8% of all searches for the 17 we track.
- New Zealand First is in 2nd place, 14.9 percentage points behind at 19.9%.
- Across the 12 months ending September 2026, Opportunity Party’s share of searches among political parties in New Zealand increased from 3.9% to 34.8%.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand increased from 11.5% to 19.9%.
- Across the 12 months ending September 2026, Green Party’s share of searches among political parties in New Zealand decreased from 15.2% to 12.8%.
- Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand increased from 5.9% to 8.4%.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand decreased from 10.9% to 8%.
- Across the 12 months ending September 2026, Te Pāti Māori’s share of searches among political parties in New Zealand decreased from 45.5% to 6.6%.
- Across the 2 months ending September 2026, Free Palestine’s share of searches among political parties in New Zealand increased from 0.54% to 1.2%.
- Across the 12 months ending September 2026, Opportunity Party’s share of searches among political parties in New Zealand peaked at 62.1% in June 2026 and was lowest at 3.9% in October 2025.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand peaked at 19.9% in September 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, Green Party’s share of searches among political parties in New Zealand peaked at 16.8% in February 2026 and was lowest at 7.4% in August 2026.
- Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand peaked at 8.4% in September 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand peaked at 14.9% in April 2026 and was lowest at 5.5% in June 2026.
- Across the 12 months ending September 2026, Te Pāti Māori’s share of searches among political parties in New Zealand peaked at 47.7% in November 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Labour Party’s share of searches among political parties in New Zealand peaked at 6.6% in January 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Opportunity Party rose from 7th to 1st among political parties in New Zealand.
- Across the 12 months ending September 2026, New Zealand First rose from 3rd to 2nd among political parties in New Zealand.
- Across the 12 months ending September 2026, Green Party fell from 2nd to 3rd among political parties in New Zealand.
- Across the 12 months ending September 2026, ACT New Zealand rose from 5th to 4th among political parties in New Zealand.
- Across the 12 months ending September 2026, National Party fell from 4th to 5th among political parties in New Zealand.
- Across the 12 months ending September 2026, Te Pāti Māori fell from 1st to 6th among political parties in New Zealand.
- Across the 12 months ending September 2026, Labour Party fell from 6th to 7th among political parties in New Zealand.
- Across the 12 months ending September 2026, Conservative Party NZ fell from 8th to 9th among political parties in New Zealand.
- Across the 2 months ending September 2026, Te Tai Tokerau Party rose from 12th to 11th among political parties in New Zealand.
- Across the 12 months ending September 2026, The Cannabis Party fell from 9th to 12th among political parties in New Zealand.
- Across the 12 months ending September 2026, Animal Justice Party fell from 11th to 13th among political parties in New Zealand.
- Across the 12 months ending September 2026, Women's Rights Party fell from 10th to 14th among political parties in New Zealand.
- Across the 12 months ending September 2026, NZ Outdoors & Freedom Party fell from 12th to 15th among political parties in New Zealand.
- Across the 2 months ending September 2026, New Zealand Loyal fell from 15th to 16th among political parties in New Zealand.
- Across the 12 months ending September 2026, Vision New Zealand fell from 13th to 17th among political parties in New Zealand.
- Across the 12 months ending September 2026, Alliance Party held steady: its share of searches among political parties in New Zealand moved less than 0.5 percentage points.

## Top political parties in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori and Labour Party appeared every time. National Party was recommended most often, coming first in four out of five answers. Labour Party was second, and Green Party was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 |
| Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 |
| Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 |
| Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 |
| Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about political parties

- Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party
- Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party
- Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Opportunity Party vs New Zealand First: compare search popularity](/demand/nz/compare/new-zealand-first-vs-opportunity-party-nz): 34.8% against 19.9% Share of Search.
- [Opportunity Party vs Green Party: compare search popularity](/demand/nz/compare/green-party-nz-vs-opportunity-party-nz): 34.8% against 12.8% Share of Search.
- [Opportunity Party vs ACT New Zealand: compare search popularity](/demand/nz/compare/act-new-zealand-vs-opportunity-party-nz): 34.8% against 8.4% Share of Search.
- [Opportunity Party vs National Party: compare search popularity](/demand/nz/compare/national-party-nz-vs-opportunity-party-nz): 34.8% against 8% Share of Search.
- [New Zealand First vs Green Party: compare search popularity](/demand/nz/compare/green-party-nz-vs-new-zealand-first): 19.9% against 12.8% Share of Search.
- [New Zealand First vs ACT New Zealand: compare search popularity](/demand/nz/compare/act-new-zealand-vs-new-zealand-first): 19.9% against 8.4% Share of Search.
- [New Zealand First vs National Party: compare search popularity](/demand/nz/compare/national-party-nz-vs-new-zealand-first): 19.9% against 8% Share of Search.
- [Green Party vs ACT New Zealand: compare search popularity](/demand/nz/compare/act-new-zealand-vs-green-party-nz): 12.8% against 8.4% Share of Search.
- [Green Party vs National Party: compare search popularity](/demand/nz/compare/green-party-nz-vs-national-party-nz): 12.8% against 8% Share of Search.
- [ACT New Zealand vs National Party: compare search popularity](/demand/nz/compare/act-new-zealand-vs-national-party-nz): 8.4% against 8% Share of Search.

## How did search popularity change for New Zealand political parties in September 2026?

- In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
- In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.
- In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.
- In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.
- In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.
- In September 2026, Free Palestine gained share of searches among political parties in New Zealand, from 0.54% to 1.2%.
- In September 2026, Opportunity Party lost share of searches among political parties in New Zealand, from 55.2% to 34.8%.
- In September 2026, National Party lost share of searches among political parties in New Zealand, from 12% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Opportunity Party | 34.8% | 44.5K | -49.6% | Opportunity Party |
| 2 | New Zealand First | 19.9% | 25.5K | +65.1% | New Zealand First |
| 3 | Green Party | 12.8% | 16.4K | +39.3% | Green Party |
| 4 | ACT New Zealand | 8.4% | 10.8K | +34.3% | ACT New Zealand |
| 5 | National Party | 8% | 10.2K | -46.9% | National Party |
| 6 | Te Pāti Māori | 6.6% | 8.4K | +6.0% | Te Pāti Māori |
| 7 | Labour Party | 5.2% | 6.6K | +22.2% | Labour Party |
| 8 | Free Palestine | 1.2% | 1.6K | +79.3% | Free Palestine |
| 9 | Conservative Party NZ | 0.61% | 780 | +2.6% | Conservative Party NZ |
| 10 | Alliance Party | 0.56% | 720 | +22.0% | Alliance Party |
| 11 | Te Tai Tokerau Party | 0.56% | 720 | +84.6% | Te Tai Tokerau Party |
| 12 | The Cannabis Party | 0.41% | 530 | +23.3% | The Cannabis Party |
| 13 | Animal Justice Party | 0.25% | 320 | +23.1% | Animal Justice Party |
| 14 | Women's Rights Party | 0.24% | 310 | +19.2% | Women's Rights Party |
| 15 | NZ Outdoors & Freedom Party | 0.23% | 300 | +76.5% | NZ Outdoors & Freedom Party |
| 16 | New Zealand Loyal | 0.22% | 280 | +16.7% | New Zealand Loyal |
| 17 | Vision New Zealand | 0.02% | 30 | +200.0% | Vision New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Te Pāti Māori | 15.9K | 45.5% | 1 |
| Oct 2025 | Green Party | 5.3K | 15.2% | 2 |
| Oct 2025 | New Zealand First | 4K | 11.5% | 3 |
| Oct 2025 | National Party | 3.8K | 10.9% | 4 |
| Oct 2025 | ACT New Zealand | 2.1K | 5.9% | 5 |
| Oct 2025 | Labour Party | 1.9K | 5.4% | 6 |
| Oct 2025 | Opportunity Party | 1.4K | 3.9% | 7 |
| Oct 2025 | Conservative Party NZ | 180 | 0.51% | 8 |
| Oct 2025 | The Cannabis Party | 120 | 0.34% | 9 |
| Oct 2025 | Women's Rights Party | 120 | 0.34% | 10 |
| Oct 2025 | Animal Justice Party | 110 | 0.31% | 11 |
| Oct 2025 | NZ Outdoors & Freedom Party | 60 | 0.17% | 12 |
| Oct 2025 | Vision New Zealand | 10 | 0.03% | 13 |
| Nov 2025 | Te Pāti Māori | 22.6K | 47.7% | 1 |
| Nov 2025 | Opportunity Party | 10.9K | 22.9% | 2 |
| Nov 2025 | Green Party | 3.9K | 8.1% | 3 |
| Nov 2025 | National Party | 3.5K | 7.4% | 4 |
| Nov 2025 | New Zealand First | 3.1K | 6.6% | 5 |
| Nov 2025 | Labour Party | 1.6K | 3.4% | 6 |
| Nov 2025 | ACT New Zealand | 1.4K | 3% | 7 |
| Nov 2025 | Conservative Party NZ | 120 | 0.25% | 8 |
| Nov 2025 | Women's Rights Party | 120 | 0.25% | 9 |
| Nov 2025 | The Cannabis Party | 80 | 0.17% | 10 |
| Nov 2025 | Animal Justice Party | 50 | 0.11% | 11 |
| Nov 2025 | NZ Outdoors & Freedom Party | 50 | 0.11% | 12 |
| Nov 2025 | Vision New Zealand | 0 | 0% | 13 |
| Dec 2025 | Te Pāti Māori | 7.1K | 37.9% | 1 |
| Dec 2025 | Green Party | 2.9K | 15.7% | 2 |
| Dec 2025 | Opportunity Party | 2.4K | 13% | 3 |
| Dec 2025 | New Zealand First | 2.1K | 11.3% | 4 |
| Dec 2025 | National Party | 1.9K | 10.1% | 5 |
| Dec 2025 | ACT New Zealand | 1.1K | 5.8% | 6 |
| Dec 2025 | Labour Party | 880 | 4.7% | 7 |
| Dec 2025 | Conservative Party NZ | 100 | 0.54% | 8 |
| Dec 2025 | Women's Rights Party | 80 | 0.43% | 9 |
| Dec 2025 | NZ Outdoors & Freedom Party | 30 | 0.16% | 10 |
| Dec 2025 | The Cannabis Party | 30 | 0.16% | 11 |
| Dec 2025 | Animal Justice Party | 20 | 0.11% | 12 |
| Dec 2025 | Vision New Zealand | 10 | 0.05% | 13 |
| Jan 2026 | Te Pāti Māori | 4K | 20.5% | 1 |
| Jan 2026 | Opportunity Party | 3.7K | 18.6% | 2 |
| Jan 2026 | New Zealand First | 3.3K | 16.9% | 3 |
| Jan 2026 | Green Party | 3.3K | 16.7% | 4 |
| Jan 2026 | National Party | 2.6K | 13.2% | 5 |
| Jan 2026 | Labour Party | 1.3K | 6.6% | 6 |
| Jan 2026 | ACT New Zealand | 1.1K | 5.6% | 7 |
| Jan 2026 | Conservative Party NZ | 120 | 0.61% | 8 |
| Jan 2026 | The Cannabis Party | 70 | 0.36% | 9 |
| Jan 2026 | Women's Rights Party | 70 | 0.36% | 10 |
| Jan 2026 | Animal Justice Party | 50 | 0.25% | 11 |
| Jan 2026 | NZ Outdoors & Freedom Party | 40 | 0.2% | 12 |
| Jan 2026 | Vision New Zealand | 0 | 0% | 13 |
| Feb 2026 | Opportunity Party | 6K | 23.4% | 1 |
| Feb 2026 | Te Pāti Māori | 4.3K | 17.1% | 2 |
| Feb 2026 | Green Party | 4.3K | 16.8% | 3 |
| Feb 2026 | New Zealand First | 4K | 15.8% | 4 |
| Feb 2026 | National Party | 2.9K | 11.4% | 5 |
| Feb 2026 | ACT New Zealand | 1.8K | 7% | 6 |
| Feb 2026 | Labour Party | 1.6K | 6.3% | 7 |
| Feb 2026 | Conservative Party NZ | 180 | 0.71% | 8 |
| Feb 2026 | The Cannabis Party | 120 | 0.47% | 9 |
| Feb 2026 | Animal Justice Party | 90 | 0.35% | 10 |
| Feb 2026 | Women's Rights Party | 90 | 0.35% | 11 |
| Feb 2026 | NZ Outdoors & Freedom Party | 70 | 0.27% | 12 |
| Feb 2026 | Vision New Zealand | 10 | 0.04% | 13 |
| Mar 2026 | Opportunity Party | 12K | 32.4% | 1 |
| Mar 2026 | New Zealand First | 6.1K | 16.4% | 2 |
| Mar 2026 | Green Party | 5.9K | 16% | 3 |
| Mar 2026 | National Party | 4.8K | 13% | 4 |
| Mar 2026 | Te Pāti Māori | 3K | 8.2% | 5 |
| Mar 2026 | Labour Party | 2.4K | 6.5% | 6 |
| Mar 2026 | ACT New Zealand | 2.1K | 5.7% | 7 |
| Mar 2026 | Conservative Party NZ | 180 | 0.49% | 8 |
| Mar 2026 | The Cannabis Party | 170 | 0.46% | 9 |
| Mar 2026 | Women's Rights Party | 110 | 0.3% | 10 |
| Mar 2026 | NZ Outdoors & Freedom Party | 100 | 0.27% | 11 |
| Mar 2026 | Animal Justice Party | 50 | 0.14% | 12 |
| Mar 2026 | Vision New Zealand | 10 | 0.03% | 13 |
| Apr 2026 | Opportunity Party | 14.1K | 35.2% | 1 |
| Apr 2026 | New Zealand First | 7.7K | 19.2% | 2 |
| Apr 2026 | National Party | 6K | 14.9% | 3 |
| Apr 2026 | Green Party | 5.3K | 13.2% | 4 |
| Apr 2026 | Te Pāti Māori | 2.5K | 6.1% | 5 |
| Apr 2026 | ACT New Zealand | 2.1K | 5.3% | 6 |
| Apr 2026 | Labour Party | 1.9K | 4.7% | 7 |
| Apr 2026 | Conservative Party NZ | 180 | 0.45% | 8 |
| Apr 2026 | NZ Outdoors & Freedom Party | 110 | 0.27% | 9 |
| Apr 2026 | The Cannabis Party | 110 | 0.27% | 10 |
| Apr 2026 | Women's Rights Party | 80 | 0.2% | 11 |
| Apr 2026 | Animal Justice Party | 70 | 0.17% | 12 |
| Apr 2026 | Vision New Zealand | 10 | 0.02% | 13 |
| May 2026 | Opportunity Party | 19.9K | 38.1% | 1 |
| May 2026 | New Zealand First | 8K | 15.4% | 2 |
| May 2026 | Green Party | 7.1K | 13.6% | 3 |
| May 2026 | Te Pāti Māori | 4.8K | 9.3% | 4 |
| May 2026 | National Party | 4.8K | 9.2% | 5 |
| May 2026 | ACT New Zealand | 3.3K | 6.3% | 6 |
| May 2026 | Labour Party | 2.9K | 5.6% | 7 |
| May 2026 | Conservative Party NZ | 410 | 0.78% | 8 |
| May 2026 | Animal Justice Party | 390 | 0.75% | 9 |
| May 2026 | The Cannabis Party | 240 | 0.46% | 10 |
| May 2026 | NZ Outdoors & Freedom Party | 190 | 0.36% | 11 |
| May 2026 | Women's Rights Party | 140 | 0.27% | 12 |
| May 2026 | Vision New Zealand | 10 | 0.02% | 13 |
| Jun 2026 | Opportunity Party | 54.5K | 62.1% | 1 |
| Jun 2026 | Green Party | 8.9K | 10.2% | 2 |
| Jun 2026 | New Zealand First | 7.8K | 8.9% | 3 |
| Jun 2026 | National Party | 4.8K | 5.5% | 4 |
| Jun 2026 | Labour Party | 3.6K | 4.1% | 5 |
| Jun 2026 | Te Pāti Māori | 3.5K | 4% | 6 |
| Jun 2026 | ACT New Zealand | 3.4K | 3.8% | 7 |
| Jun 2026 | Conservative Party NZ | 490 | 0.56% | 8 |
| Jun 2026 | The Cannabis Party | 210 | 0.24% | 9 |
| Jun 2026 | NZ Outdoors & Freedom Party | 200 | 0.23% | 10 |
| Jun 2026 | Women's Rights Party | 160 | 0.18% | 11 |
| Jun 2026 | Animal Justice Party | 140 | 0.16% | 12 |
| Jun 2026 | Vision New Zealand | 10 | 0.01% | 13 |
| Jul 2026 | Opportunity Party | 37.5K | 49.9% | 1 |
| Jul 2026 | New Zealand First | 12.7K | 16.9% | 2 |
| Jul 2026 | Green Party | 8.7K | 11.6% | 3 |
| Jul 2026 | ACT New Zealand | 5.2K | 6.9% | 4 |
| Jul 2026 | National Party | 4.5K | 6% | 5 |
| Jul 2026 | Te Pāti Māori | 3K | 4.1% | 6 |
| Jul 2026 | Labour Party | 2.4K | 3.2% | 7 |
| Jul 2026 | Conservative Party NZ | 410 | 0.55% | 8 |
| Jul 2026 | The Cannabis Party | 190 | 0.25% | 9 |
| Jul 2026 | Animal Justice Party | 170 | 0.23% | 10 |
| Jul 2026 | Women's Rights Party | 150 | 0.2% | 11 |
| Jul 2026 | NZ Outdoors & Freedom Party | 90 | 0.12% | 12 |
| Jul 2026 | Vision New Zealand | 10 | 0.01% | 13 |
| Aug 2026 | Opportunity Party | 88.4K | 55.2% | 1 |
| Aug 2026 | National Party | 19.2K | 12% | 2 |
| Aug 2026 | New Zealand First | 15.4K | 9.6% | 3 |
| Aug 2026 | Green Party | 11.8K | 7.4% | 4 |
| Aug 2026 | ACT New Zealand | 8.1K | 5% | 5 |
| Aug 2026 | Te Pāti Māori | 8K | 5% | 6 |
| Aug 2026 | Labour Party | 5.4K | 3.4% | 7 |
| Aug 2026 | Free Palestine | 870 | 0.54% | 8 |
| Aug 2026 | Conservative Party NZ | 760 | 0.47% | 9 |
| Aug 2026 | Alliance Party | 590 | 0.37% | 10 |
| Aug 2026 | The Cannabis Party | 430 | 0.27% | 11 |
| Aug 2026 | Te Tai Tokerau Party | 390 | 0.24% | 12 |
| Aug 2026 | Animal Justice Party | 260 | 0.16% | 13 |
| Aug 2026 | Women's Rights Party | 260 | 0.16% | 14 |
| Aug 2026 | New Zealand Loyal | 240 | 0.15% | 15 |
| Aug 2026 | NZ Outdoors & Freedom Party | 170 | 0.11% | 16 |
| Aug 2026 | Vision New Zealand | 10 | <0.01% | 17 |
| Sep 2026 | Opportunity Party | 44.5K | 34.8% | 1 |
| Sep 2026 | New Zealand First | 25.5K | 19.9% | 2 |
| Sep 2026 | Green Party | 16.4K | 12.8% | 3 |
| Sep 2026 | ACT New Zealand | 10.8K | 8.4% | 4 |
| Sep 2026 | National Party | 10.2K | 8% | 5 |
| Sep 2026 | Te Pāti Māori | 8.4K | 6.6% | 6 |
| Sep 2026 | Labour Party | 6.6K | 5.2% | 7 |
| Sep 2026 | Free Palestine | 1.6K | 1.2% | 8 |
| Sep 2026 | Conservative Party NZ | 780 | 0.61% | 9 |
| Sep 2026 | Alliance Party | 720 | 0.56% | 10 |
| Sep 2026 | Te Tai Tokerau Party | 720 | 0.56% | 11 |
| Sep 2026 | The Cannabis Party | 530 | 0.41% | 12 |
| Sep 2026 | Animal Justice Party | 320 | 0.25% | 13 |
| Sep 2026 | Women's Rights Party | 310 | 0.24% | 14 |
| Sep 2026 | NZ Outdoors & Freedom Party | 300 | 0.23% | 15 |
| Sep 2026 | New Zealand Loyal | 280 | 0.22% | 16 |
| Sep 2026 | Vision New Zealand | 30 | 0.02% | 17 |

## What is being compared

- **ACT New Zealand**: Measured on the search terms “act new zealand”, “act party”, “act party candidates”, “act party manifesto” and “act party policies”, summed into one figure.
- **Alliance Party**: Measured on the search term “alliance party”.
- **Animal Justice Party**: Measured on the search term “animal justice party”.
- **Conservative Party NZ**: Measured on the search terms “conservative party nz”, “conservative party nz candidates” and “conservative party nz policies”, summed into one figure.
- **Free Palestine**: Measured on the search terms “free palestine” and “free palestine party nz”, summed into one figure.
- **Green Party**: Measured on the search terms “green party”, “green party nz”, “greens nz”, “new zealand green party”, “nz greens” and “the greens nz”, summed into one figure.
- **Labour Party**: Measured on the search term “labour party”.
- **National Party**: Measured on the search terms “national party”, “national party new zealand”, “national party nz”, “new zealand national party” and “nz national party”, summed into one figure.
- **New Zealand First**: Measured on the search terms “new zealand first”, “new zealand first party”, “nz first”, “nz first candidates”, “nz first manifesto”, “nz first party”, “nz first policies”, “nzfirst” and “nzfirst.nz”, summed into one figure.
- **New Zealand Loyal**: Measured on the search terms “new zealand loyal” and “new zealand loyal party”, summed into one figure.
- **NZ Outdoors & Freedom Party**: Measured on the search terms “nz outdoors and freedom party”, “nz outdoors party”, “nz outdoors party policies”, “nzofp” and “outdoors party nz”, summed into one figure.
- **Opportunity Party**: Measured on the search terms “opportunities party nz”, “opportunity party”, “opportunity party candidates”, “opportunity party manifesto”, “opportunity party nz”, “opportunity party policies”, “the opportunities party”, “the opportunity party” and “top party”, summed into one figure.
- **Te Pāti Māori**: Measured on the search terms “maori party”, “maori political party”, “te paati maori”, “te pati maori”, “te pati maori candidates”, “te pati maori manifesto” and “te pati maori policies”, summed into one figure.
- **Te Tai Tokerau Party**: Measured on the search term “te tai tokerau party”.
- **The Cannabis Party**: Measured on the search terms “alcp”, “aotearoa legalise cannabis party”, “legalise cannabis party”, “legalise cannabis party candidates” and “legalise cannabis party policies”, summed into one figure.
- **Vision New Zealand**: Measured on the search term “vision new zealand party”.
- **Women's Rights Party**: Measured on the search terms “women's rights party”, “women's rights party nz” and “womens rights party”, summed into one figure.

- [ACT New Zealand](/demand/nz/brands/act-new-zealand)
- [Alliance Party](/demand/nz/brands/alliance-party-nz)
- [Animal Justice Party](/demand/nz/brands/animal-justice-party-nz)
- [Conservative Party NZ](/demand/nz/brands/conservative-party-nz)
- [Free Palestine](/demand/nz/brands/free-palestine-party-nz)
- [Green Party](/demand/nz/brands/green-party-nz)
- [Labour Party](/demand/nz/brands/new-zealand-labour-party)
- [National Party](/demand/nz/brands/national-party-nz)
- [New Zealand First](/demand/nz/brands/new-zealand-first)
- [New Zealand Loyal](/demand/nz/brands/new-zealand-loyal)
- [NZ Outdoors & Freedom Party](/demand/nz/brands/nz-outdoors-freedom-party)
- [Opportunity Party](/demand/nz/brands/opportunity-party-nz)
- [Te Pāti Māori](/demand/nz/brands/te-pati-maori)
- [Te Tai Tokerau Party](/demand/nz/brands/te-tai-tokerau-party)
- [The Cannabis Party](/demand/nz/brands/aotearoa-legalise-cannabis-party)
- [Vision New Zealand](/demand/nz/brands/vision-new-zealand)
- [Women's Rights Party](/demand/nz/brands/womens-rights-party-nz)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among political parties in New Zealand?

In September 2026, Opportunity Party was the most searched among political parties in New Zealand, with an estimated 44.5K branded searches, 34.8% of all searches for the 17 we track.

## Cite this page

Brandwave. "Political parties in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-political-parties

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-political-parties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.