--- title: "Podcast hosting platforms in New Zealand: Which brands are most popular in search?" description: "Compare the podcast hosting platforms New Zealand creators and brands publish shows on. Share of Search among Spotify for Creators, Buzzsprout, Podbean, Acast, Captivate and Libsyn, the podcast hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-podcast-hosting-platforms" publisher: "Brandwave" --- # Podcast hosting platforms in New Zealand: Which brands are most popular in search? Compare the podcast hosting platforms New Zealand creators and brands publish shows on. Share of Search among Spotify for Creators, Buzzsprout, Podbean, Acast, Captivate and Libsyn, the podcast hosting platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Podcast hosting platforms - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Spotify for Creators, 45.4% ## Which brand is most popular in search among podcast hosting platforms in New Zealand? - In August 2026, Spotify for Creators was the most searched among podcast hosting platforms in New Zealand, with an estimated 740 branded searches and 45.4% estimated Share of Search within this set. - Buzzsprout is in 2nd place, 22.7 percentage points behind at 22.7% Share of Search. - Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand increased from 39.7% to 45.4%. - Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand increased from 21.8% to 22.7%. - Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 21.2% to 16%. - Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 12.2% to 10.4%. - Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand increased from 1.9% to 3.1%. - Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 3.2% to 2.5%. - Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand peaked at 49% in July 2026 and was lowest at 32.7% in November 2025. - Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 26.5% in April 2026 and was lowest at 16.3% in December 2025. - Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 24.7% in November 2025 and was lowest at 16% in August 2026. - Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 14.9% in January 2026 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 3.7% in April 2026 and was lowest at 1.3% in November 2025. - Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 4.9% in December 2025 and was lowest at 1.9% in April 2026. - Across the 11 months ending August 2026, Captivate rose from 6th to 5th among podcast hosting platforms in New Zealand. - Across the 11 months ending August 2026, Libsyn fell from 5th to 6th among podcast hosting platforms in New Zealand. ## Compare search popularity between leading brands - [Spotify for Creators vs Buzzsprout: compare search popularity](/demand/nz/compare/buzzsprout-vs-spotify-for-creators): 45.4% against 22.7% Share of Search. - [Spotify for Creators vs Podbean: compare search popularity](/demand/nz/compare/podbean-vs-spotify-for-creators): 45.4% against 16% Share of Search. - [Spotify for Creators vs Acast: compare search popularity](/demand/nz/compare/acast-vs-spotify-for-creators): 45.4% against 10.4% Share of Search. - [Spotify for Creators vs Captivate: compare search popularity](/demand/nz/compare/captivate-vs-spotify-for-creators): 45.4% against 3.1% Share of Search. - [Buzzsprout vs Podbean: compare search popularity](/demand/nz/compare/buzzsprout-vs-podbean): 22.7% against 16% Share of Search. - [Buzzsprout vs Acast: compare search popularity](/demand/nz/compare/acast-vs-buzzsprout): 22.7% against 10.4% Share of Search. - [Buzzsprout vs Captivate: compare search popularity](/demand/nz/compare/buzzsprout-vs-captivate): 22.7% against 3.1% Share of Search. - [Podbean vs Acast: compare search popularity](/demand/nz/compare/acast-vs-podbean): 16% against 10.4% Share of Search. - [Podbean vs Captivate: compare search popularity](/demand/nz/compare/captivate-vs-podbean): 16% against 3.1% Share of Search. - [Acast vs Captivate: compare search popularity](/demand/nz/compare/acast-vs-captivate): 10.4% against 3.1% Share of Search. ## How did search popularity change for New Zealand podcast hosting platforms in August 2026? - In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%. - In August 2026, Acast gained estimated Share of Search among podcast hosting platforms in New Zealand, from 8.5% to 10.4%. - In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%. - In August 2026, Podbean lost estimated Share of Search among podcast hosting platforms in New Zealand, from 17% to 16%. - Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026. - Estimated monthly branded searches for Libsyn in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Spotify for Creators | 45.4% | 740 | -1.3% | Spotify for Creators | | 2 | Buzzsprout | 22.7% | 370 | +19.4% | Buzzsprout | | 3 | Podbean | 16% | 260 | 0.0% | Podbean | | 4 | Acast | 10.4% | 170 | +30.8% | Acast | | 5 | Captivate | 3.1% | 50 | 0.0% | Captivate | | 6 | Libsyn | 2.5% | 40 | +33.3% | Libsyn | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spotify for Creators | 620 | 39.7% | 1 | | Oct 2025 | Buzzsprout | 340 | 21.8% | 2 | | Oct 2025 | Podbean | 330 | 21.2% | 3 | | Oct 2025 | Acast | 190 | 12.2% | 4 | | Oct 2025 | Libsyn | 50 | 3.2% | 5 | | Oct 2025 | Captivate | 30 | 1.9% | 6 | | Nov 2025 | Spotify for Creators | 490 | 32.7% | 1 | | Nov 2025 | Podbean | 370 | 24.7% | 2 | | Nov 2025 | Buzzsprout | 340 | 22.7% | 3 | | Nov 2025 | Acast | 210 | 14% | 4 | | Nov 2025 | Libsyn | 70 | 4.7% | 5 | | Nov 2025 | Captivate | 20 | 1.3% | 6 | | Dec 2025 | Spotify for Creators | 520 | 42.3% | 1 | | Dec 2025 | Podbean | 270 | 22% | 2 | | Dec 2025 | Buzzsprout | 200 | 16.3% | 3 | | Dec 2025 | Acast | 150 | 12.2% | 4 | | Dec 2025 | Libsyn | 60 | 4.9% | 5 | | Dec 2025 | Captivate | 30 | 2.4% | 6 | | Jan 2026 | Spotify for Creators | 570 | 42.5% | 1 | | Jan 2026 | Podbean | 260 | 19.4% | 2 | | Jan 2026 | Buzzsprout | 230 | 17.2% | 3 | | Jan 2026 | Acast | 200 | 14.9% | 4 | | Jan 2026 | Libsyn | 50 | 3.7% | 5 | | Jan 2026 | Captivate | 30 | 2.2% | 6 | | Feb 2026 | Spotify for Creators | 590 | 42.1% | 1 | | Feb 2026 | Podbean | 320 | 22.9% | 2 | | Feb 2026 | Buzzsprout | 240 | 17.1% | 3 | | Feb 2026 | Acast | 170 | 12.1% | 4 | | Feb 2026 | Libsyn | 60 | 4.3% | 5 | | Feb 2026 | Captivate | 20 | 1.4% | 6 | | Mar 2026 | Spotify for Creators | 740 | 38.3% | 1 | | Mar 2026 | Buzzsprout | 440 | 22.8% | 2 | | Mar 2026 | Podbean | 380 | 19.7% | 3 | | Mar 2026 | Acast | 280 | 14.5% | 4 | | Mar 2026 | Captivate | 50 | 2.6% | 5 | | Mar 2026 | Libsyn | 40 | 2.1% | 6 | | Apr 2026 | Spotify for Creators | 550 | 34% | 1 | | Apr 2026 | Buzzsprout | 430 | 26.5% | 2 | | Apr 2026 | Podbean | 320 | 19.8% | 3 | | Apr 2026 | Acast | 230 | 14.2% | 4 | | Apr 2026 | Captivate | 60 | 3.7% | 5 | | Apr 2026 | Libsyn | 30 | 1.9% | 6 | | May 2026 | Spotify for Creators | 720 | 40% | 1 | | May 2026 | Buzzsprout | 440 | 24.4% | 2 | | May 2026 | Podbean | 330 | 18.3% | 3 | | May 2026 | Acast | 200 | 11.1% | 4 | | May 2026 | Libsyn | 60 | 3.3% | 5 | | May 2026 | Captivate | 50 | 2.8% | 6 | | Jun 2026 | Spotify for Creators | 670 | 40.1% | 1 | | Jun 2026 | Buzzsprout | 440 | 26.3% | 2 | | Jun 2026 | Podbean | 270 | 16.2% | 3 | | Jun 2026 | Acast | 170 | 10.2% | 4 | | Jun 2026 | Captivate | 60 | 3.6% | 5 | | Jun 2026 | Libsyn | 60 | 3.6% | 6 | | Jul 2026 | Spotify for Creators | 750 | 49% | 1 | | Jul 2026 | Buzzsprout | 310 | 20.3% | 2 | | Jul 2026 | Podbean | 260 | 17% | 3 | | Jul 2026 | Acast | 130 | 8.5% | 4 | | Jul 2026 | Captivate | 50 | 3.3% | 5 | | Jul 2026 | Libsyn | 30 | 2% | 6 | | Aug 2026 | Spotify for Creators | 740 | 45.4% | 1 | | Aug 2026 | Buzzsprout | 370 | 22.7% | 2 | | Aug 2026 | Podbean | 260 | 16% | 3 | | Aug 2026 | Acast | 170 | 10.4% | 4 | | Aug 2026 | Captivate | 50 | 3.1% | 5 | | Aug 2026 | Libsyn | 40 | 2.5% | 6 | | Sep 2026 | Acast | — | — | — | | Sep 2026 | Buzzsprout | — | — | — | | Sep 2026 | Captivate | — | — | — | | Sep 2026 | Libsyn | — | — | — | | Sep 2026 | Podbean | — | — | — | | Sep 2026 | Spotify for Creators | — | — | — | ## What is being compared - **Acast**: Measured on the search terms “acast”, “acast com”, “acast online”, “acast podcast” and “acast podcast hosting”, summed into one figure. - **Buzzsprout**: Measured on the search terms “buzzsprout”, “buzzsprout com”, “buzzsprout podcast” and “buzzsprout podcast hosting”, summed into one figure. - **Captivate**: Measured on the search terms “captivate fm”, “captivate podcast” and “captivate podcast hosting”, summed into one figure. - **Libsyn**: Measured on the search terms “libsyn”, “libsyn com”, “libsyn podcast” and “libsyn podcast hosting”, summed into one figure. - **Podbean**: Measured on the search terms “podbean”, “podbean app”, “podbean com”, “podbean podcast”, “podbean podcast hosting” and “podbean rss”, summed into one figure. - **Spotify for Creators**: Measured on the search terms “creators spotify com”, “spotify for creators”, “spotify for creators podcast”, “spotify for creators podcast hosting”, “spotify for creators rss”, “spotify for podcasters” and “spotifyforcreators”, summed into one figure. - [Acast](/demand/nz/brands/acast) - [Buzzsprout](/demand/nz/brands/buzzsprout) - [Captivate](/demand/nz/brands/captivate) - [Libsyn](/demand/nz/brands/libsyn) - [Podbean](/demand/nz/brands/podbean) - [Spotify for Creators](/demand/nz/brands/spotify-for-creators) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among podcast hosting platforms in New Zealand? In August 2026, Spotify for Creators was the most searched among podcast hosting platforms in New Zealand, with an estimated 740 branded searches and 45.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Podcast hosting platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-podcast-hosting-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-podcast-hosting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.