--- title: "Plus-size fashion retailers in New Zealand: Which brands are most popular in search?" description: "Compare the plus-size fashion stores New Zealand women shop. Share of Search among City Chic, Taking Shape, EziBuy and Yours Clothing, the plus-size fashion retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-plus-size-fashion" publisher: "Brandwave" --- # Plus-size fashion retailers in New Zealand: Which brands are most popular in search? Compare the plus-size fashion stores New Zealand women shop. Share of Search among City Chic, Taking Shape, EziBuy and Yours Clothing, the plus-size fashion retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plus-size fashion retailers - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: City Chic, 59.4% ## Which brand is most popular in search among plus-size fashion retailers in New Zealand? - In August 2026, City Chic was the most searched among plus-size fashion retailers in New Zealand, with an estimated 36.4K branded searches and 59.4% estimated Share of Search within this set. - Taking Shape is in 2nd place, 22.5 percentage points behind at 36.8% Share of Search. - Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand increased from 55.8% to 59.4%. - Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 37.7% to 36.8%. - Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 5.5% to 2.9%. - Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 59.4% in August 2026 and was lowest at 53.3% in December 2025. - Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 41.7% in June 2026 and was lowest at 36.6% in January 2026. - Across the 11 months ending August 2026, Yours Clothing held steady: its estimated Share of Search among plus-size fashion retailers in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [City Chic vs Taking Shape: compare search popularity](/demand/nz/compare/city-chic-vs-taking-shape): 59.4% against 36.8% Share of Search. - [City Chic vs EziBuy: compare search popularity](/demand/nz/compare/city-chic-vs-ezibuy): 59.4% against 2.9% Share of Search. - [Taking Shape vs EziBuy: compare search popularity](/demand/nz/compare/ezibuy-vs-taking-shape): 36.8% against 2.9% Share of Search. ## How did search popularity change for New Zealand plus-size fashion retailers in August 2026? - City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026. - Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026. - Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | City Chic | 59.4% | 36.4K | +0.3% | City Chic | | 2 | Taking Shape | 36.8% | 22.6K | -0.8% | Taking Shape | | 3 | EziBuy | 2.9% | 1.8K | -11.4% | EziBuy | | 4 | Yours Clothing | 0.91% | 560 | +5.7% | Yours Clothing | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | City Chic | 36.6K | 55.8% | 1 | | Oct 2025 | Taking Shape | 24.8K | 37.7% | 2 | | Oct 2025 | EziBuy | 3.6K | 5.5% | 3 | | Oct 2025 | Yours Clothing | 690 | 1.1% | 4 | | Nov 2025 | City Chic | 44.5K | 55.9% | 1 | | Nov 2025 | Taking Shape | 30.1K | 37.8% | 2 | | Nov 2025 | EziBuy | 4.3K | 5.4% | 3 | | Nov 2025 | Yours Clothing | 690 | 0.87% | 4 | | Dec 2025 | City Chic | 36.4K | 53.3% | 1 | | Dec 2025 | Taking Shape | 28.2K | 41.3% | 2 | | Dec 2025 | EziBuy | 3.2K | 4.7% | 3 | | Dec 2025 | Yours Clothing | 500 | 0.73% | 4 | | Jan 2026 | City Chic | 36.4K | 57.9% | 1 | | Jan 2026 | Taking Shape | 23K | 36.6% | 2 | | Jan 2026 | EziBuy | 3K | 4.8% | 3 | | Jan 2026 | Yours Clothing | 500 | 0.79% | 4 | | Feb 2026 | City Chic | 29.8K | 53.8% | 1 | | Feb 2026 | Taking Shape | 22.9K | 41.3% | 2 | | Feb 2026 | EziBuy | 2.1K | 3.8% | 3 | | Feb 2026 | Yours Clothing | 570 | 1% | 4 | | Mar 2026 | City Chic | 32.2K | 55.5% | 1 | | Mar 2026 | Taking Shape | 22.6K | 39.1% | 2 | | Mar 2026 | EziBuy | 2.5K | 4.3% | 3 | | Mar 2026 | Yours Clothing | 660 | 1.1% | 4 | | Apr 2026 | City Chic | 32.2K | 55.5% | 1 | | Apr 2026 | Taking Shape | 22.7K | 39.1% | 2 | | Apr 2026 | EziBuy | 2.5K | 4.4% | 3 | | Apr 2026 | Yours Clothing | 570 | 0.98% | 4 | | May 2026 | City Chic | 36.4K | 54.1% | 1 | | May 2026 | Taking Shape | 27.8K | 41.2% | 2 | | May 2026 | EziBuy | 2.5K | 3.7% | 3 | | May 2026 | Yours Clothing | 630 | 0.94% | 4 | | Jun 2026 | City Chic | 36.2K | 54.3% | 1 | | Jun 2026 | Taking Shape | 27.8K | 41.7% | 2 | | Jun 2026 | EziBuy | 2K | 3% | 3 | | Jun 2026 | Yours Clothing | 630 | 0.94% | 4 | | Jul 2026 | City Chic | 36.3K | 58.9% | 1 | | Jul 2026 | Taking Shape | 22.8K | 37% | 2 | | Jul 2026 | EziBuy | 2K | 3.3% | 3 | | Jul 2026 | Yours Clothing | 530 | 0.86% | 4 | | Aug 2026 | City Chic | 36.4K | 59.4% | 1 | | Aug 2026 | Taking Shape | 22.6K | 36.8% | 2 | | Aug 2026 | EziBuy | 1.8K | 2.9% | 3 | | Aug 2026 | Yours Clothing | 560 | 0.91% | 4 | | Sep 2026 | City Chic | — | — | — | | Sep 2026 | EziBuy | — | — | — | | Sep 2026 | Taking Shape | — | — | — | | Sep 2026 | Yours Clothing | — | — | — | ## What is being compared - **City Chic**: Measured on the search terms “city chic”, “city chic black dress”, “city chic curve”, “city chic dresses”, “city chic jeans”, “city chic locations”, “city chic near me”, “city chic nz”, “city chic online”, “city chic outlet”, “city chic plus size”, “city chic sale”, “city chic shoes”, “city chic sizes”, “city chic sylvia park”, “city chic tops”, “city chic voucher”, “citychic”, “citychic co nz”, “citychic nz”, “citychic plus size” and “shop city chic”, summed into one figure. - **EziBuy**: Measured on the search terms “ezibuy”, “ezibuy clothing”, “ezibuy com”, “ezibuy curve”, “ezibuy dresses”, “ezibuy home”, “ezibuy near me”, “ezibuy nz”, “ezibuy online”, “ezibuy plus size” and “ezibuy swimwear”, summed into one figure. - **Taking Shape**: Measured on the search terms “dresses taking shape”, “taking shape”, “taking shape airport”, “taking shape bra”, “taking shape clothing”, “taking shape jeans”, “taking shape near me”, “taking shape northland”, “taking shape nz”, “taking shape online”, “taking shape outlet”, “taking shape plus size”, “taking shape sale”, “taking shape shop”, “takingshape”, “takingshape com” and “takingshape nz”, summed into one figure. - **Yours Clothing**: Measured on the search terms “yours clothing”, “yours clothing aus”, “yours clothing curve”, “yours clothing near me”, “yours clothing nz”, “yours clothing online”, “yours clothing plus size”, “yoursclothing”, “yoursclothing com”, “yoursclothing nz” and “yoursclothing plus size”, summed into one figure. - [City Chic](/demand/nz/brands/city-chic) - [EziBuy](/demand/nz/brands/ezibuy) - [Taking Shape](/demand/nz/brands/taking-shape) - [Yours Clothing](/demand/nz/brands/yours-clothing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plus-size fashion retailers in New Zealand? In August 2026, City Chic was the most searched among plus-size fashion retailers in New Zealand, with an estimated 36.4K branded searches and 59.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Plus-size fashion retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-plus-size-fashion This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plus-size-fashion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.