---
title: "Plotter printer brands in New Zealand: Which are searched most?"
description: "Compare the plotter printer brands people buy. Share of Search among HP, Canon and Epson, the plotter printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-plotter-printer-brands"
publisher: "Brandwave"
---

# Plotter printer brands in New Zealand: Which are searched most?

Compare the plotter printer brands people buy. Share of Search among HP, Canon and Epson, the plotter printer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plotter printer brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: HP, 60.4%

## Which brand is most popular in search among plotter printer brands in New Zealand?

- In September 2026, HP was the most searched among plotter printer brands in New Zealand, with an estimated 9K branded searches, 60.4% of all searches for the three we track.
- Canon is in 2nd place, 32.3 percentage points behind at 28.1%.
- Across the 12 months ending September 2026, HP’s share of searches among plotter printer brands in New Zealand increased from 57.7% to 60.4%.
- Across the 12 months ending September 2026, Canon’s share of searches among plotter printer brands in New Zealand decreased from 31.2% to 28.1%.
- Across the 12 months ending September 2026, HP’s share of searches among plotter printer brands in New Zealand peaked at 60.4% in September 2026 and was lowest at 52.5% in December 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among plotter printer brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 28.1% in September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among plotter printer brands in New Zealand peaked at 13.2% in August 2026 and was lowest at 10.4% in November 2025.
- Across the 12 months ending September 2026, Epson held steady: its share of searches among plotter printer brands in New Zealand moved less than 0.5 percentage points.

## Top plotter printer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HP, Canon and Epson appeared every time. HP was recommended most often, coming first in every answer. Epson was second, and Canon was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HP | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Epson | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Canon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |

## Every AI answer about plotter printer brands

- Asked ChatGPT "Which plotter printer brand should I buy in New Zealand?": 1. HP, 2. Epson, 3. Canon
- Asked ChatGPT "What are the best plotter printer brands in New Zealand?": 1. HP, 2. Canon, 3. Epson
- Asked ChatGPT "What's the best plotter printer brand in New Zealand for large format prints?": 1. HP, 2. Canon, 3. Epson
- Searched Google, AI Overview "best plotter printer": 1. HP, 2. Epson, 3. Canon
- Searched Google, AI Overview "large format printer": 1. HP, 2. Epson, 3. Canon

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [HP vs Canon: compare search popularity](/demand/nz/compare/canon-vs-hp): 60.4% against 28.1% Share of Search.
- [HP vs Epson: compare search popularity](/demand/nz/compare/epson-vs-hp): 60.4% against 11.5% Share of Search.
- [Canon vs Epson: compare search popularity](/demand/nz/compare/canon-vs-epson): 28.1% against 11.5% Share of Search.

## How did search popularity change for New Zealand plotter printer brands in September 2026?

- In September 2026, HP gained share of searches among plotter printer brands in New Zealand, from 54.9% to 60.4%.
- In September 2026, Canon lost share of searches among plotter printer brands in New Zealand, from 32% to 28.1%.
- In September 2026, Epson lost share of searches among plotter printer brands in New Zealand, from 13.2% to 11.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HP | 60.4% | 9K | +7.3% | HP |
| 2 | Canon | 28.1% | 4.2K | -14.3% | Canon |
| 3 | Epson | 11.5% | 1.7K | -14.9% | Epson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HP | 8.3K | 57.7% | 1 |
| Oct 2025 | Canon | 4.5K | 31.2% | 2 |
| Oct 2025 | Epson | 1.6K | 11.1% | 3 |
| Nov 2025 | HP | 8.8K | 57.6% | 1 |
| Nov 2025 | Canon | 4.9K | 32% | 2 |
| Nov 2025 | Epson | 1.6K | 10.4% | 3 |
| Dec 2025 | HP | 7K | 52.5% | 1 |
| Dec 2025 | Canon | 4.9K | 36.5% | 2 |
| Dec 2025 | Epson | 1.5K | 11% | 3 |
| Jan 2026 | HP | 8.7K | 56.7% | 1 |
| Jan 2026 | Canon | 4.9K | 31.9% | 2 |
| Jan 2026 | Epson | 1.8K | 11.5% | 3 |
| Feb 2026 | HP | 8K | 60.2% | 1 |
| Feb 2026 | Canon | 3.8K | 28.6% | 2 |
| Feb 2026 | Epson | 1.5K | 11.1% | 3 |
| Mar 2026 | HP | 8.7K | 58.8% | 1 |
| Mar 2026 | Canon | 4.5K | 30.4% | 2 |
| Mar 2026 | Epson | 1.6K | 10.8% | 3 |
| Apr 2026 | HP | 7.1K | 56.9% | 1 |
| Apr 2026 | Canon | 3.8K | 30.3% | 2 |
| Apr 2026 | Epson | 1.6K | 12.8% | 3 |
| May 2026 | HP | 8.1K | 57% | 1 |
| May 2026 | Canon | 4.6K | 32.6% | 2 |
| May 2026 | Epson | 1.5K | 10.4% | 3 |
| Jun 2026 | HP | 8.2K | 58.4% | 1 |
| Jun 2026 | Canon | 4.2K | 30.1% | 2 |
| Jun 2026 | Epson | 1.6K | 11.5% | 3 |
| Jul 2026 | HP | 8.1K | 56.3% | 1 |
| Jul 2026 | Canon | 4.5K | 31.4% | 2 |
| Jul 2026 | Epson | 1.8K | 12.3% | 3 |
| Aug 2026 | HP | 8.4K | 54.9% | 1 |
| Aug 2026 | Canon | 4.9K | 32% | 2 |
| Aug 2026 | Epson | 2K | 13.2% | 3 |
| Sep 2026 | HP | 9K | 60.4% | 1 |
| Sep 2026 | Canon | 4.2K | 28.1% | 2 |
| Sep 2026 | Epson | 1.7K | 11.5% | 3 |

## What is being compared

- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure.
- **HP**: Measured on the search terms “hp”, “hp chromebook”, “hp computers”, “hp elitebook”, “hp envy”, “hp omen”, “hp paper”, “hp pavilion”, “hp printer paper” and “hp victus”, summed into one figure.

- [Canon](/demand/nz/brands/canon)
- [Epson](/demand/nz/brands/epson)
- [HP](/demand/nz/brands/hp)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plotter printer brands in New Zealand?

In September 2026, HP was the most searched among plotter printer brands in New Zealand, with an estimated 9K branded searches, 60.4% of all searches for the three we track.

## Cite this page

Brandwave. "Plotter printer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-plotter-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plotter-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.