--- title: "Husqvarna vs Makita: Which is searched more in New Zealand?" description: "Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plate compactor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-plate-compactor-brands/compare/husqvarna-vs-makita" publisher: "Brandwave" --- # Husqvarna vs Makita: Which is searched more in New Zealand? Is Husqvarna or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plate compactor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Makita - **Competitive set**: Plate compactor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 41.2% - **Makita Share of Search**: 45.6% ## Is Husqvarna or Makita more popular in search? - In September 2026, Makita had more branded searches than Husqvarna among plate compactor brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,330. Makita made up 45.6% of all plate compactor brand searches we track, and Husqvarna accounted for 41.2%. - The lead changed hands once in the 12 months ending September 2026: Makita took it in September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among plate compactor brands in New Zealand moved from 54% to 41.2%, and its estimated monthly branded searches moved from 10.4K to 7.3K. - Across the 12 months ending September 2026, Makita’s share of searches among plate compactor brands in New Zealand moved from 34.3% to 45.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top plate compactor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Husqvarna nor Makita showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mikasa | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Weber MT | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Wacker Neuson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plate compactor brands - Asked ChatGPT "Which plate compactor brand should I buy in New Zealand?": 1. Wacker Neuson, 2. Mikasa, 3. Weber MT - Asked ChatGPT "What are the best plate compactor brands in New Zealand?": 1. Weber MT, 2. Mikasa, 3. Wacker Neuson - Asked ChatGPT "What's the best plate compactor brand in New Zealand for ground compaction?": 1. Mikasa, 2. Weber MT, 3. Wacker Neuson - Searched Google, AI Overview "plate compactor nz": 1. Mikasa - Searched Google, AI Overview "plate compactor for paving": named none of the brands we track Not named in any answer: Makita, Husqvarna, Honda Power Equipment, Bobcat and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plate compactor brands in September 2026? - In September 2026, Makita overtook Husqvarna to become the leader among plate compactor brands in New Zealand, with 45.6% of the searches. - In September 2026, Husqvarna lost share of searches among plate compactor brands in New Zealand, from 44.6% to 41.2%. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 54% | 1 | 6.6K | 34.3% | 2 | | Nov 2025 | 10.4K | 53.8% | 1 | 6.6K | 34.2% | 2 | | Dec 2025 | 8.6K | 50% | 1 | 6.6K | 38.2% | 2 | | Jan 2026 | 8.6K | 50.1% | 1 | 6.6K | 38.3% | 2 | | Feb 2026 | 8.8K | 50% | 1 | 6.6K | 37.6% | 2 | | Mar 2026 | 8.6K | 49.8% | 1 | 6.6K | 38.3% | 2 | | Apr 2026 | 8.5K | 50.3% | 1 | 6.6K | 38.9% | 2 | | May 2026 | 8.4K | 49.8% | 1 | 6.6K | 39.1% | 2 | | Jun 2026 | 7K | 45.4% | 1 | 6.6K | 42.6% | 2 | | Jul 2026 | 6.8K | 45.4% | 1 | 6.6K | 43.8% | 2 | | Aug 2026 | 6.8K | 44.6% | 1 | 6.6K | 43% | 2 | | Sep 2026 | 7.3K | 41.2% | 2 | 8.1K | 45.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Makita**: Measured on the search term “makita”. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Makita profile](/demand/nz/brands/makita) - [All plate compactor brands in New Zealand](/demand/nz/categories/nz-plate-compactor-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Makita more popular in search? In September 2026, Makita had more branded searches than Husqvarna among plate compactor brands in New Zealand. Makita had about 8,100 branded searches, while Husqvarna had 7,330. Makita made up 45.6% of all plate compactor brand searches we track, and Husqvarna accounted for 41.2%. ## Cite this page Brandwave. "Husqvarna vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-plate-compactor-brands/compare/husqvarna-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plate-compactor-brands/compare/husqvarna-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.