--- title: "Oatly vs So Good: Which is searched more in New Zealand?" description: "Is Oatly or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands/compare/oatly-vs-so-good" publisher: "Brandwave" --- # Oatly vs So Good: Which is searched more in New Zealand? Is Oatly or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oatly and So Good - **Competitive set**: Plant milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Oatly Share of Search**: 11.9% - **So Good Share of Search**: 8% ## Is Oatly or So Good more popular in search? - In September 2026, Oatly had more branded searches than So Good among plant milk brands in New Zealand. Oatly had about 610 branded searches, while So Good had 410. Oatly made up 11.9% of all plant milk brand searches we track, and So Good accounted for 8%. - Oatly was ahead of So Good in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in New Zealand moved from 17.6% to 11.9%, and its estimated monthly branded searches moved from 700 to 610. - Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in New Zealand moved from 8.3% to 8%, and its estimated monthly branded searches moved from 330 to 410. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, So Good was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oatly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boring Oat Milk | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Vitasoy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | So Good | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Oatly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Alpro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Califia Farms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant milk brands - Asked ChatGPT "Which plant milk brand should I buy in New Zealand?": 1. Boring Oat Milk, 2. So Good, 3. Vitasoy - Asked ChatGPT "What are the best plant milk brands in New Zealand?": 1. Boring Oat Milk, 2. Vitasoy, 3. So Good - Asked ChatGPT "What's the best plant milk brand in New Zealand for coffee and cereal?": 1. Boring Oat Milk, 2. Vitasoy - Searched Google, AI Overview "oat milk nz": named none of the brands we track - Searched Google, AI Overview "almond milk nz": 1. So Good, 2. Vitasoy Not named in any answer: Oatly, Alpro and Califia Farms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant milk brands in September 2026? - In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches. - In September 2026, Oatly lost share of searches among plant milk brands in New Zealand, from 20% to 11.9%. - Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026. ## Month by month | Month | Oatly estimated searches | Oatly Share of Search | Oatly rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 17.6% | 3 | 330 | 8.3% | 5 | | Nov 2025 | 660 | 16.1% | 3 | 330 | 8.1% | 5 | | Dec 2025 | 520 | 16% | 4 | 260 | 8% | 5 | | Jan 2026 | 670 | 15.5% | 3 | 460 | 10.6% | 5 | | Feb 2026 | 1.2K | 30.1% | 1 | 280 | 7% | 5 | | Mar 2026 | 1.1K | 23.5% | 3 | 350 | 7.7% | 5 | | Apr 2026 | 870 | 19.6% | 3 | 330 | 7.4% | 5 | | May 2026 | 1.1K | 22.2% | 3 | 350 | 7.4% | 5 | | Jun 2026 | 790 | 18.9% | 3 | 350 | 8.4% | 5 | | Jul 2026 | 820 | 17% | 3 | 410 | 8.5% | 5 | | Aug 2026 | 970 | 20% | 3 | 410 | 8.5% | 4 | | Sep 2026 | 610 | 11.9% | 3 | 410 | 8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Oatly’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oatly**: Measured on the search terms “oatly”, “oatly almond milk”, “oatly milk”, “oatly oat milk”, “oatly plant milk” and “oatly soy milk”, summed into one figure. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - [Oatly profile](/demand/nz/brands/oatly) - [So Good profile](/demand/nz/brands/so-good) - [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oatly or So Good more popular in search? In September 2026, Oatly had more branded searches than So Good among plant milk brands in New Zealand. Oatly had about 610 branded searches, while So Good had 410. Oatly made up 11.9% of all plant milk brand searches we track, and So Good accounted for 8%. ## Cite this page Brandwave. "Oatly vs So Good: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands/compare/oatly-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands/compare/oatly-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.