---
title: "Plant milk brands in New Zealand: Which brands are most popular in search?"
description: "Compare the oat, almond and soy milk brands New Zealanders buy. Share of Search among Oatly, Boring Oat Milk, Vitasoy, So Good, Alpro and Califia Farms, the plant milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands"
publisher: "Brandwave"
---

# Plant milk brands in New Zealand: Which brands are most popular in search?

Compare the oat, almond and soy milk brands New Zealanders buy. Share of Search among Oatly, Boring Oat Milk, Vitasoy, So Good, Alpro and Califia Farms, the plant milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plant milk brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oatly, 25.7%

## Which brand is most popular in search among plant milk brands in New Zealand?

- In August 2026, Oatly was the most searched among plant milk brands in New Zealand, with an estimated 1.9K branded searches and 25.7% estimated Share of Search within this set.
- Boring Oat Milk is in 2nd place, 2.8 percentage points behind at 22.9% Share of Search.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand increased from 16.5% to 25.7%.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand decreased from 30.7% to 22.9%.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand increased from 20.4% to 22.1%.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand increased from 21% to 21.8%.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand decreased from 10.7% to 5.4%.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands in New Zealand increased from 0.78% to 2.1%.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand peaked at 30.1% in June 2026 and was lowest at 13.5% in January 2026.
- Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand peaked at 37.6% in November 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands in New Zealand peaked at 23.1% in July 2026 and was lowest at 18% in November 2025.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands in New Zealand peaked at 24.5% in January 2026 and was lowest at 18.8% in May 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand peaked at 12.5% in December 2025 and was lowest at 5.4% in August 2026.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands in New Zealand peaked at 3.5% in April 2026 and was lowest at 0.78% in October 2025.
- Across the 11 months ending August 2026, Oatly rose from 4th to 1st among plant milk brands in New Zealand.
- Across the 11 months ending August 2026, Boring Oat Milk fell from 1st to 2nd among plant milk brands in New Zealand.
- Across the 11 months ending August 2026, So Good fell from 2nd to 4th among plant milk brands in New Zealand.

## Compare search popularity between leading brands

- [Oatly vs Boring Oat Milk: compare search popularity](/demand/nz/compare/boring-oat-milk-vs-oatly): 25.7% against 22.9% Share of Search.
- [Oatly vs Vitasoy: compare search popularity](/demand/nz/compare/oatly-vs-vitasoy): 25.7% against 22.1% Share of Search.
- [Oatly vs So Good: compare search popularity](/demand/nz/compare/oatly-vs-so-good): 25.7% against 21.8% Share of Search.
- [Oatly vs Alpro: compare search popularity](/demand/nz/compare/alpro-vs-oatly): 25.7% against 5.4% Share of Search.
- [Boring Oat Milk vs Vitasoy: compare search popularity](/demand/nz/compare/boring-oat-milk-vs-vitasoy): 22.9% against 22.1% Share of Search.
- [Boring Oat Milk vs So Good: compare search popularity](/demand/nz/compare/boring-oat-milk-vs-so-good): 22.9% against 21.8% Share of Search.
- [Boring Oat Milk vs Alpro: compare search popularity](/demand/nz/compare/alpro-vs-boring-oat-milk): 22.9% against 5.4% Share of Search.
- [Vitasoy vs So Good: compare search popularity](/demand/nz/compare/so-good-vs-vitasoy): 22.1% against 21.8% Share of Search.
- [Vitasoy vs Alpro: compare search popularity](/demand/nz/compare/alpro-vs-vitasoy): 22.1% against 5.4% Share of Search.
- [So Good vs Alpro: compare search popularity](/demand/nz/compare/alpro-vs-so-good): 21.8% against 5.4% Share of Search.

## How did search popularity change for New Zealand plant milk brands in August 2026?

- In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
- In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
- In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.
- In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.
- Califia Farms’ estimated Share of Search among plant milk brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
- Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oatly | 25.7% | 1.9K | +0.5% | Oatly |
| 2 | Boring Oat Milk | 22.9% | 1.7K | +2.4% | Boring Oat Milk |
| 3 | Vitasoy | 22.1% | 1.7K | -4.6% | Vitasoy |
| 4 | So Good | 21.8% | 1.6K | +4.4% | Sanitarium |
| 5 | Alpro | 5.4% | 410 | -8.9% | Alpro |
| 6 | Califia Farms | 2.1% | 160 | -15.8% | Califia Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boring Oat Milk | 1.6K | 30.7% | 1 |
| Oct 2025 | So Good | 1.1K | 21% | 2 |
| Oct 2025 | Vitasoy | 1.1K | 20.4% | 3 |
| Oct 2025 | Oatly | 850 | 16.5% | 4 |
| Oct 2025 | Alpro | 550 | 10.7% | 5 |
| Oct 2025 | Califia Farms | 40 | 0.78% | 6 |
| Nov 2025 | Boring Oat Milk | 2K | 37.6% | 1 |
| Nov 2025 | So Good | 1K | 19.5% | 2 |
| Nov 2025 | Vitasoy | 960 | 18% | 3 |
| Nov 2025 | Oatly | 780 | 14.7% | 4 |
| Nov 2025 | Alpro | 490 | 9.2% | 5 |
| Nov 2025 | Califia Farms | 50 | 0.94% | 6 |
| Dec 2025 | Boring Oat Milk | 1.4K | 31.7% | 1 |
| Dec 2025 | So Good | 940 | 21.3% | 2 |
| Dec 2025 | Vitasoy | 870 | 19.7% | 3 |
| Dec 2025 | Oatly | 610 | 13.8% | 4 |
| Dec 2025 | Alpro | 550 | 12.5% | 5 |
| Dec 2025 | Califia Farms | 40 | 0.91% | 6 |
| Jan 2026 | Boring Oat Milk | 1.8K | 29.7% | 1 |
| Jan 2026 | So Good | 1.4K | 24.5% | 2 |
| Jan 2026 | Vitasoy | 1.3K | 22.4% | 3 |
| Jan 2026 | Oatly | 800 | 13.5% | 4 |
| Jan 2026 | Alpro | 530 | 8.9% | 5 |
| Jan 2026 | Califia Farms | 60 | 1% | 6 |
| Feb 2026 | Boring Oat Milk | 1.4K | 25.4% | 1 |
| Feb 2026 | Oatly | 1.3K | 24.1% | 2 |
| Feb 2026 | So Good | 1.2K | 21.6% | 3 |
| Feb 2026 | Vitasoy | 1.1K | 19.2% | 4 |
| Feb 2026 | Alpro | 430 | 7.8% | 5 |
| Feb 2026 | Califia Farms | 100 | 1.8% | 6 |
| Mar 2026 | Boring Oat Milk | 1.7K | 26.9% | 1 |
| Mar 2026 | So Good | 1.4K | 22.5% | 2 |
| Mar 2026 | Vitasoy | 1.3K | 21.1% | 3 |
| Mar 2026 | Oatly | 1.3K | 20.1% | 4 |
| Mar 2026 | Alpro | 480 | 7.6% | 5 |
| Mar 2026 | Califia Farms | 110 | 1.7% | 6 |
| Apr 2026 | Boring Oat Milk | 1.7K | 27.2% | 1 |
| Apr 2026 | Vitasoy | 1.4K | 21.6% | 2 |
| Apr 2026 | So Good | 1.3K | 21.2% | 3 |
| Apr 2026 | Oatly | 1.1K | 17.8% | 4 |
| Apr 2026 | Alpro | 540 | 8.7% | 5 |
| Apr 2026 | Califia Farms | 220 | 3.5% | 6 |
| May 2026 | Oatly | 2K | 27.8% | 1 |
| May 2026 | Boring Oat Milk | 1.7K | 23.2% | 2 |
| May 2026 | Vitasoy | 1.5K | 20.7% | 3 |
| May 2026 | So Good | 1.4K | 18.8% | 4 |
| May 2026 | Alpro | 490 | 6.7% | 5 |
| May 2026 | Califia Farms | 210 | 2.9% | 6 |
| Jun 2026 | Oatly | 2.2K | 30.1% | 1 |
| Jun 2026 | So Good | 1.5K | 21.4% | 2 |
| Jun 2026 | Vitasoy | 1.5K | 21.4% | 3 |
| Jun 2026 | Boring Oat Milk | 1.3K | 18.6% | 4 |
| Jun 2026 | Alpro | 430 | 6% | 5 |
| Jun 2026 | Califia Farms | 190 | 2.6% | 6 |
| Jul 2026 | Oatly | 1.9K | 25.4% | 1 |
| Jul 2026 | Vitasoy | 1.8K | 23.1% | 2 |
| Jul 2026 | Boring Oat Milk | 1.7K | 22.3% | 3 |
| Jul 2026 | So Good | 1.6K | 20.8% | 4 |
| Jul 2026 | Alpro | 450 | 5.9% | 5 |
| Jul 2026 | Califia Farms | 190 | 2.5% | 6 |
| Aug 2026 | Oatly | 1.9K | 25.7% | 1 |
| Aug 2026 | Boring Oat Milk | 1.7K | 22.9% | 2 |
| Aug 2026 | Vitasoy | 1.7K | 22.1% | 3 |
| Aug 2026 | So Good | 1.6K | 21.8% | 4 |
| Aug 2026 | Alpro | 410 | 5.4% | 5 |
| Aug 2026 | Califia Farms | 160 | 2.1% | 6 |
| Sep 2026 | Alpro | — | — | — |
| Sep 2026 | Boring Oat Milk | — | — | — |
| Sep 2026 | Califia Farms | — | — | — |
| Sep 2026 | Oatly | — | — | — |
| Sep 2026 | So Good | — | — | — |
| Sep 2026 | Vitasoy | — | — | — |

## What is being compared

- **Alpro**: Measured on the search terms “alpro”, “alpro com”, “alpro custard”, “alpro milk”, “alpro near me”, “alpro nut milk”, “alpro nz”, “alpro oat milk”, “alpro online”, “alpro plant milk”, “alpro soy milk” and “alpro yogurt”, summed into one figure.
- **Boring Oat Milk**: Measured on the search terms “boring oat milk”, “boring oat milk barista”, “boring oat milk ingredients”, “boring oat milk near me”, “boring oat milk new zealand”, “boring oat milk nz” and “boring oat milk pak n save”, summed into one figure.
- **Califia Farms**: Measured on the search terms “califia”, “califia farms”, “califia farms almond milk”, “califia farms barista blend almond milk”, “califia farms near me”, “califia farms oat milk”, “califia farms soy milk”, “califiafarms” and “califiafarms com”, summed into one figure.
- **Oatly**: Measured on the search terms “oatly”, “oatly almond milk”, “oatly barista edition oat milk”, “oatly barista oat milk”, “oatly com”, “oatly milk”, “oatly near me”, “oatly new zealand”, “oatly nz”, “oatly oat milk”, “oatly plant milk” and “oatly soy milk”, summed into one figure.
- **So Good**: Measured on the search terms “oat milk so good”, “so good almond milk”, “so good barista almond milk”, “so good barista oat milk”, “so good coconut almond milk”, “so good high protein almond milk”, “so good milk”, “so good oat milk”, “so good soy milk” and “so good unsweetened almond milk”, summed into one figure.
- **Vitasoy**: Measured on the search terms “calci plus vitasoy”, “vitasoy”, “vitasoy almond milk”, “vitasoy com au”, “vitasoy milk”, “vitasoy near me”, “vitasoy new zealand”, “vitasoy nz”, “vitasoy oat milk”, “vitasoy plant milk”, “vitasoy protein plus” and “vitasoy soy milk”, summed into one figure.

- [Alpro](/demand/nz/brands/alpro)
- [Boring Oat Milk](/demand/nz/brands/boring-oat-milk)
- [Califia Farms](/demand/nz/brands/califia-farms)
- [Oatly](/demand/nz/brands/oatly)
- [So Good](/demand/nz/brands/so-good)
- [Vitasoy](/demand/nz/brands/vitasoy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plant milk brands in New Zealand?

In August 2026, Oatly was the most searched among plant milk brands in New Zealand, with an estimated 1.9K branded searches and 25.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Plant milk brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plant-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.