--- title: "Plant-based meat brands in New Zealand: Which brands are most popular in search?" description: "Compare the plant-based meat brands New Zealanders cook with. Share of Search among Beyond Meat, Bean Supreme and v2food, the plant-based meat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-plant-based-meat-brands" publisher: "Brandwave" --- # Plant-based meat brands in New Zealand: Which brands are most popular in search? Compare the plant-based meat brands New Zealanders cook with. Share of Search among Beyond Meat, Bean Supreme and v2food, the plant-based meat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Beyond Meat, 88.1% ## Which brand is most popular in search among plant-based meat brands in New Zealand? - In August 2026, Beyond Meat was the most searched among plant-based meat brands in New Zealand, with an estimated 520 branded searches and 88.1% estimated Share of Search within this set. - Bean Supreme is in 2nd place, 78 percentage points behind at 10.2% Share of Search. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant-based meat brands in New Zealand decreased from 93.8% to 88.1%. - Across the 11 months ending August 2026, Bean Supreme’s estimated Share of Search among plant-based meat brands in New Zealand increased from 6% to 10.2%. - Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand increased from 0.25% to 1.7%. - Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 93.8% in October 2025 and was lowest at 66.7% in December 2025. - Across the 11 months ending August 2026, Bean Supreme’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 32% in December 2025 and was lowest at 6% in October 2025. - Across the 11 months ending August 2026, v2food’s estimated Share of Search among plant-based meat brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in October 2025. ## Compare search popularity between leading brands - [Beyond Meat vs Bean Supreme: compare search popularity](/demand/nz/compare/bean-supreme-vs-beyond-meat): 88.1% against 10.2% Share of Search. ## How did search popularity change for New Zealand plant-based meat brands in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among plant-based meat brands in New Zealand, from 78.7% to 88.1%. - In August 2026, Bean Supreme lost estimated Share of Search among plant-based meat brands in New Zealand, from 19.1% to 10.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Beyond Meat | 88.1% | 520 | +40.5% | Beyond Meat | | 2 | Bean Supreme | 10.2% | 60 | -33.3% | Bean Supreme | | 3 | v2food | 1.7% | 10 | 0.0% | v2food | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beyond Meat | 3.8K | 93.8% | 1 | | Oct 2025 | Bean Supreme | 240 | 6% | 2 | | Oct 2025 | v2food | 10 | 0.25% | 3 | | Nov 2025 | Beyond Meat | 870 | 83.7% | 1 | | Nov 2025 | Bean Supreme | 160 | 15.4% | 2 | | Nov 2025 | v2food | 10 | 0.96% | 3 | | Dec 2025 | Beyond Meat | 500 | 66.7% | 1 | | Dec 2025 | Bean Supreme | 240 | 32% | 2 | | Dec 2025 | v2food | 10 | 1.3% | 3 | | Jan 2026 | Beyond Meat | 520 | 71.2% | 1 | | Jan 2026 | Bean Supreme | 200 | 27.4% | 2 | | Jan 2026 | v2food | 10 | 1.4% | 3 | | Feb 2026 | Beyond Meat | 530 | 73.6% | 1 | | Feb 2026 | Bean Supreme | 180 | 25% | 2 | | Feb 2026 | v2food | 10 | 1.4% | 3 | | Mar 2026 | Beyond Meat | 540 | 78.3% | 1 | | Mar 2026 | Bean Supreme | 140 | 20.3% | 2 | | Mar 2026 | v2food | 10 | 1.4% | 3 | | Apr 2026 | Beyond Meat | 450 | 78.9% | 1 | | Apr 2026 | Bean Supreme | 110 | 19.3% | 2 | | Apr 2026 | v2food | 10 | 1.8% | 3 | | May 2026 | Beyond Meat | 570 | 86.4% | 1 | | May 2026 | Bean Supreme | 80 | 12.1% | 2 | | May 2026 | v2food | 10 | 1.5% | 3 | | Jun 2026 | Beyond Meat | 480 | 80% | 1 | | Jun 2026 | Bean Supreme | 110 | 18.3% | 2 | | Jun 2026 | v2food | 10 | 1.7% | 3 | | Jul 2026 | Beyond Meat | 370 | 78.7% | 1 | | Jul 2026 | Bean Supreme | 90 | 19.1% | 2 | | Jul 2026 | v2food | 10 | 2.1% | 3 | | Aug 2026 | Beyond Meat | 520 | 88.1% | 1 | | Aug 2026 | Bean Supreme | 60 | 10.2% | 2 | | Aug 2026 | v2food | 10 | 1.7% | 3 | | Sep 2026 | Bean Supreme | — | — | — | | Sep 2026 | Beyond Meat | — | — | — | | Sep 2026 | v2food | — | — | — | ## What is being compared - **Bean Supreme**: Measured on the search terms “bean supreme”, “bean supreme nz” and “beansupreme”, summed into one figure. - **Beyond Meat**: Measured on the search terms “beyond meat”, “beyond meat burger”, “beyond meat burger vegan”, “beyond meat near me”, “beyond meat new zealand”, “beyond meat nz”, “beyond meat vegan”, “beyond meat vegan sausage” and “beyondmeat”, summed into one figure. - **v2food**: Measured on the search term “v2food”. - [Bean Supreme](/demand/nz/brands/bean-supreme) - [Beyond Meat](/demand/nz/brands/beyond-meat) - [v2food](/demand/nz/brands/v2food) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plant-based meat brands in New Zealand? In August 2026, Beyond Meat was the most searched among plant-based meat brands in New Zealand, with an estimated 520 branded searches and 88.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Plant-based meat brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-plant-based-meat-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-plant-based-meat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.