---
title: "Pizza chains in New Zealand: Which brands are most popular in search?"
description: "Compare the pizza chains New Zealanders order from for delivery and takeaway. Share of Search among Pizza Hut, Hell Pizza, Domino's, Pizza Club and Sal's Pizza, the pizza chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pizza-chains"
publisher: "Brandwave"
---

# Pizza chains in New Zealand: Which brands are most popular in search?

Compare the pizza chains New Zealanders order from for delivery and takeaway. Share of Search among Pizza Hut, Hell Pizza, Domino's, Pizza Club and Sal's Pizza, the pizza chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pizza chains
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pizza Hut, 59.6%

## Which brand is most popular in search among pizza chains in New Zealand?

- In August 2026, Pizza Hut was the most searched among pizza chains in New Zealand, with an estimated 413K branded searches and 59.6% estimated Share of Search within this set.
- Hell Pizza is in 2nd place, 43.2 percentage points behind at 16.4% Share of Search.
- Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand increased from 55.1% to 59.6%.
- Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand decreased from 20.4% to 16.4%.
- Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand peaked at 66% in June 2026 and was lowest at 54.1% in February 2026.
- Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand peaked at 20.7% in February 2026 and was lowest at 15.1% in June 2026.
- Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand peaked at 11.9% in February 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, Pizza Club’s estimated Share of Search among pizza chains in New Zealand peaked at 10.9% in April 2026 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Domino's, Pizza Club and Sal's Pizza held steady: their estimated Share of Search among pizza chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pizza Hut vs Hell Pizza: compare search popularity](/demand/nz/compare/hell-pizza-vs-pizza-hut): 59.6% against 16.4% Share of Search.
- [Pizza Hut vs Domino's: compare search popularity](/demand/nz/compare/dominos-vs-pizza-hut): 59.6% against 11.6% Share of Search.
- [Pizza Hut vs Pizza Club: compare search popularity](/demand/nz/compare/pizza-club-vs-pizza-hut): 59.6% against 9.5% Share of Search.
- [Pizza Hut vs Sal's Pizza: compare search popularity](/demand/nz/compare/pizza-hut-vs-sals-pizza): 59.6% against 3% Share of Search.
- [Hell Pizza vs Domino's: compare search popularity](/demand/nz/compare/dominos-vs-hell-pizza): 16.4% against 11.6% Share of Search.
- [Hell Pizza vs Pizza Club: compare search popularity](/demand/nz/compare/hell-pizza-vs-pizza-club): 16.4% against 9.5% Share of Search.
- [Hell Pizza vs Sal's Pizza: compare search popularity](/demand/nz/compare/hell-pizza-vs-sals-pizza): 16.4% against 3% Share of Search.
- [Domino's vs Pizza Club: compare search popularity](/demand/nz/compare/dominos-vs-pizza-club): 11.6% against 9.5% Share of Search.
- [Domino's vs Sal's Pizza: compare search popularity](/demand/nz/compare/dominos-vs-sals-pizza): 11.6% against 3% Share of Search.
- [Pizza Club vs Sal's Pizza: compare search popularity](/demand/nz/compare/pizza-club-vs-sals-pizza): 9.5% against 3% Share of Search.

## How did search popularity change for New Zealand pizza chains in August 2026?

- In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.
- In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.
- In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.
- Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pizza Hut | 59.6% | 413K | -5.7% | Pizza Hut |
| 2 | Hell Pizza | 16.4% | 114K | +0.3% | Hell Pizza |
| 3 | Domino's | 11.6% | 80.4K | +2.1% | Domino's |
| 4 | Pizza Club | 9.5% | 65.6K | -0.7% | Pizza Club |
| 5 | Sal's Pizza | 3% | 20.9K | -0.2% | Sal's Pizza |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pizza Hut | 371K | 55.1% | 1 |
| Oct 2025 | Hell Pizza | 137K | 20.4% | 2 |
| Oct 2025 | Domino's | 79.7K | 11.8% | 3 |
| Oct 2025 | Pizza Club | 67K | 9.9% | 4 |
| Oct 2025 | Sal's Pizza | 18.3K | 2.7% | 5 |
| Nov 2025 | Pizza Hut | 363K | 57.1% | 1 |
| Nov 2025 | Hell Pizza | 113K | 17.8% | 2 |
| Nov 2025 | Domino's | 75.8K | 11.9% | 3 |
| Nov 2025 | Pizza Club | 65.9K | 10.4% | 4 |
| Nov 2025 | Sal's Pizza | 17.7K | 2.8% | 5 |
| Dec 2025 | Pizza Hut | 432K | 58.3% | 1 |
| Dec 2025 | Hell Pizza | 137K | 18.5% | 2 |
| Dec 2025 | Domino's | 81.3K | 11% | 3 |
| Dec 2025 | Pizza Club | 72.8K | 9.8% | 4 |
| Dec 2025 | Sal's Pizza | 17.7K | 2.4% | 5 |
| Jan 2026 | Pizza Hut | 366K | 57.4% | 1 |
| Jan 2026 | Hell Pizza | 115K | 18% | 2 |
| Jan 2026 | Domino's | 74.2K | 11.6% | 3 |
| Jan 2026 | Pizza Club | 65.3K | 10.2% | 4 |
| Jan 2026 | Sal's Pizza | 17.7K | 2.8% | 5 |
| Feb 2026 | Pizza Hut | 298K | 54.1% | 1 |
| Feb 2026 | Hell Pizza | 114K | 20.7% | 2 |
| Feb 2026 | Domino's | 65.5K | 11.9% | 3 |
| Feb 2026 | Pizza Club | 55K | 10% | 4 |
| Feb 2026 | Sal's Pizza | 17.8K | 3.2% | 5 |
| Mar 2026 | Pizza Hut | 358K | 59% | 1 |
| Mar 2026 | Hell Pizza | 115K | 18.9% | 2 |
| Mar 2026 | Domino's | 58.8K | 9.7% | 3 |
| Mar 2026 | Pizza Club | 58K | 9.6% | 4 |
| Mar 2026 | Sal's Pizza | 17.5K | 2.9% | 5 |
| Apr 2026 | Pizza Hut | 365K | 57.9% | 1 |
| Apr 2026 | Hell Pizza | 111K | 17.6% | 2 |
| Apr 2026 | Pizza Club | 68.8K | 10.9% | 3 |
| Apr 2026 | Domino's | 68.5K | 10.9% | 4 |
| Apr 2026 | Sal's Pizza | 17.4K | 2.8% | 5 |
| May 2026 | Pizza Hut | 414K | 60.5% | 1 |
| May 2026 | Hell Pizza | 114K | 16.6% | 2 |
| May 2026 | Domino's | 68.6K | 10% | 3 |
| May 2026 | Pizza Club | 66.7K | 9.8% | 4 |
| May 2026 | Sal's Pizza | 21.1K | 3.1% | 5 |
| Jun 2026 | Pizza Hut | 488K | 66% | 1 |
| Jun 2026 | Hell Pizza | 112K | 15.1% | 2 |
| Jun 2026 | Domino's | 61.2K | 8.3% | 3 |
| Jun 2026 | Pizza Club | 57.1K | 7.7% | 4 |
| Jun 2026 | Sal's Pizza | 21.1K | 2.8% | 5 |
| Jul 2026 | Pizza Hut | 438K | 61.1% | 1 |
| Jul 2026 | Hell Pizza | 113K | 15.8% | 2 |
| Jul 2026 | Domino's | 78.8K | 11% | 3 |
| Jul 2026 | Pizza Club | 66.1K | 9.2% | 4 |
| Jul 2026 | Sal's Pizza | 20.9K | 2.9% | 5 |
| Aug 2026 | Pizza Hut | 413K | 59.6% | 1 |
| Aug 2026 | Hell Pizza | 114K | 16.4% | 2 |
| Aug 2026 | Domino's | 80.4K | 11.6% | 3 |
| Aug 2026 | Pizza Club | 65.6K | 9.5% | 4 |
| Aug 2026 | Sal's Pizza | 20.9K | 3% | 5 |
| Sep 2026 | Domino's | — | — | — |
| Sep 2026 | Hell Pizza | — | — | — |
| Sep 2026 | Pizza Club | — | — | — |
| Sep 2026 | Pizza Hut | — | — | — |
| Sep 2026 | Sal's Pizza | — | — | — |

## What is being compared

- **Domino's**: Measured on the search terms “cheapies dominos”, “domino's”, “domino's deals”, “domino's delivery”, “domino's menu”, “domino's near me”, “dominos”, “dominos alexandra”, “dominos avondale”, “dominos bethlehem”, “dominos botany”, “dominos co nz”, “dominos deals”, “dominos delivery”, “dominos discount vouchers”, “dominos fitzroy”, “dominos henderson”, “dominos hillcrest”, “dominos menu”, “dominos miramar”, “dominos near me”, “dominos new brighton”, “dominos nz”, “dominos online”, “dominos pizza deals”, “dominos pizza delivery”, “dominos pizza near me”, “dominos sandringham”, “dominos shirley”, “dominos vouchers” and “pizza dominos”, summed into one figure.
- **Hell Pizza**: Measured on the search terms “hell pizza”, “hell pizza albany”, “hell pizza balmoral”, “hell pizza bond street”, “hell pizza cheapies”, “hell pizza cuba”, “hell pizza cuba st”, “hell pizza deals”, “hell pizza delivery”, “hell pizza discount”, “hell pizza henderson”, “hell pizza hereford st”, “hell pizza highland park”, “hell pizza hours”, “hell pizza menu”, “hell pizza near me”, “hell pizza opening hours”, “hell pizza price”, “hell pizza promo”, “hell pizza royal oak”, “hell pizza strathmore”, “hell pizza symonds st” and “hell pizza voucher”, summed into one figure.
- **Pizza Club**: Measured on the search terms “avondale pizza club”, “chapel road pizza club”, “pizza club”, “pizza club albany”, “pizza club barrack road”, “pizza club central”, “pizza club chapel”, “pizza club chapel road”, “pizza club chapel road menu”, “pizza club deal”, “pizza club delivery”, “pizza club flat bush”, “pizza club grey st”, “pizza club max”, “pizza club menu”, “pizza club near me”, “pizza club new zealand”, “pizza club nz”, “pizza club online”, “pizza club online order”, “pizza club silverdale”, “pizza club st lukes”, “pizza club wellington”, “pizzaclub”, “pizzaclub avondale”, “pizzaclub co nz”, “pizzaclub delivery”, “pizzaclub massey”, “pizzaclub menu”, “pizzaclub near me”, “pizzaclub nz” and “the pizza club”, summed into one figure.
- **Pizza Hut**: Measured on the search terms “pizza hut”, “pizza hut app”, “pizza hut barrington”, “pizza hut deals”, “pizza hut delivery”, “pizza hut delivery deals”, “pizza hut delivery near me”, “pizza hut hamilton”, “pizza hut henderson”, “pizza hut kelston”, “pizza hut lynfield”, “pizza hut meadowbank”, “pizza hut menu”, “pizza hut menu deals”, “pizza hut near me”, “pizza hut nz”, “pizza hut online”, “pizza hut pickup”, “pizza hut royal oak”, “pizza hut shirley”, “pizza hut website”, “pizza hut wellington”, “pizzahut”, “pizzahut deals”, “pizzahut delivery”, “pizzahut menu” and “pizzahut nz”, summed into one figure.
- **Sal's Pizza**: Measured on the search terms “order sals pizza online”, “sal's pizza”, “sal's pizza near me”, “sals pizza albany”, “sals pizza deals”, “sals pizza delivery”, “sals pizza gluten free”, “sals pizza henderson”, “sals pizza hours”, “sals pizza locations”, “sals pizza menu”, “sals pizza mount”, “sals pizza near me”, “sals pizza nz”, “sals pizza online”, “sals pizza order”, “sals pizza price”, “sals pizza richmond”, “sals pizza slice”, “sals pizza special”, “sals pizza voucher”, “salspizza” and “salspizza menu”, summed into one figure.

- [Domino's](/demand/nz/brands/dominos)
- [Hell Pizza](/demand/nz/brands/hell-pizza)
- [Pizza Club](/demand/nz/brands/pizza-club)
- [Pizza Hut](/demand/nz/brands/pizza-hut)
- [Sal's Pizza](/demand/nz/brands/sals-pizza)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pizza chains in New Zealand?

In August 2026, Pizza Hut was the most searched among pizza chains in New Zealand, with an estimated 413K branded searches and 59.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pizza chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pizza-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pizza-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.