--- title: "Milwaukee vs RIDGID: Which is searched more in New Zealand?" description: "Is Milwaukee or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/milwaukee-vs-ridgid" publisher: "Brandwave" --- # Milwaukee vs RIDGID: Which is searched more in New Zealand? Is Milwaukee or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milwaukee and RIDGID - **Competitive set**: Pipe wrench brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Milwaukee Share of Search**: 10.5% - **RIDGID Share of Search**: 6.1% ## Is Milwaukee or RIDGID more popular in search? - In September 2026, Milwaukee had more branded searches than RIDGID among pipe wrench brands in New Zealand. Milwaukee had about 360 branded searches, while RIDGID had 210. Milwaukee made up 10.5% of all pipe wrench brand searches we track, and RIDGID accounted for 6.1%. - Milwaukee was ahead of RIDGID in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand moved from 9.5% to 10.5%, and its estimated monthly branded searches moved from 230 to 360. - Across the 12 months ending September 2026, RIDGID’s share of searches among pipe wrench brands in New Zealand moved from 5.8% to 6.1%, and its estimated monthly branded searches moved from 140 to 210. ## Top pipe wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RIDGID appeared in all five answers. Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. RIDGID was listed before Milwaukee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pipe wrench brands - Asked ChatGPT "Which pipe wrench brand should I buy in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex - Asked ChatGPT "What are the best pipe wrench brands in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex, 4. Irwin - Asked ChatGPT "What's the best pipe wrench brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Bahco, 3. Milwaukee - Searched Google, AI Overview "best pipe wrench": 1. RIDGID, 2. Milwaukee - Searched Google, AI Overview "heavy duty pipe wrench": 1. RIDGID, 2. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe wrench brands in September 2026? - In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches. - In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%. ## Month by month | Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | RIDGID estimated searches | RIDGID Share of Search | RIDGID rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 230 | 9.5% | 3 | 140 | 5.8% | 5 | | Nov 2025 | 280 | 11.3% | 3 | 140 | 5.7% | 5 | | Dec 2025 | 270 | 10.7% | 3 | 90 | 3.6% | 5 | | Jan 2026 | 190 | 8.3% | 3 | 110 | 4.8% | 5 | | Feb 2026 | 190 | 8.1% | 3 | 110 | 4.7% | 5 | | Mar 2026 | 270 | 8.9% | 3 | 140 | 4.6% | 5 | | Apr 2026 | 190 | 7% | 4 | 140 | 5.1% | 5 | | May 2026 | 280 | 8.1% | 3 | 140 | 4.1% | 5 | | Jun 2026 | 350 | 9% | 3 | 140 | 3.6% | 5 | | Jul 2026 | 440 | 11.6% | 2 | 210 | 5.6% | 5 | | Aug 2026 | 360 | 9.2% | 3 | 140 | 3.6% | 5 | | Sep 2026 | 360 | 10.5% | 3 | 210 | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Milwaukee’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milwaukee**: Measured on the search terms “milwaukee pipe wrench” and “milwaukee tool box”, summed into one figure. - **RIDGID**: Measured on the search term “ridgid”. - [Milwaukee profile](/demand/nz/brands/milwaukee) - [RIDGID profile](/demand/nz/brands/ridgid) - [All pipe wrench brands in New Zealand](/demand/nz/categories/nz-pipe-wrench-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milwaukee or RIDGID more popular in search? In September 2026, Milwaukee had more branded searches than RIDGID among pipe wrench brands in New Zealand. Milwaukee had about 360 branded searches, while RIDGID had 210. Milwaukee made up 10.5% of all pipe wrench brand searches we track, and RIDGID accounted for 6.1%. ## Cite this page Brandwave. "Milwaukee vs RIDGID: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/milwaukee-vs-ridgid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/milwaukee-vs-ridgid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.