--- title: "Knipex vs Milwaukee: Which is searched more in New Zealand?" description: "Is Knipex or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/knipex-vs-milwaukee" publisher: "Brandwave" --- # Knipex vs Milwaukee: Which is searched more in New Zealand? Is Knipex or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Knipex and Milwaukee - **Competitive set**: Pipe wrench brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Knipex Share of Search**: 67% - **Milwaukee Share of Search**: 10.5% ## Is Knipex or Milwaukee more popular in search? - In September 2026, Knipex had more branded searches than Milwaukee among pipe wrench brands in New Zealand. Knipex had about 2,290 branded searches, while Milwaukee had 360. Knipex made up 67% of all pipe wrench brand searches we track, and Milwaukee accounted for 10.5%. - Knipex was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand moved from 67.8% to 67%, and its estimated monthly branded searches moved from 1.6K to 2.3K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand moved from 9.5% to 10.5%, and its estimated monthly branded searches moved from 230 to 360. ## Top pipe wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Knipex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Knipex in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pipe wrench brands - Asked ChatGPT "Which pipe wrench brand should I buy in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex - Asked ChatGPT "What are the best pipe wrench brands in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex, 4. Irwin - Asked ChatGPT "What's the best pipe wrench brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Bahco, 3. Milwaukee - Searched Google, AI Overview "best pipe wrench": 1. RIDGID, 2. Milwaukee - Searched Google, AI Overview "heavy duty pipe wrench": 1. RIDGID, 2. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe wrench brands in September 2026? - In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%. - In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%. ## Month by month | Month | Knipex estimated searches | Knipex Share of Search | Knipex rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 67.8% | 1 | 230 | 9.5% | 3 | | Nov 2025 | 1.6K | 63.6% | 1 | 280 | 11.3% | 3 | | Dec 2025 | 1.6K | 64.4% | 1 | 270 | 10.7% | 3 | | Jan 2026 | 1.5K | 65.8% | 1 | 190 | 8.3% | 3 | | Feb 2026 | 1.6K | 66.9% | 1 | 190 | 8.1% | 3 | | Mar 2026 | 2.1K | 69.9% | 1 | 270 | 8.9% | 3 | | Apr 2026 | 1.9K | 69.2% | 1 | 190 | 7% | 4 | | May 2026 | 2.4K | 70.9% | 1 | 280 | 8.1% | 3 | | Jun 2026 | 2.8K | 72.1% | 1 | 350 | 9% | 3 | | Jul 2026 | 2.5K | 66.9% | 1 | 440 | 11.6% | 2 | | Aug 2026 | 2.8K | 70.2% | 1 | 360 | 9.2% | 3 | | Sep 2026 | 2.3K | 67% | 1 | 360 | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee pipe wrench” and “milwaukee tool box”, summed into one figure. - [Knipex profile](/demand/nz/brands/knipex) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All pipe wrench brands in New Zealand](/demand/nz/categories/nz-pipe-wrench-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Knipex or Milwaukee more popular in search? In September 2026, Knipex had more branded searches than Milwaukee among pipe wrench brands in New Zealand. Knipex had about 2,290 branded searches, while Milwaukee had 360. Knipex made up 67% of all pipe wrench brand searches we track, and Milwaukee accounted for 10.5%. ## Cite this page Brandwave. "Knipex vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/knipex-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/knipex-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.