--- title: "Irwin vs Knipex: Which is searched more in New Zealand?" description: "Is Irwin or Knipex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/irwin-vs-knipex" publisher: "Brandwave" --- # Irwin vs Knipex: Which is searched more in New Zealand? Is Irwin or Knipex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Knipex - **Competitive set**: Pipe wrench brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 5% - **Knipex Share of Search**: 67% ## Is Irwin or Knipex more popular in search? - In September 2026, Knipex had more branded searches than Irwin among pipe wrench brands in New Zealand. Knipex had about 2,290 branded searches, while Irwin had 170. Knipex made up 67% of all pipe wrench brand searches we track, and Irwin accounted for 5%. - Knipex was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand moved from 6.2% to 5%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand moved from 67.8% to 67%, and its estimated monthly branded searches moved from 1.6K to 2.3K. ## Top pipe wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Knipex was listed before Irwin in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Irwin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pipe wrench brands - Asked ChatGPT "Which pipe wrench brand should I buy in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex - Asked ChatGPT "What are the best pipe wrench brands in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex, 4. Irwin - Asked ChatGPT "What's the best pipe wrench brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Bahco, 3. Milwaukee - Searched Google, AI Overview "best pipe wrench": 1. RIDGID, 2. Milwaukee - Searched Google, AI Overview "heavy duty pipe wrench": 1. RIDGID, 2. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe wrench brands in September 2026? - In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches. - In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%. - In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Knipex estimated searches | Knipex Share of Search | Knipex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 6.2% | 4 | 1.6K | 67.8% | 1 | | Nov 2025 | 160 | 6.5% | 4 | 1.6K | 63.6% | 1 | | Dec 2025 | 150 | 5.9% | 4 | 1.6K | 64.4% | 1 | | Jan 2026 | 160 | 7% | 4 | 1.5K | 65.8% | 1 | | Feb 2026 | 160 | 6.8% | 4 | 1.6K | 66.9% | 1 | | Mar 2026 | 180 | 6% | 4 | 2.1K | 69.9% | 1 | | Apr 2026 | 190 | 7% | 3 | 1.9K | 69.2% | 1 | | May 2026 | 190 | 5.5% | 4 | 2.4K | 70.9% | 1 | | Jun 2026 | 210 | 5.4% | 4 | 2.8K | 72.1% | 1 | | Jul 2026 | 210 | 5.6% | 4 | 2.5K | 66.9% | 1 | | Aug 2026 | 280 | 7.1% | 4 | 2.8K | 70.2% | 1 | | Sep 2026 | 170 | 5% | 5 | 2.3K | 67% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure. - [Irwin profile](/demand/nz/brands/irwin) - [Knipex profile](/demand/nz/brands/knipex) - [All pipe wrench brands in New Zealand](/demand/nz/categories/nz-pipe-wrench-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Knipex more popular in search? In September 2026, Knipex had more branded searches than Irwin among pipe wrench brands in New Zealand. Knipex had about 2,290 branded searches, while Irwin had 170. Knipex made up 67% of all pipe wrench brand searches we track, and Irwin accounted for 5%. ## Cite this page Brandwave. "Irwin vs Knipex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/irwin-vs-knipex This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands/compare/irwin-vs-knipex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.