---
title: "Pipe wrench brands in New Zealand: Which are searched most?"
description: "Compare the pipe wrench brands people buy. Share of Search among Knipex, Bahco, Milwaukee, RIDGID and Irwin, the pipe wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands"
publisher: "Brandwave"
---

# Pipe wrench brands in New Zealand: Which are searched most?

Compare the pipe wrench brands people buy. Share of Search among Knipex, Bahco, Milwaukee, RIDGID and Irwin, the pipe wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pipe wrench brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Knipex, 67%

## Which brand is most popular in search among pipe wrench brands in New Zealand?

- In September 2026, Knipex was the most searched among pipe wrench brands in New Zealand, with an estimated 2.3K branded searches, 67% of all searches for the five we track.
- Bahco is in 2nd place, 55.6 percentage points behind at 11.4%.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand decreased from 67.8% to 67%.
- Across the 12 months ending September 2026, Bahco’s share of searches among pipe wrench brands in New Zealand increased from 10.7% to 11.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand increased from 9.5% to 10.5%.
- Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand decreased from 6.2% to 5%.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe wrench brands in New Zealand peaked at 72.1% in June 2026 and was lowest at 63.6% in November 2025.
- Across the 12 months ending September 2026, Bahco’s share of searches among pipe wrench brands in New Zealand peaked at 15.4% in December 2025 and was lowest at 9.9% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand peaked at 11.6% in July 2026 and was lowest at 7% in April 2026.
- Across the 12 months ending September 2026, RIDGID’s share of searches among pipe wrench brands in New Zealand peaked at 6.1% in September 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, Irwin’s share of searches among pipe wrench brands in New Zealand peaked at 7.1% in August 2026 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, RIDGID rose from 5th to 4th among pipe wrench brands in New Zealand.
- Across the 12 months ending September 2026, Irwin fell from 4th to 5th among pipe wrench brands in New Zealand.

## Top pipe wrench brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, RIDGID appeared every time. RIDGID was recommended most often, coming first in every answer. Bahco was second, and Milwaukee was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RIDGID | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bahco | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Knipex | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Irwin | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about pipe wrench brands

- Asked ChatGPT "Which pipe wrench brand should I buy in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex
- Asked ChatGPT "What are the best pipe wrench brands in New Zealand?": 1. RIDGID, 2. Bahco, 3. Knipex, 4. Irwin
- Asked ChatGPT "What's the best pipe wrench brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Bahco, 3. Milwaukee
- Searched Google, AI Overview "best pipe wrench": 1. RIDGID, 2. Milwaukee
- Searched Google, AI Overview "heavy duty pipe wrench": 1. RIDGID, 2. Milwaukee

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Knipex vs Bahco: compare search popularity](/demand/nz/compare/bahco-vs-knipex): 67% against 11.4% Share of Search.
- [Knipex vs Milwaukee: compare search popularity](/demand/nz/compare/knipex-vs-milwaukee): 67% against 10.5% Share of Search.
- [Knipex vs RIDGID: compare search popularity](/demand/nz/compare/knipex-vs-ridgid): 67% against 6.1% Share of Search.
- [Knipex vs Irwin: compare search popularity](/demand/nz/compare/irwin-vs-knipex): 67% against 5% Share of Search.
- [Bahco vs Milwaukee: compare search popularity](/demand/nz/compare/bahco-vs-milwaukee): 11.4% against 10.5% Share of Search.
- [Bahco vs RIDGID: compare search popularity](/demand/nz/compare/bahco-vs-ridgid): 11.4% against 6.1% Share of Search.
- [Bahco vs Irwin: compare search popularity](/demand/nz/compare/bahco-vs-irwin): 11.4% against 5% Share of Search.
- [Milwaukee vs RIDGID: compare search popularity](/demand/nz/compare/milwaukee-vs-ridgid): 10.5% against 6.1% Share of Search.
- [Milwaukee vs Irwin: compare search popularity](/demand/nz/compare/irwin-vs-milwaukee): 10.5% against 5% Share of Search.
- [RIDGID vs Irwin: compare search popularity](/demand/nz/compare/irwin-vs-ridgid): 6.1% against 5% Share of Search.

## How did search popularity change for New Zealand pipe wrench brands in September 2026?

- In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.
- In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.
- In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.
- In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.
- In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Knipex | 67% | 2.3K | -17.0% | Knipex |
| 2 | Bahco | 11.4% | 390 | 0.0% | Bahco |
| 3 | Milwaukee | 10.5% | 360 | 0.0% | Milwaukee |
| 4 | RIDGID | 6.1% | 210 | +50.0% | RIDGID |
| 5 | Irwin | 5% | 170 | -39.3% | Irwin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Knipex | 1.6K | 67.8% | 1 |
| Oct 2025 | Bahco | 260 | 10.7% | 2 |
| Oct 2025 | Milwaukee | 230 | 9.5% | 3 |
| Oct 2025 | Irwin | 150 | 6.2% | 4 |
| Oct 2025 | RIDGID | 140 | 5.8% | 5 |
| Nov 2025 | Knipex | 1.6K | 63.6% | 1 |
| Nov 2025 | Bahco | 320 | 13% | 2 |
| Nov 2025 | Milwaukee | 280 | 11.3% | 3 |
| Nov 2025 | Irwin | 160 | 6.5% | 4 |
| Nov 2025 | RIDGID | 140 | 5.7% | 5 |
| Dec 2025 | Knipex | 1.6K | 64.4% | 1 |
| Dec 2025 | Bahco | 390 | 15.4% | 2 |
| Dec 2025 | Milwaukee | 270 | 10.7% | 3 |
| Dec 2025 | Irwin | 150 | 5.9% | 4 |
| Dec 2025 | RIDGID | 90 | 3.6% | 5 |
| Jan 2026 | Knipex | 1.5K | 65.8% | 1 |
| Jan 2026 | Bahco | 320 | 14% | 2 |
| Jan 2026 | Milwaukee | 190 | 8.3% | 3 |
| Jan 2026 | Irwin | 160 | 7% | 4 |
| Jan 2026 | RIDGID | 110 | 4.8% | 5 |
| Feb 2026 | Knipex | 1.6K | 66.9% | 1 |
| Feb 2026 | Bahco | 320 | 13.6% | 2 |
| Feb 2026 | Milwaukee | 190 | 8.1% | 3 |
| Feb 2026 | Irwin | 160 | 6.8% | 4 |
| Feb 2026 | RIDGID | 110 | 4.7% | 5 |
| Mar 2026 | Knipex | 2.1K | 69.9% | 1 |
| Mar 2026 | Bahco | 320 | 10.6% | 2 |
| Mar 2026 | Milwaukee | 270 | 8.9% | 3 |
| Mar 2026 | Irwin | 180 | 6% | 4 |
| Mar 2026 | RIDGID | 140 | 4.6% | 5 |
| Apr 2026 | Knipex | 1.9K | 69.2% | 1 |
| Apr 2026 | Bahco | 320 | 11.7% | 2 |
| Apr 2026 | Irwin | 190 | 7% | 3 |
| Apr 2026 | Milwaukee | 190 | 7% | 4 |
| Apr 2026 | RIDGID | 140 | 5.1% | 5 |
| May 2026 | Knipex | 2.4K | 70.9% | 1 |
| May 2026 | Bahco | 390 | 11.3% | 2 |
| May 2026 | Milwaukee | 280 | 8.1% | 3 |
| May 2026 | Irwin | 190 | 5.5% | 4 |
| May 2026 | RIDGID | 140 | 4.1% | 5 |
| Jun 2026 | Knipex | 2.8K | 72.1% | 1 |
| Jun 2026 | Bahco | 390 | 10% | 2 |
| Jun 2026 | Milwaukee | 350 | 9% | 3 |
| Jun 2026 | Irwin | 210 | 5.4% | 4 |
| Jun 2026 | RIDGID | 140 | 3.6% | 5 |
| Jul 2026 | Knipex | 2.5K | 66.9% | 1 |
| Jul 2026 | Milwaukee | 440 | 11.6% | 2 |
| Jul 2026 | Bahco | 390 | 10.3% | 3 |
| Jul 2026 | Irwin | 210 | 5.6% | 4 |
| Jul 2026 | RIDGID | 210 | 5.6% | 5 |
| Aug 2026 | Knipex | 2.8K | 70.2% | 1 |
| Aug 2026 | Bahco | 390 | 9.9% | 2 |
| Aug 2026 | Milwaukee | 360 | 9.2% | 3 |
| Aug 2026 | Irwin | 280 | 7.1% | 4 |
| Aug 2026 | RIDGID | 140 | 3.6% | 5 |
| Sep 2026 | Knipex | 2.3K | 67% | 1 |
| Sep 2026 | Bahco | 390 | 11.4% | 2 |
| Sep 2026 | Milwaukee | 360 | 10.5% | 3 |
| Sep 2026 | RIDGID | 210 | 6.1% | 4 |
| Sep 2026 | Irwin | 170 | 5% | 5 |

## What is being compared

- **Bahco**: Measured on the search term “bahco”.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee pipe wrench” and “milwaukee tool box”, summed into one figure.
- **RIDGID**: Measured on the search term “ridgid”.

- [Bahco](/demand/nz/brands/bahco)
- [Irwin](/demand/nz/brands/irwin)
- [Knipex](/demand/nz/brands/knipex)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [RIDGID](/demand/nz/brands/ridgid)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pipe wrench brands in New Zealand?

In September 2026, Knipex was the most searched among pipe wrench brands in New Zealand, with an estimated 2.3K branded searches, 67% of all searches for the five we track.

## Cite this page

Brandwave. "Pipe wrench brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pipe-wrench-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.