---
title: "Pipe cutter brands in New Zealand: Which are searched most?"
description: "Compare the pipe cutter brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Knipex, RIDGID, Irwin and Rothenberger, the pipe cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pipe-cutter-brands"
publisher: "Brandwave"
---

# Pipe cutter brands in New Zealand: Which are searched most?

Compare the pipe cutter brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Knipex, RIDGID, Irwin and Rothenberger, the pipe cutter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pipe cutter brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 46.1%

## Which brand is most popular in search among pipe cutter brands in New Zealand?

- In September 2026, Makita was the most searched among pipe cutter brands in New Zealand, with an estimated 9.2K branded searches, 46.1% of all searches for the seven we track.
- DeWalt is in 2nd place, 21.1 percentage points behind at 25%.
- Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand decreased from 47.8% to 46.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand decreased from 25.9% to 25%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe cutter brands in New Zealand increased from 13.6% to 14.8%.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe cutter brands in New Zealand increased from 10.3% to 11.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand peaked at 49.4% in January 2026 and was lowest at 38.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand peaked at 32.9% in November 2025 and was lowest at 24.5% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe cutter brands in New Zealand peaked at 19% in August 2026 and was lowest at 11.5% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe cutter brands in New Zealand peaked at 15.2% in June 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
- Across the 12 months ending September 2026, Irwin fell from 5th to 6th among pipe cutter brands in New Zealand.
- Across the 12 months ending September 2026, Rothenberger held steady: its share of searches among pipe cutter brands in New Zealand moved less than 0.5 percentage points.

## Top pipe cutter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned most often, in four of the five answers. RIDGID was recommended most often, coming first in two out of five answers. Rothenberger was second, and Milwaukee was third. Makita, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RIDGID | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Rothenberger | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Irwin | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pipe cutter brands

- Asked ChatGPT "Which pipe cutter brand should I buy in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Irwin
- Asked ChatGPT "What are the best pipe cutter brands in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Milwaukee, 5. Irwin
- Asked ChatGPT "What's the best pipe cutter brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Rothenberger, 3. Milwaukee
- Searched Google, AI Overview "pipe cutter for copper": 1. Milwaukee, 2. DeWalt
- Searched Google, AI Overview "best pipe cutter": 1. RIDGID, 2. Knipex

Not named in any answer: Makita.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 46.1% against 25% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 46.1% against 14.8% Share of Search.
- [Makita vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-makita): 46.1% against 11.9% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 25% against 14.8% Share of Search.
- [DeWalt vs Knipex: compare search popularity](/demand/nz/compare/dewalt-vs-knipex): 25% against 11.9% Share of Search.
- [Milwaukee vs Knipex: compare search popularity](/demand/nz/compare/knipex-vs-milwaukee): 14.8% against 11.9% Share of Search.

## How did search popularity change for New Zealand pipe cutter brands in September 2026?

- In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
- In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.
- In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.
- In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
- In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
- Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
- Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 46.1% | 9.2K | +20.1% | Makita |
| 2 | DeWalt | 25% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 14.8% | 3K | -21.3% | Milwaukee |
| 4 | Knipex | 11.9% | 2.4K | -16.5% | Knipex |
| 5 | RIDGID | 1.1% | 210 | +50.0% | RIDGID |
| 6 | Irwin | 0.85% | 170 | -39.3% | Irwin |
| 7 | Rothenberger | 0.35% | 70 | 0.0% | Rothenberger |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.7K | 47.8% | 1 |
| Oct 2025 | DeWalt | 4.2K | 25.9% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 13.6% | 3 |
| Oct 2025 | Knipex | 1.7K | 10.3% | 4 |
| Oct 2025 | Irwin | 150 | 0.93% | 5 |
| Oct 2025 | RIDGID | 140 | 0.86% | 6 |
| Oct 2025 | Rothenberger | 110 | 0.68% | 7 |
| Nov 2025 | Makita | 7.8K | 42.8% | 1 |
| Nov 2025 | DeWalt | 6K | 32.9% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 13.4% | 3 |
| Nov 2025 | Knipex | 1.6K | 8.8% | 4 |
| Nov 2025 | Irwin | 160 | 0.88% | 5 |
| Nov 2025 | RIDGID | 140 | 0.77% | 6 |
| Nov 2025 | Rothenberger | 70 | 0.38% | 7 |
| Dec 2025 | Makita | 7.8K | 48.1% | 1 |
| Dec 2025 | DeWalt | 4.3K | 26.7% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 13.2% | 3 |
| Dec 2025 | Knipex | 1.7K | 10.3% | 4 |
| Dec 2025 | Irwin | 150 | 0.93% | 5 |
| Dec 2025 | RIDGID | 90 | 0.56% | 6 |
| Dec 2025 | Rothenberger | 40 | 0.25% | 7 |
| Jan 2026 | Makita | 7.6K | 49.4% | 1 |
| Jan 2026 | DeWalt | 4.2K | 27.2% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 11.5% | 3 |
| Jan 2026 | Knipex | 1.5K | 9.9% | 4 |
| Jan 2026 | Irwin | 160 | 1% | 5 |
| Jan 2026 | RIDGID | 110 | 0.71% | 6 |
| Jan 2026 | Rothenberger | 50 | 0.32% | 7 |
| Feb 2026 | Makita | 7.6K | 47.4% | 1 |
| Feb 2026 | DeWalt | 4.3K | 26.9% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 13.4% | 3 |
| Feb 2026 | Knipex | 1.6K | 10.1% | 4 |
| Feb 2026 | Irwin | 160 | 1% | 5 |
| Feb 2026 | RIDGID | 110 | 0.68% | 6 |
| Feb 2026 | Rothenberger | 90 | 0.56% | 7 |
| Mar 2026 | Makita | 7.6K | 44.9% | 1 |
| Mar 2026 | DeWalt | 4.5K | 26.5% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 13.4% | 3 |
| Mar 2026 | Knipex | 2.2K | 12.9% | 4 |
| Mar 2026 | Irwin | 180 | 1.1% | 5 |
| Mar 2026 | RIDGID | 140 | 0.83% | 6 |
| Mar 2026 | Rothenberger | 70 | 0.41% | 7 |
| Apr 2026 | Makita | 7.6K | 46.8% | 1 |
| Apr 2026 | DeWalt | 4.2K | 25.9% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 13% | 3 |
| Apr 2026 | Knipex | 1.9K | 12% | 4 |
| Apr 2026 | Irwin | 190 | 1.2% | 5 |
| Apr 2026 | RIDGID | 140 | 0.86% | 6 |
| Apr 2026 | Rothenberger | 50 | 0.31% | 7 |
| May 2026 | Makita | 7.7K | 43.6% | 1 |
| May 2026 | DeWalt | 4.3K | 24.5% | 2 |
| May 2026 | Milwaukee | 2.7K | 15.3% | 3 |
| May 2026 | Knipex | 2.5K | 14.2% | 4 |
| May 2026 | Irwin | 190 | 1.1% | 5 |
| May 2026 | RIDGID | 140 | 0.79% | 6 |
| May 2026 | Rothenberger | 70 | 0.4% | 7 |
| Jun 2026 | Makita | 7.7K | 40.3% | 1 |
| Jun 2026 | DeWalt | 5.3K | 27.7% | 2 |
| Jun 2026 | Knipex | 2.9K | 15.2% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 14.6% | 4 |
| Jun 2026 | Irwin | 210 | 1.1% | 5 |
| Jun 2026 | RIDGID | 140 | 0.73% | 6 |
| Jun 2026 | Rothenberger | 70 | 0.37% | 7 |
| Jul 2026 | Makita | 7.5K | 42.8% | 1 |
| Jul 2026 | DeWalt | 4.3K | 24.5% | 2 |
| Jul 2026 | Knipex | 2.7K | 15.2% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 14.7% | 4 |
| Jul 2026 | Irwin | 210 | 1.2% | 5 |
| Jul 2026 | RIDGID | 210 | 1.2% | 6 |
| Jul 2026 | Rothenberger | 70 | 0.4% | 7 |
| Aug 2026 | Makita | 7.7K | 38.8% | 1 |
| Aug 2026 | DeWalt | 5K | 25.3% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 19% | 3 |
| Aug 2026 | Knipex | 2.9K | 14.4% | 4 |
| Aug 2026 | Irwin | 280 | 1.4% | 5 |
| Aug 2026 | RIDGID | 140 | 0.71% | 6 |
| Aug 2026 | Rothenberger | 70 | 0.35% | 7 |
| Sep 2026 | Makita | 9.2K | 46.1% | 1 |
| Sep 2026 | DeWalt | 5K | 25% | 2 |
| Sep 2026 | Milwaukee | 3K | 14.8% | 3 |
| Sep 2026 | Knipex | 2.4K | 11.9% | 4 |
| Sep 2026 | RIDGID | 210 | 1.1% | 5 |
| Sep 2026 | Irwin | 170 | 0.85% | 6 |
| Sep 2026 | Rothenberger | 70 | 0.35% | 7 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex cutters”, “knipex ergostrip”, “knipex pliers”, “knipex side cutters” and “knipex tool”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita hedge cutter” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **RIDGID**: Measured on the search term “ridgid”.
- **Rothenberger**: Measured on the search term “rothenberger”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Irwin](/demand/nz/brands/irwin)
- [Knipex](/demand/nz/brands/knipex)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [RIDGID](/demand/nz/brands/ridgid)
- [Rothenberger](/demand/nz/brands/rothenberger)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pipe cutter brands in New Zealand?

In September 2026, Makita was the most searched among pipe cutter brands in New Zealand, with an estimated 9.2K branded searches, 46.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Pipe cutter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pipe-cutter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pipe-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.