--- title: "Reform Fitness vs SO Fitness: Which is searched more in New Zealand?" description: "Is Reform Fitness or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/reform-fitness-vs-so-fitness" publisher: "Brandwave" --- # Reform Fitness vs SO Fitness: Which is searched more in New Zealand? Is Reform Fitness or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Reform Fitness and SO Fitness - **Competitive set**: Pilates studio chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Reform Fitness Share of Search**: 27% - **SO Fitness Share of Search**: 14.1% ## Is Reform Fitness or SO Fitness more popular in search? - In September 2026, Reform Fitness had more branded searches than SO Fitness among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while SO Fitness had 880. Reform Fitness made up 27% of all pilates studio chain searches we track, and SO Fitness accounted for 14.1%. - The lead changed hands 2 times in the 12 months ending September 2026: SO Fitness took it in February 2026, Reform Fitness took it in March 2026. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand moved from 23.2% to 27%, and its estimated monthly branded searches moved from 1.5K to 1.7K. - Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand moved from 19.7% to 14.1%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top pilates studio chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Reform Fitness appeared in all three answers. SO Fitness did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Studio Pilates International | 2nd | 3 of 3 | 3 of 3 | | STRONG Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Body in Motion | Not ranked | 0 of 3 | 0 of 3 | | SO Fitness | Not ranked | 0 of 3 | 0 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pilates studio chains - Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates - Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates - Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates Not named in any answer: Body in Motion, SO Fitness and Aligne Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pilates studio chains in September 2026? - In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%. - In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%. ## Month by month | Month | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 23.2% | 2 | 1.3K | 19.7% | 4 | | Nov 2025 | 1.6K | 25.5% | 1 | 1.3K | 20.1% | 3 | | Dec 2025 | 1.7K | 31.5% | 1 | 1K | 18.6% | 3 | | Jan 2026 | 1.8K | 24.4% | 1 | 1.6K | 22% | 2 | | Feb 2026 | 1.5K | 24% | 2 | 1.6K | 25.6% | 1 | | Mar 2026 | 1.8K | 25.1% | 1 | 1.6K | 21.9% | 3 | | Apr 2026 | 2.1K | 27.2% | 1 | 1.3K | 17.2% | 3 | | May 2026 | 2K | 25.6% | 1 | 1.3K | 16.6% | 3 | | Jun 2026 | 1.7K | 23.3% | 2 | 1.3K | 17.8% | 3 | | Jul 2026 | 1.8K | 26.8% | 1 | 1.3K | 19% | 3 | | Aug 2026 | 1.6K | 24% | 1 | 1K | 14.6% | 4 | | Sep 2026 | 1.7K | 27% | 1 | 880 | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Reform Fitness’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform dunedin”, “reform petone”, “reform queenstown” and “reform rotorua”, summed into one figure. - **SO Fitness**: Measured on the search term “so fitness”. - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [SO Fitness profile](/demand/nz/brands/so-fitness) - [All pilates studio chains in New Zealand](/demand/nz/categories/nz-pilates-studio-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Reform Fitness or SO Fitness more popular in search? In September 2026, Reform Fitness had more branded searches than SO Fitness among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while SO Fitness had 880. Reform Fitness made up 27% of all pilates studio chain searches we track, and SO Fitness accounted for 14.1%. ## Cite this page Brandwave. "Reform Fitness vs SO Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/reform-fitness-vs-so-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/reform-fitness-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.