--- title: "KX Pilates vs SO Fitness: Which is searched more in New Zealand?" description: "Is KX Pilates or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/kx-pilates-vs-so-fitness" publisher: "Brandwave" --- # KX Pilates vs SO Fitness: Which is searched more in New Zealand? Is KX Pilates or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KX Pilates and SO Fitness - **Competitive set**: Pilates studio chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **KX Pilates Share of Search**: 6.3% - **SO Fitness Share of Search**: 14.1% ## Is KX Pilates or SO Fitness more popular in search? - In September 2026, SO Fitness had more branded searches than KX Pilates among pilates studio chains in New Zealand. SO Fitness had about 880 branded searches, while KX Pilates had 390. SO Fitness made up 14.1% of all pilates studio chain searches we track, and KX Pilates accounted for 6.3%. - SO Fitness was ahead of KX Pilates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand moved from 19.7% to 14.1%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top pilates studio chains in ChatGPT and Google AI Overviews In three ChatGPT questions, KX Pilates was mentioned in two out of three: in two of the three ChatGPT answers. SO Fitness did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Studio Pilates International | 2nd | 3 of 3 | 3 of 3 | | STRONG Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Body in Motion | Not ranked | 0 of 3 | 0 of 3 | | SO Fitness | Not ranked | 0 of 3 | 0 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pilates studio chains - Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates - Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates - Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates Not named in any answer: Body in Motion, SO Fitness and Aligne Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pilates studio chains in September 2026? - In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%. - In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%. ## Month by month | Month | KX Pilates estimated searches | KX Pilates Share of Search | KX Pilates rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 7.3% | 5 | 1.3K | 19.7% | 4 | | Nov 2025 | 390 | 6% | 5 | 1.3K | 20.1% | 3 | | Dec 2025 | 320 | 5.9% | 5 | 1K | 18.6% | 3 | | Jan 2026 | 480 | 6.6% | 5 | 1.6K | 22% | 2 | | Feb 2026 | 390 | 6.3% | 5 | 1.6K | 25.6% | 1 | | Mar 2026 | 390 | 5.3% | 5 | 1.6K | 21.9% | 3 | | Apr 2026 | 590 | 7.8% | 6 | 1.3K | 17.2% | 3 | | May 2026 | 880 | 11.2% | 6 | 1.3K | 16.6% | 3 | | Jun 2026 | 590 | 8.1% | 6 | 1.3K | 17.8% | 3 | | Jul 2026 | 480 | 7% | 6 | 1.3K | 19% | 3 | | Aug 2026 | 480 | 7% | 6 | 1K | 14.6% | 4 | | Sep 2026 | 390 | 6.3% | 6 | 880 | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KX Pilates’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KX Pilates**: Measured on the search term “kxpilates”. - **SO Fitness**: Measured on the search term “so fitness”. - [KX Pilates profile](/demand/nz/brands/kx-pilates) - [SO Fitness profile](/demand/nz/brands/so-fitness) - [All pilates studio chains in New Zealand](/demand/nz/categories/nz-pilates-studio-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KX Pilates or SO Fitness more popular in search? In September 2026, SO Fitness had more branded searches than KX Pilates among pilates studio chains in New Zealand. SO Fitness had about 880 branded searches, while KX Pilates had 390. SO Fitness made up 14.1% of all pilates studio chain searches we track, and KX Pilates accounted for 6.3%. ## Cite this page Brandwave. "KX Pilates vs SO Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/kx-pilates-vs-so-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains/compare/kx-pilates-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.