---
title: "Pilates studio chains in New Zealand: Which are searched most?"
description: "Compare the pilates studio chains people buy. Share of Search among Reform Fitness, Body in Motion, SO Fitness, STRONG Pilates, Aligne Studio, KX Pilates and Studio Pilates International, the pilates studio chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains"
publisher: "Brandwave"
---

# Pilates studio chains in New Zealand: Which are searched most?

Compare the pilates studio chains people buy. Share of Search among Reform Fitness, Body in Motion, SO Fitness, STRONG Pilates, Aligne Studio, KX Pilates and Studio Pilates International, the pilates studio chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pilates studio chains
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Reform Fitness, 27%

## Which brand is most popular in search among pilates studio chains in New Zealand?

- In September 2026, Reform Fitness was the most searched among pilates studio chains in New Zealand, with an estimated 1.7K branded searches, 27% of all searches for the seven we track.
- Body in Motion is in 2nd place, 2.7 percentage points behind at 24.2%.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand increased from 23.2% to 27%.
- Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand increased from 21.5% to 24.2%.
- Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand decreased from 19.7% to 14.1%.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand decreased from 24.3% to 14.1%.
- Across the 12 months ending September 2026, Aligne Studio’s share of searches among pilates studio chains in New Zealand increased from 0.76% to 11.6%.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand decreased from 7.3% to 6.3%.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand peaked at 31.5% in December 2025 and was lowest at 23.2% in October 2025.
- Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand peaked at 24.8% in June 2026 and was lowest at 18.3% in February 2026.
- Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand peaked at 25.6% in February 2026 and was lowest at 14.1% in September 2026.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand peaked at 24.3% in October 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Aligne Studio’s share of searches among pilates studio chains in New Zealand peaked at 11.6% in September 2026 and was lowest at 0.56% in December 2025.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand peaked at 11.2% in May 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Studio Pilates International’s share of searches among pilates studio chains in New Zealand peaked at 4.4% in January 2026 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Reform Fitness rose from 2nd to 1st among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Body in Motion rose from 3rd to 2nd among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, SO Fitness rose from 4th to 3rd among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, STRONG Pilates fell from 1st to 4th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Aligne Studio rose from 7th to 5th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, KX Pilates fell from 5th to 6th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Studio Pilates International fell from 6th to 7th among pilates studio chains in New Zealand.

## Top pilates studio chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Reform Fitness and Studio Pilates International appeared every time. Reform Fitness was recommended most often, coming first in every answer. Studio Pilates International was second, and STRONG Pilates was third. Body in Motion, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Reform Fitness | 1st | 3 of 3 | 3 of 3 |
| Studio Pilates International | 2nd | 3 of 3 | 3 of 3 |
| STRONG Pilates | 3rd | 2 of 3 | 2 of 3 |
| KX Pilates | 4th | 2 of 3 | 2 of 3 |
| Body in Motion | Not ranked | 0 of 3 | 0 of 3 |
| SO Fitness | Not ranked | 0 of 3 | 0 of 3 |
| Aligne Studio | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about pilates studio chains

- Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates
- Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates
- Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates

Not named in any answer: Body in Motion, SO Fitness and Aligne Studio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Reform Fitness vs Body in Motion: compare search popularity](/demand/nz/compare/body-in-motion-vs-reform-fitness): 27% against 24.2% Share of Search.
- [Reform Fitness vs SO Fitness: compare search popularity](/demand/nz/compare/reform-fitness-vs-so-fitness): 27% against 14.1% Share of Search.
- [Reform Fitness vs STRONG Pilates: compare search popularity](/demand/nz/compare/reform-fitness-vs-strong-pilates): 27% against 14.1% Share of Search.
- [Reform Fitness vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-reform-fitness): 27% against 11.6% Share of Search.
- [Body in Motion vs SO Fitness: compare search popularity](/demand/nz/compare/body-in-motion-vs-so-fitness): 24.2% against 14.1% Share of Search.
- [Body in Motion vs STRONG Pilates: compare search popularity](/demand/nz/compare/body-in-motion-vs-strong-pilates): 24.2% against 14.1% Share of Search.
- [Body in Motion vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-body-in-motion): 24.2% against 11.6% Share of Search.
- [SO Fitness vs STRONG Pilates: compare search popularity](/demand/nz/compare/so-fitness-vs-strong-pilates): 14.1% Share of Search each.
- [SO Fitness vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-so-fitness): 14.1% against 11.6% Share of Search.
- [STRONG Pilates vs Aligne Studio: compare search popularity](/demand/nz/compare/aligne-studio-vs-strong-pilates): 14.1% against 11.6% Share of Search.

## How did search popularity change for New Zealand pilates studio chains in September 2026?

- In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%.
- In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%.
- In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.
- In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%.
- In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.
- In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.
- Estimated monthly branded searches for Studio Pilates International in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Reform Fitness | 27% | 1.7K | +2.4% | Reform Fitness |
| 2 | Body in Motion | 24.2% | 1.5K | -0.7% | Body in Motion |
| 3 | SO Fitness | 14.1% | 880 | -12.0% | SO Fitness |
| 4 | STRONG Pilates | 14.1% | 880 | -32.3% | STRONG Pilates |
| 5 | Aligne Studio | 11.6% | 720 | 0.0% | Aligne Studio |
| 6 | KX Pilates | 6.3% | 390 | -18.8% | KX Pilates |
| 7 | Studio Pilates International | 2.7% | 170 | 0.0% | Studio Pilates International |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | STRONG Pilates | 1.6K | 24.3% | 1 |
| Oct 2025 | Reform Fitness | 1.5K | 23.2% | 2 |
| Oct 2025 | Body in Motion | 1.4K | 21.5% | 3 |
| Oct 2025 | SO Fitness | 1.3K | 19.7% | 4 |
| Oct 2025 | KX Pilates | 480 | 7.3% | 5 |
| Oct 2025 | Studio Pilates International | 210 | 3.2% | 6 |
| Oct 2025 | Aligne Studio | 50 | 0.76% | 7 |
| Nov 2025 | Reform Fitness | 1.6K | 25.5% | 1 |
| Nov 2025 | Body in Motion | 1.5K | 23.5% | 2 |
| Nov 2025 | SO Fitness | 1.3K | 20.1% | 3 |
| Nov 2025 | STRONG Pilates | 1.3K | 20.1% | 4 |
| Nov 2025 | KX Pilates | 390 | 6% | 5 |
| Nov 2025 | Studio Pilates International | 260 | 4% | 6 |
| Nov 2025 | Aligne Studio | 50 | 0.77% | 7 |
| Dec 2025 | Reform Fitness | 1.7K | 31.5% | 1 |
| Dec 2025 | Body in Motion | 1.2K | 21.7% | 2 |
| Dec 2025 | SO Fitness | 1K | 18.6% | 3 |
| Dec 2025 | STRONG Pilates | 1K | 18.6% | 4 |
| Dec 2025 | KX Pilates | 320 | 5.9% | 5 |
| Dec 2025 | Studio Pilates International | 170 | 3.2% | 6 |
| Dec 2025 | Aligne Studio | 30 | 0.56% | 7 |
| Jan 2026 | Reform Fitness | 1.8K | 24.4% | 1 |
| Jan 2026 | SO Fitness | 1.6K | 22% | 2 |
| Jan 2026 | STRONG Pilates | 1.6K | 22% | 3 |
| Jan 2026 | Body in Motion | 1.4K | 19.8% | 4 |
| Jan 2026 | KX Pilates | 480 | 6.6% | 5 |
| Jan 2026 | Studio Pilates International | 320 | 4.4% | 6 |
| Jan 2026 | Aligne Studio | 50 | 0.69% | 7 |
| Feb 2026 | SO Fitness | 1.6K | 25.6% | 1 |
| Feb 2026 | Reform Fitness | 1.5K | 24% | 2 |
| Feb 2026 | STRONG Pilates | 1.3K | 20.8% | 3 |
| Feb 2026 | Body in Motion | 1.1K | 18.3% | 4 |
| Feb 2026 | KX Pilates | 390 | 6.3% | 5 |
| Feb 2026 | Studio Pilates International | 260 | 4.2% | 6 |
| Feb 2026 | Aligne Studio | 50 | 0.8% | 7 |
| Mar 2026 | Reform Fitness | 1.8K | 25.1% | 1 |
| Mar 2026 | Body in Motion | 1.8K | 24.7% | 2 |
| Mar 2026 | SO Fitness | 1.6K | 21.9% | 3 |
| Mar 2026 | STRONG Pilates | 1.3K | 17.8% | 4 |
| Mar 2026 | KX Pilates | 390 | 5.3% | 5 |
| Mar 2026 | Studio Pilates International | 210 | 2.9% | 6 |
| Mar 2026 | Aligne Studio | 170 | 2.3% | 7 |
| Apr 2026 | Reform Fitness | 2.1K | 27.2% | 1 |
| Apr 2026 | Body in Motion | 1.5K | 20.1% | 2 |
| Apr 2026 | SO Fitness | 1.3K | 17.2% | 3 |
| Apr 2026 | STRONG Pilates | 1.3K | 17.2% | 4 |
| Apr 2026 | Aligne Studio | 590 | 7.8% | 5 |
| Apr 2026 | KX Pilates | 590 | 7.8% | 6 |
| Apr 2026 | Studio Pilates International | 210 | 2.8% | 7 |
| May 2026 | Reform Fitness | 2K | 25.6% | 1 |
| May 2026 | Body in Motion | 1.5K | 19.3% | 2 |
| May 2026 | SO Fitness | 1.3K | 16.6% | 3 |
| May 2026 | STRONG Pilates | 1K | 12.8% | 4 |
| May 2026 | Aligne Studio | 880 | 11.2% | 5 |
| May 2026 | KX Pilates | 880 | 11.2% | 6 |
| May 2026 | Studio Pilates International | 260 | 3.3% | 7 |
| Jun 2026 | Body in Motion | 1.8K | 24.8% | 1 |
| Jun 2026 | Reform Fitness | 1.7K | 23.3% | 2 |
| Jun 2026 | SO Fitness | 1.3K | 17.8% | 3 |
| Jun 2026 | STRONG Pilates | 1K | 13.7% | 4 |
| Jun 2026 | Aligne Studio | 720 | 9.9% | 5 |
| Jun 2026 | KX Pilates | 590 | 8.1% | 6 |
| Jun 2026 | Studio Pilates International | 170 | 2.3% | 7 |
| Jul 2026 | Reform Fitness | 1.8K | 26.8% | 1 |
| Jul 2026 | Body in Motion | 1.5K | 21.5% | 2 |
| Jul 2026 | SO Fitness | 1.3K | 19% | 3 |
| Jul 2026 | STRONG Pilates | 1K | 14.6% | 4 |
| Jul 2026 | Aligne Studio | 590 | 8.6% | 5 |
| Jul 2026 | KX Pilates | 480 | 7% | 6 |
| Jul 2026 | Studio Pilates International | 170 | 2.5% | 7 |
| Aug 2026 | Reform Fitness | 1.6K | 24% | 1 |
| Aug 2026 | Body in Motion | 1.5K | 22.3% | 2 |
| Aug 2026 | STRONG Pilates | 1.3K | 19% | 3 |
| Aug 2026 | SO Fitness | 1K | 14.6% | 4 |
| Aug 2026 | Aligne Studio | 720 | 10.5% | 5 |
| Aug 2026 | KX Pilates | 480 | 7% | 6 |
| Aug 2026 | Studio Pilates International | 170 | 2.5% | 7 |
| Sep 2026 | Reform Fitness | 1.7K | 27% | 1 |
| Sep 2026 | Body in Motion | 1.5K | 24.2% | 2 |
| Sep 2026 | SO Fitness | 880 | 14.1% | 3 |
| Sep 2026 | STRONG Pilates | 880 | 14.1% | 4 |
| Sep 2026 | Aligne Studio | 720 | 11.6% | 5 |
| Sep 2026 | KX Pilates | 390 | 6.3% | 6 |
| Sep 2026 | Studio Pilates International | 170 | 2.7% | 7 |

## What is being compared

- **Aligne Studio**: Measured on the search term “aligne studio”.
- **Body in Motion**: Measured on the search terms “body in motion”, “body in motion whakatane”, “bodyinmotion” and “the body in motion”, summed into one figure.
- **KX Pilates**: Measured on the search term “kxpilates”.
- **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform dunedin”, “reform petone”, “reform queenstown” and “reform rotorua”, summed into one figure.
- **SO Fitness**: Measured on the search term “so fitness”.
- **STRONG Pilates**: Measured on the search term “strong pilates”.
- **Studio Pilates International**: Measured on the search term “studio pilates international”.

- [Aligne Studio](/demand/nz/brands/aligne-studio)
- [Body in Motion](/demand/nz/brands/body-in-motion)
- [KX Pilates](/demand/nz/brands/kx-pilates)
- [Reform Fitness](/demand/nz/brands/reform-fitness)
- [SO Fitness](/demand/nz/brands/so-fitness)
- [STRONG Pilates](/demand/nz/brands/strong-pilates)
- [Studio Pilates International](/demand/nz/brands/studio-pilates-international)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pilates studio chains in New Zealand?

In September 2026, Reform Fitness was the most searched among pilates studio chains in New Zealand, with an estimated 1.7K branded searches, 27% of all searches for the seven we track.

## Cite this page

Brandwave. "Pilates studio chains in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pilates-studio-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.