---
title: "Pie brands in New Zealand: Which brands are most popular in search?"
description: "Compare the supermarket and bakery pie brands New Zealanders eat. Share of Search among Big Ben, Mrs Mac's, Jimmy's Pies and Ponsonby Pies, the pie brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pie-brands"
publisher: "Brandwave"
---

# Pie brands in New Zealand: Which brands are most popular in search?

Compare the supermarket and bakery pie brands New Zealanders eat. Share of Search among Big Ben, Mrs Mac's, Jimmy's Pies and Ponsonby Pies, the pie brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pie brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Big Ben, 62.1%

## Which brand is most popular in search among pie brands in New Zealand?

- In August 2026, Big Ben was the most searched among pie brands in New Zealand, with an estimated 2.8K branded searches and 62.1% estimated Share of Search within this set.
- Mrs Mac's is in 2nd place, 44 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand decreased from 66.4% to 62.1%.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand increased from 7.8% to 14%.
- Across the 11 months ending August 2026, Ponsonby Pies’ estimated Share of Search among pie brands in New Zealand decreased from 7.8% to 5.7%.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand peaked at 67.6% in November 2025 and was lowest at 54.4% in July 2026.
- Across the 11 months ending August 2026, Mrs Mac's’ estimated Share of Search among pie brands in New Zealand peaked at 21.4% in May 2026 and was lowest at 17.9% in November 2025.
- Across the 11 months ending August 2026, Jimmy's Pies’ estimated Share of Search among pie brands in New Zealand peaked at 18.9% in July 2026 and was lowest at 7.8% in October 2025.
- Across the 11 months ending August 2026, Mrs Mac's held steady: its estimated Share of Search among pie brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Big Ben vs Mrs Mac's: compare search popularity](/demand/nz/compare/big-ben-vs-mrs-macs): 62.1% against 18.2% Share of Search.
- [Big Ben vs Jimmy's Pies: compare search popularity](/demand/nz/compare/big-ben-vs-jimmys-pies): 62.1% against 14% Share of Search.
- [Big Ben vs Ponsonby Pies: compare search popularity](/demand/nz/compare/big-ben-vs-ponsonby-pies): 62.1% against 5.7% Share of Search.
- [Mrs Mac's vs Jimmy's Pies: compare search popularity](/demand/nz/compare/jimmys-pies-vs-mrs-macs): 18.2% against 14% Share of Search.
- [Mrs Mac's vs Ponsonby Pies: compare search popularity](/demand/nz/compare/mrs-macs-vs-ponsonby-pies): 18.2% against 5.7% Share of Search.
- [Jimmy's Pies vs Ponsonby Pies: compare search popularity](/demand/nz/compare/jimmys-pies-vs-ponsonby-pies): 14% against 5.7% Share of Search.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
- In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
- In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
- In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Big Ben | 62.1% | 2.8K | +24.6% | Big Ben |
| 2 | Mrs Mac's | 18.2% | 830 | +2.5% | Mrs Mac's |
| 3 | Jimmy's Pies | 14% | 640 | -19.0% | Jimmy's Pies |
| 4 | Ponsonby Pies | 5.7% | 260 | -16.1% | Ponsonby Pies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Big Ben | 2.3K | 66.4% | 1 |
| Oct 2025 | Mrs Mac's | 620 | 18% | 2 |
| Oct 2025 | Jimmy's Pies | 270 | 7.8% | 3 |
| Oct 2025 | Ponsonby Pies | 270 | 7.8% | 4 |
| Nov 2025 | Big Ben | 2.3K | 67.6% | 1 |
| Nov 2025 | Mrs Mac's | 600 | 17.9% | 2 |
| Nov 2025 | Jimmy's Pies | 270 | 8% | 3 |
| Nov 2025 | Ponsonby Pies | 220 | 6.5% | 4 |
| Dec 2025 | Big Ben | 2.3K | 64.2% | 1 |
| Dec 2025 | Mrs Mac's | 650 | 18.2% | 2 |
| Dec 2025 | Jimmy's Pies | 410 | 11.5% | 3 |
| Dec 2025 | Ponsonby Pies | 220 | 6.1% | 4 |
| Jan 2026 | Big Ben | 2.4K | 62% | 1 |
| Jan 2026 | Mrs Mac's | 760 | 20.1% | 2 |
| Jan 2026 | Jimmy's Pies | 410 | 10.8% | 3 |
| Jan 2026 | Ponsonby Pies | 270 | 7.1% | 4 |
| Feb 2026 | Big Ben | 2.2K | 65.7% | 1 |
| Feb 2026 | Mrs Mac's | 620 | 18.2% | 2 |
| Feb 2026 | Jimmy's Pies | 330 | 9.7% | 3 |
| Feb 2026 | Ponsonby Pies | 220 | 6.5% | 4 |
| Mar 2026 | Big Ben | 2.3K | 55% | 1 |
| Mar 2026 | Mrs Mac's | 830 | 19.7% | 2 |
| Mar 2026 | Jimmy's Pies | 740 | 17.5% | 3 |
| Mar 2026 | Ponsonby Pies | 330 | 7.8% | 4 |
| Apr 2026 | Big Ben | 2.3K | 58% | 1 |
| Apr 2026 | Mrs Mac's | 740 | 19.1% | 2 |
| Apr 2026 | Jimmy's Pies | 620 | 16% | 3 |
| Apr 2026 | Ponsonby Pies | 270 | 7% | 4 |
| May 2026 | Big Ben | 2.3K | 58.4% | 1 |
| May 2026 | Mrs Mac's | 840 | 21.4% | 2 |
| May 2026 | Jimmy's Pies | 510 | 13% | 3 |
| May 2026 | Ponsonby Pies | 280 | 7.1% | 4 |
| Jun 2026 | Big Ben | 2.8K | 61.6% | 1 |
| Jun 2026 | Mrs Mac's | 810 | 17.9% | 2 |
| Jun 2026 | Jimmy's Pies | 630 | 13.9% | 3 |
| Jun 2026 | Ponsonby Pies | 300 | 6.6% | 4 |
| Jul 2026 | Big Ben | 2.3K | 54.4% | 1 |
| Jul 2026 | Mrs Mac's | 810 | 19.3% | 2 |
| Jul 2026 | Jimmy's Pies | 790 | 18.9% | 3 |
| Jul 2026 | Ponsonby Pies | 310 | 7.4% | 4 |
| Aug 2026 | Big Ben | 2.8K | 62.1% | 1 |
| Aug 2026 | Mrs Mac's | 830 | 18.2% | 2 |
| Aug 2026 | Jimmy's Pies | 640 | 14% | 3 |
| Aug 2026 | Ponsonby Pies | 260 | 5.7% | 4 |
| Sep 2026 | Big Ben | — | — | — |
| Sep 2026 | Jimmy's Pies | — | — | — |
| Sep 2026 | Mrs Mac's | — | — | — |
| Sep 2026 | Ponsonby Pies | — | — | — |

## What is being compared

- **Big Ben**: Measured on the search terms “big ben mince and cheese pie”, “big ben pie”, “big ben pies 6 pack”, “big ben pies countdown” and “big ben pies pak n save”, summed into one figure.
- **Jimmy's Pies**: Measured on the search terms “jimmys pies”, “jimmys pies menu”, “jimmys pies nz” and “jimmys pies order online”, summed into one figure.
- **Mrs Mac's**: Measured on the search terms “mrs macs near me”, “mrs macs nz”, “mrs macs pies”, “mrs macs sausage rolls” and “mrsmacs”, summed into one figure.
- **Ponsonby Pies**: Measured on the search terms “ponsonby pies” and “ponsonby pies nz”, summed into one figure.

- [Big Ben](/demand/nz/brands/big-ben)
- [Jimmy's Pies](/demand/nz/brands/jimmys-pies)
- [Mrs Mac's](/demand/nz/brands/mrs-macs)
- [Ponsonby Pies](/demand/nz/brands/ponsonby-pies)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pie brands in New Zealand?

In August 2026, Big Ben was the most searched among pie brands in New Zealand, with an estimated 2.8K branded searches and 62.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pie brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pie-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.