---
title: "Pickleball brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pickleball paddle and ball brands New Zealand players buy. Share of Search among JOOLA, Selkirk, Six Zero, Franklin and Onix, the pickleball brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pickleball-brands"
publisher: "Brandwave"
---

# Pickleball brands in New Zealand: Which brands are most popular in search?

Compare the pickleball paddle and ball brands New Zealand players buy. Share of Search among JOOLA, Selkirk, Six Zero, Franklin and Onix, the pickleball brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pickleball brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: JOOLA, 41%

## Which brand is most popular in search among pickleball brands in New Zealand?

- In August 2026, JOOLA was the most searched among pickleball brands in New Zealand, with an estimated 410 branded searches and 41% estimated Share of Search within this set.
- Selkirk is in 2nd place, 13 percentage points behind at 28% Share of Search.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand increased from 37.5% to 41%.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand increased from 21.9% to 28%.
- Across the 11 months ending August 2026, Six Zero’s estimated Share of Search among pickleball brands in New Zealand decreased from 21.9% to 21%.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand decreased from 15.6% to 9%.
- Across the 11 months ending August 2026, Onix’s estimated Share of Search among pickleball brands in New Zealand decreased from 3.1% to 1%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand peaked at 53.7% in April 2026 and was lowest at 26.7% in June 2026.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand peaked at 33.3% in February 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Six Zero’s estimated Share of Search among pickleball brands in New Zealand peaked at 29.7% in November 2025 and was lowest at 11.8% in May 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand peaked at 21.2% in December 2025 and was lowest at 7.3% in April 2026.
- Across the 11 months ending August 2026, Onix’s estimated Share of Search among pickleball brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 1% in August 2026.

## Compare search popularity between leading brands

- [JOOLA vs Selkirk: compare search popularity](/demand/nz/compare/joola-vs-selkirk): 41% against 28% Share of Search.
- [JOOLA vs Six Zero: compare search popularity](/demand/nz/compare/joola-vs-six-zero): 41% against 21% Share of Search.
- [JOOLA vs Franklin: compare search popularity](/demand/nz/compare/franklin-vs-joola): 41% against 9% Share of Search.
- [Selkirk vs Six Zero: compare search popularity](/demand/nz/compare/selkirk-vs-six-zero): 28% against 21% Share of Search.
- [Selkirk vs Franklin: compare search popularity](/demand/nz/compare/franklin-vs-selkirk): 28% against 9% Share of Search.
- [Six Zero vs Franklin: compare search popularity](/demand/nz/compare/franklin-vs-six-zero): 21% against 9% Share of Search.

## How did search popularity change for New Zealand pickleball brands in August 2026?

- In August 2026, JOOLA gained estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 41%.
- In August 2026, Six Zero lost estimated Share of Search among pickleball brands in New Zealand, from 26.9% to 21%.
- In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.
- In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JOOLA | 41% | 410 | +78.3% | JOOLA |
| 2 | Selkirk | 28% | 280 | +21.7% | Selkirk |
| 3 | Six Zero | 21% | 210 | 0.0% | Six Zero |
| 4 | Franklin | 9% | 90 | -10.0% | Franklin |
| 5 | Onix | 1% | 10 | 0.0% | Onix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JOOLA | 120 | 37.5% | 1 |
| Oct 2025 | Selkirk | 70 | 21.9% | 2 |
| Oct 2025 | Six Zero | 70 | 21.9% | 3 |
| Oct 2025 | Franklin | 50 | 15.6% | 4 |
| Oct 2025 | Onix | 10 | 3.1% | 5 |
| Nov 2025 | JOOLA | 140 | 37.8% | 1 |
| Nov 2025 | Six Zero | 110 | 29.7% | 2 |
| Nov 2025 | Franklin | 50 | 13.5% | 3 |
| Nov 2025 | Selkirk | 50 | 13.5% | 4 |
| Nov 2025 | Onix | 20 | 5.4% | 5 |
| Dec 2025 | JOOLA | 100 | 30.3% | 1 |
| Dec 2025 | Selkirk | 80 | 24.2% | 2 |
| Dec 2025 | Franklin | 70 | 21.2% | 3 |
| Dec 2025 | Six Zero | 70 | 21.2% | 4 |
| Dec 2025 | Onix | 10 | 3% | 5 |
| Jan 2026 | JOOLA | 170 | 38.6% | 1 |
| Jan 2026 | Selkirk | 130 | 29.5% | 2 |
| Jan 2026 | Six Zero | 70 | 15.9% | 3 |
| Jan 2026 | Franklin | 60 | 13.6% | 4 |
| Jan 2026 | Onix | 10 | 2.3% | 5 |
| Feb 2026 | JOOLA | 190 | 39.6% | 1 |
| Feb 2026 | Selkirk | 160 | 33.3% | 2 |
| Feb 2026 | Six Zero | 70 | 14.6% | 3 |
| Feb 2026 | Franklin | 50 | 10.4% | 4 |
| Feb 2026 | Onix | 10 | 2.1% | 5 |
| Mar 2026 | JOOLA | 290 | 49.2% | 1 |
| Mar 2026 | Selkirk | 150 | 25.4% | 2 |
| Mar 2026 | Six Zero | 90 | 15.3% | 3 |
| Mar 2026 | Franklin | 50 | 8.5% | 4 |
| Mar 2026 | Onix | 10 | 1.7% | 5 |
| Apr 2026 | JOOLA | 440 | 53.7% | 1 |
| Apr 2026 | Selkirk | 190 | 23.2% | 2 |
| Apr 2026 | Six Zero | 110 | 13.4% | 3 |
| Apr 2026 | Franklin | 60 | 7.3% | 4 |
| Apr 2026 | Onix | 20 | 2.4% | 5 |
| May 2026 | JOOLA | 300 | 39.5% | 1 |
| May 2026 | Selkirk | 220 | 28.9% | 2 |
| May 2026 | Franklin | 140 | 18.4% | 3 |
| May 2026 | Six Zero | 90 | 11.8% | 4 |
| May 2026 | Onix | 10 | 1.3% | 5 |
| Jun 2026 | Selkirk | 270 | 30% | 1 |
| Jun 2026 | Six Zero | 260 | 28.9% | 2 |
| Jun 2026 | JOOLA | 240 | 26.7% | 3 |
| Jun 2026 | Franklin | 110 | 12.2% | 4 |
| Jun 2026 | Onix | 20 | 2.2% | 5 |
| Jul 2026 | JOOLA | 230 | 29.5% | 1 |
| Jul 2026 | Selkirk | 230 | 29.5% | 2 |
| Jul 2026 | Six Zero | 210 | 26.9% | 3 |
| Jul 2026 | Franklin | 100 | 12.8% | 4 |
| Jul 2026 | Onix | 10 | 1.3% | 5 |
| Aug 2026 | JOOLA | 410 | 41% | 1 |
| Aug 2026 | Selkirk | 280 | 28% | 2 |
| Aug 2026 | Six Zero | 210 | 21% | 3 |
| Aug 2026 | Franklin | 90 | 9% | 4 |
| Aug 2026 | Onix | 10 | 1% | 5 |
| Sep 2026 | Franklin | — | — | — |
| Sep 2026 | JOOLA | — | — | — |
| Sep 2026 | Onix | — | — | — |
| Sep 2026 | Selkirk | — | — | — |
| Sep 2026 | Six Zero | — | — | — |

## What is being compared

- **Franklin**: Measured on the search terms “franklin pickleball”, “franklin pickleball balls” and “franklin x40 pickleball”, summed into one figure.
- **JOOLA**: Measured on the search terms “joola pickleball”, “joola pickleball balls” and “joola pickleball paddles”, summed into one figure.
- **Onix**: Measured on the search term “onix pickleball”.
- **Selkirk**: Measured on the search terms “selkirk pickleball”, “selkirk pickleball balls” and “selkirk sport pickleball”, summed into one figure.
- **Six Zero**: Measured on the search term “six zero pickleball”.

- [Franklin](/demand/nz/brands/franklin)
- [JOOLA](/demand/nz/brands/joola)
- [Onix](/demand/nz/brands/onix)
- [Selkirk](/demand/nz/brands/selkirk)
- [Six Zero](/demand/nz/brands/six-zero)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pickleball brands in New Zealand?

In August 2026, JOOLA was the most searched among pickleball brands in New Zealand, with an estimated 410 branded searches and 41% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pickleball brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pickleball-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pickleball-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.