---
title: "Photo editing apps in New Zealand: Which brands are most popular in search?"
description: "Compare the photo editing apps New Zealand creators edit with. Share of Search among Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom and VSCO, the photo editing apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-photo-editing-apps"
publisher: "Brandwave"
---

# Photo editing apps in New Zealand: Which brands are most popular in search?

Compare the photo editing apps New Zealand creators edit with. Share of Search among Photopea, Pixlr, Picsart, Snapseed, Adobe Lightroom and VSCO, the photo editing apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Photo editing apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Photopea, 55%

## Which brand is most popular in search among photo editing apps in New Zealand?

- In August 2026, Photopea was the most searched among photo editing apps in New Zealand, with an estimated 16K branded searches and 55% estimated Share of Search within this set.
- Pixlr is in 2nd place, 34.3 percentage points behind at 20.7% Share of Search.
- Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand increased from 48% to 55%.
- Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand decreased from 28.6% to 20.7%.
- Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand increased from 12.1% to 14.1%.
- Across the 11 months ending August 2026, Snapseed’s estimated Share of Search among photo editing apps in New Zealand increased from 3.6% to 4.5%.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand decreased from 4.6% to 3.9%.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand decreased from 3.1% to 1.8%.
- Across the 11 months ending August 2026, Photopea’s estimated Share of Search among photo editing apps in New Zealand peaked at 55% in August 2026 and was lowest at 43.3% in December 2025.
- Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand peaked at 29.1% in November 2025 and was lowest at 20.2% in July 2026.
- Across the 11 months ending August 2026, Picsart’s estimated Share of Search among photo editing apps in New Zealand peaked at 16.2% in December 2025 and was lowest at 12.1% in October 2025.
- Across the 11 months ending August 2026, Snapseed’s estimated Share of Search among photo editing apps in New Zealand peaked at 7.3% in May 2026 and was lowest at 3.3% in November 2025.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand peaked at 6.4% in January 2026 and was lowest at 3.9% in August 2026.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand peaked at 5.4% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Snapseed rose from 5th to 4th among photo editing apps in New Zealand.
- Across the 11 months ending August 2026, Adobe Lightroom fell from 4th to 5th among photo editing apps in New Zealand.

## Compare search popularity between leading brands

- [Photopea vs Pixlr: compare search popularity](/demand/nz/compare/photopea-vs-pixlr): 55% against 20.7% Share of Search.
- [Photopea vs Picsart: compare search popularity](/demand/nz/compare/photopea-vs-picsart): 55% against 14.1% Share of Search.
- [Photopea vs Snapseed: compare search popularity](/demand/nz/compare/photopea-vs-snapseed): 55% against 4.5% Share of Search.
- [Photopea vs Adobe Lightroom: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-photopea): 55% against 3.9% Share of Search.
- [Pixlr vs Picsart: compare search popularity](/demand/nz/compare/picsart-vs-pixlr): 20.7% against 14.1% Share of Search.
- [Pixlr vs Snapseed: compare search popularity](/demand/nz/compare/pixlr-vs-snapseed): 20.7% against 4.5% Share of Search.
- [Pixlr vs Adobe Lightroom: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-pixlr): 20.7% against 3.9% Share of Search.
- [Picsart vs Snapseed: compare search popularity](/demand/nz/compare/picsart-vs-snapseed): 14.1% against 4.5% Share of Search.
- [Picsart vs Adobe Lightroom: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-picsart): 14.1% against 3.9% Share of Search.
- [Snapseed vs Adobe Lightroom: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-snapseed): 4.5% against 3.9% Share of Search.

## How did search popularity change for New Zealand photo editing apps in August 2026?

- In August 2026, Photopea gained estimated Share of Search among photo editing apps in New Zealand, from 53.9% to 55%.
- In August 2026, Picsart gained estimated Share of Search among photo editing apps in New Zealand, from 13.1% to 14.1%.
- In August 2026, Snapseed lost estimated Share of Search among photo editing apps in New Zealand, from 5.7% to 4.5%.
- In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.
- Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.
- Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Photopea | 55% | 16K | +19.4% | Photopea |
| 2 | Pixlr | 20.7% | 6K | +20.0% | Inmagine |
| 3 | Picsart | 14.1% | 4.1K | +26.5% | Picsart |
| 4 | Snapseed | 4.5% | 1.3K | -7.7% | Google |
| 5 | Adobe Lightroom | 3.9% | 1.1K | -5.8% | Adobe |
| 6 | VSCO | 1.8% | 530 | -5.4% | VSCO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Photopea | 12.3K | 48% | 1 |
| Oct 2025 | Pixlr | 7.3K | 28.6% | 2 |
| Oct 2025 | Picsart | 3.1K | 12.1% | 3 |
| Oct 2025 | Adobe Lightroom | 1.2K | 4.6% | 4 |
| Oct 2025 | Snapseed | 930 | 3.6% | 5 |
| Oct 2025 | VSCO | 790 | 3.1% | 6 |
| Nov 2025 | Photopea | 12.3K | 48.5% | 1 |
| Nov 2025 | Pixlr | 7.4K | 29.1% | 2 |
| Nov 2025 | Picsart | 3.1K | 12.2% | 3 |
| Nov 2025 | Adobe Lightroom | 1.1K | 4.5% | 4 |
| Nov 2025 | Snapseed | 830 | 3.3% | 5 |
| Nov 2025 | VSCO | 630 | 2.5% | 6 |
| Dec 2025 | Photopea | 8.3K | 43.3% | 1 |
| Dec 2025 | Pixlr | 4.8K | 25.2% | 2 |
| Dec 2025 | Picsart | 3.1K | 16.2% | 3 |
| Dec 2025 | Adobe Lightroom | 1.1K | 5.6% | 4 |
| Dec 2025 | Snapseed | 1K | 5.4% | 5 |
| Dec 2025 | VSCO | 810 | 4.2% | 6 |
| Jan 2026 | Photopea | 8.3K | 45.5% | 1 |
| Jan 2026 | Pixlr | 4.1K | 22.4% | 2 |
| Jan 2026 | Picsart | 2.6K | 14.3% | 3 |
| Jan 2026 | Adobe Lightroom | 1.2K | 6.4% | 4 |
| Jan 2026 | Snapseed | 1.1K | 6% | 5 |
| Jan 2026 | VSCO | 980 | 5.4% | 6 |
| Feb 2026 | Photopea | 12.6K | 49.7% | 1 |
| Feb 2026 | Pixlr | 6.1K | 24.1% | 2 |
| Feb 2026 | Picsart | 3.2K | 12.8% | 3 |
| Feb 2026 | Adobe Lightroom | 1.5K | 5.9% | 4 |
| Feb 2026 | Snapseed | 1.2K | 4.9% | 5 |
| Feb 2026 | VSCO | 690 | 2.7% | 6 |
| Mar 2026 | Photopea | 15.7K | 50.7% | 1 |
| Mar 2026 | Pixlr | 7.4K | 23.8% | 2 |
| Mar 2026 | Picsart | 3.9K | 12.6% | 3 |
| Mar 2026 | Adobe Lightroom | 1.8K | 5.8% | 4 |
| Mar 2026 | Snapseed | 1.5K | 4.9% | 5 |
| Mar 2026 | VSCO | 690 | 2.2% | 6 |
| Apr 2026 | Photopea | 10.4K | 46.7% | 1 |
| Apr 2026 | Pixlr | 5K | 22.6% | 2 |
| Apr 2026 | Picsart | 3.4K | 15.1% | 3 |
| Apr 2026 | Snapseed | 1.6K | 7.2% | 4 |
| Apr 2026 | Adobe Lightroom | 1.2K | 5.3% | 5 |
| Apr 2026 | VSCO | 690 | 3.1% | 6 |
| May 2026 | Photopea | 12.7K | 46.7% | 1 |
| May 2026 | Pixlr | 6.4K | 23.6% | 2 |
| May 2026 | Picsart | 4K | 14.8% | 3 |
| May 2026 | Snapseed | 2K | 7.3% | 4 |
| May 2026 | Adobe Lightroom | 1.4K | 5% | 5 |
| May 2026 | VSCO | 710 | 2.6% | 6 |
| Jun 2026 | Photopea | 12.7K | 49.6% | 1 |
| Jun 2026 | Pixlr | 6.1K | 23.6% | 2 |
| Jun 2026 | Picsart | 3.2K | 12.4% | 3 |
| Jun 2026 | Snapseed | 1.6K | 6.4% | 4 |
| Jun 2026 | Adobe Lightroom | 1.5K | 5.7% | 5 |
| Jun 2026 | VSCO | 560 | 2.2% | 6 |
| Jul 2026 | Photopea | 13.4K | 53.9% | 1 |
| Jul 2026 | Pixlr | 5K | 20.2% | 2 |
| Jul 2026 | Picsart | 3.3K | 13.1% | 3 |
| Jul 2026 | Snapseed | 1.4K | 5.7% | 4 |
| Jul 2026 | Adobe Lightroom | 1.2K | 4.9% | 5 |
| Jul 2026 | VSCO | 560 | 2.3% | 6 |
| Aug 2026 | Photopea | 16K | 55% | 1 |
| Aug 2026 | Pixlr | 6K | 20.7% | 2 |
| Aug 2026 | Picsart | 4.1K | 14.1% | 3 |
| Aug 2026 | Snapseed | 1.3K | 4.5% | 4 |
| Aug 2026 | Adobe Lightroom | 1.1K | 3.9% | 5 |
| Aug 2026 | VSCO | 530 | 1.8% | 6 |
| Sep 2026 | Adobe Lightroom | — | — | — |
| Sep 2026 | Photopea | — | — | — |
| Sep 2026 | Picsart | — | — | — |
| Sep 2026 | Pixlr | — | — | — |
| Sep 2026 | Snapseed | — | — | — |
| Sep 2026 | VSCO | — | — | — |

## What is being compared

- **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom cost”, “adobe lightroom downloader”, “adobe lightroom editing”, “adobe lightroom filters”, “adobe lightroom nz”, “adobe lightroom online”, “adobe lightroom photo editor”, “adobe lightroom subscription” and “adobelightroom”, summed into one figure.
- **Photopea**: Measured on the search terms “photopea”, “photopea app”, “photopea clm”, “photopea download”, “photopea editing”, “photopea filters”, “photopea free photo editor”, “photopea image editor”, “photopea near me”, “photopea online”, “photopea online photo editor” and “photopea photo editor”, summed into one figure.
- **Picsart**: Measured on the search terms “photo editor app picsart”, “picsart”, “picsart ai”, “picsart ai photo”, “picsart ai photo editor”, “picsart com”, “picsart editing”, “picsart filters”, “picsart near me”, “picsart online”, “picsart photo editor”, “picsart photo enhancer” and “picsart upscale”, summed into one figure.
- **Pixlr**: Measured on the search terms “editor foto pixlr”, “pixlr”, “pixlr com”, “pixlr editing”, “pixlr express”, “pixlr filters”, “pixlr online” and “pixlr photo editor”, summed into one figure.
- **Snapseed**: Measured on the search terms “photo edit app snapseed”, “snapseed”, “snapseed app”, “snapseed editing”, “snapseed filters”, “snapseed in pc”, “snapseed near me”, “snapseed online”, “snapseed photo app”, “snapseed photo edit”, “snapseed photo edit app” and “snapseed photo editing”, summed into one figure.
- **VSCO**: Measured on the search terms “vsco”, “vsco application”, “vsco co”, “vsco editing”, “vsco near me” and “vsco online”, summed into one figure.

- [Adobe Lightroom](/demand/nz/brands/adobe-lightroom)
- [Photopea](/demand/nz/brands/photopea)
- [Picsart](/demand/nz/brands/picsart)
- [Pixlr](/demand/nz/brands/pixlr)
- [Snapseed](/demand/nz/brands/snapseed)
- [VSCO](/demand/nz/brands/vsco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among photo editing apps in New Zealand?

In August 2026, Photopea was the most searched among photo editing apps in New Zealand, with an estimated 16K branded searches and 55% estimated Share of Search within this set.

## Cite this page

Brandwave. "Photo editing apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-photo-editing-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-photo-editing-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.