--- title: "Photo culling software in New Zealand: Which are searched most?" description: "Compare professional photo culling software, including AI-assisted selection and manual culling workflows, using worldwide demand for English language branded terms. Share of Search among Adobe Lightroom, Imagen AI, Aftershoot, Photo Mechanic, Evoto AI, FilterPixel and Narrative, the photo culling software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-photo-culling-software" publisher: "Brandwave" --- # Photo culling software in New Zealand: Which are searched most? Compare professional photo culling software, including AI-assisted selection and manual culling workflows, using worldwide demand for English language branded terms. Share of Search among Adobe Lightroom, Imagen AI, Aftershoot, Photo Mechanic, Evoto AI, FilterPixel and Narrative, the photo culling software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Photo culling software - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Adobe Lightroom, 57.6% ## Which brand is most popular in search among photo culling software in New Zealand? - In September 2026, Adobe Lightroom was the most searched among photo culling software in New Zealand, with an estimated 870 branded searches, 57.6% of all searches for the seven we track. - Imagen AI is in 2nd place, 31.1 percentage points behind at 26.5%. - Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo culling software in New Zealand increased from 51.1% to 57.6%. - Across the 12 months ending September 2026, Imagen AI’s share of searches among photo culling software in New Zealand decreased from 31.9% to 26.5%. - Across the 12 months ending September 2026, Aftershoot’s share of searches among photo culling software in New Zealand decreased from 7.4% to 6%. - Across the 12 months ending September 2026, Evoto AI’s share of searches among photo culling software in New Zealand increased from 2.1% to 2.6%. - Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo culling software in New Zealand peaked at 57.6% in September 2026 and was lowest at 49.1% in June 2026. - Across the 12 months ending September 2026, Imagen AI’s share of searches among photo culling software in New Zealand peaked at 34.3% in June 2026 and was lowest at 26.5% in September 2026. - Across the 12 months ending September 2026, Aftershoot’s share of searches among photo culling software in New Zealand peaked at 8.1% in April 2026 and was lowest at 4.8% in July 2026. - Across the 12 months ending September 2026, Photo Mechanic’s share of searches among photo culling software in New Zealand peaked at 7.5% in July 2026 and was lowest at 4% in June 2026. - Across the 12 months ending September 2026, Evoto AI’s share of searches among photo culling software in New Zealand peaked at 3% in January 2026 and was lowest at 1.4% in July 2026. - Across the 12 months ending September 2026, Narrative’s share of searches among photo culling software in New Zealand peaked at 7.7% in February 2026 and was lowest at 0.66% in September 2026. - Across the 12 months ending September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand. - Across the 12 months ending September 2026, Narrative fell from 6th to 7th among photo culling software in New Zealand. - Across the 12 months ending September 2026, Photo Mechanic held steady: its share of searches among photo culling software in New Zealand moved less than 0.5 percentage points. ## Top photo culling software in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe Lightroom, Aftershoot and Narrative appeared every time. Aftershoot was recommended most often, coming first in every answer. Narrative was second, and FilterPixel was third. Evoto AI, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aftershoot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Narrative | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FilterPixel | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Photo Mechanic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Imagen AI | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Adobe Lightroom | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Evoto AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo culling software - Asked ChatGPT "Which photo culling software should I use in New Zealand?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Asked ChatGPT "What are the best photo culling software brands in New Zealand?": 1. Aftershoot, 2. Narrative, 3. FilterPixel, 4. Photo Mechanic, 5. Adobe Lightroom - Asked ChatGPT "What's the best photo culling software in New Zealand for wedding photos?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Searched Google, AI Overview "photo culling software": 1. Aftershoot, 2. FilterPixel, 3. Narrative, 4. Imagen AI, 5. Photo Mechanic, 6. Adobe Lightroom - Searched Google, AI Overview "ai photo culling": 1. Aftershoot, 2. Imagen AI, 3. Narrative, 4. FilterPixel, 5. Adobe Lightroom Not named in any answer: Evoto AI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Adobe Lightroom vs Imagen AI: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-imagen-ai): 57.6% against 26.5% Share of Search. - [Adobe Lightroom vs Aftershoot: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-aftershoot): 57.6% against 6% Share of Search. - [Adobe Lightroom vs Photo Mechanic: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-photo-mechanic): 57.6% against 6% Share of Search. - [Adobe Lightroom vs Evoto AI: compare search popularity](/demand/nz/compare/adobe-lightroom-vs-evoto-ai): 57.6% against 2.6% Share of Search. - [Imagen AI vs Aftershoot: compare search popularity](/demand/nz/compare/aftershoot-vs-imagen-ai): 26.5% against 6% Share of Search. - [Imagen AI vs Photo Mechanic: compare search popularity](/demand/nz/compare/imagen-ai-vs-photo-mechanic): 26.5% against 6% Share of Search. - [Imagen AI vs Evoto AI: compare search popularity](/demand/nz/compare/evoto-ai-vs-imagen-ai): 26.5% against 2.6% Share of Search. - [Aftershoot vs Photo Mechanic: compare search popularity](/demand/nz/compare/aftershoot-vs-photo-mechanic): 6% Share of Search each. - [Aftershoot vs Evoto AI: compare search popularity](/demand/nz/compare/aftershoot-vs-evoto-ai): 6% against 2.6% Share of Search. - [Photo Mechanic vs Evoto AI: compare search popularity](/demand/nz/compare/evoto-ai-vs-photo-mechanic): 6% against 2.6% Share of Search. ## How did search popularity change for New Zealand photo culling software in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%. - In September 2026, Evoto AI gained share of searches among photo culling software in New Zealand, from 1.9% to 2.6%. - In September 2026, Imagen AI lost share of searches among photo culling software in New Zealand, from 30.4% to 26.5%. - In September 2026, Photo Mechanic lost share of searches among photo culling software in New Zealand, from 6.8% to 6%. - In September 2026, Narrative lost share of searches among photo culling software in New Zealand, from 1.2% to 0.66%. - In September 2026, Aftershoot rose from 4th to 3rd among photo culling software in New Zealand. - In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adobe Lightroom | 57.6% | 870 | +1.2% | Adobe | | 2 | Imagen AI | 26.5% | 400 | -18.4% | Imagen AI | | 3 | Aftershoot | 6% | 90 | 0.0% | Aftershoot | | 4 | Photo Mechanic | 6% | 90 | -18.2% | Camera Bits | | 5 | Evoto AI | 2.6% | 40 | +33.3% | Truesight Technology | | 6 | FilterPixel | 0.66% | 10 | 0.0% | FilterPixel | | 7 | Narrative | 0.66% | 10 | -50.0% | Software Limited | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Adobe Lightroom | 960 | 51.1% | 1 | | Oct 2025 | Imagen AI | 600 | 31.9% | 2 | | Oct 2025 | Aftershoot | 140 | 7.4% | 3 | | Oct 2025 | Photo Mechanic | 110 | 5.9% | 4 | | Oct 2025 | Evoto AI | 40 | 2.1% | 5 | | Oct 2025 | Narrative | 20 | 1.1% | 6 | | Oct 2025 | FilterPixel | 10 | 0.53% | 7 | | Nov 2025 | Adobe Lightroom | 860 | 52.8% | 1 | | Nov 2025 | Imagen AI | 490 | 30.1% | 2 | | Nov 2025 | Aftershoot | 110 | 6.7% | 3 | | Nov 2025 | Photo Mechanic | 110 | 6.7% | 4 | | Nov 2025 | Evoto AI | 30 | 1.8% | 5 | | Nov 2025 | Narrative | 20 | 1.2% | 6 | | Nov 2025 | FilterPixel | 10 | 0.61% | 7 | | Dec 2025 | Adobe Lightroom | 880 | 53.7% | 1 | | Dec 2025 | Imagen AI | 490 | 29.9% | 2 | | Dec 2025 | Photo Mechanic | 110 | 6.7% | 3 | | Dec 2025 | Aftershoot | 90 | 5.5% | 4 | | Dec 2025 | Evoto AI | 40 | 2.4% | 5 | | Dec 2025 | Narrative | 20 | 1.2% | 6 | | Dec 2025 | FilterPixel | 10 | 0.61% | 7 | | Jan 2026 | Adobe Lightroom | 900 | 53.9% | 1 | | Jan 2026 | Imagen AI | 490 | 29.3% | 2 | | Jan 2026 | Photo Mechanic | 110 | 6.6% | 3 | | Jan 2026 | Aftershoot | 90 | 5.4% | 4 | | Jan 2026 | Evoto AI | 50 | 3% | 5 | | Jan 2026 | Narrative | 20 | 1.2% | 6 | | Jan 2026 | FilterPixel | 10 | 0.6% | 7 | | Feb 2026 | Adobe Lightroom | 940 | 51.4% | 1 | | Feb 2026 | Imagen AI | 490 | 26.8% | 2 | | Feb 2026 | Narrative | 140 | 7.7% | 3 | | Feb 2026 | Aftershoot | 110 | 6% | 4 | | Feb 2026 | Photo Mechanic | 90 | 4.9% | 5 | | Feb 2026 | Evoto AI | 50 | 2.7% | 6 | | Feb 2026 | FilterPixel | 10 | 0.55% | 7 | | Mar 2026 | Adobe Lightroom | 1.1K | 52.2% | 1 | | Mar 2026 | Imagen AI | 600 | 29.3% | 2 | | Mar 2026 | Aftershoot | 140 | 6.8% | 3 | | Mar 2026 | Photo Mechanic | 110 | 5.4% | 4 | | Mar 2026 | Narrative | 70 | 3.4% | 5 | | Mar 2026 | Evoto AI | 50 | 2.4% | 6 | | Mar 2026 | FilterPixel | 10 | 0.49% | 7 | | Apr 2026 | Adobe Lightroom | 850 | 49.4% | 1 | | Apr 2026 | Imagen AI | 490 | 28.5% | 2 | | Apr 2026 | Aftershoot | 140 | 8.1% | 3 | | Apr 2026 | Photo Mechanic | 110 | 6.4% | 4 | | Apr 2026 | Narrative | 70 | 4.1% | 5 | | Apr 2026 | Evoto AI | 50 | 2.9% | 6 | | Apr 2026 | FilterPixel | 10 | 0.58% | 7 | | May 2026 | Adobe Lightroom | 870 | 50.6% | 1 | | May 2026 | Imagen AI | 490 | 28.5% | 2 | | May 2026 | Aftershoot | 140 | 8.1% | 3 | | May 2026 | Photo Mechanic | 110 | 6.4% | 4 | | May 2026 | Evoto AI | 50 | 2.9% | 5 | | May 2026 | Narrative | 50 | 2.9% | 6 | | May 2026 | FilterPixel | 10 | 0.58% | 7 | | Jun 2026 | Adobe Lightroom | 860 | 49.1% | 1 | | Jun 2026 | Imagen AI | 600 | 34.3% | 2 | | Jun 2026 | Aftershoot | 110 | 6.3% | 3 | | Jun 2026 | Photo Mechanic | 70 | 4% | 4 | | Jun 2026 | Narrative | 50 | 2.9% | 5 | | Jun 2026 | Evoto AI | 40 | 2.3% | 6 | | Jun 2026 | FilterPixel | 20 | 1.1% | 7 | | Jul 2026 | Adobe Lightroom | 740 | 50.7% | 1 | | Jul 2026 | Imagen AI | 490 | 33.6% | 2 | | Jul 2026 | Photo Mechanic | 110 | 7.5% | 3 | | Jul 2026 | Aftershoot | 70 | 4.8% | 4 | | Jul 2026 | Evoto AI | 20 | 1.4% | 5 | | Jul 2026 | Narrative | 20 | 1.4% | 6 | | Jul 2026 | FilterPixel | 10 | 0.68% | 7 | | Aug 2026 | Adobe Lightroom | 860 | 53.4% | 1 | | Aug 2026 | Imagen AI | 490 | 30.4% | 2 | | Aug 2026 | Photo Mechanic | 110 | 6.8% | 3 | | Aug 2026 | Aftershoot | 90 | 5.6% | 4 | | Aug 2026 | Evoto AI | 30 | 1.9% | 5 | | Aug 2026 | Narrative | 20 | 1.2% | 6 | | Aug 2026 | FilterPixel | 10 | 0.62% | 7 | | Sep 2026 | Adobe Lightroom | 870 | 57.6% | 1 | | Sep 2026 | Imagen AI | 400 | 26.5% | 2 | | Sep 2026 | Aftershoot | 90 | 6% | 3 | | Sep 2026 | Photo Mechanic | 90 | 6% | 4 | | Sep 2026 | Evoto AI | 40 | 2.6% | 5 | | Sep 2026 | FilterPixel | 10 | 0.66% | 6 | | Sep 2026 | Narrative | 10 | 0.66% | 7 | ## What is being compared - **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom downloader” and “adobelightroom”, summed into one figure. - **Aftershoot**: Measured on the search term “aftershoot”. - **Evoto AI**: Measured on the search term “evotoai”. - **FilterPixel**: Measured on the search term “filterpixel”. - **Imagen AI**: Measured on the search terms “imagen ai” and “imagenai”, summed into one figure. - **Narrative**: Measured on the search term “narrative photo”. - **Photo Mechanic**: Measured on the search term “photo mechanic”. - [Adobe Lightroom](/demand/nz/brands/adobe-lightroom) - [Aftershoot](/demand/nz/brands/aftershoot) - [Evoto AI](/demand/nz/brands/evoto-ai) - [FilterPixel](/demand/nz/brands/filterpixel) - [Imagen AI](/demand/nz/brands/imagen-ai) - [Narrative](/demand/nz/brands/narrative) - [Photo Mechanic](/demand/nz/brands/photo-mechanic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among photo culling software in New Zealand? In September 2026, Adobe Lightroom was the most searched among photo culling software in New Zealand, with an estimated 870 branded searches, 57.6% of all searches for the seven we track. ## Cite this page Brandwave. "Photo culling software in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-photo-culling-software This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-photo-culling-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.