--- title: "Photo book printing services in New Zealand: Which are most popular?" description: "Compare brands that offer custom printed photo books. Share of Search among Snapfish, Vistaprint, Diamond Photo, MILK Books, Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising, the photo book printing services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-photo-book-printing-services" publisher: "Brandwave" --- # Photo book printing services in New Zealand: Which are most popular? Compare brands that offer custom printed photo books. Share of Search among Snapfish, Vistaprint, Diamond Photo, MILK Books, Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising, the photo book printing services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Photo book printing services - **Market**: New Zealand - **Brands compared**: 9 - **Month measured**: Oct 2026 - **Highest Share of Search**: Snapfish, 48.1% ## Which brand is most popular in search among photo book printing services in New Zealand? - In October 2026, Snapfish was the most searched among photo book printing services in New Zealand, with an estimated 14.8K branded searches, 48.1% of all searches for the nine tracked by the Brandwave Brand Demand Index. - Vistaprint is in 2nd place, 18.6 percentage points behind at 29.5%. - Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand decreased from 49.3% to 48.1%. - Across the 12 months ending October 2026, Vistaprint’s share of searches among photo book printing services in New Zealand increased from 28.3% to 29.5%. - Across the 12 months ending October 2026, Snapfish’s share of searches among photo book printing services in New Zealand peaked at 50.3% in December 2025 and was lowest at 39.9% in February 2026. - Across the 12 months ending October 2026, Vistaprint’s share of searches among photo book printing services in New Zealand peaked at 41.8% in February 2026 and was lowest at 23.9% in December 2025. - Across the 12 months ending October 2026, Diamond Photo’s share of searches among photo book printing services in New Zealand peaked at 18.3% in December 2025 and was lowest at 9.6% in February 2026. - Across the 12 months ending October 2026, MILK Books’ share of searches among photo book printing services in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.3% in December 2025. - Across the 12 months ending October 2026, Mixbook’s share of searches among photo book printing services in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.6% in December 2025. - Across the 12 months ending October 2026, Diamond Photo, MILK Books, Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising held steady: their share of searches among photo book printing services in New Zealand each moved less than 0.5 percentage points. ## Top photo book printing services in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Vistaprint and MILK Books were mentioned most often, in four of the five answers. MILK Books was recommended most often, coming first in one out of four answers that gave a list. Diamond Photo was second, and Vistaprint was third. Mixbook, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MILK Books | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond Photo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vistaprint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Snapfish | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixbook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Photobox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shutterfly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chatbooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Artifact Uprising | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo book printing services - Asked ChatGPT "Which photo book printing service should I buy in New Zealand?": 1. Diamond Photo, 2. MILK Books, 3. Snapfish, 4. Vistaprint - Asked ChatGPT "What are the best photo book printing service brands in New Zealand?": 1. MILK Books, 2. Vistaprint, 3. Snapfish - Asked ChatGPT "What's the best photo book printing service in New Zealand for family photos?": 1. Diamond Photo, 2. MILK Books, 3. Vistaprint - Searched Google, AI Overview "photo book nz": 1. Vistaprint, 2. Snapfish, 3. Diamond Photo, 4. MILK Books - Searched Google, AI Overview "photo book printing": named none of the brands we track Not named in any answer: Mixbook, Photobox, Shutterfly, Chatbooks and Artifact Uprising. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Snapfish vs Vistaprint: compare search popularity](/demand/nz/compare/snapfish-vs-vistaprint): 48.1% against 29.5% Share of Search. - [Snapfish vs Diamond Photo: compare search popularity](/demand/nz/compare/diamond-photo-vs-snapfish): 48.1% against 14.3% Share of Search. - [Snapfish vs MILK Books: compare search popularity](/demand/nz/compare/milk-books-vs-snapfish): 48.1% against 3.2% Share of Search. - [Vistaprint vs Diamond Photo: compare search popularity](/demand/nz/compare/diamond-photo-vs-vistaprint): 29.5% against 14.3% Share of Search. - [Vistaprint vs MILK Books: compare search popularity](/demand/nz/compare/milk-books-vs-vistaprint): 29.5% against 3.2% Share of Search. - [Diamond Photo vs MILK Books: compare search popularity](/demand/nz/compare/diamond-photo-vs-milk-books): 14.3% against 3.2% Share of Search. ## How did search popularity change for New Zealand photo book printing services in October 2026? - In October 2026, Snapfish gained share of searches among photo book printing services in New Zealand, from 44.6% to 48.1%. - In October 2026, Diamond Photo gained share of searches among photo book printing services in New Zealand, from 13.3% to 14.3%. - In October 2026, Vistaprint lost share of searches among photo book printing services in New Zealand, from 32.5% to 29.5%. - In October 2026, Mixbook lost share of searches among photo book printing services in New Zealand, from 2.7% to 1.9%. - Estimated monthly branded searches for Artifact Uprising in New Zealand fell 50% over 12 measured months, from 140 to 70 in October 2026. - Estimated monthly branded searches for MILK Books in New Zealand fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026. - Estimated monthly branded searches for Chatbooks in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in October 2026. - Estimated monthly branded searches for Shutterfly in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in October 2026. ## Which photo book printing services do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Snapfish | 48.1% | 14.8K | +22.3% | Snapfish | | 2 | Vistaprint | 29.5% | 9.1K | +3.1% | Vistaprint | | 3 | Diamond Photo | 14.3% | 4.4K | +22.2% | Diamond Photo | | 4 | MILK Books | 3.2% | 1K | 0.0% | MILK Books | | 5 | Mixbook | 1.9% | 590 | -18.1% | Mixbook | | 6 | Photobox | 1.3% | 390 | 0.0% | Photobox | | 7 | Shutterfly | 1% | 320 | +23.1% | Shutterfly | | 8 | Chatbooks | 0.45% | 140 | 0.0% | Chatbooks | | 9 | Artifact Uprising | 0.23% | 70 | -22.2% | Artifact Uprising | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Snapfish | 27.1K | 49.3% | 1 | | Nov 2025 | Vistaprint | 15.5K | 28.3% | 2 | | Nov 2025 | Diamond Photo | 8.1K | 14.7% | 3 | | Nov 2025 | MILK Books | 1.9K | 3.5% | 4 | | Nov 2025 | Mixbook | 1K | 1.8% | 5 | | Nov 2025 | Photobox | 480 | 0.87% | 6 | | Nov 2025 | Shutterfly | 480 | 0.87% | 7 | | Nov 2025 | Chatbooks | 210 | 0.38% | 8 | | Nov 2025 | Artifact Uprising | 140 | 0.25% | 9 | | Dec 2025 | Snapfish | 22.2K | 50.3% | 1 | | Dec 2025 | Vistaprint | 10.6K | 23.9% | 2 | | Dec 2025 | Diamond Photo | 8.1K | 18.3% | 3 | | Dec 2025 | MILK Books | 1K | 2.3% | 4 | | Dec 2025 | Mixbook | 720 | 1.6% | 5 | | Dec 2025 | Shutterfly | 720 | 1.6% | 6 | | Dec 2025 | Photobox | 590 | 1.3% | 7 | | Dec 2025 | Chatbooks | 170 | 0.38% | 8 | | Dec 2025 | Artifact Uprising | 110 | 0.25% | 9 | | Jan 2026 | Snapfish | 18.1K | 48.9% | 1 | | Jan 2026 | Vistaprint | 11.1K | 29.9% | 2 | | Jan 2026 | Diamond Photo | 4.4K | 11.9% | 3 | | Jan 2026 | MILK Books | 1.3K | 3.5% | 4 | | Jan 2026 | Mixbook | 880 | 2.4% | 5 | | Jan 2026 | Photobox | 480 | 1.3% | 6 | | Jan 2026 | Shutterfly | 480 | 1.3% | 7 | | Jan 2026 | Chatbooks | 210 | 0.57% | 8 | | Jan 2026 | Artifact Uprising | 110 | 0.3% | 9 | | Feb 2026 | Vistaprint | 12.7K | 41.8% | 1 | | Feb 2026 | Snapfish | 12.1K | 39.9% | 2 | | Feb 2026 | Diamond Photo | 2.9K | 9.6% | 3 | | Feb 2026 | MILK Books | 1K | 3.3% | 4 | | Feb 2026 | Mixbook | 590 | 1.9% | 5 | | Feb 2026 | Shutterfly | 390 | 1.3% | 6 | | Feb 2026 | Photobox | 320 | 1.1% | 7 | | Feb 2026 | Artifact Uprising | 210 | 0.69% | 8 | | Feb 2026 | Chatbooks | 140 | 0.46% | 9 | | Mar 2026 | Vistaprint | 12.3K | 41% | 1 | | Mar 2026 | Snapfish | 12.1K | 40.3% | 2 | | Mar 2026 | Diamond Photo | 2.9K | 9.7% | 3 | | Mar 2026 | MILK Books | 1.3K | 4.3% | 4 | | Mar 2026 | Mixbook | 590 | 2% | 5 | | Mar 2026 | Photobox | 320 | 1.1% | 6 | | Mar 2026 | Shutterfly | 320 | 1.1% | 7 | | Mar 2026 | Chatbooks | 110 | 0.37% | 8 | | Mar 2026 | Artifact Uprising | 70 | 0.23% | 9 | | Apr 2026 | Snapfish | 14.8K | 49.5% | 1 | | Apr 2026 | Vistaprint | 9.4K | 31.4% | 2 | | Apr 2026 | Diamond Photo | 2.9K | 9.7% | 3 | | Apr 2026 | MILK Books | 1.3K | 4.3% | 4 | | Apr 2026 | Mixbook | 720 | 2.4% | 5 | | Apr 2026 | Photobox | 320 | 1.1% | 6 | | Apr 2026 | Shutterfly | 260 | 0.87% | 7 | | Apr 2026 | Chatbooks | 140 | 0.47% | 8 | | Apr 2026 | Artifact Uprising | 70 | 0.23% | 9 | | May 2026 | Snapfish | 14.8K | 45.6% | 1 | | May 2026 | Vistaprint | 11.5K | 35.5% | 2 | | May 2026 | Diamond Photo | 3.6K | 11.1% | 3 | | May 2026 | MILK Books | 1K | 3.1% | 4 | | May 2026 | Mixbook | 720 | 2.2% | 5 | | May 2026 | Photobox | 320 | 0.99% | 6 | | May 2026 | Shutterfly | 260 | 0.8% | 7 | | May 2026 | Chatbooks | 170 | 0.52% | 8 | | May 2026 | Artifact Uprising | 90 | 0.28% | 9 | | Jun 2026 | Snapfish | 12.1K | 44.4% | 1 | | Jun 2026 | Vistaprint | 9.1K | 33.5% | 2 | | Jun 2026 | Diamond Photo | 3.6K | 13.2% | 3 | | Jun 2026 | MILK Books | 1K | 3.7% | 4 | | Jun 2026 | Mixbook | 720 | 2.6% | 5 | | Jun 2026 | Photobox | 260 | 0.95% | 6 | | Jun 2026 | Shutterfly | 260 | 0.95% | 7 | | Jun 2026 | Chatbooks | 110 | 0.4% | 8 | | Jun 2026 | Artifact Uprising | 90 | 0.33% | 9 | | Jul 2026 | Snapfish | 12.1K | 44.9% | 1 | | Jul 2026 | Vistaprint | 8.9K | 32.9% | 2 | | Jul 2026 | Diamond Photo | 3.6K | 13.4% | 3 | | Jul 2026 | MILK Books | 1K | 3.7% | 4 | | Jul 2026 | Mixbook | 720 | 2.7% | 5 | | Jul 2026 | Photobox | 260 | 0.97% | 6 | | Jul 2026 | Shutterfly | 210 | 0.78% | 7 | | Jul 2026 | Chatbooks | 140 | 0.52% | 8 | | Jul 2026 | Artifact Uprising | 50 | 0.19% | 9 | | Aug 2026 | Snapfish | 14.8K | 45.8% | 1 | | Aug 2026 | Vistaprint | 10.7K | 33% | 2 | | Aug 2026 | Diamond Photo | 4.4K | 13.6% | 3 | | Aug 2026 | MILK Books | 1K | 3.1% | 4 | | Aug 2026 | Mixbook | 590 | 1.8% | 5 | | Aug 2026 | Photobox | 390 | 1.2% | 6 | | Aug 2026 | Shutterfly | 260 | 0.8% | 7 | | Aug 2026 | Chatbooks | 140 | 0.43% | 8 | | Aug 2026 | Artifact Uprising | 90 | 0.28% | 9 | | Sep 2026 | Snapfish | 12.1K | 44.6% | 1 | | Sep 2026 | Vistaprint | 8.8K | 32.5% | 2 | | Sep 2026 | Diamond Photo | 3.6K | 13.3% | 3 | | Sep 2026 | MILK Books | 1K | 3.7% | 4 | | Sep 2026 | Mixbook | 720 | 2.7% | 5 | | Sep 2026 | Photobox | 390 | 1.4% | 6 | | Sep 2026 | Shutterfly | 260 | 0.96% | 7 | | Sep 2026 | Chatbooks | 140 | 0.52% | 8 | | Sep 2026 | Artifact Uprising | 90 | 0.33% | 9 | | Oct 2026 | Snapfish | 14.8K | 48.1% | 1 | | Oct 2026 | Vistaprint | 9.1K | 29.5% | 2 | | Oct 2026 | Diamond Photo | 4.4K | 14.3% | 3 | | Oct 2026 | MILK Books | 1K | 3.2% | 4 | | Oct 2026 | Mixbook | 590 | 1.9% | 5 | | Oct 2026 | Photobox | 390 | 1.3% | 6 | | Oct 2026 | Shutterfly | 320 | 1% | 7 | | Oct 2026 | Chatbooks | 140 | 0.45% | 8 | | Oct 2026 | Artifact Uprising | 70 | 0.23% | 9 | ## How are branded searches counted for photo book printing services? - **Artifact Uprising**: Measured on the search term “artifact uprising”. - **Chatbooks**: Measured on the search term “chatbooks”. - **Diamond Photo**: Measured on the search term “diamond photo”. - **MILK Books**: Measured on the search term “milk books”. - **Mixbook**: Measured on the search term “mixbook”. - **Photobox**: Measured on the search term “photobox”. - **Shutterfly**: Measured on the search term “shutterfly”. - **Snapfish**: Measured on the search term “snapfish”. - **Vistaprint**: Measured on the search terms “vistaprint”, “vistaprint aus”, “vistaprint calendar”, “vistaprint postcards”, “vistaprint poster”, “vistaprint promotions”, “vistaprint shirt”, “vistaprint signage”, “vistaprint sticker” and “vistaprint voucher”, summed into one figure. - [Artifact Uprising](/demand/nz/brands/artifact-uprising) - [Chatbooks](/demand/nz/brands/chatbooks) - [Diamond Photo](/demand/nz/brands/diamond-photo) - [MILK Books](/demand/nz/brands/milk-books) - [Mixbook](/demand/nz/brands/mixbook) - [Photobox](/demand/nz/brands/photobox) - [Shutterfly](/demand/nz/brands/shutterfly) - [Snapfish](/demand/nz/brands/snapfish) - [Vistaprint](/demand/nz/brands/vistaprint) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among photo book printing services in New Zealand? In October 2026, Snapfish was the most searched among photo book printing services in New Zealand, with an estimated 14.8K branded searches, 48.1% of all searches for the nine tracked by the Brandwave Brand Demand Index. ## Cite this page Brandwave. "Photo book printing services in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-photo-book-printing-services This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-photo-book-printing-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.