---
title: "Phone accessory brands in New Zealand: Which brands are most popular in search?"
description: "Compare the phone case, charger and power bank brands New Zealanders buy. Share of Search among Anker, Belkin, OtterBox, UGREEN, Cygnett and mophie, the phone accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-phone-accessory-brands"
publisher: "Brandwave"
---

# Phone accessory brands in New Zealand: Which brands are most popular in search?

Compare the phone case, charger and power bank brands New Zealanders buy. Share of Search among Anker, Belkin, OtterBox, UGREEN, Cygnett and mophie, the phone accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Phone accessory brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Anker, 34.2%

## Which brand is most popular in search among phone accessory brands in New Zealand?

- In August 2026, Anker was the most searched among phone accessory brands in New Zealand, with an estimated 6.5K branded searches and 34.2% estimated Share of Search within this set.
- Belkin is in 2nd place, 10 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among phone accessory brands in New Zealand increased from 22.3% to 34.2%.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand decreased from 26.8% to 24.2%.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone accessory brands in New Zealand decreased from 30.8% to 22.1%.
- Across the 11 months ending August 2026, UGREEN’s estimated Share of Search among phone accessory brands in New Zealand increased from 9% to 10.1%.
- Across the 11 months ending August 2026, Cygnett’s estimated Share of Search among phone accessory brands in New Zealand decreased from 6% to 5.4%.
- Across the 11 months ending August 2026, mophie’s estimated Share of Search among phone accessory brands in New Zealand decreased from 5.1% to 3.9%.
- Across the 11 months ending August 2026, Anker’s estimated Share of Search among phone accessory brands in New Zealand peaked at 34.3% in March 2026 and was lowest at 20.5% in December 2025.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand peaked at 33.4% in December 2025 and was lowest at 20.4% in March 2026.
- Across the 11 months ending August 2026, UGREEN’s estimated Share of Search among phone accessory brands in New Zealand peaked at 10.1% in August 2026 and was lowest at 8.1% in February 2026.
- Across the 11 months ending August 2026, Cygnett’s estimated Share of Search among phone accessory brands in New Zealand peaked at 8% in December 2025 and was lowest at 5% in June 2026.
- Across the 11 months ending August 2026, mophie’s estimated Share of Search among phone accessory brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, Anker rose from 3rd to 1st among phone accessory brands in New Zealand.
- Across the 11 months ending August 2026, OtterBox fell from 1st to 3rd among phone accessory brands in New Zealand.

## Compare search popularity between leading brands

- [Anker vs Belkin: compare search popularity](/demand/nz/compare/anker-vs-belkin): 34.2% against 24.2% Share of Search.
- [Anker vs OtterBox: compare search popularity](/demand/nz/compare/anker-vs-otterbox): 34.2% against 22.1% Share of Search.
- [Anker vs UGREEN: compare search popularity](/demand/nz/compare/anker-vs-ugreen): 34.2% against 10.1% Share of Search.
- [Anker vs Cygnett: compare search popularity](/demand/nz/compare/anker-vs-cygnett): 34.2% against 5.4% Share of Search.
- [Belkin vs OtterBox: compare search popularity](/demand/nz/compare/belkin-vs-otterbox): 24.2% against 22.1% Share of Search.
- [Belkin vs UGREEN: compare search popularity](/demand/nz/compare/belkin-vs-ugreen): 24.2% against 10.1% Share of Search.
- [Belkin vs Cygnett: compare search popularity](/demand/nz/compare/belkin-vs-cygnett): 24.2% against 5.4% Share of Search.
- [OtterBox vs UGREEN: compare search popularity](/demand/nz/compare/otterbox-vs-ugreen): 22.1% against 10.1% Share of Search.
- [OtterBox vs Cygnett: compare search popularity](/demand/nz/compare/cygnett-vs-otterbox): 22.1% against 5.4% Share of Search.
- [UGREEN vs Cygnett: compare search popularity](/demand/nz/compare/cygnett-vs-ugreen): 10.1% against 5.4% Share of Search.

## How did search popularity change for New Zealand phone accessory brands in August 2026?

- In August 2026, Anker gained estimated Share of Search among phone accessory brands in New Zealand, from 31.3% to 34.2%.
- In August 2026, UGREEN gained estimated Share of Search among phone accessory brands in New Zealand, from 8.6% to 10.1%.
- In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%.
- Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026.
- Estimated monthly branded searches for Cygnett in New Zealand rose 14.4% over 11 measured months, from 900 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anker | 34.2% | 6.5K | +6.7% | Anker |
| 2 | Belkin | 24.2% | 4.6K | -2.9% | Belkin |
| 3 | OtterBox | 22.1% | 4.2K | -20.0% | OtterBox |
| 4 | UGREEN | 10.1% | 1.9K | +15.5% | UGREEN |
| 5 | Cygnett | 5.4% | 1K | +4.0% | Cygnett |
| 6 | mophie | 3.9% | 750 | +5.6% | mophie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OtterBox | 4.6K | 30.8% | 1 |
| Oct 2025 | Belkin | 4K | 26.8% | 2 |
| Oct 2025 | Anker | 3.3K | 22.3% | 3 |
| Oct 2025 | UGREEN | 1.4K | 9% | 4 |
| Oct 2025 | Cygnett | 900 | 6% | 5 |
| Oct 2025 | mophie | 760 | 5.1% | 6 |
| Nov 2025 | Belkin | 4.8K | 28.5% | 1 |
| Nov 2025 | OtterBox | 4.7K | 28% | 2 |
| Nov 2025 | Anker | 3.9K | 22.9% | 3 |
| Nov 2025 | UGREEN | 1.5K | 9% | 4 |
| Nov 2025 | Cygnett | 1.1K | 6.3% | 5 |
| Nov 2025 | mophie | 890 | 5.3% | 6 |
| Dec 2025 | Belkin | 6.1K | 33.4% | 1 |
| Dec 2025 | OtterBox | 4.4K | 24.2% | 2 |
| Dec 2025 | Anker | 3.7K | 20.5% | 3 |
| Dec 2025 | UGREEN | 1.5K | 8.4% | 4 |
| Dec 2025 | Cygnett | 1.4K | 8% | 5 |
| Dec 2025 | mophie | 1K | 5.5% | 6 |
| Jan 2026 | Belkin | 4.7K | 29% | 1 |
| Jan 2026 | OtterBox | 4.1K | 25.4% | 2 |
| Jan 2026 | Anker | 3.7K | 23.2% | 3 |
| Jan 2026 | UGREEN | 1.6K | 9.7% | 4 |
| Jan 2026 | Cygnett | 1.3K | 7.8% | 5 |
| Jan 2026 | mophie | 800 | 5% | 6 |
| Feb 2026 | OtterBox | 4.3K | 28.8% | 1 |
| Feb 2026 | Anker | 4.3K | 28.5% | 2 |
| Feb 2026 | Belkin | 3.6K | 24% | 3 |
| Feb 2026 | UGREEN | 1.2K | 8.1% | 4 |
| Feb 2026 | Cygnett | 1K | 6.7% | 5 |
| Feb 2026 | mophie | 580 | 3.9% | 6 |
| Mar 2026 | Anker | 6K | 34.3% | 1 |
| Mar 2026 | OtterBox | 4.9K | 28.2% | 2 |
| Mar 2026 | Belkin | 3.5K | 20.4% | 3 |
| Mar 2026 | UGREEN | 1.5K | 8.5% | 4 |
| Mar 2026 | Cygnett | 900 | 5.2% | 5 |
| Mar 2026 | mophie | 610 | 3.5% | 6 |
| Apr 2026 | Anker | 5.4K | 29.7% | 1 |
| Apr 2026 | OtterBox | 4.9K | 26.9% | 2 |
| Apr 2026 | Belkin | 4.3K | 23.7% | 3 |
| Apr 2026 | UGREEN | 1.5K | 8.3% | 4 |
| Apr 2026 | Cygnett | 1.2K | 6.8% | 5 |
| Apr 2026 | mophie | 840 | 4.7% | 6 |
| May 2026 | OtterBox | 5K | 29.4% | 1 |
| May 2026 | Belkin | 4.7K | 27.4% | 2 |
| May 2026 | Anker | 4.2K | 24.6% | 3 |
| May 2026 | UGREEN | 1.6K | 9.3% | 4 |
| May 2026 | Cygnett | 910 | 5.3% | 5 |
| May 2026 | mophie | 680 | 4% | 6 |
| Jun 2026 | OtterBox | 5.2K | 30% | 1 |
| Jun 2026 | Belkin | 4.7K | 27.3% | 2 |
| Jun 2026 | Anker | 4.5K | 25.9% | 3 |
| Jun 2026 | UGREEN | 1.4K | 8.3% | 4 |
| Jun 2026 | Cygnett | 860 | 5% | 5 |
| Jun 2026 | mophie | 600 | 3.5% | 6 |
| Jul 2026 | Anker | 6.1K | 31.3% | 1 |
| Jul 2026 | OtterBox | 5.3K | 27% | 2 |
| Jul 2026 | Belkin | 4.8K | 24.4% | 3 |
| Jul 2026 | UGREEN | 1.7K | 8.6% | 4 |
| Jul 2026 | Cygnett | 990 | 5.1% | 5 |
| Jul 2026 | mophie | 710 | 3.6% | 6 |
| Aug 2026 | Anker | 6.5K | 34.2% | 1 |
| Aug 2026 | Belkin | 4.6K | 24.2% | 2 |
| Aug 2026 | OtterBox | 4.2K | 22.1% | 3 |
| Aug 2026 | UGREEN | 1.9K | 10.1% | 4 |
| Aug 2026 | Cygnett | 1K | 5.4% | 5 |
| Aug 2026 | mophie | 750 | 3.9% | 6 |
| Sep 2026 | Anker | — | — | — |
| Sep 2026 | Belkin | — | — | — |
| Sep 2026 | Cygnett | — | — | — |
| Sep 2026 | mophie | — | — | — |
| Sep 2026 | OtterBox | — | — | — |
| Sep 2026 | UGREEN | — | — | — |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker 20000 mah powerbank”, “anker 313 powerbank”, “anker 737”, “anker 737 powerbank”, “anker cable”, “anker case”, “anker charger”, “anker com”, “anker nano”, “anker near me”, “anker nebula”, “anker nz”, “anker online”, “anker portable charger”, “anker power bank”, “anker power station”, “anker powerbank”, “anker powerbank 20000 mah”, “anker usb c cable”, “anker usb c charger”, “anker usb c to usb c cable” and “anker wireless charger”, summed into one figure.
- **Belkin**: Measured on the search terms “belkin”, “belkin 12 outlet surge protector”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin cable”, “belkin car chargers”, “belkin case”, “belkin charger”, “belkin com”, “belkin earbuds”, “belkin headphones”, “belkin magsafe chargers”, “belkin new zealand”, “belkin nz”, “belkin online”, “belkin phone holder”, “belkin power bank”, “belkin powerbank”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform”, “belkin surge protector”, “belkin usb a usb c” and “belkin usb c to usb a”, summed into one figure.
- **Cygnett**: Measured on the search terms “cygnett”, “cygnett 20000 power bank”, “cygnett 20k power bank”, “cygnett cable”, “cygnett case”, “cygnett charger”, “cygnett com”, “cygnett near me”, “cygnett nz” and “cygnett power bank”, summed into one figure.
- **mophie**: Measured on the search terms “mophie”, “mophie cable”, “mophie case”, “mophie charger”, “mophie com”, “mophie near me”, “mophie nz”, “mophie power bank”, “mophie powerstation” and “mophie wireless charger”, summed into one figure.
- **OtterBox**: Measured on the search terms “otterbox”, “otterbox box”, “otterbox cable”, “otterbox charger”, “otterbox com”, “otterbox commuter”, “otterbox defender”, “otterbox defender phone case”, “otterbox defender pro”, “otterbox fre”, “otterbox i phone 13”, “otterbox lifeproof case”, “otterbox near me”, “otterbox nz”, “otterbox online”, “otterbox phone cases”, “otterbox phone covers”, “otterbox power bank”, “otterbox screen protector” and “otterbox symmetry”, summed into one figure.
- **UGREEN**: Measured on the search terms “hub ugreen usb”, “power bank ugreen”, “ugreen”, “ugreen au”, “ugreen cable”, “ugreen case”, “ugreen charger”, “ugreen com”, “ugreen docking station”, “ugreen near me”, “ugreen nexode”, “ugreen nexode 100w”, “ugreen nexode 65w”, “ugreen nz”, “ugreen online” and “ugreen usb c hub”, summed into one figure.

- [Anker](/demand/nz/brands/anker)
- [Belkin](/demand/nz/brands/belkin)
- [Cygnett](/demand/nz/brands/cygnett)
- [mophie](/demand/nz/brands/mophie)
- [OtterBox](/demand/nz/brands/otterbox)
- [UGREEN](/demand/nz/brands/ugreen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among phone accessory brands in New Zealand?

In August 2026, Anker was the most searched among phone accessory brands in New Zealand, with an estimated 6.5K branded searches and 34.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Phone accessory brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-phone-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-phone-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.