--- title: "Dyson vs Miele: Which is searched more in New Zealand?" description: "Is Dyson or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands/compare/dyson-vs-miele" publisher: "Brandwave" --- # Dyson vs Miele: Which is searched more in New Zealand? Is Dyson or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and Miele - **Competitive set**: Pet vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dyson Share of Search**: 80.9% - **Miele Share of Search**: 6.7% ## Is Dyson or Miele more popular in search? - In September 2026, Dyson had more branded searches than Miele among pet vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Miele had 2,400. Dyson made up 80.9% of all pet vacuum brand searches we track, and Miele accounted for 6.7%. - Dyson was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand moved from 79.8% to 80.9%, and its estimated monthly branded searches moved from 25.9K to 29.1K. - Across the 12 months ending September 2026, Miele’s share of searches among pet vacuum brands in New Zealand moved from 7.4% to 6.7%, and its estimated monthly branded searches held steady at 2.4K. ## Top pet vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Miele in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about pet vacuum brands - Asked ChatGPT "Which pet vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Miele, 4. BISSELL - Asked ChatGPT "What are the best pet vacuum brands in New Zealand?": 1. Dyson, 2. Shark, 3. Miele - Asked ChatGPT "What's the best pet vacuum brand in New Zealand for pet hair?": 1. Miele, 2. Dyson, 3. Shark - Searched Google, AI Overview "best pet vacuum": 1. Dyson, 2. Shark, 3. BISSELL - Searched Google, AI Overview "pet hair vacuum": 1. Dyson, 2. Shark, 3. BISSELL Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%. - In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%. ## Month by month | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.9K | 79.8% | 1 | 2.4K | 7.4% | 3 | | Nov 2025 | 46K | 84.4% | 1 | 3.6K | 6.6% | 3 | | Dec 2025 | 38.8K | 85% | 1 | 2.4K | 5.3% | 3 | | Jan 2026 | 23.4K | 77.8% | 1 | 2.4K | 8% | 3 | | Feb 2026 | 19.4K | 77% | 1 | 2.4K | 9.5% | 3 | | Mar 2026 | 21.5K | 77% | 1 | 2.9K | 10.4% | 3 | | Apr 2026 | 21.1K | 78% | 1 | 2.4K | 8.9% | 3 | | May 2026 | 23.6K | 77.3% | 1 | 2.9K | 9.5% | 3 | | Jun 2026 | 23.2K | 77.1% | 1 | 2.9K | 9.7% | 3 | | Jul 2026 | 25.5K | 78.5% | 1 | 2.4K | 7.4% | 3 | | Aug 2026 | 25.1K | 77.6% | 1 | 2.4K | 7.4% | 3 | | Sep 2026 | 29.1K | 80.9% | 1 | 2.4K | 6.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - **Miele**: Measured on the search term “miele”. - [Dyson profile](/demand/nz/brands/dyson) - [Miele profile](/demand/nz/brands/miele) - [All pet vacuum brands in New Zealand](/demand/nz/categories/nz-pet-vacuum-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or Miele more popular in search? In September 2026, Dyson had more branded searches than Miele among pet vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Miele had 2,400. Dyson made up 80.9% of all pet vacuum brand searches we track, and Miele accounted for 6.7%. ## Cite this page Brandwave. "Dyson vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands/compare/dyson-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands/compare/dyson-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.