---
title: "Pet vacuum brands in New Zealand: Which are searched most?"
description: "Compare the pet vacuum brands people buy. Share of Search among Dyson, BISSELL, Miele and Shark, the pet vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands"
publisher: "Brandwave"
---

# Pet vacuum brands in New Zealand: Which are searched most?

Compare the pet vacuum brands people buy. Share of Search among Dyson, BISSELL, Miele and Shark, the pet vacuum brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet vacuum brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dyson, 80.9%

## Which brand is most popular in search among pet vacuum brands in New Zealand?

- In September 2026, Dyson was the most searched among pet vacuum brands in New Zealand, with an estimated 29.1K branded searches, 80.9% of all searches for the four we track.
- BISSELL is in 2nd place, 69.1 percentage points behind at 11.8%.
- Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand increased from 79.8% to 80.9%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among pet vacuum brands in New Zealand decreased from 12.6% to 11.8%.
- Across the 12 months ending September 2026, Miele’s share of searches among pet vacuum brands in New Zealand decreased from 7.4% to 6.7%.
- Across the 12 months ending September 2026, Dyson’s share of searches among pet vacuum brands in New Zealand peaked at 85% in December 2025 and was lowest at 77% in March 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among pet vacuum brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 8.9% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among pet vacuum brands in New Zealand peaked at 10.4% in March 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Shark held steady: its share of searches among pet vacuum brands in New Zealand moved less than 0.5 percentage points.

## Top pet vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson and Shark appeared every time. Dyson was recommended most often, coming first in two out of four answers that gave a list. Shark was second, and Miele was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Shark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| BISSELL | 4th | 1 of 3 | 2 of 2 | 3 of 5 |

## Every AI answer about pet vacuum brands

- Asked ChatGPT "Which pet vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Miele, 4. BISSELL
- Asked ChatGPT "What are the best pet vacuum brands in New Zealand?": 1. Dyson, 2. Shark, 3. Miele
- Asked ChatGPT "What's the best pet vacuum brand in New Zealand for pet hair?": 1. Miele, 2. Dyson, 3. Shark
- Searched Google, AI Overview "best pet vacuum": 1. Dyson, 2. Shark, 3. BISSELL
- Searched Google, AI Overview "pet hair vacuum": 1. Dyson, 2. Shark, 3. BISSELL

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Dyson vs BISSELL: compare search popularity](/demand/nz/compare/bissell-vs-dyson): 80.9% against 11.8% Share of Search.
- [Dyson vs Miele: compare search popularity](/demand/nz/compare/dyson-vs-miele): 80.9% against 6.7% Share of Search.
- [BISSELL vs Miele: compare search popularity](/demand/nz/compare/bissell-vs-miele): 11.8% against 6.7% Share of Search.

## How did search popularity change for New Zealand pet vacuum brands in September 2026?

- In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%.
- In September 2026, BISSELL lost share of searches among pet vacuum brands in New Zealand, from 14.6% to 11.8%.
- In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%.
- Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 80.9% | 29.1K | +16.0% | Dyson |
| 2 | BISSELL | 11.8% | 4.3K | -9.6% | BISSELL |
| 3 | Miele | 6.7% | 2.4K | 0.0% | Miele |
| 4 | Shark | 0.58% | 210 | +50.0% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 25.9K | 79.8% | 1 |
| Oct 2025 | BISSELL | 4.1K | 12.6% | 2 |
| Oct 2025 | Miele | 2.4K | 7.4% | 3 |
| Oct 2025 | Shark | 70 | 0.22% | 4 |
| Nov 2025 | Dyson | 46K | 84.4% | 1 |
| Nov 2025 | BISSELL | 4.8K | 8.9% | 2 |
| Nov 2025 | Miele | 3.6K | 6.6% | 3 |
| Nov 2025 | Shark | 70 | 0.13% | 4 |
| Dec 2025 | Dyson | 38.8K | 85% | 1 |
| Dec 2025 | BISSELL | 4.3K | 9.5% | 2 |
| Dec 2025 | Miele | 2.4K | 5.3% | 3 |
| Dec 2025 | Shark | 90 | 0.2% | 4 |
| Jan 2026 | Dyson | 23.4K | 77.8% | 1 |
| Jan 2026 | BISSELL | 4.2K | 13.9% | 2 |
| Jan 2026 | Miele | 2.4K | 8% | 3 |
| Jan 2026 | Shark | 90 | 0.3% | 4 |
| Feb 2026 | Dyson | 19.4K | 77% | 1 |
| Feb 2026 | BISSELL | 3.3K | 13.1% | 2 |
| Feb 2026 | Miele | 2.4K | 9.5% | 3 |
| Feb 2026 | Shark | 90 | 0.36% | 4 |
| Mar 2026 | Dyson | 21.5K | 77% | 1 |
| Mar 2026 | BISSELL | 3.4K | 12.3% | 2 |
| Mar 2026 | Miele | 2.9K | 10.4% | 3 |
| Mar 2026 | Shark | 110 | 0.39% | 4 |
| Apr 2026 | Dyson | 21.1K | 78% | 1 |
| Apr 2026 | BISSELL | 3.4K | 12.7% | 2 |
| Apr 2026 | Miele | 2.4K | 8.9% | 3 |
| Apr 2026 | Shark | 110 | 0.41% | 4 |
| May 2026 | Dyson | 23.6K | 77.3% | 1 |
| May 2026 | BISSELL | 3.8K | 12.5% | 2 |
| May 2026 | Miele | 2.9K | 9.5% | 3 |
| May 2026 | Shark | 210 | 0.69% | 4 |
| Jun 2026 | Dyson | 23.2K | 77.1% | 1 |
| Jun 2026 | BISSELL | 3.8K | 12.7% | 2 |
| Jun 2026 | Miele | 2.9K | 9.7% | 3 |
| Jun 2026 | Shark | 170 | 0.57% | 4 |
| Jul 2026 | Dyson | 25.5K | 78.5% | 1 |
| Jul 2026 | BISSELL | 4.4K | 13.6% | 2 |
| Jul 2026 | Miele | 2.4K | 7.4% | 3 |
| Jul 2026 | Shark | 170 | 0.52% | 4 |
| Aug 2026 | Dyson | 25.1K | 77.6% | 1 |
| Aug 2026 | BISSELL | 4.7K | 14.6% | 2 |
| Aug 2026 | Miele | 2.4K | 7.4% | 3 |
| Aug 2026 | Shark | 140 | 0.43% | 4 |
| Sep 2026 | Dyson | 29.1K | 80.9% | 1 |
| Sep 2026 | BISSELL | 4.3K | 11.8% | 2 |
| Sep 2026 | Miele | 2.4K | 6.7% | 3 |
| Sep 2026 | Shark | 210 | 0.58% | 4 |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell cleaner”, “bissell helix” and “bissell steam cleaner”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure.
- **Miele**: Measured on the search term “miele”.
- **Shark**: Measured on the search term “shark robot vacuum”.

- [BISSELL](/demand/nz/brands/bissell)
- [Dyson](/demand/nz/brands/dyson)
- [Miele](/demand/nz/brands/miele)
- [Shark](/demand/nz/brands/shark)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet vacuum brands in New Zealand?

In September 2026, Dyson was the most searched among pet vacuum brands in New Zealand, with an estimated 29.1K branded searches, 80.9% of all searches for the four we track.

## Cite this page

Brandwave. "Pet vacuum brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.