---
title: "Pet treat brands in New Zealand: Which are searched most?"
description: "Compare the pet treat brands New Zealanders buy. Share of Search among ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos and Omega Plus, the pet treat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-treat-brands"
publisher: "Brandwave"
---

# Pet treat brands in New Zealand: Which are searched most?

Compare the pet treat brands New Zealanders buy. Share of Search among ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos and Omega Plus, the pet treat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet treat brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: ZIWI Peak, 34.5%

## Which brand is most popular in search among pet treat brands in New Zealand?

- In September 2026, ZIWI Peak was the most searched among pet treat brands in New Zealand, with an estimated 1.2K branded searches, 34.5% of all searches for the six we track.
- Animals Like Us is in 2nd place, 8.6 percentage points behind at 26%.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand decreased from 38% to 34.5%.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand decreased from 27.3% to 26%.
- Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand increased from 10.7% to 14.2%.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand increased from 9.6% to 12.7%.
- Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand increased from 8.7% to 9.4%.
- Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand decreased from 5.7% to 3.2%.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand peaked at 40.1% in February 2026 and was lowest at 34.5% in September 2026.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand peaked at 29.2% in January 2026 and was lowest at 23.8% in May 2026.
- Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 10.7% in October 2025.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.7% in December 2025.
- Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 6.9% in June 2026.
- Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 3.2% in September 2026.

## Top pet treat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned most often, in three of the five answers. ZIWI Peak was recommended most often, coming first in two out of three answers that gave a list. Animals Like Us was second, and Greenies was third. Vitapet, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ZIWI Peak | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Animals Like Us | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Greenies | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Omega Plus | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Schmackos | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vitapet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pet treat brands

- Asked ChatGPT "Which pet treat brand should I buy in New Zealand?": 1. ZIWI Peak
- Asked ChatGPT "What are the best pet treat brands in New Zealand?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus
- Asked ChatGPT "What's the best pet treat brand in New Zealand for dogs and cats?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus
- Searched Google, AI Overview "best dog treats": 1. Greenies, 2. Schmackos
- Searched Google, AI Overview "cat treat brands": 1. Greenies

Not named in any answer: Vitapet.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ZIWI Peak vs Animals Like Us: compare search popularity](/demand/nz/compare/animals-like-us-vs-ziwi-peak): 34.5% against 26% Share of Search.
- [ZIWI Peak vs Vitapet: compare search popularity](/demand/nz/compare/vitapet-vs-ziwi-peak): 34.5% against 14.2% Share of Search.
- [ZIWI Peak vs Greenies: compare search popularity](/demand/nz/compare/greenies-vs-ziwi-peak): 34.5% against 12.7% Share of Search.
- [ZIWI Peak vs Schmackos: compare search popularity](/demand/nz/compare/schmackos-vs-ziwi-peak): 34.5% against 9.4% Share of Search.
- [Animals Like Us vs Vitapet: compare search popularity](/demand/nz/compare/animals-like-us-vs-vitapet): 26% against 14.2% Share of Search.
- [Animals Like Us vs Greenies: compare search popularity](/demand/nz/compare/animals-like-us-vs-greenies): 26% against 12.7% Share of Search.
- [Animals Like Us vs Schmackos: compare search popularity](/demand/nz/compare/animals-like-us-vs-schmackos): 26% against 9.4% Share of Search.
- [Vitapet vs Greenies: compare search popularity](/demand/nz/compare/greenies-vs-vitapet): 14.2% against 12.7% Share of Search.
- [Vitapet vs Schmackos: compare search popularity](/demand/nz/compare/schmackos-vs-vitapet): 14.2% against 9.4% Share of Search.
- [Greenies vs Schmackos: compare search popularity](/demand/nz/compare/greenies-vs-schmackos): 12.7% against 9.4% Share of Search.

## How did search popularity change for New Zealand pet treat brands in September 2026?

- In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.
- In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.
- In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
- In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.
- In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.
- In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ZIWI Peak | 34.5% | 1.2K | -15.2% | ZIWI Peak |
| 2 | Animals Like Us | 26% | 880 | -12.0% | Animals Like Us |
| 3 | Vitapet | 14.2% | 480 | +23.1% | Vitapet |
| 4 | Greenies | 12.7% | 430 | +19.4% | Greenies |
| 5 | Schmackos | 9.4% | 320 | +23.1% | Schmackos |
| 6 | Omega Plus | 3.2% | 110 | -21.4% | Omega Plus |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZIWI Peak | 1.4K | 38% | 1 |
| Oct 2025 | Animals Like Us | 1K | 27.3% | 2 |
| Oct 2025 | Vitapet | 390 | 10.7% | 3 |
| Oct 2025 | Greenies | 350 | 9.6% | 4 |
| Oct 2025 | Schmackos | 320 | 8.7% | 5 |
| Oct 2025 | Omega Plus | 210 | 5.7% | 6 |
| Nov 2025 | ZIWI Peak | 1.3K | 38.5% | 1 |
| Nov 2025 | Animals Like Us | 880 | 26.7% | 2 |
| Nov 2025 | Vitapet | 390 | 11.8% | 3 |
| Nov 2025 | Greenies | 290 | 8.8% | 4 |
| Nov 2025 | Schmackos | 260 | 7.9% | 5 |
| Nov 2025 | Omega Plus | 210 | 6.4% | 6 |
| Dec 2025 | ZIWI Peak | 1.1K | 37.6% | 1 |
| Dec 2025 | Animals Like Us | 720 | 24.2% | 2 |
| Dec 2025 | Vitapet | 480 | 16.1% | 3 |
| Dec 2025 | Schmackos | 320 | 10.7% | 4 |
| Dec 2025 | Greenies | 200 | 6.7% | 5 |
| Dec 2025 | Omega Plus | 140 | 4.7% | 6 |
| Jan 2026 | ZIWI Peak | 1.1K | 37.9% | 1 |
| Jan 2026 | Animals Like Us | 880 | 29.2% | 2 |
| Jan 2026 | Vitapet | 390 | 13% | 3 |
| Jan 2026 | Schmackos | 260 | 8.6% | 4 |
| Jan 2026 | Greenies | 230 | 7.6% | 5 |
| Jan 2026 | Omega Plus | 110 | 3.7% | 6 |
| Feb 2026 | ZIWI Peak | 1.3K | 40.1% | 1 |
| Feb 2026 | Animals Like Us | 880 | 27.8% | 2 |
| Feb 2026 | Vitapet | 390 | 12.3% | 3 |
| Feb 2026 | Greenies | 260 | 8.2% | 4 |
| Feb 2026 | Schmackos | 260 | 8.2% | 5 |
| Feb 2026 | Omega Plus | 110 | 3.5% | 6 |
| Mar 2026 | ZIWI Peak | 1.3K | 39.3% | 1 |
| Mar 2026 | Animals Like Us | 880 | 27% | 2 |
| Mar 2026 | Vitapet | 390 | 12% | 3 |
| Mar 2026 | Greenies | 310 | 9.5% | 4 |
| Mar 2026 | Schmackos | 260 | 8% | 5 |
| Mar 2026 | Omega Plus | 140 | 4.3% | 6 |
| Apr 2026 | ZIWI Peak | 1.1K | 38.6% | 1 |
| Apr 2026 | Animals Like Us | 720 | 24.4% | 2 |
| Apr 2026 | Vitapet | 390 | 13.2% | 3 |
| Apr 2026 | Greenies | 320 | 10.8% | 4 |
| Apr 2026 | Schmackos | 210 | 7.1% | 5 |
| Apr 2026 | Omega Plus | 170 | 5.8% | 6 |
| May 2026 | ZIWI Peak | 1.1K | 34.8% | 1 |
| May 2026 | Animals Like Us | 720 | 23.8% | 2 |
| May 2026 | Greenies | 460 | 15.2% | 3 |
| May 2026 | Vitapet | 390 | 12.9% | 4 |
| May 2026 | Schmackos | 260 | 8.6% | 5 |
| May 2026 | Omega Plus | 140 | 4.6% | 6 |
| Jun 2026 | ZIWI Peak | 1.2K | 37.9% | 1 |
| Jun 2026 | Animals Like Us | 880 | 28.8% | 2 |
| Jun 2026 | Vitapet | 390 | 12.7% | 3 |
| Jun 2026 | Greenies | 280 | 9.2% | 4 |
| Jun 2026 | Schmackos | 210 | 6.9% | 5 |
| Jun 2026 | Omega Plus | 140 | 4.6% | 6 |
| Jul 2026 | ZIWI Peak | 1.3K | 39.2% | 1 |
| Jul 2026 | Animals Like Us | 880 | 26% | 2 |
| Jul 2026 | Vitapet | 480 | 14.2% | 3 |
| Jul 2026 | Greenies | 300 | 8.8% | 4 |
| Jul 2026 | Schmackos | 260 | 7.7% | 5 |
| Jul 2026 | Omega Plus | 140 | 4.1% | 6 |
| Aug 2026 | ZIWI Peak | 1.4K | 39.1% | 1 |
| Aug 2026 | Animals Like Us | 1K | 28.3% | 2 |
| Aug 2026 | Vitapet | 390 | 11% | 3 |
| Aug 2026 | Greenies | 360 | 10.2% | 4 |
| Aug 2026 | Schmackos | 260 | 7.4% | 5 |
| Aug 2026 | Omega Plus | 140 | 4% | 6 |
| Sep 2026 | ZIWI Peak | 1.2K | 34.5% | 1 |
| Sep 2026 | Animals Like Us | 880 | 26% | 2 |
| Sep 2026 | Vitapet | 480 | 14.2% | 3 |
| Sep 2026 | Greenies | 430 | 12.7% | 4 |
| Sep 2026 | Schmackos | 320 | 9.4% | 5 |
| Sep 2026 | Omega Plus | 110 | 3.2% | 6 |

## What is being compared

- **Animals Like Us**: Measured on the search term “animals like us”.
- **Greenies**: Measured on the search terms “greenies” and “greenies dog treats”, summed into one figure.
- **Omega Plus**: Measured on the search term “omega plus”.
- **Schmackos**: Measured on the search term “schmackos”.
- **Vitapet**: Measured on the search term “vitapet”.
- **ZIWI Peak**: Measured on the search terms “venison ziwi peak”, “ziwi”, “ziwi peak”, “ziwi pets” and “ziwipeak”, summed into one figure.

- [Animals Like Us](/demand/nz/brands/animals-like-us)
- [Greenies](/demand/nz/brands/greenies)
- [Omega Plus](/demand/nz/brands/omega-plus)
- [Schmackos](/demand/nz/brands/schmackos)
- [Vitapet](/demand/nz/brands/vitapet)
- [ZIWI Peak](/demand/nz/brands/ziwi-peak)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet treat brands in New Zealand?

In September 2026, ZIWI Peak was the most searched among pet treat brands in New Zealand, with an estimated 1.2K branded searches, 34.5% of all searches for the six we track.

## Cite this page

Brandwave. "Pet treat brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pet-treat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-treat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.