---
title: "Pet toy brands in New Zealand: Which are searched most?"
description: "Compare the pet toy brands New Zealanders buy. Share of Search among KONG, Trixie, Chuckit, Catit, West Paw, M-PETS and Nina Ottosson, the pet toy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-toy-brands"
publisher: "Brandwave"
---

# Pet toy brands in New Zealand: Which are searched most?

Compare the pet toy brands New Zealanders buy. Share of Search among KONG, Trixie, Chuckit, Catit, West Paw, M-PETS and Nina Ottosson, the pet toy brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet toy brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: KONG, 60.6%

## Which brand is most popular in search among pet toy brands in New Zealand?

- In September 2026, KONG was the most searched among pet toy brands in New Zealand, with an estimated 1.1K branded searches, 60.6% of all searches for the seven we track.
- Trixie is in 2nd place, 42.8 percentage points behind at 17.8%.
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand increased from 57.1% to 60.6%.
- Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand decreased from 20.2% to 17.8%.
- Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand decreased from 11% to 8.9%.
- Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand increased from 4.9% to 5.6%.
- Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand increased from 3.1% to 3.9%.
- Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 52.1% in December 2025.
- Across the 12 months ending September 2026, Trixie’s share of searches among pet toy brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 11% in June 2026.
- Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand peaked at 13.3% in December 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand peaked at 5.3% in March 2026 and was lowest at 2.6% in August 2026.
- Across the 12 months ending September 2026, M-PETS’s share of searches among pet toy brands in New Zealand peaked at 2.6% in January 2026 and was lowest at 0.58% in March 2026.
- Across the 12 months ending September 2026, Nina Ottosson’s share of searches among pet toy brands in New Zealand peaked at 4.8% in February 2026 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, M-PETS and Nina Ottosson held steady: their share of searches among pet toy brands in New Zealand each moved less than 0.5 percentage points.

## Top pet toy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, KONG and Catit were mentioned most often, in four of the five answers. KONG was recommended most often, coming first in four out of five answers. Catit was second, and Chuckit was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about pet toy brands

- Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS
- Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS
- Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit
- Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw
- Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [KONG vs Trixie: compare search popularity](/demand/nz/compare/kong-vs-trixie): 60.6% against 17.8% Share of Search.
- [KONG vs Chuckit: compare search popularity](/demand/nz/compare/chuckit-vs-kong): 60.6% against 8.9% Share of Search.
- [KONG vs Catit: compare search popularity](/demand/nz/compare/catit-vs-kong): 60.6% against 5.6% Share of Search.
- [KONG vs West Paw: compare search popularity](/demand/nz/compare/kong-vs-west-paw): 60.6% against 3.9% Share of Search.
- [Trixie vs Chuckit: compare search popularity](/demand/nz/compare/chuckit-vs-trixie): 17.8% against 8.9% Share of Search.
- [Trixie vs Catit: compare search popularity](/demand/nz/compare/catit-vs-trixie): 17.8% against 5.6% Share of Search.
- [Trixie vs West Paw: compare search popularity](/demand/nz/compare/trixie-vs-west-paw): 17.8% against 3.9% Share of Search.
- [Chuckit vs Catit: compare search popularity](/demand/nz/compare/catit-vs-chuckit): 8.9% against 5.6% Share of Search.
- [Chuckit vs West Paw: compare search popularity](/demand/nz/compare/chuckit-vs-west-paw): 8.9% against 3.9% Share of Search.
- [Catit vs West Paw: compare search popularity](/demand/nz/compare/catit-vs-west-paw): 5.6% against 3.9% Share of Search.

## How did search popularity change for New Zealand pet toy brands in September 2026?

- In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%.
- In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%.
- In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%.
- In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%.
- In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KONG | 60.6% | 1.1K | -4.4% | The KONG Company |
| 2 | Trixie | 17.8% | 320 | -3.0% | Trixie |
| 3 | Chuckit | 8.9% | 160 | 0.0% | Chuckit |
| 4 | Catit | 5.6% | 100 | -33.3% | Catit |
| 5 | West Paw | 3.9% | 70 | +40.0% | West Paw |
| 6 | M-PETS | 1.7% | 30 | -25.0% | M-PETS |
| 7 | Nina Ottosson | 1.7% | 30 | -25.0% | Nina Ottosson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KONG | 930 | 57.1% | 1 |
| Oct 2025 | Trixie | 330 | 20.2% | 2 |
| Oct 2025 | Chuckit | 180 | 11% | 3 |
| Oct 2025 | Catit | 80 | 4.9% | 4 |
| Oct 2025 | West Paw | 50 | 3.1% | 5 |
| Oct 2025 | M-PETS | 30 | 1.8% | 6 |
| Oct 2025 | Nina Ottosson | 30 | 1.8% | 7 |
| Nov 2025 | KONG | 980 | 62% | 1 |
| Nov 2025 | Trixie | 220 | 13.9% | 2 |
| Nov 2025 | Chuckit | 210 | 13.3% | 3 |
| Nov 2025 | Catit | 70 | 4.4% | 4 |
| Nov 2025 | West Paw | 50 | 3.2% | 5 |
| Nov 2025 | Nina Ottosson | 30 | 1.9% | 6 |
| Nov 2025 | M-PETS | 20 | 1.3% | 7 |
| Dec 2025 | KONG | 980 | 52.1% | 1 |
| Dec 2025 | Trixie | 400 | 21.3% | 2 |
| Dec 2025 | Chuckit | 250 | 13.3% | 3 |
| Dec 2025 | Catit | 100 | 5.3% | 4 |
| Dec 2025 | West Paw | 70 | 3.7% | 5 |
| Dec 2025 | M-PETS | 40 | 2.1% | 6 |
| Dec 2025 | Nina Ottosson | 40 | 2.1% | 7 |
| Jan 2026 | KONG | 890 | 57.1% | 1 |
| Jan 2026 | Trixie | 270 | 17.3% | 2 |
| Jan 2026 | Chuckit | 180 | 11.5% | 3 |
| Jan 2026 | Catit | 80 | 5.1% | 4 |
| Jan 2026 | Nina Ottosson | 50 | 3.2% | 5 |
| Jan 2026 | West Paw | 50 | 3.2% | 6 |
| Jan 2026 | M-PETS | 40 | 2.6% | 7 |
| Feb 2026 | KONG | 890 | 61.4% | 1 |
| Feb 2026 | Trixie | 210 | 14.5% | 2 |
| Feb 2026 | Chuckit | 130 | 9% | 3 |
| Feb 2026 | Catit | 80 | 5.5% | 4 |
| Feb 2026 | Nina Ottosson | 70 | 4.8% | 5 |
| Feb 2026 | West Paw | 40 | 2.8% | 6 |
| Feb 2026 | M-PETS | 30 | 2.1% | 7 |
| Mar 2026 | KONG | 1.1K | 61.4% | 1 |
| Mar 2026 | Trixie | 270 | 15.8% | 2 |
| Mar 2026 | Chuckit | 160 | 9.4% | 3 |
| Mar 2026 | Catit | 100 | 5.8% | 4 |
| Mar 2026 | West Paw | 90 | 5.3% | 5 |
| Mar 2026 | Nina Ottosson | 30 | 1.8% | 6 |
| Mar 2026 | M-PETS | 10 | 0.58% | 7 |
| Apr 2026 | KONG | 1.1K | 63.7% | 1 |
| Apr 2026 | Trixie | 270 | 15.8% | 2 |
| Apr 2026 | Chuckit | 140 | 8.2% | 3 |
| Apr 2026 | Catit | 90 | 5.3% | 4 |
| Apr 2026 | West Paw | 70 | 4.1% | 5 |
| Apr 2026 | Nina Ottosson | 30 | 1.8% | 6 |
| Apr 2026 | M-PETS | 20 | 1.2% | 7 |
| May 2026 | KONG | 1.1K | 61.6% | 1 |
| May 2026 | Trixie | 270 | 15.3% | 2 |
| May 2026 | Chuckit | 140 | 7.9% | 3 |
| May 2026 | Catit | 100 | 5.6% | 4 |
| May 2026 | West Paw | 90 | 5.1% | 5 |
| May 2026 | M-PETS | 40 | 2.3% | 6 |
| May 2026 | Nina Ottosson | 40 | 2.3% | 7 |
| Jun 2026 | KONG | 1.1K | 66.5% | 1 |
| Jun 2026 | Trixie | 180 | 11% | 2 |
| Jun 2026 | Chuckit | 160 | 9.8% | 3 |
| Jun 2026 | Catit | 100 | 6.1% | 4 |
| Jun 2026 | West Paw | 50 | 3% | 5 |
| Jun 2026 | Nina Ottosson | 40 | 2.4% | 6 |
| Jun 2026 | M-PETS | 20 | 1.2% | 7 |
| Jul 2026 | KONG | 1.3K | 66.7% | 1 |
| Jul 2026 | Trixie | 220 | 11.6% | 2 |
| Jul 2026 | Chuckit | 160 | 8.5% | 3 |
| Jul 2026 | Catit | 110 | 5.8% | 4 |
| Jul 2026 | West Paw | 70 | 3.7% | 5 |
| Jul 2026 | M-PETS | 40 | 2.1% | 6 |
| Jul 2026 | Nina Ottosson | 30 | 1.6% | 7 |
| Aug 2026 | KONG | 1.1K | 59.7% | 1 |
| Aug 2026 | Trixie | 330 | 17.3% | 2 |
| Aug 2026 | Chuckit | 160 | 8.4% | 3 |
| Aug 2026 | Catit | 150 | 7.9% | 4 |
| Aug 2026 | West Paw | 50 | 2.6% | 5 |
| Aug 2026 | M-PETS | 40 | 2.1% | 6 |
| Aug 2026 | Nina Ottosson | 40 | 2.1% | 7 |
| Sep 2026 | KONG | 1.1K | 60.6% | 1 |
| Sep 2026 | Trixie | 320 | 17.8% | 2 |
| Sep 2026 | Chuckit | 160 | 8.9% | 3 |
| Sep 2026 | Catit | 100 | 5.6% | 4 |
| Sep 2026 | West Paw | 70 | 3.9% | 5 |
| Sep 2026 | M-PETS | 30 | 1.7% | 6 |
| Sep 2026 | Nina Ottosson | 30 | 1.7% | 7 |

## What is being compared

- **Catit**: Measured on the search terms “catit” and “catit cat tree”, summed into one figure.
- **Chuckit**: Measured on the search terms “chuckit” and “chuckit dog toy”, summed into one figure.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toy”, summed into one figure.
- **M-PETS**: Measured on the search term “m pets”.
- **Nina Ottosson**: Measured on the search term “nina ottosson”.
- **Trixie**: Measured on the search terms “trixie” and “trixie pet”, summed into one figure.
- **West Paw**: Measured on the search term “west paw”.

- [Catit](/demand/nz/brands/catit)
- [Chuckit](/demand/nz/brands/chuckit)
- [KONG](/demand/nz/brands/kong)
- [M-PETS](/demand/nz/brands/m-pets)
- [Nina Ottosson](/demand/nz/brands/nina-ottosson)
- [Trixie](/demand/nz/brands/trixie)
- [West Paw](/demand/nz/brands/west-paw)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet toy brands in New Zealand?

In September 2026, KONG was the most searched among pet toy brands in New Zealand, with an estimated 1.1K branded searches, 60.6% of all searches for the seven we track.

## Cite this page

Brandwave. "Pet toy brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pet-toy-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-toy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.