---
title: "Pet insurers in New Zealand: Which brands are most popular in search?"
description: "Compare the pet insurance providers New Zealanders cover their dogs and cats with. Share of Search among Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance and Petcover, the pet insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-insurers"
publisher: "Brandwave"
---

# Pet insurers in New Zealand: Which brands are most popular in search?

Compare the pet insurance providers New Zealanders cover their dogs and cats with. Share of Search among Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance and Petcover, the pet insurers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cove Insurance, 37.9%

## Which brand is most popular in search among pet insurers in New Zealand?

- In August 2026, Cove Insurance was the most searched among pet insurers in New Zealand, with an estimated 7.7K branded searches and 37.9% estimated Share of Search within this set.
- Southern Cross Pet Insurance is in 2nd place, 5.6 percentage points behind at 32.4% Share of Search.
- Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand increased from 32.5% to 37.9%.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand decreased from 33.5% to 32.4%.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand decreased from 12% to 11.3%.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand decreased from 11.6% to 8.1%.
- Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 37.9% in August 2026 and was lowest at 31% in November 2025.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 36% in June 2026 and was lowest at 30.6% in July 2026.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.4% in January 2026.
- Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.7% in June 2026.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand peaked at 11.6% in October 2025 and was lowest at 7.4% in June 2026.
- Across the 11 months ending August 2026, Cove Insurance rose from 2nd to 1st among pet insurers in New Zealand.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance fell from 1st to 2nd among pet insurers in New Zealand.
- Across the 11 months ending August 2026, PD Insurance rose from 5th to 4th among pet insurers in New Zealand.
- Across the 11 months ending August 2026, Petcover fell from 4th to 5th among pet insurers in New Zealand.

## Compare search popularity between leading brands

- [Cove Insurance vs Southern Cross Pet Insurance: compare search popularity](/demand/nz/compare/cove-insurance-vs-southern-cross-pet-insurance): 37.9% against 32.4% Share of Search.
- [Cove Insurance vs Pet-n-Sur: compare search popularity](/demand/nz/compare/cove-insurance-vs-pet-n-sur): 37.9% against 11.3% Share of Search.
- [Cove Insurance vs PD Insurance: compare search popularity](/demand/nz/compare/cove-insurance-vs-pd-insurance): 37.9% against 10.2% Share of Search.
- [Cove Insurance vs Petcover: compare search popularity](/demand/nz/compare/cove-insurance-vs-petcover): 37.9% against 8.1% Share of Search.
- [Southern Cross Pet Insurance vs Pet-n-Sur: compare search popularity](/demand/nz/compare/pet-n-sur-vs-southern-cross-pet-insurance): 32.4% against 11.3% Share of Search.
- [Southern Cross Pet Insurance vs PD Insurance: compare search popularity](/demand/nz/compare/pd-insurance-vs-southern-cross-pet-insurance): 32.4% against 10.2% Share of Search.
- [Southern Cross Pet Insurance vs Petcover: compare search popularity](/demand/nz/compare/petcover-vs-southern-cross-pet-insurance): 32.4% against 8.1% Share of Search.
- [Pet-n-Sur vs PD Insurance: compare search popularity](/demand/nz/compare/pd-insurance-vs-pet-n-sur): 11.3% against 10.2% Share of Search.
- [Pet-n-Sur vs Petcover: compare search popularity](/demand/nz/compare/pet-n-sur-vs-petcover): 11.3% against 8.1% Share of Search.
- [PD Insurance vs Petcover: compare search popularity](/demand/nz/compare/pd-insurance-vs-petcover): 10.2% against 8.1% Share of Search.

## How did search popularity change for New Zealand pet insurers in August 2026?

- In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
- In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
- In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
- In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cove Insurance | 37.9% | 7.7K | -0.5% | Cove Insurance |
| 2 | Southern Cross Pet Insurance | 32.4% | 6.6K | +0.5% | Southern Cross Pet Insurance |
| 3 | Pet-n-Sur | 11.3% | 2.3K | -24.1% | Pet-n-Sur |
| 4 | PD Insurance | 10.2% | 2.1K | -5.0% | PD Insurance |
| 5 | Petcover | 8.1% | 1.6K | -11.3% | Petcover |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Southern Cross Pet Insurance | 6.5K | 33.5% | 1 |
| Oct 2025 | Cove Insurance | 6.3K | 32.5% | 2 |
| Oct 2025 | Pet-n-Sur | 2.3K | 12% | 3 |
| Oct 2025 | Petcover | 2.3K | 11.6% | 4 |
| Oct 2025 | PD Insurance | 2K | 10.5% | 5 |
| Nov 2025 | Southern Cross Pet Insurance | 6.5K | 32.7% | 1 |
| Nov 2025 | Cove Insurance | 6.2K | 31% | 2 |
| Nov 2025 | Pet-n-Sur | 3K | 14.7% | 3 |
| Nov 2025 | Petcover | 2.3K | 11.3% | 4 |
| Nov 2025 | PD Insurance | 2.1K | 10.4% | 5 |
| Dec 2025 | Southern Cross Pet Insurance | 6.6K | 34% | 1 |
| Dec 2025 | Cove Insurance | 6.2K | 31.8% | 2 |
| Dec 2025 | Pet-n-Sur | 2.4K | 12.3% | 3 |
| Dec 2025 | Petcover | 2.1K | 11.1% | 4 |
| Dec 2025 | PD Insurance | 2.1K | 10.7% | 5 |
| Jan 2026 | Southern Cross Pet Insurance | 8.1K | 34.6% | 1 |
| Jan 2026 | Cove Insurance | 7.8K | 33.4% | 2 |
| Jan 2026 | PD Insurance | 2.6K | 11% | 3 |
| Jan 2026 | Petcover | 2.5K | 10.7% | 4 |
| Jan 2026 | Pet-n-Sur | 2.4K | 10.4% | 5 |
| Feb 2026 | Cove Insurance | 7.7K | 37.4% | 1 |
| Feb 2026 | Southern Cross Pet Insurance | 6.6K | 32.1% | 2 |
| Feb 2026 | Pet-n-Sur | 2.3K | 11.3% | 3 |
| Feb 2026 | PD Insurance | 2.2K | 10.5% | 4 |
| Feb 2026 | Petcover | 1.8K | 8.7% | 5 |
| Mar 2026 | Southern Cross Pet Insurance | 8.1K | 35.2% | 1 |
| Mar 2026 | Cove Insurance | 7.8K | 33.6% | 2 |
| Mar 2026 | Pet-n-Sur | 2.6K | 11.4% | 3 |
| Mar 2026 | PD Insurance | 2.6K | 11.1% | 4 |
| Mar 2026 | Petcover | 2K | 8.6% | 5 |
| Apr 2026 | Cove Insurance | 7.6K | 35.8% | 1 |
| Apr 2026 | Southern Cross Pet Insurance | 6.6K | 31.2% | 2 |
| Apr 2026 | Pet-n-Sur | 2.7K | 12.9% | 3 |
| Apr 2026 | PD Insurance | 2.2K | 10.2% | 4 |
| Apr 2026 | Petcover | 2.1K | 9.9% | 5 |
| May 2026 | Southern Cross Pet Insurance | 8.1K | 35.4% | 1 |
| May 2026 | Cove Insurance | 7.7K | 33.5% | 2 |
| May 2026 | Pet-n-Sur | 2.8K | 12% | 3 |
| May 2026 | PD Insurance | 2.5K | 10.9% | 4 |
| May 2026 | Petcover | 1.9K | 8.1% | 5 |
| Jun 2026 | Southern Cross Pet Insurance | 8.1K | 36% | 1 |
| Jun 2026 | Cove Insurance | 7.8K | 34.6% | 2 |
| Jun 2026 | Pet-n-Sur | 2.8K | 12.3% | 3 |
| Jun 2026 | PD Insurance | 2.2K | 9.7% | 4 |
| Jun 2026 | Petcover | 1.6K | 7.4% | 5 |
| Jul 2026 | Cove Insurance | 7.7K | 36.2% | 1 |
| Jul 2026 | Southern Cross Pet Insurance | 6.5K | 30.6% | 2 |
| Jul 2026 | Pet-n-Sur | 3K | 14.2% | 3 |
| Jul 2026 | PD Insurance | 2.2K | 10.2% | 4 |
| Jul 2026 | Petcover | 1.9K | 8.7% | 5 |
| Aug 2026 | Cove Insurance | 7.7K | 37.9% | 1 |
| Aug 2026 | Southern Cross Pet Insurance | 6.6K | 32.4% | 2 |
| Aug 2026 | Pet-n-Sur | 2.3K | 11.3% | 3 |
| Aug 2026 | PD Insurance | 2.1K | 10.2% | 4 |
| Aug 2026 | Petcover | 1.6K | 8.1% | 5 |
| Sep 2026 | Cove Insurance | — | — | — |
| Sep 2026 | PD Insurance | — | — | — |
| Sep 2026 | Pet-n-Sur | — | — | — |
| Sep 2026 | Petcover | — | — | — |
| Sep 2026 | Southern Cross Pet Insurance | — | — | — |

## What is being compared

- **Cove Insurance**: Measured on the search terms “cove car insurance”, “cove car insurance nz”, “cove home insurance”, “Cove Insurance”, “cove insurance car”, “cove insurance near me”, “cove insurance new zealand”, “cove insurance nz”, “cove insurance reviews” and “coveinsurance”, summed into one figure.
- **PD Insurance**: Measured on the search terms “pd insurance”, “pd insurance claims”, “pd insurance new zealand”, “pd insurance nz”, “pdinsurance”, “pdinsurance co nz” and “pdinsurance nz”, summed into one figure.
- **Pet-n-Sur**: Measured on the search terms “pet n sur”, “pet n sur contact”, “pet n sur new zealand”, “petnsur”, “petnsur claims” and “petnsur co nz”, summed into one figure.
- **Petcover**: Measured on the search terms “petcover”, “petcover insurance”, “petcover new zealand” and “petcover nz”, summed into one figure.
- **Southern Cross Pet Insurance**: Measured on the search terms “southern cross pet”, “southern cross pet insurance”, “southern cross pet insurance contact”, “southern cross pet insurance nz”, “southerncrosspet co nz” and “southerncrosspetinsurance”, summed into one figure.

- [Cove Insurance](/demand/nz/brands/cove-insurance)
- [PD Insurance](/demand/nz/brands/pd-insurance)
- [Pet-n-Sur](/demand/nz/brands/pet-n-sur)
- [Petcover](/demand/nz/brands/petcover)
- [Southern Cross Pet Insurance](/demand/nz/brands/southern-cross-pet-insurance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurers in New Zealand?

In August 2026, Cove Insurance was the most searched among pet insurers in New Zealand, with an estimated 7.7K branded searches and 37.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pet insurers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pet-insurers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-insurers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.