---
title: "Pet GPS tracker brands in New Zealand: Which brands are most popular in search?"
description: "Compare the dog and cat GPS tracker brands New Zealand pet owners use. Share of Search among Garmin, Apple AirTag, Tractive and Fi, the pet GPS tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-gps-trackers"
publisher: "Brandwave"
---

# Pet GPS tracker brands in New Zealand: Which brands are most popular in search?

Compare the dog and cat GPS tracker brands New Zealand pet owners use. Share of Search among Garmin, Apple AirTag, Tractive and Fi, the pet GPS tracker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet GPS tracker brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 83.3%

## Which brand is most popular in search among pet GPS tracker brands in New Zealand?

- In August 2026, Garmin was the most searched among pet GPS tracker brands in New Zealand, with an estimated 69.3K branded searches and 83.3% estimated Share of Search within this set.
- Apple AirTag is in 2nd place, 69.3 percentage points behind at 14% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand decreased from 86.4% to 83.3%.
- Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 11.7% to 14%.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand increased from 1.8% to 2.7%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 86.4% in October 2025 and was lowest at 78.3% in June 2026.
- Across the 11 months ending August 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 11.7% in October 2025.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, Fi held steady: its estimated Share of Search among pet GPS tracker brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Apple AirTag: compare search popularity](/demand/nz/compare/apple-airtag-vs-garmin): 83.3% against 14% Share of Search.
- [Garmin vs Tractive: compare search popularity](/demand/nz/compare/garmin-vs-tractive): 83.3% against 2.7% Share of Search.
- [Apple AirTag vs Tractive: compare search popularity](/demand/nz/compare/apple-airtag-vs-tractive): 14% against 2.7% Share of Search.

## How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

- In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.
- In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.
- In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.
- Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 83.3% | 69.3K | +16.7% | Garmin |
| 2 | Apple AirTag | 14% | 11.6K | -10.8% | Apple |
| 3 | Tractive | 2.7% | 2.3K | -6.2% | Tractive |
| 4 | Fi | 0.04% | 30 | -25.0% | Fi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 61.7K | 86.4% | 1 |
| Oct 2025 | Apple AirTag | 8.3K | 11.7% | 2 |
| Oct 2025 | Tractive | 1.3K | 1.8% | 3 |
| Oct 2025 | Fi | 40 | 0.06% | 4 |
| Nov 2025 | Garmin | 79.7K | 84.1% | 1 |
| Nov 2025 | Apple AirTag | 13.4K | 14.1% | 2 |
| Nov 2025 | Tractive | 1.7K | 1.8% | 3 |
| Nov 2025 | Fi | 50 | 0.05% | 4 |
| Dec 2025 | Garmin | 74.3K | 84.2% | 1 |
| Dec 2025 | Apple AirTag | 12.1K | 13.7% | 2 |
| Dec 2025 | Tractive | 1.8K | 2% | 3 |
| Dec 2025 | Fi | 60 | 0.07% | 4 |
| Jan 2026 | Garmin | 76K | 84.1% | 1 |
| Jan 2026 | Apple AirTag | 12.6K | 13.9% | 2 |
| Jan 2026 | Tractive | 1.7K | 1.9% | 3 |
| Jan 2026 | Fi | 60 | 0.07% | 4 |
| Feb 2026 | Garmin | 61.5K | 85.6% | 1 |
| Feb 2026 | Apple AirTag | 8.4K | 11.7% | 2 |
| Feb 2026 | Tractive | 1.9K | 2.6% | 3 |
| Feb 2026 | Fi | 60 | 0.08% | 4 |
| Mar 2026 | Garmin | 62.3K | 84.6% | 1 |
| Mar 2026 | Apple AirTag | 9K | 12.3% | 2 |
| Mar 2026 | Tractive | 2.2K | 3% | 3 |
| Mar 2026 | Fi | 60 | 0.08% | 4 |
| Apr 2026 | Garmin | 65.5K | 85% | 1 |
| Apr 2026 | Apple AirTag | 9K | 11.7% | 2 |
| Apr 2026 | Tractive | 2.5K | 3.2% | 3 |
| Apr 2026 | Fi | 40 | 0.05% | 4 |
| May 2026 | Garmin | 67.7K | 83.2% | 1 |
| May 2026 | Apple AirTag | 11.1K | 13.7% | 2 |
| May 2026 | Tractive | 2.5K | 3.1% | 3 |
| May 2026 | Fi | 60 | 0.07% | 4 |
| Jun 2026 | Garmin | 56.5K | 78.3% | 1 |
| Jun 2026 | Apple AirTag | 13.2K | 18.3% | 2 |
| Jun 2026 | Tractive | 2.4K | 3.4% | 3 |
| Jun 2026 | Fi | 50 | 0.07% | 4 |
| Jul 2026 | Garmin | 59.4K | 79.3% | 1 |
| Jul 2026 | Apple AirTag | 13K | 17.4% | 2 |
| Jul 2026 | Tractive | 2.4K | 3.2% | 3 |
| Jul 2026 | Fi | 40 | 0.05% | 4 |
| Aug 2026 | Garmin | 69.3K | 83.3% | 1 |
| Aug 2026 | Apple AirTag | 11.6K | 14% | 2 |
| Aug 2026 | Tractive | 2.3K | 2.7% | 3 |
| Aug 2026 | Fi | 30 | 0.04% | 4 |
| Sep 2026 | Apple AirTag | — | — | — |
| Sep 2026 | Fi | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Tractive | — | — | — |

## What is being compared

- **Apple AirTag**: Measured on the search terms “airtag”, “airtag 2 pack”, “airtag 4 pack”, “airtag apple”, “airtag price”, “apple airtag”, “apple airtag 1 pack”, “apple airtag 2 pack”, “apple airtag 4 pack”, “apple airtag bluetooth tracker”, “apple airtag cat tracker”, “apple airtag dog tracker”, “apple airtag for keys”, “apple airtag gps tracker”, “apple airtag near me”, “apple airtag new zealand”, “apple airtag nz”, “apple airtag online”, “apple airtag price”, “apple airtag tracker”, “appleairtag”, “buy airtag”, “buy apple airtag” and “new airtag”, summed into one figure.
- **Fi**: Measured on the search terms “fi cat tracker”, “fi collar”, “fi dog collar”, “fi dog tracker” and “fi gps tracker”, summed into one figure.
- **Garmin**: Measured on the search terms “garmin”, “garmin alpha”, “garmin alpha tracking collars”, “garmin com”, “garmin connect”, “garmin dog collar”, “garmin dog tracker”, “garmin fenix”, “garmin fenix 7”, “garmin fenix 8”, “garmin fitness tracker”, “garmin forerunner”, “garmin forerunner 255”, “garmin forerunner 265”, “garmin forerunner 55”, “garmin hr monitor”, “garmin inreach”, “garmin instinct”, “garmin instinct 2”, “garmin instinct 3”, “garmin near me”, “garmin new zealand”, “garmin nz”, “garmin online”, “garmin smartwatch”, “garmin venu”, “garmin venu 3”, “garmin venu 4”, “garmin vivoactive”, “garmin vivoactive 5” and “garmin watch”, summed into one figure.
- **Tractive**: Measured on the search terms “cat tractive”, “collar tractive”, “dog tracker tractive”, “tractive”, “tractive cat collar”, “tractive cat gps”, “tractive cat tracker”, “tractive com”, “tractive dog”, “tractive gps”, “tractive gps cat tracker”, “tractive gps dog”, “tractive gps dog tracker”, “tractive gps tracker”, “tractive gps tracker for dogs”, “tractive near me”, “tractive nz”, “tractive online”, “tractive pet tracker” and “tractive subscription”, summed into one figure.

- [Apple AirTag](/demand/nz/brands/apple-airtag)
- [Fi](/demand/nz/brands/fi-dog-collar)
- [Garmin](/demand/nz/brands/garmin)
- [Tractive](/demand/nz/brands/tractive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet GPS tracker brands in New Zealand?

In August 2026, Garmin was the most searched among pet GPS tracker brands in New Zealand, with an estimated 69.3K branded searches and 83.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pet GPS tracker brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pet-gps-trackers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-gps-trackers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.