---
title: "Pet food brands in New Zealand: Which brands are most popular in search?"
description: "Compare the dog and cat food brands New Zealanders buy. Share of Search among Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree and K9 Natural, the pet food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-food-brands"
publisher: "Brandwave"
---

# Pet food brands in New Zealand: Which brands are most popular in search?

Compare the dog and cat food brands New Zealanders buy. Share of Search among Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree and K9 Natural, the pet food brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet food brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Purina, 29.6%

## Which brand is most popular in search among pet food brands in New Zealand?

- In August 2026, Purina was the most searched among pet food brands in New Zealand, with an estimated 10.7K branded searches and 29.6% estimated Share of Search within this set.
- Royal Canin is in 2nd place, 5.7 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand increased from 24.3% to 29.6%.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand decreased from 26.1% to 23.9%.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand decreased from 12.7% to 10.9%.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand increased from 8.7% to 10%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand decreased from 12.3% to 9.8%.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand peaked at 32.5% in June 2026 and was lowest at 23.2% in December 2025.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand peaked at 26.9% in December 2025 and was lowest at 23.9% in August 2026.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand peaked at 14% in December 2025 and was lowest at 9.3% in May 2026.
- Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among pet food brands in New Zealand peaked at 10% in August 2026 and was lowest at 8% in November 2025.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand peaked at 13% in November 2025 and was lowest at 8.3% in July 2026.
- Across the 11 months ending August 2026, ZIWI Peak’s estimated Share of Search among pet food brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 6.9% in April 2026.
- Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 5% in February 2026.
- Across the 11 months ending August 2026, Purina rose from 2nd to 1st among pet food brands in New Zealand.
- Across the 11 months ending August 2026, Royal Canin fell from 1st to 2nd among pet food brands in New Zealand.
- Across the 11 months ending August 2026, Whiskas rose from 5th to 4th among pet food brands in New Zealand.
- Across the 11 months ending August 2026, Hill's fell from 4th to 5th among pet food brands in New Zealand.
- Across the 11 months ending August 2026, ZIWI Peak, Pedigree and K9 Natural held steady: their estimated Share of Search among pet food brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Purina vs Royal Canin: compare search popularity](/demand/nz/compare/purina-vs-royal-canin): 29.6% against 23.9% Share of Search.
- [Purina vs Black Hawk: compare search popularity](/demand/nz/compare/black-hawk-vs-purina): 29.6% against 10.9% Share of Search.
- [Purina vs Whiskas: compare search popularity](/demand/nz/compare/purina-vs-whiskas): 29.6% against 10% Share of Search.
- [Purina vs Hill's: compare search popularity](/demand/nz/compare/hills-vs-purina): 29.6% against 9.8% Share of Search.
- [Royal Canin vs Black Hawk: compare search popularity](/demand/nz/compare/black-hawk-vs-royal-canin): 23.9% against 10.9% Share of Search.
- [Royal Canin vs Whiskas: compare search popularity](/demand/nz/compare/royal-canin-vs-whiskas): 23.9% against 10% Share of Search.
- [Royal Canin vs Hill's: compare search popularity](/demand/nz/compare/hills-vs-royal-canin): 23.9% against 9.8% Share of Search.
- [Black Hawk vs Whiskas: compare search popularity](/demand/nz/compare/black-hawk-vs-whiskas): 10.9% against 10% Share of Search.
- [Black Hawk vs Hill's: compare search popularity](/demand/nz/compare/black-hawk-vs-hills): 10.9% against 9.8% Share of Search.
- [Whiskas vs Hill's: compare search popularity](/demand/nz/compare/hills-vs-whiskas): 10% against 9.8% Share of Search.

## How did search popularity change for New Zealand pet food brands in August 2026?

- In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
- In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
- In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
- In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
- Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
- Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.
- Estimated monthly branded searches for Whiskas in New Zealand rose 40.3% over 11 measured months, from 2.6K to 3.6K in August 2026.
- Estimated monthly branded searches for K9 Natural in New Zealand rose 13.2% over 11 measured months, from 530 to 600 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Purina | 29.6% | 10.7K | -9.1% | Nestlé |
| 2 | Royal Canin | 23.9% | 8.7K | -7.3% | Mars |
| 3 | Black Hawk | 10.9% | 3.9K | -0.3% | Black Hawk |
| 4 | Whiskas | 10% | 3.6K | +0.6% | Mars |
| 5 | Hill's | 9.8% | 3.5K | +13.5% | Hill's |
| 6 | ZIWI Peak | 7.8% | 2.8K | +8.4% | ZIWI Peak |
| 7 | Pedigree | 6.5% | 2.4K | +3.1% | Mars |
| 8 | K9 Natural | 1.7% | 600 | -21.1% | K9 Natural |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 7.8K | 26.1% | 1 |
| Oct 2025 | Purina | 7.2K | 24.3% | 2 |
| Oct 2025 | Black Hawk | 3.8K | 12.7% | 3 |
| Oct 2025 | Hill's | 3.6K | 12.3% | 4 |
| Oct 2025 | Whiskas | 2.6K | 8.7% | 5 |
| Oct 2025 | ZIWI Peak | 2.5K | 8.3% | 6 |
| Oct 2025 | Pedigree | 1.8K | 6% | 7 |
| Oct 2025 | K9 Natural | 530 | 1.8% | 8 |
| Nov 2025 | Royal Canin | 6.9K | 25.5% | 1 |
| Nov 2025 | Purina | 6.4K | 23.6% | 2 |
| Nov 2025 | Black Hawk | 3.7K | 13.6% | 3 |
| Nov 2025 | Hill's | 3.5K | 13% | 4 |
| Nov 2025 | ZIWI Peak | 2.3K | 8.4% | 5 |
| Nov 2025 | Whiskas | 2.2K | 8% | 6 |
| Nov 2025 | Pedigree | 1.6K | 5.8% | 7 |
| Nov 2025 | K9 Natural | 560 | 2.1% | 8 |
| Dec 2025 | Royal Canin | 7.1K | 26.9% | 1 |
| Dec 2025 | Purina | 6.1K | 23.2% | 2 |
| Dec 2025 | Black Hawk | 3.7K | 14% | 3 |
| Dec 2025 | Hill's | 2.9K | 11% | 4 |
| Dec 2025 | Whiskas | 2.3K | 8.7% | 5 |
| Dec 2025 | ZIWI Peak | 2.1K | 7.8% | 6 |
| Dec 2025 | Pedigree | 1.7K | 6.3% | 7 |
| Dec 2025 | K9 Natural | 560 | 2.1% | 8 |
| Jan 2026 | Purina | 9.1K | 27.7% | 1 |
| Jan 2026 | Royal Canin | 8K | 24.4% | 2 |
| Jan 2026 | Black Hawk | 4.1K | 12.5% | 3 |
| Jan 2026 | Hill's | 3K | 9.3% | 4 |
| Jan 2026 | Whiskas | 3K | 9.2% | 5 |
| Jan 2026 | ZIWI Peak | 3K | 9.1% | 6 |
| Jan 2026 | Pedigree | 1.9K | 5.8% | 7 |
| Jan 2026 | K9 Natural | 670 | 2% | 8 |
| Feb 2026 | Purina | 7.9K | 26.4% | 1 |
| Feb 2026 | Royal Canin | 7.5K | 25% | 2 |
| Feb 2026 | Black Hawk | 3.6K | 12.2% | 3 |
| Feb 2026 | Hill's | 3.1K | 10.5% | 4 |
| Feb 2026 | Whiskas | 2.9K | 9.7% | 5 |
| Feb 2026 | ZIWI Peak | 2.7K | 9% | 6 |
| Feb 2026 | Pedigree | 1.5K | 5% | 7 |
| Feb 2026 | K9 Natural | 640 | 2.1% | 8 |
| Mar 2026 | Purina | 10.8K | 29.8% | 1 |
| Mar 2026 | Royal Canin | 9.2K | 25.4% | 2 |
| Mar 2026 | Hill's | 3.9K | 10.7% | 3 |
| Mar 2026 | Black Hawk | 3.8K | 10.5% | 4 |
| Mar 2026 | Whiskas | 3.1K | 8.6% | 5 |
| Mar 2026 | ZIWI Peak | 2.9K | 7.9% | 6 |
| Mar 2026 | Pedigree | 1.9K | 5.3% | 7 |
| Mar 2026 | K9 Natural | 660 | 1.8% | 8 |
| Apr 2026 | Purina | 10.5K | 29.8% | 1 |
| Apr 2026 | Royal Canin | 9.2K | 26.2% | 2 |
| Apr 2026 | Black Hawk | 3.9K | 11.1% | 3 |
| Apr 2026 | Hill's | 3.4K | 9.7% | 4 |
| Apr 2026 | Whiskas | 3.2K | 9.1% | 5 |
| Apr 2026 | ZIWI Peak | 2.4K | 6.9% | 6 |
| Apr 2026 | Pedigree | 1.8K | 5.1% | 7 |
| Apr 2026 | K9 Natural | 700 | 2% | 8 |
| May 2026 | Purina | 10.9K | 31.4% | 1 |
| May 2026 | Royal Canin | 9.1K | 26.2% | 2 |
| May 2026 | Hill's | 3.4K | 9.8% | 3 |
| May 2026 | Black Hawk | 3.2K | 9.3% | 4 |
| May 2026 | Whiskas | 3.1K | 9% | 5 |
| May 2026 | ZIWI Peak | 2.5K | 7.1% | 6 |
| May 2026 | Pedigree | 1.9K | 5.4% | 7 |
| May 2026 | K9 Natural | 620 | 1.8% | 8 |
| Jun 2026 | Purina | 11.6K | 32.5% | 1 |
| Jun 2026 | Royal Canin | 9K | 25.2% | 2 |
| Jun 2026 | Hill's | 3.5K | 9.7% | 3 |
| Jun 2026 | Black Hawk | 3.4K | 9.4% | 4 |
| Jun 2026 | Whiskas | 3.1K | 8.8% | 5 |
| Jun 2026 | ZIWI Peak | 2.5K | 7.1% | 6 |
| Jun 2026 | Pedigree | 2K | 5.5% | 7 |
| Jun 2026 | K9 Natural | 660 | 1.9% | 8 |
| Jul 2026 | Purina | 11.8K | 31.5% | 1 |
| Jul 2026 | Royal Canin | 9.3K | 24.9% | 2 |
| Jul 2026 | Black Hawk | 4K | 10.5% | 3 |
| Jul 2026 | Whiskas | 3.6K | 9.6% | 4 |
| Jul 2026 | Hill's | 3.1K | 8.3% | 5 |
| Jul 2026 | ZIWI Peak | 2.6K | 7% | 6 |
| Jul 2026 | Pedigree | 2.3K | 6.1% | 7 |
| Jul 2026 | K9 Natural | 760 | 2% | 8 |
| Aug 2026 | Purina | 10.7K | 29.6% | 1 |
| Aug 2026 | Royal Canin | 8.7K | 23.9% | 2 |
| Aug 2026 | Black Hawk | 3.9K | 10.9% | 3 |
| Aug 2026 | Whiskas | 3.6K | 10% | 4 |
| Aug 2026 | Hill's | 3.5K | 9.8% | 5 |
| Aug 2026 | ZIWI Peak | 2.8K | 7.8% | 6 |
| Aug 2026 | Pedigree | 2.4K | 6.5% | 7 |
| Aug 2026 | K9 Natural | 600 | 1.7% | 8 |
| Sep 2026 | Black Hawk | — | — | — |
| Sep 2026 | Hill's | — | — | — |
| Sep 2026 | K9 Natural | — | — | — |
| Sep 2026 | Pedigree | — | — | — |
| Sep 2026 | Purina | — | — | — |
| Sep 2026 | Royal Canin | — | — | — |
| Sep 2026 | Whiskas | — | — | — |
| Sep 2026 | ZIWI Peak | — | — | — |

## What is being compared

- **Black Hawk**: Measured on the search terms “black hawk 10kg dog food”, “black hawk adult dog food”, “black hawk cat food”, “black hawk dog food”, “black hawk dog food 20kg”, “black hawk dog food countdown”, “black hawk dog food puppy”, “black hawk grain free dog food”, “black hawk pet food”, “black hawk salmon dog food”, “black hawk senior dog food” and “black hawk working dog food”, summed into one figure.
- **Hill's**: Measured on the search terms “hill's”, “hill's cat food”, “hill's dog food”, “hill's pet food”, “hills”, “hills biome”, “hills cat food”, “hills derm complete”, “hills digestive care”, “hills dog food”, “hills gastrointestinal biome”, “hills id dog food”, “hills metabolic”, “hills metabolic dog food”, “hills metabolic mobility”, “hills near me”, “hills nz”, “hills online”, “hills pet food”, “hills prescription diet”, “hills puppy food”, “hills science diet”, “hills science diet cat food”, “hills science diet dog food”, “hills science plan”, “hills zd dog food”, “hillspet co nz” and “the hills cosmetic studio”, summed into one figure.
- **K9 Natural**: Measured on the search terms “k9 natural”, “k9 natural cat food”, “k9 natural dog food”, “k9 natural freeze dried”, “k9 natural near me”, “k9 natural nz”, “k9natural”, “k9natural com” and “k9natural dog food”, summed into one figure.
- **Pedigree**: Measured on the search terms “adult dog food pedigree”, “pedigree cat food”, “pedigree dog food”, “pedigree dog food 15kg”, “pedigree dog food 20kg”, “pedigree dog food 8kg”, “pedigree dog food biscuits”, “pedigree dog food is it good”, “pedigree dog food pak n save”, “pedigree dry dog food”, “pedigree pet food”, “pedigree small breed dog food” and “puppy dog food pedigree”, summed into one figure.
- **Purina**: Measured on the search terms “purina”, “purina 1”, “purina 1 dog food”, “purina 1 kitten food”, “purina cat food”, “purina co nz”, “purina dog food”, “purina kitten food”, “purina near me”, “purina nz”, “purina one cat food”, “purina online”, “purina pet food”, “purina pro cat food”, “purina pro plan”, “purina pro plan dog food” and “purina pro plan sensitive skin & stomach”, summed into one figure.
- **Royal Canin**: Measured on the search terms “gastro royal canin cat”, “puppy maxi royal canin”, “royal canin”, “royal canin cat food”, “royal canin dog food”, “royal canin gastrointestinal dog”, “royal canin gi”, “royal canin hypo”, “royal canin hypoallergenic dog food”, “royal canin kitten”, “royal canin kitten food”, “royal canin near me”, “royal canin new zealand”, “royal canin nz”, “royal canin online”, “royal canin pet food”, “royal canin puppy food”, “royalcanin”, “royalcanin cat food”, “royalcanin com”, “royalcanin dog food”, “royalcanin nz” and “royalcanin pet food”, summed into one figure.
- **Whiskas**: Measured on the search terms “cat biscuits whiskas”, “cat dry food whiskas”, “cat wet food whiskas”, “cat whiskas food”, “whiskas”, “whiskas co nz”, “whiskas dog food”, “whiskas kitten food”, “whiskas kitten food wet”, “whiskas near me”, “whiskas new zealand”, “whiskas nz” and “whiskas pet food”, summed into one figure.
- **ZIWI Peak**: Measured on the search terms “venison ziwi peak”, “ziwi”, “ziwi cat food”, “ziwi dog food”, “ziwi peak”, “ziwi peak cat food”, “ziwi peak dog food”, “ziwi peak near me”, “ziwi peak nz”, “ziwi peak pet food”, “ziwi pet food”, “ziwi pets”, “ziwipeak”, “ziwipeak cat food”, “ziwipeak dog food”, “ziwipeak nz”, “ziwipeak pet food” and “ziwipets com”, summed into one figure.

- [Black Hawk](/demand/nz/brands/black-hawk)
- [Hill's](/demand/nz/brands/hills)
- [K9 Natural](/demand/nz/brands/k9-natural)
- [Pedigree](/demand/nz/brands/pedigree)
- [Purina](/demand/nz/brands/purina)
- [Royal Canin](/demand/nz/brands/royal-canin)
- [Whiskas](/demand/nz/brands/whiskas)
- [ZIWI Peak](/demand/nz/brands/ziwi-peak)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet food brands in New Zealand?

In August 2026, Purina was the most searched among pet food brands in New Zealand, with an estimated 10.7K branded searches and 29.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pet food brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pet-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.