---
title: "Pet accessory brands in New Zealand: Which are searched most?"
description: "Pet accessory brands New Zealand owners buy for dogs and cats. Share of Search among EzyDog, KONG, Rogz, Petmate, Savic, Ferplast, Puchi, Dogit and 8 Paws, the pet accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pet-accessory-brands"
publisher: "Brandwave"
---

# Pet accessory brands in New Zealand: Which are searched most?

Pet accessory brands New Zealand owners buy for dogs and cats. Share of Search among EzyDog, KONG, Rogz, Petmate, Savic, Ferplast, Puchi, Dogit and 8 Paws, the pet accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet accessory brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: EzyDog, 42.5%

## Which brand is most popular in search among pet accessory brands in New Zealand?

- EzyDog and KONG share the highest share of searches among pet accessory brands in New Zealand, at 42.5% in September 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand decreased from 44.1% to 42.5%.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand increased from 37.7% to 42.5%.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand decreased from 4.4% to 2.7%.
- Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands in New Zealand decreased from 3.4% to 2.7%.
- Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand decreased from 1.7% to 1%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand peaked at 47.3% in January 2026 and was lowest at 37% in May 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among pet accessory brands in New Zealand peaked at 44.1% in June 2026 and was lowest at 34.7% in January 2026.
- Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand peaked at 7.1% in February 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand peaked at 12.4% in August 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Savic’s share of searches among pet accessory brands in New Zealand peaked at 3.4% in October 2025 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand peaked at 3.2% in April 2026 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1% in September 2026.
- Across the 12 months ending September 2026, Ferplast rose from 7th to 6th among pet accessory brands in New Zealand.
- Across the 12 months ending September 2026, Puchi fell from 6th to 7th among pet accessory brands in New Zealand.
- Across the 12 months ending September 2026, Dogit and 8 Paws held steady: their share of searches among pet accessory brands in New Zealand each moved less than 0.5 percentage points.

## Top pet accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned most often, in four of the five answers. Puchi was recommended most often, coming first in both answers that gave a list. 8 Paws was second, and EzyDog was third. KONG, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pet accessory brands

- Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog
- Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz
- Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws
- Searched Google, AI Overview "best pet accessories": 1. EzyDog
- Searched Google, AI Overview "pet collars nz": 1. EzyDog

Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [EzyDog vs KONG: compare search popularity](/demand/nz/compare/ezydog-vs-kong): 42.5% Share of Search each.
- [EzyDog vs Rogz: compare search popularity](/demand/nz/compare/ezydog-vs-rogz): 42.5% against 5.8% Share of Search.
- [EzyDog vs Petmate: compare search popularity](/demand/nz/compare/ezydog-vs-petmate): 42.5% against 2.7% Share of Search.
- [EzyDog vs Savic: compare search popularity](/demand/nz/compare/ezydog-vs-savic): 42.5% against 2.7% Share of Search.
- [KONG vs Rogz: compare search popularity](/demand/nz/compare/kong-vs-rogz): 42.5% against 5.8% Share of Search.
- [KONG vs Petmate: compare search popularity](/demand/nz/compare/kong-vs-petmate): 42.5% against 2.7% Share of Search.
- [KONG vs Savic: compare search popularity](/demand/nz/compare/kong-vs-savic): 42.5% against 2.7% Share of Search.
- [Rogz vs Petmate: compare search popularity](/demand/nz/compare/petmate-vs-rogz): 5.8% against 2.7% Share of Search.
- [Rogz vs Savic: compare search popularity](/demand/nz/compare/rogz-vs-savic): 5.8% against 2.7% Share of Search.
- [Petmate vs Savic: compare search popularity](/demand/nz/compare/petmate-vs-savic): 2.7% Share of Search each.

## How did search popularity change for New Zealand pet accessory brands in September 2026?

- In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.
- In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.
- In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.
- In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%.
- In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.
- In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%.
- In September 2026, Dogit rose from 9th to 8th among pet accessory brands in New Zealand.
- In September 2026, 8 Paws fell from 8th to 9th among pet accessory brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | EzyDog | 42.5% | 1.2K | -3.1% | EzyDog |
| 2 | KONG | 42.5% | 1.2K | -5.3% | The KONG Company |
| 3 | Rogz | 5.8% | 170 | 0.0% | Rogz |
| 4 | Petmate | 2.7% | 80 | -81.0% | Petmate |
| 5 | Savic | 2.7% | 80 | 0.0% | Savic |
| 6 | Ferplast | 1.7% | 50 | +25.0% | Ferplast |
| 7 | Puchi | 1% | 30 | -57.1% | Puchi |
| 8 | Dogit | 0.68% | 20 | +100.0% | Rolf C. Hagen Inc. |
| 9 | 8 Paws | 0.34% | 10 | 0.0% | 8 Paws |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | EzyDog | 1.3K | 44.1% | 1 |
| Oct 2025 | KONG | 1.1K | 37.7% | 2 |
| Oct 2025 | Rogz | 190 | 6.4% | 3 |
| Oct 2025 | Petmate | 130 | 4.4% | 4 |
| Oct 2025 | Savic | 100 | 3.4% | 5 |
| Oct 2025 | Puchi | 50 | 1.7% | 6 |
| Oct 2025 | Ferplast | 40 | 1.3% | 7 |
| Oct 2025 | Dogit | 20 | 0.67% | 8 |
| Oct 2025 | 8 Paws | 10 | 0.34% | 9 |
| Nov 2025 | EzyDog | 1.2K | 42.6% | 1 |
| Nov 2025 | KONG | 1.2K | 40.1% | 2 |
| Nov 2025 | Rogz | 150 | 5.2% | 3 |
| Nov 2025 | Petmate | 130 | 4.5% | 4 |
| Nov 2025 | Savic | 90 | 3.1% | 5 |
| Nov 2025 | Ferplast | 60 | 2.1% | 6 |
| Nov 2025 | Puchi | 30 | 1% | 7 |
| Nov 2025 | 8 Paws | 20 | 0.69% | 8 |
| Nov 2025 | Dogit | 20 | 0.69% | 9 |
| Dec 2025 | EzyDog | 1.4K | 44.3% | 1 |
| Dec 2025 | KONG | 1.1K | 37.2% | 2 |
| Dec 2025 | Rogz | 180 | 5.8% | 3 |
| Dec 2025 | Petmate | 140 | 4.5% | 4 |
| Dec 2025 | Puchi | 90 | 2.9% | 5 |
| Dec 2025 | Ferplast | 80 | 2.6% | 6 |
| Dec 2025 | Savic | 60 | 1.9% | 7 |
| Dec 2025 | 8 Paws | 10 | 0.32% | 8 |
| Dec 2025 | Dogit | 10 | 0.32% | 9 |
| Jan 2026 | EzyDog | 1.4K | 47.3% | 1 |
| Jan 2026 | KONG | 1K | 34.7% | 2 |
| Jan 2026 | Rogz | 200 | 6.7% | 3 |
| Jan 2026 | Petmate | 140 | 4.7% | 4 |
| Jan 2026 | Ferplast | 70 | 2.3% | 5 |
| Jan 2026 | Puchi | 50 | 1.7% | 6 |
| Jan 2026 | Savic | 50 | 1.7% | 7 |
| Jan 2026 | Dogit | 20 | 0.67% | 8 |
| Jan 2026 | 8 Paws | 10 | 0.33% | 9 |
| Feb 2026 | EzyDog | 1.1K | 39.4% | 1 |
| Feb 2026 | KONG | 1.1K | 38.7% | 2 |
| Feb 2026 | Petmate | 240 | 8.5% | 3 |
| Feb 2026 | Rogz | 200 | 7.1% | 4 |
| Feb 2026 | Ferplast | 70 | 2.5% | 5 |
| Feb 2026 | Savic | 50 | 1.8% | 6 |
| Feb 2026 | Puchi | 40 | 1.4% | 7 |
| Feb 2026 | 8 Paws | 10 | 0.35% | 8 |
| Feb 2026 | Dogit | 10 | 0.35% | 9 |
| Mar 2026 | KONG | 1.2K | 40.4% | 1 |
| Mar 2026 | EzyDog | 1.1K | 37.1% | 2 |
| Mar 2026 | Petmate | 290 | 9.6% | 3 |
| Mar 2026 | Rogz | 180 | 6% | 4 |
| Mar 2026 | Ferplast | 80 | 2.6% | 5 |
| Mar 2026 | Savic | 50 | 1.7% | 6 |
| Mar 2026 | Puchi | 40 | 1.3% | 7 |
| Mar 2026 | 8 Paws | 20 | 0.66% | 8 |
| Mar 2026 | Dogit | 20 | 0.66% | 9 |
| Apr 2026 | KONG | 1.3K | 39.7% | 1 |
| Apr 2026 | EzyDog | 1.2K | 38.2% | 2 |
| Apr 2026 | Petmate | 300 | 9.5% | 3 |
| Apr 2026 | Rogz | 180 | 5.7% | 4 |
| Apr 2026 | Ferplast | 100 | 3.2% | 5 |
| Apr 2026 | Savic | 50 | 1.6% | 6 |
| Apr 2026 | Puchi | 40 | 1.3% | 7 |
| Apr 2026 | Dogit | 20 | 0.63% | 8 |
| Apr 2026 | 8 Paws | 10 | 0.32% | 9 |
| May 2026 | KONG | 1.3K | 39.2% | 1 |
| May 2026 | EzyDog | 1.2K | 37% | 2 |
| May 2026 | Petmate | 350 | 11% | 3 |
| May 2026 | Rogz | 150 | 4.7% | 4 |
| May 2026 | Ferplast | 100 | 3.1% | 5 |
| May 2026 | Savic | 70 | 2.2% | 6 |
| May 2026 | Puchi | 50 | 1.6% | 7 |
| May 2026 | 8 Paws | 20 | 0.63% | 8 |
| May 2026 | Dogit | 20 | 0.63% | 9 |
| Jun 2026 | KONG | 1.3K | 44.1% | 1 |
| Jun 2026 | EzyDog | 1.1K | 38.2% | 2 |
| Jun 2026 | Petmate | 170 | 5.9% | 3 |
| Jun 2026 | Rogz | 160 | 5.6% | 4 |
| Jun 2026 | Savic | 70 | 2.4% | 5 |
| Jun 2026 | Ferplast | 40 | 1.4% | 6 |
| Jun 2026 | Puchi | 40 | 1.4% | 7 |
| Jun 2026 | Dogit | 20 | 0.69% | 8 |
| Jun 2026 | 8 Paws | 10 | 0.35% | 9 |
| Jul 2026 | KONG | 1.4K | 43% | 1 |
| Jul 2026 | EzyDog | 1.3K | 40% | 2 |
| Jul 2026 | Rogz | 180 | 5.5% | 3 |
| Jul 2026 | Petmate | 170 | 5.2% | 4 |
| Jul 2026 | Ferplast | 70 | 2.1% | 5 |
| Jul 2026 | Savic | 70 | 2.1% | 6 |
| Jul 2026 | Puchi | 50 | 1.5% | 7 |
| Jul 2026 | 8 Paws | 10 | 0.3% | 8 |
| Jul 2026 | Dogit | 10 | 0.3% | 9 |
| Aug 2026 | KONG | 1.3K | 38.6% | 1 |
| Aug 2026 | EzyDog | 1.3K | 37.8% | 2 |
| Aug 2026 | Petmate | 420 | 12.4% | 3 |
| Aug 2026 | Rogz | 170 | 5% | 4 |
| Aug 2026 | Savic | 80 | 2.4% | 5 |
| Aug 2026 | Puchi | 70 | 2.1% | 6 |
| Aug 2026 | Ferplast | 40 | 1.2% | 7 |
| Aug 2026 | 8 Paws | 10 | 0.29% | 8 |
| Aug 2026 | Dogit | 10 | 0.29% | 9 |
| Sep 2026 | EzyDog | 1.2K | 42.5% | 1 |
| Sep 2026 | KONG | 1.2K | 42.5% | 2 |
| Sep 2026 | Rogz | 170 | 5.8% | 3 |
| Sep 2026 | Petmate | 80 | 2.7% | 4 |
| Sep 2026 | Savic | 80 | 2.7% | 5 |
| Sep 2026 | Ferplast | 50 | 1.7% | 6 |
| Sep 2026 | Puchi | 30 | 1% | 7 |
| Sep 2026 | Dogit | 20 | 0.68% | 8 |
| Sep 2026 | 8 Paws | 10 | 0.34% | 9 |

## What is being compared

- **8 Paws**: Measured on the search term “8 paws”.
- **Dogit**: Measured on the search terms “dogit” and “dogit water fountain”, summed into one figure.
- **EzyDog**: Measured on the search terms “ezydog”, “ezydog adventure light”, “ezydog backpack”, “ezydog car harness”, “ezydog checkmate collar”, “ezydog collar”, “ezydog crosscheck harness”, “ezydog dfd”, “ezydog drive”, “ezydog drive harness”, “ezydog express harness”, “ezydog handy leash”, “ezydog harness”, “ezydog lead”, “ezydog leash”, “ezydog life jacket”, “ezydog light”, “ezydog luca”, “ezydog luca leash”, “ezydog running leash”, “ezydog seat belt”, “ezydog snakpak”, “ezydog summit backpack”, “ezydog x link harness”, “ezydog xlink harness” and “petstock ezydog harness”, summed into one figure.
- **Ferplast**: Measured on the search terms “ferplast”, “ferplast 100”, “ferplast atlas”, “ferplast bird cage”, “ferplast cat carrier”, “ferplast cottage”, “ferplast criceti 100”, “ferplast dog bed”, “ferplast dog crate”, “ferplast dogvilla”, “ferplast duna”, “ferplast furat”, “ferplast furet tower”, “ferplast grand lodge”, “ferplast hamster cage”, “ferplast hamster tubes”, “ferplast maxi duna”, “ferplast rabbit cage”, “ferplast rat cage”, “ferplast siesta deluxe”, “ferplast swing” and “ferplast tubes”, summed into one figure.
- **KONG**: Measured on the search terms “buy kong toys”, “chewy kong toys”, “christmas kong toys”, “kong classic”, “kong dog”, “kong dog bed”, “kong dog bone”, “kong dog bowls”, “kong dog chews”, “kong dog coat”, “kong dog collar”, “kong dog food”, “kong dog mat”, “kong dog products”, “kong dog supplies”, “kong dog toy”, “kong dog treats”, “kong pet toys”, “kong toy”, “monkey kong toy”, “toughest kong toys” and “wubba kong toy”, summed into one figure.
- **Petmate**: Measured on the search terms “petmate”, “petmate barnhome”, “petmate cage”, “petmate carrier”, “petmate cat carrier”, “petmate charcoal filters”, “petmate compass kennel”, “petmate crate”, “petmate dog carrier”, “petmate dog crate”, “petmate dog house”, “petmate dog kennel”, “petmate giant kennel”, “petmate igloo”, “petmate kennel”, “petmate kennel cab”, “petmate litter”, “petmate litter dome”, “petmate litter pan”, “petmate pet carrier”, “petmate pet porter”, “petmate pet taxi”, “petmate replendish”, “petmate sky kennel”, “petmate vari kennel” and “petmate water fountain”, summed into one figure.
- **Puchi**: Measured on the search term “puchi”.
- **Rogz**: Measured on the search terms “authentic rogz gear”, “rogz”, “rogz ball”, “rogz control harness”, “rogz explore harness”, “rogz for dogs”, “rogz for dogz”, “rogz frisbee”, “rogz grinz ball”, “rogz harness”, “rogz leash” and “rogz lighthouse”, summed into one figure.
- **Savic**: Measured on the search terms “savic”, “savic aseo jumbo”, “savic cage”, “savic comfort nappy”, “savic dog barrier”, “savic dog crate”, “savic dog residence”, “savic ergo feeder”, “savic nestor”, “savic nestor jumbo”, “savic pets favourite”, “savic plaza”, “savic plaza cage”, “savic royal”, “savic royal suite” and “savic tasmania 120”, summed into one figure.

- [8 Paws](/demand/nz/brands/8-paws)
- [Dogit](/demand/nz/brands/dogit)
- [EzyDog](/demand/nz/brands/ezydog)
- [Ferplast](/demand/nz/brands/ferplast)
- [KONG](/demand/nz/brands/kong)
- [Petmate](/demand/nz/brands/petmate)
- [Puchi](/demand/nz/brands/puchi)
- [Rogz](/demand/nz/brands/rogz)
- [Savic](/demand/nz/brands/savic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet accessory brands in New Zealand?

EzyDog and KONG share the highest share of searches among pet accessory brands in New Zealand, at 42.5% in September 2026.

## Cite this page

Brandwave. "Pet accessory brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pet-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pet-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.