--- title: "Pest control companies in New Zealand: Which brands are most popular in search?" description: "Compare the pest control companies New Zealand homes and businesses use. Share of Search among Rentokil, Flick and Jim's Pest Control, the pest control companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pest-control-companies" publisher: "Brandwave" --- # Pest control companies in New Zealand: Which brands are most popular in search? Compare the pest control companies New Zealand homes and businesses use. Share of Search among Rentokil, Flick and Jim's Pest Control, the pest control companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pest control companies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rentokil, 94.6% ## Which brand is most popular in search among pest control companies in New Zealand? - In August 2026, Rentokil was the most searched among pest control companies in New Zealand, with an estimated 2.3K branded searches and 94.6% estimated Share of Search within this set. - Flick is in 2nd place, 89.5 percentage points behind at 5% Share of Search. - Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand decreased from 95.6% to 94.6%. - Across the 11 months ending August 2026, Flick’s estimated Share of Search among pest control companies in New Zealand increased from 4% to 5%. - Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control companies in New Zealand peaked at 95.8% in June 2026 and was lowest at 92.4% in December 2025. - Across the 11 months ending August 2026, Flick’s estimated Share of Search among pest control companies in New Zealand peaked at 6.8% in December 2025 and was lowest at 3.8% in July 2026. - Across the 11 months ending August 2026, Jim's Pest Control held steady: its estimated Share of Search among pest control companies in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rentokil vs Flick: compare search popularity](/demand/nz/compare/flick-vs-rentokil): 94.6% against 5% Share of Search. ## How did search popularity change for New Zealand pest control companies in August 2026? - In August 2026, Flick gained estimated Share of Search among pest control companies in New Zealand, from 3.8% to 5%. - In August 2026, Rentokil lost estimated Share of Search among pest control companies in New Zealand, from 95.4% to 94.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rentokil | 94.6% | 2.3K | 0.0% | Rentokil | | 2 | Flick | 5% | 120 | +33.3% | Flick | | 3 | Jim's Pest Control | 0.42% | 10 | -50.0% | Jim's Pest Control | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rentokil | 2.6K | 95.6% | 1 | | Oct 2025 | Flick | 110 | 4% | 2 | | Oct 2025 | Jim's Pest Control | 10 | 0.37% | 3 | | Nov 2025 | Rentokil | 2.8K | 94.3% | 1 | | Nov 2025 | Flick | 150 | 5% | 2 | | Nov 2025 | Jim's Pest Control | 20 | 0.67% | 3 | | Dec 2025 | Rentokil | 2.3K | 92.4% | 1 | | Dec 2025 | Flick | 170 | 6.8% | 2 | | Dec 2025 | Jim's Pest Control | 20 | 0.8% | 3 | | Jan 2026 | Rentokil | 2.8K | 94.6% | 1 | | Jan 2026 | Flick | 160 | 5.4% | 2 | | Jan 2026 | Jim's Pest Control | 0 | 0% | 3 | | Feb 2026 | Rentokil | 2.7K | 95.4% | 1 | | Feb 2026 | Flick | 110 | 3.9% | 2 | | Feb 2026 | Jim's Pest Control | 20 | 0.71% | 3 | | Mar 2026 | Rentokil | 3.2K | 94.1% | 1 | | Mar 2026 | Flick | 190 | 5.6% | 2 | | Mar 2026 | Jim's Pest Control | 10 | 0.29% | 3 | | Apr 2026 | Rentokil | 2.9K | 93.6% | 1 | | Apr 2026 | Flick | 190 | 6.1% | 2 | | Apr 2026 | Jim's Pest Control | 10 | 0.32% | 3 | | May 2026 | Rentokil | 2.9K | 94.1% | 1 | | May 2026 | Flick | 170 | 5.6% | 2 | | May 2026 | Jim's Pest Control | 10 | 0.33% | 3 | | Jun 2026 | Rentokil | 2.8K | 95.8% | 1 | | Jun 2026 | Flick | 110 | 3.8% | 2 | | Jun 2026 | Jim's Pest Control | 10 | 0.35% | 3 | | Jul 2026 | Rentokil | 2.3K | 95.4% | 1 | | Jul 2026 | Flick | 90 | 3.8% | 2 | | Jul 2026 | Jim's Pest Control | 20 | 0.84% | 3 | | Aug 2026 | Rentokil | 2.3K | 94.6% | 1 | | Aug 2026 | Flick | 120 | 5% | 2 | | Aug 2026 | Jim's Pest Control | 10 | 0.42% | 3 | | Sep 2026 | Flick | — | — | — | | Sep 2026 | Jim's Pest Control | — | — | — | | Sep 2026 | Rentokil | — | — | — | ## What is being compared - **Flick**: Measured on the search terms “flick pest control”, “flick pest control napier” and “flick pest control nz”, summed into one figure. - **Jim's Pest Control**: Measured on the search terms “jims co nz” and “jims pest control”, summed into one figure. - **Rentokil**: Measured on the search terms “initial rentokil”, “my rentokil”, “rentokil”, “rentokil co nz”, “rentokil company”, “rentokil dunedin”, “rentokil fleas”, “rentokil initial company”, “rentokil initial ltd”, “rentokil near me”, “rentokil new plymouth”, “rentokil new zealand”, “rentokil nz”, “rentokil online”, “rentokil palmerston north”, “rentokil rat bait” and “rentokil rats”, summed into one figure. - [Flick](/demand/nz/brands/flick) - [Jim's Pest Control](/demand/nz/brands/jims-pest-control) - [Rentokil](/demand/nz/brands/rentokil) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pest control companies in New Zealand? In August 2026, Rentokil was the most searched among pest control companies in New Zealand, with an estimated 2.3K branded searches and 94.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Pest control companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pest-control-companies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pest-control-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.