--- title: "Confitex vs Modibodi: Which is searched more in New Zealand?" description: "Is Confitex or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/confitex-vs-modibodi" publisher: "Brandwave" --- # Confitex vs Modibodi: Which is searched more in New Zealand? Is Confitex or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Confitex and Modibodi - **Competitive set**: Period underwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Confitex Share of Search**: 2.8% - **Modibodi Share of Search**: 58.5% ## Is Confitex or Modibodi more popular in search? - In September 2026, Modibodi had more branded searches than Confitex among period underwear brands in New Zealand. Modibodi had about 1,900 branded searches, while Confitex had 90. Modibodi made up 58.5% of all period underwear brand searches we track, and Confitex accounted for 2.8%. - Modibodi was ahead of Confitex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Confitex’s share of searches among period underwear brands in New Zealand moved from 3% to 2.8%, and its estimated monthly branded searches moved from 110 to 90. - Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand moved from 35.7% to 58.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top period underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Modibodi appeared in all five answers. Confitex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Modibodi was listed before Confitex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period underwear brands - Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex - Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna - Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds - Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds Not named in any answer: Knix and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period underwear brands in September 2026? - In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%. - In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand. ## Month by month | Month | Confitex estimated searches | Confitex Share of Search | Confitex rank | Modibodi estimated searches | Modibodi Share of Search | Modibodi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 3% | 4 | 1.3K | 35.7% | 2 | | Nov 2025 | 140 | 2.8% | 4 | 2.4K | 47.8% | 1 | | Dec 2025 | 110 | 3.1% | 4 | 1.6K | 44.8% | 1 | | Jan 2026 | 90 | 1.9% | 5 | 1.9K | 40.3% | 2 | | Feb 2026 | 110 | 2.5% | 4 | 1.3K | 29.5% | 2 | | Mar 2026 | 90 | 1.7% | 4 | 1.3K | 24.1% | 2 | | Apr 2026 | 90 | 2.3% | 4 | 1.3K | 32.9% | 2 | | May 2026 | 70 | 2.4% | 6 | 1.3K | 44.4% | 1 | | Jun 2026 | 90 | 2.7% | 6 | 1.3K | 39.6% | 1 | | Jul 2026 | 90 | 3.3% | 6 | 1.3K | 47.4% | 1 | | Aug 2026 | 90 | 2.4% | 5 | 2.4K | 64.9% | 1 | | Sep 2026 | 90 | 2.8% | 4 | 1.9K | 58.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Confitex’s and Modibodi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Confitex**: Measured on the search term “confitex”. - **Modibodi**: Measured on the search term “modibodi”. - [Confitex profile](/demand/nz/brands/confitex) - [Modibodi profile](/demand/nz/brands/modibodi) - [All period underwear brands in New Zealand](/demand/nz/categories/nz-period-underwear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Confitex or Modibodi more popular in search? In September 2026, Modibodi had more branded searches than Confitex among period underwear brands in New Zealand. Modibodi had about 1,900 branded searches, while Confitex had 90. Modibodi made up 58.5% of all period underwear brand searches we track, and Confitex accounted for 2.8%. ## Cite this page Brandwave. "Confitex vs Modibodi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/confitex-vs-modibodi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/confitex-vs-modibodi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.