--- title: "AWWA vs Modibodi: Which is searched more in New Zealand?" description: "Is AWWA or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/awwa-vs-modibodi" publisher: "Brandwave" --- # AWWA vs Modibodi: Which is searched more in New Zealand? Is AWWA or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWWA and Modibodi - **Competitive set**: Period underwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWWA Share of Search**: 28.6% - **Modibodi Share of Search**: 58.5% ## Is AWWA or Modibodi more popular in search? - In September 2026, Modibodi had more branded searches than AWWA among period underwear brands in New Zealand. Modibodi had about 1,900 branded searches, while AWWA had 930. Modibodi made up 58.5% of all period underwear brand searches we track, and AWWA accounted for 28.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Modibodi took it in November 2025, AWWA took it in January 2026, Modibodi took it in May 2026. - Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand moved from 51.9% to 28.6%, and its estimated monthly branded searches moved from 1.9K to 930. - Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand moved from 35.7% to 58.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top period underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Modibodi appeared in all five answers. AWWA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Modibodi was listed before AWWA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period underwear brands - Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex - Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna - Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds - Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds Not named in any answer: Knix and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period underwear brands in September 2026? - In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%. - In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%. ## Month by month | Month | AWWA estimated searches | AWWA Share of Search | AWWA rank | Modibodi estimated searches | Modibodi Share of Search | Modibodi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 51.9% | 1 | 1.3K | 35.7% | 2 | | Nov 2025 | 2K | 40.2% | 2 | 2.4K | 47.8% | 1 | | Dec 2025 | 1.5K | 41.5% | 2 | 1.6K | 44.8% | 1 | | Jan 2026 | 2.2K | 46.2% | 1 | 1.9K | 40.3% | 2 | | Feb 2026 | 2.6K | 59% | 1 | 1.3K | 29.5% | 2 | | Mar 2026 | 3.7K | 68.5% | 1 | 1.3K | 24.1% | 2 | | Apr 2026 | 2.2K | 56.2% | 1 | 1.3K | 32.9% | 2 | | May 2026 | 1.1K | 37.9% | 2 | 1.3K | 44.4% | 1 | | Jun 2026 | 1.1K | 33.8% | 2 | 1.3K | 39.6% | 1 | | Jul 2026 | 800 | 29.2% | 2 | 1.3K | 47.4% | 1 | | Aug 2026 | 800 | 21.6% | 2 | 2.4K | 64.9% | 1 | | Sep 2026 | 930 | 28.6% | 2 | 1.9K | 58.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AWWA’s and Modibodi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWWA**: Measured on the search terms “awwa” and “awwa period underwear”, summed into one figure. - **Modibodi**: Measured on the search term “modibodi”. - [AWWA profile](/demand/nz/brands/awwa) - [Modibodi profile](/demand/nz/brands/modibodi) - [All period underwear brands in New Zealand](/demand/nz/categories/nz-period-underwear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWWA or Modibodi more popular in search? In September 2026, Modibodi had more branded searches than AWWA among period underwear brands in New Zealand. Modibodi had about 1,900 branded searches, while AWWA had 930. Modibodi made up 58.5% of all period underwear brand searches we track, and AWWA accounted for 28.6%. ## Cite this page Brandwave. "AWWA vs Modibodi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/awwa-vs-modibodi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands/compare/awwa-vs-modibodi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.