---
title: "Period underwear brands in New Zealand: Which are searched most?"
description: "Compare the period underwear brands New Zealanders buy. Share of Search among Modibodi, AWWA, Love Luna, Confitex, Knix, Thinx and Bonds, the period underwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands"
publisher: "Brandwave"
---

# Period underwear brands in New Zealand: Which are searched most?

Compare the period underwear brands New Zealanders buy. Share of Search among Modibodi, AWWA, Love Luna, Confitex, Knix, Thinx and Bonds, the period underwear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Period underwear brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Modibodi, 58.5%

## Which brand is most popular in search among period underwear brands in New Zealand?

- In September 2026, Modibodi was the most searched among period underwear brands in New Zealand, with an estimated 1.9K branded searches, 58.5% of all searches for the seven we track.
- AWWA is in 2nd place, 29.8 percentage points behind at 28.6%.
- Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand increased from 35.7% to 58.5%.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand decreased from 51.9% to 28.6%.
- Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand increased from 4.7% to 5.2%.
- Across the 12 months ending September 2026, Knix’s share of searches among period underwear brands in New Zealand increased from 1.9% to 2.8%.
- Across the 12 months ending September 2026, Modibodi’s share of searches among period underwear brands in New Zealand peaked at 64.9% in August 2026 and was lowest at 24.1% in March 2026.
- Across the 12 months ending September 2026, AWWA’s share of searches among period underwear brands in New Zealand peaked at 68.5% in March 2026 and was lowest at 21.6% in August 2026.
- Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 2.6% in March 2026.
- Across the 12 months ending September 2026, Confitex’s share of searches among period underwear brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 1.7% in March 2026.
- Across the 12 months ending September 2026, Knix’s share of searches among period underwear brands in New Zealand peaked at 4.8% in May 2026 and was lowest at 1.3% in March 2026.
- Across the 12 months ending September 2026, Thinx’s share of searches among period underwear brands in New Zealand peaked at 13.4% in June 2026 and was lowest at 1.2% in September 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among period underwear brands in New Zealand peaked at 2% in December 2025 and was lowest at 0.42% in January 2026.
- Across the 12 months ending September 2026, Modibodi rose from 2nd to 1st among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, AWWA fell from 1st to 2nd among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Thinx rose from 7th to 6th among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Bonds fell from 6th to 7th among period underwear brands in New Zealand.
- Across the 12 months ending September 2026, Confitex held steady: its share of searches among period underwear brands in New Zealand moved less than 0.5 percentage points.

## Top period underwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Modibodi and Bonds appeared every time. Modibodi was recommended most often, coming first in four out of five answers. Confitex was second, and Bonds was third. Knix, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about period underwear brands

- Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex
- Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna
- Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA
- Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds
- Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds

Not named in any answer: Knix and Thinx.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Modibodi vs AWWA: compare search popularity](/demand/nz/compare/awwa-vs-modibodi): 58.5% against 28.6% Share of Search.
- [Modibodi vs Love Luna: compare search popularity](/demand/nz/compare/love-luna-vs-modibodi): 58.5% against 5.2% Share of Search.
- [Modibodi vs Confitex: compare search popularity](/demand/nz/compare/confitex-vs-modibodi): 58.5% against 2.8% Share of Search.
- [Modibodi vs Knix: compare search popularity](/demand/nz/compare/knix-vs-modibodi): 58.5% against 2.8% Share of Search.
- [AWWA vs Love Luna: compare search popularity](/demand/nz/compare/awwa-vs-love-luna): 28.6% against 5.2% Share of Search.
- [AWWA vs Confitex: compare search popularity](/demand/nz/compare/awwa-vs-confitex): 28.6% against 2.8% Share of Search.
- [AWWA vs Knix: compare search popularity](/demand/nz/compare/awwa-vs-knix): 28.6% against 2.8% Share of Search.
- [Love Luna vs Confitex: compare search popularity](/demand/nz/compare/confitex-vs-love-luna): 5.2% against 2.8% Share of Search.
- [Love Luna vs Knix: compare search popularity](/demand/nz/compare/knix-vs-love-luna): 5.2% against 2.8% Share of Search.
- [Confitex vs Knix: compare search popularity](/demand/nz/compare/confitex-vs-knix): 2.8% Share of Search each.

## How did search popularity change for New Zealand period underwear brands in September 2026?

- In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%.
- In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%.
- In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%.
- In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%.
- In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand.
- In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand.
- Estimated monthly branded searches for Bonds in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Modibodi | 58.5% | 1.9K | -20.8% | Essity |
| 2 | AWWA | 28.6% | 930 | +16.3% | AWWA |
| 3 | Love Luna | 5.2% | 170 | +21.4% | Love Luna |
| 4 | Confitex | 2.8% | 90 | 0.0% | Confitex |
| 5 | Knix | 2.8% | 90 | 0.0% | Essity |
| 6 | Thinx | 1.2% | 40 | -69.2% | Kimberly-Clark |
| 7 | Bonds | 0.92% | 30 | -40.0% | Bonds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AWWA | 1.9K | 51.9% | 1 |
| Oct 2025 | Modibodi | 1.3K | 35.7% | 2 |
| Oct 2025 | Love Luna | 170 | 4.7% | 3 |
| Oct 2025 | Confitex | 110 | 3% | 4 |
| Oct 2025 | Knix | 70 | 1.9% | 5 |
| Oct 2025 | Bonds | 50 | 1.4% | 6 |
| Oct 2025 | Thinx | 50 | 1.4% | 7 |
| Nov 2025 | Modibodi | 2.4K | 47.8% | 1 |
| Nov 2025 | AWWA | 2K | 40.2% | 2 |
| Nov 2025 | Love Luna | 210 | 4.2% | 3 |
| Nov 2025 | Confitex | 140 | 2.8% | 4 |
| Nov 2025 | Knix | 90 | 1.8% | 5 |
| Nov 2025 | Thinx | 90 | 1.8% | 6 |
| Nov 2025 | Bonds | 70 | 1.4% | 7 |
| Dec 2025 | Modibodi | 1.6K | 44.8% | 1 |
| Dec 2025 | AWWA | 1.5K | 41.5% | 2 |
| Dec 2025 | Love Luna | 170 | 4.8% | 3 |
| Dec 2025 | Confitex | 110 | 3.1% | 4 |
| Dec 2025 | Knix | 90 | 2.5% | 5 |
| Dec 2025 | Bonds | 70 | 2% | 6 |
| Dec 2025 | Thinx | 50 | 1.4% | 7 |
| Jan 2026 | AWWA | 2.2K | 46.2% | 1 |
| Jan 2026 | Modibodi | 1.9K | 40.3% | 2 |
| Jan 2026 | Love Luna | 260 | 5.5% | 3 |
| Jan 2026 | Knix | 210 | 4.4% | 4 |
| Jan 2026 | Confitex | 90 | 1.9% | 5 |
| Jan 2026 | Thinx | 60 | 1.3% | 6 |
| Jan 2026 | Bonds | 20 | 0.42% | 7 |
| Feb 2026 | AWWA | 2.6K | 59% | 1 |
| Feb 2026 | Modibodi | 1.3K | 29.5% | 2 |
| Feb 2026 | Love Luna | 210 | 4.8% | 3 |
| Feb 2026 | Confitex | 110 | 2.5% | 4 |
| Feb 2026 | Knix | 90 | 2% | 5 |
| Feb 2026 | Thinx | 70 | 1.6% | 6 |
| Feb 2026 | Bonds | 30 | 0.68% | 7 |
| Mar 2026 | AWWA | 3.7K | 68.5% | 1 |
| Mar 2026 | Modibodi | 1.3K | 24.1% | 2 |
| Mar 2026 | Love Luna | 140 | 2.6% | 3 |
| Mar 2026 | Confitex | 90 | 1.7% | 4 |
| Mar 2026 | Knix | 70 | 1.3% | 5 |
| Mar 2026 | Thinx | 70 | 1.3% | 6 |
| Mar 2026 | Bonds | 30 | 0.56% | 7 |
| Apr 2026 | AWWA | 2.2K | 56.2% | 1 |
| Apr 2026 | Modibodi | 1.3K | 32.9% | 2 |
| Apr 2026 | Love Luna | 140 | 3.5% | 3 |
| Apr 2026 | Confitex | 90 | 2.3% | 4 |
| Apr 2026 | Knix | 90 | 2.3% | 5 |
| Apr 2026 | Thinx | 90 | 2.3% | 6 |
| Apr 2026 | Bonds | 20 | 0.51% | 7 |
| May 2026 | Modibodi | 1.3K | 44.4% | 1 |
| May 2026 | AWWA | 1.1K | 37.9% | 2 |
| May 2026 | Knix | 140 | 4.8% | 3 |
| May 2026 | Love Luna | 140 | 4.8% | 4 |
| May 2026 | Thinx | 140 | 4.8% | 5 |
| May 2026 | Confitex | 70 | 2.4% | 6 |
| May 2026 | Bonds | 30 | 1% | 7 |
| Jun 2026 | Modibodi | 1.3K | 39.6% | 1 |
| Jun 2026 | AWWA | 1.1K | 33.8% | 2 |
| Jun 2026 | Thinx | 440 | 13.4% | 3 |
| Jun 2026 | Love Luna | 170 | 5.2% | 4 |
| Jun 2026 | Knix | 140 | 4.3% | 5 |
| Jun 2026 | Confitex | 90 | 2.7% | 6 |
| Jun 2026 | Bonds | 30 | 0.91% | 7 |
| Jul 2026 | Modibodi | 1.3K | 47.4% | 1 |
| Jul 2026 | AWWA | 800 | 29.2% | 2 |
| Jul 2026 | Thinx | 270 | 9.9% | 3 |
| Jul 2026 | Love Luna | 140 | 5.1% | 4 |
| Jul 2026 | Knix | 110 | 4% | 5 |
| Jul 2026 | Confitex | 90 | 3.3% | 6 |
| Jul 2026 | Bonds | 30 | 1.1% | 7 |
| Aug 2026 | Modibodi | 2.4K | 64.9% | 1 |
| Aug 2026 | AWWA | 800 | 21.6% | 2 |
| Aug 2026 | Love Luna | 140 | 3.8% | 3 |
| Aug 2026 | Thinx | 130 | 3.5% | 4 |
| Aug 2026 | Confitex | 90 | 2.4% | 5 |
| Aug 2026 | Knix | 90 | 2.4% | 6 |
| Aug 2026 | Bonds | 50 | 1.4% | 7 |
| Sep 2026 | Modibodi | 1.9K | 58.5% | 1 |
| Sep 2026 | AWWA | 930 | 28.6% | 2 |
| Sep 2026 | Love Luna | 170 | 5.2% | 3 |
| Sep 2026 | Confitex | 90 | 2.8% | 4 |
| Sep 2026 | Knix | 90 | 2.8% | 5 |
| Sep 2026 | Thinx | 40 | 1.2% | 6 |
| Sep 2026 | Bonds | 30 | 0.92% | 7 |

## What is being compared

- **AWWA**: Measured on the search terms “awwa” and “awwa period underwear”, summed into one figure.
- **Bonds**: Measured on the search term “bonds boxers”.
- **Confitex**: Measured on the search term “confitex”.
- **Knix**: Measured on the search term “knix”.
- **Love Luna**: Measured on the search term “love luna”.
- **Modibodi**: Measured on the search term “modibodi”.
- **Thinx**: Measured on the search terms “period panty thinx”, “thinx” and “thinx incontinence underwear”, summed into one figure.

- [AWWA](/demand/nz/brands/awwa)
- [Bonds](/demand/nz/brands/bonds)
- [Confitex](/demand/nz/brands/confitex)
- [Knix](/demand/nz/brands/knix)
- [Love Luna](/demand/nz/brands/love-luna)
- [Modibodi](/demand/nz/brands/modibodi)
- [Thinx](/demand/nz/brands/thinx)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among period underwear brands in New Zealand?

In September 2026, Modibodi was the most searched among period underwear brands in New Zealand, with an estimated 1.9K branded searches, 58.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Period underwear brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-period-underwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.