---
title: "Period tracking apps in New Zealand: Which brands are most popular in search?"
description: "Compare the period and fertility tracking apps New Zealanders use. Share of Search among Clue, Flo, Stardust and Natural Cycles, the period tracking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-period-tracking-apps"
publisher: "Brandwave"
---

# Period tracking apps in New Zealand: Which brands are most popular in search?

Compare the period and fertility tracking apps New Zealanders use. Share of Search among Clue, Flo, Stardust and Natural Cycles, the period tracking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Period tracking apps
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Clue, 55.2%

## Which brand is most popular in search among period tracking apps in New Zealand?

- In August 2026, Clue was the most searched among period tracking apps in New Zealand, with an estimated 790 branded searches and 55.2% estimated Share of Search within this set.
- Flo is in 2nd place, 30.1 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand increased from 16.4% to 55.2%.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand decreased from 41% to 25.2%.
- Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period tracking apps in New Zealand decreased from 23% to 10.5%.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand decreased from 19.7% to 9.1%.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand peaked at 49.5% in June 2026 and was lowest at 25.2% in August 2026.
- Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period tracking apps in New Zealand peaked at 23% in October 2025 and was lowest at 6.3% in July 2026.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand peaked at 26.3% in December 2025 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, Clue rose from 4th to 1st among period tracking apps in New Zealand.
- Across the 11 months ending August 2026, Flo fell from 1st to 2nd among period tracking apps in New Zealand.
- Across the 11 months ending August 2026, Stardust fell from 2nd to 3rd among period tracking apps in New Zealand.
- Across the 11 months ending August 2026, Natural Cycles fell from 3rd to 4th among period tracking apps in New Zealand.

## Compare search popularity between leading brands

- [Clue vs Flo: compare search popularity](/demand/nz/compare/clue-vs-flo): 55.2% against 25.2% Share of Search.
- [Clue vs Stardust: compare search popularity](/demand/nz/compare/clue-vs-stardust): 55.2% against 10.5% Share of Search.
- [Clue vs Natural Cycles: compare search popularity](/demand/nz/compare/clue-vs-natural-cycles): 55.2% against 9.1% Share of Search.
- [Flo vs Stardust: compare search popularity](/demand/nz/compare/flo-vs-stardust): 25.2% against 10.5% Share of Search.
- [Flo vs Natural Cycles: compare search popularity](/demand/nz/compare/flo-vs-natural-cycles): 25.2% against 9.1% Share of Search.
- [Stardust vs Natural Cycles: compare search popularity](/demand/nz/compare/natural-cycles-vs-stardust): 10.5% against 9.1% Share of Search.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
- In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.
- In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clue | 55.2% | 790 | -16.8% | BioWink |
| 2 | Flo | 25.2% | 360 | -47.1% | Flo Health |
| 3 | Stardust | 10.5% | 150 | +25.0% | Stardust |
| 4 | Natural Cycles | 9.1% | 130 | -18.8% | Natural Cycles |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flo | 250 | 41% | 1 |
| Oct 2025 | Stardust | 140 | 23% | 2 |
| Oct 2025 | Natural Cycles | 120 | 19.7% | 3 |
| Oct 2025 | Clue | 100 | 16.4% | 4 |
| Nov 2025 | Flo | 240 | 40% | 1 |
| Nov 2025 | Clue | 130 | 21.7% | 2 |
| Nov 2025 | Natural Cycles | 120 | 20% | 3 |
| Nov 2025 | Stardust | 110 | 18.3% | 4 |
| Dec 2025 | Flo | 220 | 38.6% | 1 |
| Dec 2025 | Natural Cycles | 150 | 26.3% | 2 |
| Dec 2025 | Clue | 130 | 22.8% | 3 |
| Dec 2025 | Stardust | 70 | 12.3% | 4 |
| Jan 2026 | Flo | 330 | 39.3% | 1 |
| Jan 2026 | Clue | 200 | 23.8% | 2 |
| Jan 2026 | Natural Cycles | 180 | 21.4% | 3 |
| Jan 2026 | Stardust | 130 | 15.5% | 4 |
| Feb 2026 | Flo | 350 | 36.8% | 1 |
| Feb 2026 | Clue | 330 | 34.7% | 2 |
| Feb 2026 | Natural Cycles | 160 | 16.8% | 3 |
| Feb 2026 | Stardust | 110 | 11.6% | 4 |
| Mar 2026 | Clue | 410 | 38% | 1 |
| Mar 2026 | Flo | 390 | 36.1% | 2 |
| Mar 2026 | Natural Cycles | 180 | 16.7% | 3 |
| Mar 2026 | Stardust | 100 | 9.3% | 4 |
| Apr 2026 | Clue | 410 | 41% | 1 |
| Apr 2026 | Flo | 320 | 32% | 2 |
| Apr 2026 | Natural Cycles | 160 | 16% | 3 |
| Apr 2026 | Stardust | 110 | 11% | 4 |
| May 2026 | Flo | 700 | 44.9% | 1 |
| May 2026 | Clue | 580 | 37.2% | 2 |
| May 2026 | Natural Cycles | 160 | 10.3% | 3 |
| May 2026 | Stardust | 120 | 7.7% | 4 |
| Jun 2026 | Flo | 970 | 49.5% | 1 |
| Jun 2026 | Clue | 720 | 36.7% | 2 |
| Jun 2026 | Natural Cycles | 140 | 7.1% | 3 |
| Jun 2026 | Stardust | 130 | 6.6% | 4 |
| Jul 2026 | Clue | 950 | 49.7% | 1 |
| Jul 2026 | Flo | 680 | 35.6% | 2 |
| Jul 2026 | Natural Cycles | 160 | 8.4% | 3 |
| Jul 2026 | Stardust | 120 | 6.3% | 4 |
| Aug 2026 | Clue | 790 | 55.2% | 1 |
| Aug 2026 | Flo | 360 | 25.2% | 2 |
| Aug 2026 | Stardust | 150 | 10.5% | 3 |
| Aug 2026 | Natural Cycles | 130 | 9.1% | 4 |
| Sep 2026 | Clue | — | — | — |
| Sep 2026 | Flo | — | — | — |
| Sep 2026 | Natural Cycles | — | — | — |
| Sep 2026 | Stardust | — | — | — |

## What is being compared

- **Clue**: Measured on the search terms “clue app”, “clue cycle”, “clue ovulation”, “clue period tracker” and “clue period tracker app”, summed into one figure.
- **Flo**: Measured on the search terms “flo app”, “flo app period tracker”, “flo cycle”, “flo ovulation” and “flo period tracker”, summed into one figure.
- **Natural Cycles**: Measured on the search terms “natural cycles”, “natural cycles nz”, “natural cycles ovulation”, “natural cycles period tracker” and “naturalcycles”, summed into one figure.
- **Stardust**: Measured on the search terms “stardust app”, “stardust cycle”, “stardust ovulation” and “stardust period tracker”, summed into one figure.

- [Clue](/demand/nz/brands/clue)
- [Flo](/demand/nz/brands/flo)
- [Natural Cycles](/demand/nz/brands/natural-cycles)
- [Stardust](/demand/nz/brands/stardust)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among period tracking apps in New Zealand?

In August 2026, Clue was the most searched among period tracking apps in New Zealand, with an estimated 790 branded searches and 55.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Period tracking apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-period-tracking-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-period-tracking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.