---
title: "Period care brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pad, tampon and period underwear brands New Zealanders buy. Share of Search among Modibodi, Libra, U by Kotex, TOM Organic and Thinx, the period care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-period-care-brands"
publisher: "Brandwave"
---

# Period care brands in New Zealand: Which brands are most popular in search?

Compare the pad, tampon and period underwear brands New Zealanders buy. Share of Search among Modibodi, Libra, U by Kotex, TOM Organic and Thinx, the period care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Period care brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Modibodi, 40.7%

## Which brand is most popular in search among period care brands in New Zealand?

- In August 2026, Modibodi was the most searched among period care brands in New Zealand, with an estimated 4.6K branded searches and 40.7% estimated Share of Search within this set.
- Libra is in 2nd place, 13.8 percentage points behind at 26.8% Share of Search.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand decreased from 41.5% to 40.7%.
- Across the 11 months ending August 2026, Libra’s estimated Share of Search among period care brands in New Zealand decreased from 30.9% to 26.8%.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand increased from 23.2% to 25.9%.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand increased from 3.3% to 4.3%.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand increased from 1.1% to 2.4%.
- Across the 11 months ending August 2026, Modibodi’s estimated Share of Search among period care brands in New Zealand peaked at 55.8% in November 2025 and was lowest at 29.2% in July 2026.
- Across the 11 months ending August 2026, Libra’s estimated Share of Search among period care brands in New Zealand peaked at 31.9% in March 2026 and was lowest at 21.9% in November 2025.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand peaked at 30.9% in January 2026 and was lowest at 18.5% in November 2025.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 1.1% in October 2025.

## Compare search popularity between leading brands

- [Modibodi vs Libra: compare search popularity](/demand/nz/compare/libra-vs-modibodi): 40.7% against 26.8% Share of Search.
- [Modibodi vs U by Kotex: compare search popularity](/demand/nz/compare/modibodi-vs-u-by-kotex): 40.7% against 25.9% Share of Search.
- [Modibodi vs TOM Organic: compare search popularity](/demand/nz/compare/modibodi-vs-tom-organic): 40.7% against 4.3% Share of Search.
- [Modibodi vs Thinx: compare search popularity](/demand/nz/compare/modibodi-vs-thinx): 40.7% against 2.4% Share of Search.
- [Libra vs U by Kotex: compare search popularity](/demand/nz/compare/libra-vs-u-by-kotex): 26.8% against 25.9% Share of Search.
- [Libra vs TOM Organic: compare search popularity](/demand/nz/compare/libra-vs-tom-organic): 26.8% against 4.3% Share of Search.
- [Libra vs Thinx: compare search popularity](/demand/nz/compare/libra-vs-thinx): 26.8% against 2.4% Share of Search.
- [U by Kotex vs TOM Organic: compare search popularity](/demand/nz/compare/tom-organic-vs-u-by-kotex): 25.9% against 4.3% Share of Search.
- [U by Kotex vs Thinx: compare search popularity](/demand/nz/compare/thinx-vs-u-by-kotex): 25.9% against 2.4% Share of Search.
- [TOM Organic vs Thinx: compare search popularity](/demand/nz/compare/thinx-vs-tom-organic): 4.3% against 2.4% Share of Search.

## How did search popularity change for New Zealand period care brands in August 2026?

- In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
- In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
- In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
- In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
- TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Modibodi | 40.7% | 4.6K | +55.6% | Essity |
| 2 | Libra | 26.8% | 3K | -4.7% | Libra |
| 3 | U by Kotex | 25.9% | 2.9K | +9.0% | Kimberly-Clark |
| 4 | TOM Organic | 4.3% | 480 | +14.3% | TOM Organic |
| 5 | Thinx | 2.4% | 270 | -69.3% | Kimberly-Clark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Modibodi | 3K | 41.5% | 1 |
| Oct 2025 | Libra | 2.2K | 30.9% | 2 |
| Oct 2025 | U by Kotex | 1.7K | 23.2% | 3 |
| Oct 2025 | TOM Organic | 240 | 3.3% | 4 |
| Oct 2025 | Thinx | 80 | 1.1% | 5 |
| Nov 2025 | Modibodi | 5K | 55.8% | 1 |
| Nov 2025 | Libra | 2K | 21.9% | 2 |
| Nov 2025 | U by Kotex | 1.6K | 18.5% | 3 |
| Nov 2025 | TOM Organic | 220 | 2.5% | 4 |
| Nov 2025 | Thinx | 120 | 1.3% | 5 |
| Dec 2025 | Modibodi | 3.4K | 45.7% | 1 |
| Dec 2025 | Libra | 2K | 27.4% | 2 |
| Dec 2025 | U by Kotex | 1.7K | 23.2% | 3 |
| Dec 2025 | TOM Organic | 180 | 2.4% | 4 |
| Dec 2025 | Thinx | 90 | 1.2% | 5 |
| Jan 2026 | Modibodi | 4K | 39.1% | 1 |
| Jan 2026 | U by Kotex | 3.2K | 30.9% | 2 |
| Jan 2026 | Libra | 2.7K | 26.3% | 3 |
| Jan 2026 | TOM Organic | 230 | 2.2% | 4 |
| Jan 2026 | Thinx | 150 | 1.5% | 5 |
| Feb 2026 | Modibodi | 2.8K | 35.6% | 1 |
| Feb 2026 | U by Kotex | 2.3K | 30% | 2 |
| Feb 2026 | Libra | 2K | 25.8% | 3 |
| Feb 2026 | Thinx | 480 | 6.2% | 4 |
| Feb 2026 | TOM Organic | 190 | 2.4% | 5 |
| Mar 2026 | Modibodi | 2.7K | 33.7% | 1 |
| Mar 2026 | Libra | 2.6K | 31.9% | 2 |
| Mar 2026 | U by Kotex | 2K | 24.4% | 3 |
| Mar 2026 | Thinx | 580 | 7.2% | 4 |
| Mar 2026 | TOM Organic | 220 | 2.7% | 5 |
| Apr 2026 | Modibodi | 2.8K | 35.6% | 1 |
| Apr 2026 | Libra | 2.4K | 30.6% | 2 |
| Apr 2026 | U by Kotex | 2K | 25.5% | 3 |
| Apr 2026 | Thinx | 430 | 5.4% | 4 |
| Apr 2026 | TOM Organic | 230 | 2.9% | 5 |
| May 2026 | Modibodi | 3.3K | 37.3% | 1 |
| May 2026 | Libra | 2.6K | 28.7% | 2 |
| May 2026 | U by Kotex | 2.1K | 23.9% | 3 |
| May 2026 | Thinx | 640 | 7.1% | 4 |
| May 2026 | TOM Organic | 270 | 3% | 5 |
| Jun 2026 | Modibodi | 3.3K | 34% | 1 |
| Jun 2026 | Libra | 2.8K | 28.2% | 2 |
| Jun 2026 | U by Kotex | 2.4K | 24.2% | 3 |
| Jun 2026 | Thinx | 1K | 10.6% | 4 |
| Jun 2026 | TOM Organic | 300 | 3.1% | 5 |
| Jul 2026 | Libra | 3.2K | 31.5% | 1 |
| Jul 2026 | Modibodi | 3K | 29.2% | 2 |
| Jul 2026 | U by Kotex | 2.7K | 26.5% | 3 |
| Jul 2026 | Thinx | 880 | 8.7% | 4 |
| Jul 2026 | TOM Organic | 420 | 4.2% | 5 |
| Aug 2026 | Modibodi | 4.6K | 40.7% | 1 |
| Aug 2026 | Libra | 3K | 26.8% | 2 |
| Aug 2026 | U by Kotex | 2.9K | 25.9% | 3 |
| Aug 2026 | TOM Organic | 480 | 4.3% | 4 |
| Aug 2026 | Thinx | 270 | 2.4% | 5 |
| Sep 2026 | Libra | — | — | — |
| Sep 2026 | Modibodi | — | — | — |
| Sep 2026 | Thinx | — | — | — |
| Sep 2026 | TOM Organic | — | — | — |
| Sep 2026 | U by Kotex | — | — | — |

## What is being compared

- **Libra**: Measured on the search terms “libra goodnight pads”, “libra invisible pads”, “libra maternity pads”, “libra night pads”, “libra overnight pads”, “libra pads”, “libra pads wings”, “libra period underwear”, “libra regular pads”, “libra super pads”, “libra tampons” and “libra ultra thin pads”, summed into one figure.
- **Modibodi**: Measured on the search terms “modibodi”, “modibodi co nz”, “modibodi near me”, “modibodi new zealand”, “modibodi nz”, “modibodi pads” and “modibodi period underwear”, summed into one figure.
- **Thinx**: Measured on the search terms “period panty thinx”, “thinx”, “thinx incontinence underwear”, “thinx near me”, “thinx new zealand”, “thinx nz”, “thinx pads”, “thinx period underwear” and “thinx tampons”, summed into one figure.
- **TOM Organic**: Measured on the search terms “tom organic maternity pads”, “tom organic pads”, “tom organic period underwear” and “tom organic tampons”, summed into one figure.
- **U by Kotex**: Measured on the search terms “by kotex”, “kotex”, “kotex pads”, “kotex pads u”, “pad kotex overnight”, “tampon kotex u”, “u by kotex near me”, “u by kotex new zealand”, “u by kotex nz”, “u by kotex period underwear”, “u by kotex tampons with applicators”, “ubykotex co nz” and “ubykotex nz”, summed into one figure.

- [Libra](/demand/nz/brands/libra)
- [Modibodi](/demand/nz/brands/modibodi)
- [Thinx](/demand/nz/brands/thinx)
- [TOM Organic](/demand/nz/brands/tom-organic)
- [U by Kotex](/demand/nz/brands/u-by-kotex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among period care brands in New Zealand?

In August 2026, Modibodi was the most searched among period care brands in New Zealand, with an estimated 4.6K branded searches and 40.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Period care brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-period-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-period-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.